LendingTree Finds Homebuyers Can Save Over $60,000 on Average Comparing Mortgage Offers, Yet Many Don’t Negotiate

PR Newswire

CHARLOTTE, N.C., June 11, 2026 /PRNewswire/ — Shopping around for a mortgage can save homebuyers tens of thousands of dollars, yet many borrowers still fail to compare offers or negotiate with lenders, according to a new LendingTree report.

LendingTree logo

Analyzing more than 80,000 mortgage shoppers on its platform, LendingTree found that borrowers who choose the lowest available rate instead of the highest could save an average of $62,572 over the life of a 30-year, fixed-rate mortgage.

Key Findings:

  • Borrowers could save an average of $62,572 over the life of a 30-year, fixed-rate mortgage by shopping around. That’s equal to $174 per month or $2,086 annually. While still substantial, potential savings are down from $80,024 in LendingTree’s early 2025 analysis as mortgage rate spreads have narrowed and overall rates have declined.
  • More mortgage offers can create bigger savings opportunities. Across all borrowers, the average spread between the lowest and highest offered interest rates was 0.79 percentage points. Among borrowers who received six or more offers, the spread widened to 0.98 percentage points, increasing potential monthly savings from $174 to $227 and boosting lifetime savings to $81,735.
  • Many borrowers still don’t compare offers or negotiate mortgage terms. Two-thirds (66%) of mortgage holders compared quotes from multiple lenders during their most recent mortgage-shopping process, but only 54% attempted to negotiate. Baby boomers were the least likely generation to negotiate, with just 18% doing so, compared with roughly 70% of Gen Zers and millennials. Men were also considerably more likely than women to negotiate (67% versus 36%).
  • Negotiation often pays off. Among borrowers who negotiated their interest rate, 93% lowered their monthly payment, including 37% who reduced it by at least $100 per month. Among those who negotiated fees and closing costs, 34% reduced upfront expenses by $2,000 or more, including 12% who saved at least $5,000.

“Consumers have more power in the mortgage process than they often realize,” Jeff Lyons, LendingTree’s General Manager of Lending, said. “Access to information and choice has never been more important, especially when even small differences in loan terms can have a major impact on long-term costs. At LendingTree, our goal is to help consumers easily compare offers from multiple lenders, create competition for their business and ultimately make more confident financial decisions. This research demonstrates just how valuable that process can be.”

To view the full report, visit:
 

https://www.lendingtree.com/home/mortgage/mortgage-shopping-study/


.

Methodology

LendingTree analyzed data from more than 80,000 users of LendingTree’s online loan marketplace who received two or more offers for 30-year, fixed-rate mortgage purchase loans from Oct. 1, 2025, through April 26, 2026. Researchers compared the lowest and highest interest rates offered to individual borrowers and calculated potential savings based on average mortgage amounts requested.

Separately, LendingTree commissioned QuestionPro to conduct an online survey of 2,000 U.S. consumers ages 18 to 80 from May 4 to 6, 2026. The survey was administered using a nonprobability-based sample, and quotas were used to ensure the sample represented the overall population. Researchers reviewed responses for quality control.

About LendingTree, Inc.

LendingTree, Inc. is the parent of LendingTree, LLC and several companies owned by LendingTree, LLC (collectively, “LendingTree”).

LendingTree (NASDAQ: TREE) is one of the nation’s largest, most experienced online financial platforms, created to give consumers the power to win financially. LendingTree provides customers with access to the best offers on loans, credit cards, insurance and more through its network of over 770 financial partners. Since its founding, LendingTree has helped millions of customers obtain financing, save money, and improve their financial and credit health in their personal journeys. With a portfolio of innovative products and tools and personalized financial recommendations, LendingTree helps customers achieve everyday financial wins.

LendingTree, Inc. is headquartered in Charlotte, N.C. For more information, please visit www.lendingtree.com.

CONTACT

[email protected]

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SOURCE LendingTree, Inc.

