Unilever Named #1 Core Non-Food Supplier Across All Channels in 2026 Advantage Awards
Recognition based on retailer feedback highlights Unilever’s category expertise, consumer-centric innovation, and partnership in shaping the future of retail
HOBOKEN, N.J.–(BUSINESS WIRE)–
Today, Advantage Group International (AGI) named Unilever as the #1 Supplier in Core Non-Food, All Channels (excluding Pet) in the United States as part of the 2026 Advantage Awards.
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Unilever Named #1 Core Non-Food Supplier Across All Channels in 2026 Advantage Awards
The Advantage Awards are based on AGI’s Advantage Report research, one of the industry’s most highly-recognized supplier assessments in the U.S., which captures feedback from retailers and recognizes suppliers that deliver meaningful value through strong partnerships, category leadership and effective execution. Retailers highlighted Unilever’s category and consumer expertise, strategic approach to partnership, portfolio of brands, innovation capabilities and marketing as key strengths.
As consumer needs and desires continue to evolve, Unilever is focused on helping customers grow by meeting them wherever and however they choose to shop. Through a combination of category expertise, consumer insight, innovation and world-class execution, the company is helping retail partners capture demand across physical stores, digital commerce and emerging shopping channels. These efforts have helped drive unit volume growth at three times the market rate in the categories in which Unilever competes, demonstrating the power of strong collaboration and shared ambitions. Unilever is also helping customers navigate a rapidly changing commerce landscape where the lines between in-store, online and AI-assisted shopping continue to blur. With an omni-shelf approach, the company is making it easier for consumers to discover, shop and purchase its brands across every touchpoint.
“This recognition reflects the trust we’re building with our customers and the impact of true partnership,” said Matt Gregory, Executive Vice President and Chief Customer Officer, Unilever. “We’re focused on helping retailers create value today while co-creating the future of retail through consumer understanding, category-making innovation and best-in-class execution.”
The award underscores Unilever’s role as a strategic growth partner for America’s top retailers, reflecting the strength of its customer partnerships and the impact of ongoing investments in a more agile and resilient supply chain. Unilever remains focused on providing exceptional service, accelerating innovation, and creating shared growth with customers in an increasingly dynamic marketplace.
About Unilever
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, and Foods products, with sales in over 190 countries and products used by 3.7 billion people every day. We have 96,000 employees and generated sales of €50.5 billion in 2025.
Our leading brands in North America include Dove, Hellmann’s, Vaseline, Degree, Axe, TRESemmé, Knorr, Nutrafol, Liquid I.V., Paula’s Choice, and Dermalogica.
For more information on Unilever U.S. and its brands visit: https://www.unileverusa.com/
About Advantage Awards
The Advantage Awards, presented by Advantage Group International (AGI), recognize suppliers and retailers for leading performance and meaningful year-over-year improvement, based on feedback from their business partners collected through AGI’s Advantage Report research.
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KEYWORDS: New Jersey United States North America
INDUSTRY KEYWORDS: Technology Department Stores Other Retail Electronic Commerce Home Goods Cosmetics Retail Supply Chain Management Online Retail
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