Tractor Supply Celebrates Father’s Day With Practical, Project-Ready Gifts, Exclusive Deals and a Free In-Store Family Event

Tractor Supply Celebrates Father’s Day With Practical, Project-Ready Gifts, Exclusive Deals and a Free In-Store Family Event

Customers can save big on top brands like Blackstone, Carhartt and YETI, shop the launch of SKIL power tools and enjoy a tackle box crafting event

BRENTWOOD, Tenn.–(BUSINESS WIRE)–Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, has launched its 2026 Father’s Day top recommendations, proving once again why it is the premier gifting destination for dads. Designed to take the guesswork out of shopping, the offerings focus on practical, useful items that celebrate Life Out Here. Now through June 21, customers can enjoy huge savings on items in grilling, outdoor living, tools, apparel, wildlife gear and big-ticket seasonal items.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260611967228/en/

All Tractor Supply locations nationwide will host a Father’s Day craft activity on Saturday, June 13, from 10:00 a.m. to 2:00 p.m.

All Tractor Supply locations nationwide will host a Father’s Day craft activity on Saturday, June 13, from 10:00 a.m. to 2:00 p.m.

To help shoppers find the perfect match for every dad, Tractor Supply has launched an interactive Father’s Day Gift Guide organized by category, brand and budget-friendly price points (under $10, $20, $50, $100 and $200).

“At Tractor Supply, Father’s Day is about celebrating the dads who are always building, fixing, grilling, exploring the outdoors and passing along what they know to the next generation,” said Randall Dodds, Senior Vice President, General Merchandising Manager at Tractor Supply. “We’ve tailored this year’s event to focus on high-quality, long-lasting gear at value price-points. Whether it’s a brand-new SKIL power tool kit, a rugged Field & Stream hunting blind or a free, fun store activity for the kids, Tractor Supply is the ultimate destination for families celebrating dad this year.”

Free In-Store Kids’ Craft Event June 13

As part of the celebration, all Tractor Supply locations nationwide will host a Father’s Day craft activity on Saturday, June 13, from 10:00 a.m. to 2:00 p.m. Families are invited to visit their local store to decorate a custom tackle box for dad. The activity is free and open to the public while supplies last.

Top Brands, Exclusive Launches, Practical Favorites and Massive Savings

This year, Tractor Supply is expanding its lineup with the official launch of SKIL power tools, alongside trusted seasonal favorites. Customers will also find exciting, exclusive items for a limited time and top-tier promotional savings, including:

For shoppers seeking high-quality gifts that are easy on the wallet, Tractor Supply’s gift guide features a wide selection of budget-friendly essentials under $50. Practical everyday carry items like the JobSmart 650-Lumen Rechargeable Flashlight keep dad prepared for any late-night project, while the Carhartt Men’s Iconic K87 Heavyweight Pocket T-Shirt offers rugged durability for a hard day’s work. Outdoor-loving dads can get ready for the water with a Mystery Tackle Box Panfish & Trout Regular Kit, and the iconic YETI Rambler 30 oz. Tumbler ensures his coffee stays piping hot on the morning drive or ice-cold by the afternoon grill.

Moving up the budget scale, the guide highlights versatile mid-tier gifts under $100 designed for premium comfort and outdoor recreation. The Ariat Men’s Rebar Lightweight Logo Hoodie provides the perfect tough layer for unpredictable weather, while the unique Even Embers Tactical Propane Torch adds a powerful and practical tool to his outdoor property maintenance toolkit. Dads can also head out to the lake or the field fully equipped with comfortable Field & Stream Men’s Deck Rubber Low Waterproof Boots or the highly portable Flying Fisherman 7 ft. Passport Travel Spinning Rod.

For families looking to invest in a top-tier gift for dad, Tractor Supply offers reliable, big-ticket investments over $200 that double as long-term additions to the homestead. Power tool upgrades like the DEWALT Cordless 20V Max Brushless Drill Impact Combo Kit make quick work of weekend builds and DIY repairs, while the Field & Stream 40 Long Gun Electronic Gun Safe provides premier, heavy-duty security for his gear. To tackle seasonal property upkeep and larger lawns, premium outdoor power equipment like the Cub Cadet Z2 42 in. Zero Turn Mower delivers professional-grade efficiency straight to dad’s yard.

About Tractor Supply Company

For more than 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 290 on the Fortune 500. The Company’s more than 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.

As part of the Company’s commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, Allivet, a leading online pet and animal pharmacy, and VIP Petcare, the largest provider of mobile veterinary care in the United States, in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer’s doorstep, Tractor Supply is here to serve and support Life Out Here.

As of March 28, 2026, the Company operated 2,435 Tractor Supply stores in 49 states and 206 Petsense by Tractor Supply stores in 23 states. For more information, visit www.tractorsupply.com and www.Petsense.com.

Mary Winn Pilkington (615) 440-4212

[email protected]

KEYWORDS: Tennessee United States North America

INDUSTRY KEYWORDS: Men Other Retail Online Retail Family Lifestyle Specialty Consumer Fashion Retail Other Consumer Women Footwear Home Goods

MEDIA:

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All Tractor Supply locations nationwide will host a Father’s Day craft activity on Saturday, June 13, from 10:00 a.m. to 2:00 p.m.
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Tradr ETFs Set for Liftoff Alongside SpaceX IPO

PR Newswire

New strategies are expected to provide leveraged bullish and bearish exposure to SpaceX

NEW YORK, June 11, 2026 /PRNewswire/ — Tradr ETFs, a provider of ETFs designed for sophisticated investors and professional traders, today announced that it expects to launch two leveraged single-stock ETFs tied to SpaceX on Monday, June 15, following the company’s highly anticipated public market debut.

The new Cboe-listed funds are designed to provide traders with amplified exposure to daily moves in SpaceX stock, offering both bullish and bearish investors a targeted strategy to express their views on one of the world’s most closely watched and highly anticipated public companies of all time.

Expected Tradr launches:

  • Tradr 2X Long SpaceX Daily ETF (Cboe: SPCM) – seeks 200% of the daily performance of SpaceX (Nasdaq: SPCX)
  • Tradr 2X Short SpaceX Daily ETF (Cboe: SPCG) – seeks -200% of the daily performance of SpaceX (Nasdaq: SPCX)

From reusable rockets and satellite communications to AI and next-generation aerospace technologies, SpaceX has become one of the most influential innovation platforms in the world. With SPCM and SPCG, traders can access leveraged exposure to the stock from either direction as the market begins to establish its view on the newly public company.

For detailed information on Tradr ETFs and the significant risks involved with leveraged ETFs, please visit www.tradretfs.com.

About Tradr ETFs 
Tradr ETFs are designed for sophisticated investors and professional traders who are looking to express high conviction investment views. The strategies include leveraged and inverse ETFs that seek short or long exposure to actively traded stocks and ETFs.

IMPORTANT RISK INFORMATION

Tradr ETFs are for sophisticated investors and professional traders with high conviction views and are very different from most other ETFs. The Funds are intended to be used as short-term trading vehicles and pursue leveraged investment objectives, which means they are riskier than alternatives that do not use leverage because the Funds magnify the performance of their underlying security. The volatility of the underlying security may affect a Fund’s return as much as, or more than, the return of the underlying security.

Investors in the fund should: (a) understand the risks associated with the use of leverage; (b) understand the consequences of seeking inverse and leveraged investment results; (c) for short ETFs, understand the risk of shorting; (d) intend to actively monitor and manage their investment. Fund performance will likely be significantly different than the benchmark over periods longer than the specified reset period and the performance may trend in the opposite direction than its benchmark over periods other than that period.

Leverage increases the risk of a total loss of an investor’s investment, may increase the volatility of the Funds, and may magnify any differences between the performance of the Funds and their reference security. The Funds seek leveraged investment results for a specific period (daily, monthly or quarterly). The exact exposure of an investment in the Fund intra-period will depend upon the movement of the reference security from the end of the prior period until the time of investment by the investor.

The Fund will not attempt to position its portfolio to ensure it does not gain or lose more than a maximum percentage of its net asset value on a given trading day. As a consequence, investors in a Fund that seeks two times daily performance would lose all of their money if the Fund’s underlying security moves more than 50% in a direction adverse to the Fund on a given trading day.

ETFs involve risk including possible loss of the full principal value. There is no assurance that the Fund will achieve its investment objective. Principal risks and other important risks may be found in the prospectus. Past performance does not guarantee future results.

ETF shares are bought and sold at market price (not NAV) and are not individually redeemed from the ETF. There can be no guarantee that an active trading market for ETF shares will develop or be maintained, or that their listing will continue or remain unchanged. Buying or selling ETF shares on an exchange may require the payment of brokerage commissions and frequent trading may incur brokerage costs that detract significantly from investment returns.

Investors should carefully consider the investment objectives, risks, charges and expenses of the Funds. This and other important information about the Fund is contained in the Prospectus, which can be obtained by visiting

www.tradretfs.com

. The Prospectus should be read carefully before investing.

Distributed by ALPS Distributors, Inc, which is not affiliated with AXS Investments or its Tradr ETFs. AXI000958

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SOURCE Tradr ETFs

Lemonade Launches Renters Insurance in Montana

Montana Renters Can Now Get Fast, Affordable Coverage Starting at $5 Per Month

New York City, NY, June 11, 2026 (GLOBE NEWSWIRE) — Lemonade (NYSE: LMND) today announced that its renters insurance is now available in Montana, giving residents a fast and affordable way to protect their belongings.

Designed for renters who want a simpler insurance experience, Lemonade makes it possible to get a quote, purchase coverage, update a policy, and file a claim directly from its app. Nearly 40% of claims are handled instantly.

“Making insurance simple is at the core of everything we do,” said Dan Timsit, Head of Renters Insurance at Lemonade. “We’re excited to bring our renters insurance product to Montana and give residents an easier way to get covered.”

Policies start at $5 per month, and according to company and industry data, Lemonade’s renters insurance rates are approximately 30% lower than the national average.

Additional savings may be available for customers who bundle eligible insurance products, install qualifying safety devices, or choose annual billing.

Lemonade serves more than 3 million customers and has been recognized by publications including Forbes, CNBC, and U.S. News & World Report for its insurance products and customer experience.

About Lemonade

Lemonade’s mission is to become the most loved insurance company in the world. As a customer-centric tech company, we created an insurance experience across Renters, Home, Pet, Car, and Life that is smart, instant, and delightful. Our team of 1,200+ Lemonade Makers make it possible for over 3M customers throughout the US, UK and Europe to get coverage instantly, with nearly half of claims paid in a matter of seconds. Powered by AI and social impact, Lemonade is a purpose-built, technology-first insurance carrier. A Certified B-Corp, our commitment to social impact is embedded in every aspect of the company, and our Giveback program, which donates a percentage of leftover premiums to nonprofits selected by our community, has donated over $10M to organizations in need.

Press Inquiries

Lemonade Comms
paul.staats [at] lemonade.com
https://www.lemonade.com/



American Water Launches 2026 Flow Forward Summer Camp Program to Help Teens Explore the Water Industry Workforce

PR Newswire

American Water Logo

CAMDEN, N.J., June 11, 2026 /PRNewswire/ — American Water (NYSE: AWK), the largest regulated water and wastewater utility company in the U.S., today announced the launch of its 2026 Flow Forward Summer Camp Program, offering high school sophomores, juniors, and seniors a multi-day workforce development experience featuring skill-building workshops, resume and interview preparation, and networking with industry professionals. This year, the program welcomes local high schoolers in Indiana, Iowa, New Jersey, Pennsylvania, and West Virginia.

“Investing in young people is essential to the future of the water industry,” said Lori Sutton, EVP and Chief Human Resources Officer, American Water. “Through programs like Flow Forward, American Water is helping youth build skills, explore career pathways and experience hands-on workforce readiness opportunities and mentorship.”

Additional American Water training and development opportunities include:

  • Future Wavemakers Internship Program: A cornerstone initiative designed to cultivate the next generation of water and wastewater industry leaders. This program is built on the foundation of mentorship, professional development, and real-world projects that align with both students’ academic backgrounds and American Water’s organizational goals. Interns will participate in capstone projects, networking events, and skill-building workshops, all while contributing fresh perspectives and innovative ideas to the company. This year, the program welcomed 56 college interns at American Water workplaces across the country, offering hands-on experience in engineering, finance, operations, health and safety, communications and more.
  • Water UP! program: Providing hands-on training for adults in local communities and helping them identify and pursue careers in the water sector. Developed in partnership with Rowan College of South Jersey and hosted annually in different locations throughout N.J., Water UP!’s curriculum spans water treatment, distribution, safety and ethics, reflecting the range of skills required across the industry.
  • Hopeworks partnership: Working with a Camden-based nonprofit on train-to-hire programs that have successfully engaged, trained and employed young adults on geographic information system projects.

American Water remains dedicated to strengthening its talent pipeline and building stronger communities through innovative workforce development programs.

Learn more about American Water’s workforce here.

About American Water

American Water (NYSE: AWK) is the largest regulated water and wastewater utility company in the United States. With a history dating back to 1886 and celebrating 140 years in 2026, We Keep Life Flowing® by providing safe, clean, reliable and affordable drinking water and wastewater services to approximately 14 million people with regulated operations in 14 states and on 18 military installations. American Water’s approximately 7,000 talented professionals leverage their significant expertise and the company’s national size and scale to achieve excellent outcomes for the benefit of customers, employees, investors and other stakeholders.

For more information, visit amwater.com and join American Water on LinkedIn, Facebook, X and Instagram.

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SOURCE American Water

SEGG Media Launches Sports.com Predict on Sports.com as 2026 FIFA World Cup Begins; Sports.com Predict Named Title Sponsor of E1 Team Miami powered by MAGNUS

Launch places Sports.com Predict inside the Sports.com ecosystem at the start of the World Cup, with additional live-sport visibility through E1 Team Miami and the UIM E1 World Championship

FORT WORTH, Texas, June 11, 2026 (GLOBE NEWSWIRE) — Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”) today confirmed that Sports.com Predict is now live on Sports.com, entering the market as global sports attention turns to the opening of the 2026 FIFA World Cup.

The launch gives SEGG Media a live product inside the Sports.com ecosystem at the start of one of the largest sports moments in the world. Sports.com Predict is designed to bring real-time participation into the sports experience, connecting live events, fan engagement, and prediction-based interaction through Sports.com.

The Company also announced that Sports.com Predict has been named Title Sponsor of E1 Team Miami powered by MAGNUS, integrating the platform into the team’s identity, branding and fan engagement activity across the UIM E1 World Championship, beginning with the E1 Dubrovnik GP. E1 Team Miami is co-owned by Marc Anthony.

“Sports.com Predict is live on Sports.com at the exact moment global sports attention is accelerating,”

said Marc Bircham, Chairman of SEGG Media

. “The World Cup begins today, and Sports.com Predict is now in market as we build a new layer of real-time fan participation inside the Sports.com ecosystem.”

The E1 Team Miami title sponsorship extends Sports.com Predict beyond a digital launch and into a live global motorsport environment, including team branding, race activity, content opportunities and fan-facing engagement.

Together, the Sports.com launch and E1 title sponsorship position Sports.com Predict across both digital sports media and live sport. SEGG Media believes this creates a strong early foundation for Sports.com Predict as the Company expands its phased rollout across eligible markets and major sports moments.

“This is the lane we want Sports.com to own,”

added Bircham

. “A live digital platform, real-world sports visibility, and fan engagement built around the moments people are already watching. Sports.com Predict is live, and this is the beginning of that rollout.”

Sports.com Predict will operate within applicable regulatory frameworks and only in jurisdictions where access to such markets is permitted.

Additional Sports.com Predict rollout updates are expected to follow.

About SEGG Media Corporation

SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment, and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com, TicketStub.com, Lottery.com, and Veloce Media Group. Focused on immersive fan engagement, ethical gaming, and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Important Notice Regarding Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, including statements regarding the Company’s strategy, future operations, prospects, plans, objectives, product rollout, market availability, sponsorship integration, fan engagement opportunities and expected future updates, are forward-looking statements. Words such as “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “continue,” “expand,” “launch,” “rollout,” and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions and are subject to risks and uncertainties, many of which are difficult to predict and beyond the Company’s control. These risks and uncertainties include, without limitation, regulatory, operational and commercial considerations in each market in which Sports.com Predict may be made available; the Company’s ability to implement and scale technology, product, sponsorship and marketing initiatives; the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to maintain compliance with Nasdaq Listing Rules and become or remain current with its SEC reports; and the other risks and uncertainties discussed under the heading “Risk Factors” in the Company’s filings with the SEC. Additional information concerning these and other factors that may impact the matters discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC, which are available publicly at www.sec.gov. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed or implied by any forward-looking statements. Except as required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by this cautionary statement.

This press release was published by a CLEAR® Verified individual.



For additional information

SEGG Media
[email protected]
737-587-3391

SEGG Investors
[email protected]
737-787-3891

The Truth About Global Brands

PR Newswire

Truth Is Everything: 72% of People Say It’s More Important than Ever to Prioritize Truth


Research
 from McCann and Economist Enterprise reveals global growth will be driven by brands’ ability to eliminate doubt and connect with the world’s fastest-growing audience with ideas that move at the speed and flow of culture

NEW YORK, June 11, 2026 /PRNewswire/ — McCann today released The Truth About Global Brands, a study of 20,713 people across 20 markets, revealing a fundamental reset in how brands achieve growth and relevance, globally. This year’s study draws on independent insights from an analysis of B2B decision-makers conducted by Economist Enterprise, the B2B arm of The Economist Group.

Truth About Global Brands

At a time when AI is reshaping decision-making, trust is fragmenting and cultural influence is shifting, the research finds that brands must help consumers navigate an increasingly complex “Truth Maze” by eradicating doubt to drive growth.

“Global brands are experiencing a growth crisis as we’ve shifted from a trust economy to a doubt economy, putting CMOs under more pressure than ever,” said Tyler Turnbull, Global CEO, McCann. “The new playbook for the future of brand building will be grounded in a brand’s ability to show up with clarity, credibility and cultural fluency at every decision point.”

The “Truth Maze”: a New Battleground for Brands’ Bottom Line

In a world flooded with information, consumers and business leaders are navigating a “Truth Maze:” a complex web of conflicting information, AI-generated content, and competing claims that has made it harder than ever to determine what is real.

  • While 72% of people say it’s more important than ever to prioritize truth, 55% believe brands are less truthful than they were 20 years ago
  • 76% worry they will soon be unable to distinguish between real people and artificial ones online

While AI adoption is expected — 72% of consumers and 88% of B2B leaders say brands must use AI to keep up — accountability is what will set brands apart.

  • 53% of people say being transparent about AI use is the most effective way for brands to build trust, and 45% say brands should help them understand what’s real and what isn’t in AI-generated content

The commercial stakes are high, with the research revealing that trust is not a soft brand value, but a revenue driver.

“In a world where truth matters more than ever, certainty is the new value exchange,” said Harjot Singh, Global Chief Strategy Officer, McCann.

  • A vast majority of people (80%) say they will actively choose brands they trust, even if they cost more, signaling a growing premium on credibility
  • 69% of consumers and 79% of B2B decision-makers have stopped using a brand because they no longer trusted it

“The data tells a compelling story: when business leaders lose faith in a brand, they walk away and they don’t come back easily,” said Tamara McMillen, Chief Revenue Officer at Economist Enterprise. “What this means for global brands is that the commercial cost of doubt is real and measurable. Brands that invest in being trustworthy guides to B2B decision-makers are the ones best positioned to grow.”

“Multi-Modal Globality” Challenges Traditional Brand Building Playbook

In a world inundated with information, the research reveals a major shift in how culture and influence flow globally, as ideas move fluidly across markets, platforms and communities.

  • Influence is increasingly multi-directional, not West-to-rest
  • Markets like China, India and Saudi Arabia are shaping global norms
  • 73% of people say you can be a global citizen without travelling

Culture no longer flows in a straight line from global to local. Instead, it circulates –emerging, evolving and scaling across interconnected networks. Legacy models of global brand building — top-down or bottom-up — are no longer sufficient.

The Next Growth Engine: 1 Billion Strong “Upward Class” 

With culture and influence now moving multi-directionally, a new, highly influential and expanding audience is defining the new era of brand growth: the “Upward Class.”

  • 1.02 billion people globally
  • $29.5 trillion in annual spending power
  • Highly motivated by progress, self-improvement and upward mobility

Unlike previous generations, these consumers use brands not just to consume, but to signal progress, identity and belonging, reshaping the meaning of status itself.

Critically, the “UpwardClass”shows lower brand cynicism and stronger belief in brands as tools for advancement, making them disproportionately influential in defining what growth looks like next.

“Future growth won’t come from leaning on existing audiences or legacy markers of scale,” continuedTurnbull. “It will come from brands that turn truth into a genuine growth engine,building connected systems of meaning, culture and commerce. That’s what McCann’s Truth Well Told framework is designed to do.

The New Playbook for Global Brand Growth

Across all findings, one principle stands out:the brands that succeed in 2026 and beyond will not be those that say the most,but those that remove the most doubtandconnect withsegments shaping tomorrow’s demand. This requires:

  • Acting as a trusted guide in a complex information landscape
  • Going back to the basics, delivering products and experiences that are relevant, useful and prove their value
  • Identifying and engaging emerging, high-growth audiences that believe in brands
  • Designing truth-based ideas that move with culture and scale across networks

Research Methodology

The Truth About Global Brands is based on a survey of 20,713 people across 20 markets [US, UK, Australia, Brazil, Canada, China, France, Germany, Italy, India, Japan, Mexico, Spain, UAE, Saudi Arabia, Philippines, Singapore, South Korea, Thailand, New Zealand], conducted between November 2025 and January 2026, combined with qualitative insights from senior marketing leaders and global CMOs.

*Trended data is reported on a like-for-like basis, with the following markets [US, UK, Brazil, China, France, Germany, India, Japan, Mexico] across 2018, 2023, 2026.

This year’s report includes a B2B brand perspective based on independent insights from Economist Enterprise, the B2B division of The Economist Group that helps organizations understand global economic and geopolitical change, make informed strategic decisions and reach influential audiences. Their analysis surfaces the critical nuances that distinguish B2B audiences from the broader consumer sample – and what those nuances mean for brands competing for the trust and confidence of business buyers today.

AboutMcCann
McCann, part of Omnicom (NYSE: OMC), is a leading creative solutions company. The award-winning global brand network is united across 100+ countries by a mission to build iconic brands through the radical creativity of Truth Well Told. Because when the truth is well told, it moves people and markets. Named one of the World’s Most Innovative Companies by Fast Company in 2025 and 2024, and ranked in the top 3 most creatively effective networks globally in the Effie Index every year since 2019, McCann is the global brand creative partner of such iconic brands as L’Oreal Paris, Mastercard, Xbox, IKEA and Maggi.
For more information, visit www.mccann.com.

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SOURCE McCann

Travel + Leisure Co. Kicks Off Soccer-Themed Fan Events at Select Resorts

Travel + Leisure Co. Kicks Off Soccer-Themed Fan Events at Select Resorts

ORLANDO, Fla.–(BUSINESS WIRE)–Travel + Leisure Co. (NYSE: TNL), a leading leisure travel company, today announced Countdown to Kickoff, a series of soccer-themed celebrations and fan experiences taking place at select resorts across its vacation club portfolio. Tapping into the buzz surrounding the world’s biggest soccer tournament, the events will bring owners and guests together for destination highlights, fan moments, and on-property activities inspired by the global games.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260611796894/en/

Travel + Leisure Co. announced Countdown to Kickoff, a series of soccer-themed celebrations and fan experiences taking place at select resorts across its vacation club portfolio. Designed to celebrate the global spirit of the game, the activation reflects the company’s broader focus on experiential travel, bringing travelers together through shared passions for culture, entertainment, and community.

Travel + Leisure Co. announced Countdown to Kickoff, a series of soccer-themed celebrations and fan experiences taking place at select resorts across its vacation club portfolio. Designed to celebrate the global spirit of the game, the activation reflects the company’s broader focus on experiential travel, bringing travelers together through shared passions for culture, entertainment, and community.

With the tournament’s first whistle sounding today, Travel + Leisure Co. is inviting vacation club owners and guests to join in the excitement through its Countdown to Kickoff special event series. Designed to celebrate the global spirit of the game, the activation reflects the company’s broader focus on experiential travel, bringing travelers together through shared passions for culture, entertainment, and community.

“We’ve caught the soccer fever,” said Kevin Maciulewicz, Senior Vice President of Resort Operations at Travel + Leisure Co. “We wanted to create a way for owners and guests to celebrate the energy surrounding the global tournament together. By hosting these events ahead of some of the biggest matchups, we’re bringing fans together to build anticipation, share in the excitement, and create memorable moments while on vacation.”

The Countdown to Kickoff celebrations will take place at four resorts in North America:

Each event will feature themed activities, shareable photo moments, and soccer-inspired programming designed to capture the momentum of the global game while showcasing the unique character of each resort location. Vacation club owners and guests will also have access to custom neighborhood guides curated by resort general managers, highlighting local restaurants, attractions, and hidden gems in each destination.

“With more than 280 resorts across our portfolio, we have a unique opportunity to create experiences that extend beyond the resort stay,” added Maciulewicz. “These celebrations bring owners and guests together around a shared passion while creating a sense of community that makes travel even more meaningful.”

Follow along on Instagram for Countdown to Kickoff event highlights, fan moments, and behind-the-scenes content through the Club Wyndam (@ClubWyndham), WorldMark (@WorldMarkbyWyndham), and Margaritaville Vacation Club (@MargaritavilleVC) channels.

For more information about Travel + Leisure Co. and its vacation club brands, please visit travelandleisureco.com.

About Travel + Leisure Co.

Travel + Leisure Co. (NYSE: TNL) is a leading leisure travel company, providing more than six million vacations to travelers around the world every year. The company operates a diverse portfolio of vacation ownership, travel club, and lifestyle travel brands designed to meet the needs of the modern leisure traveler, whether they’re traversing the globe or enjoying destinations closer to home. This includes experiential brands such as Sports Illustrated Resorts, Eddie Bauer Adventure Club, Margaritaville Vacation Club, and Accor Vacation Club, as well as cornerstone brands, Club Wyndham, WorldMark, and RCI. With hospitality and responsible tourism at its heart, the company’s more than 19,000 dedicated associates worldwide help fulfill its mission to put the world on vacation. Learn more at travelandleisureco.com.

Media Contact:

Melissa Landy

Public Relations

(407) 626-3830

[email protected]

KEYWORDS: United States North America Florida

INDUSTRY KEYWORDS: Soccer Lodging Sports Travel

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Travel + Leisure Co. announced Countdown to Kickoff, a series of soccer-themed celebrations and fan experiences taking place at select resorts across its vacation club portfolio. Designed to celebrate the global spirit of the game, the activation reflects the company’s broader focus on experiential travel, bringing travelers together through shared passions for culture, entertainment, and community.
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Travel + Leisure Co. announced Countdown to Kickoff, a series of soccer-themed celebrations and fan experiences taking place at select resorts across its vacation club portfolio. WorldMark The Camlin in Seattle will host a June 18 fan celebration ahead of the United States versus Australia match.
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Travel + Leisure Co. announced Countdown to Kickoff, a series of soccer-themed celebrations and fan experiences taking place at select resorts across its vacation club portfolio. WorldMark Vancouver – The Canadian will host a June 23 fan celebration ahead of the Canada versus Switzerland match.
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Travel + Leisure Co. announced Countdown to Kickoff, a series of soccer-themed celebrations and fan experiences taking place at select resorts across its vacation club portfolio. Margaritaville Vacation Club – Atlanta will host a July 14 fan celebration ahead of the tournament semifinal.
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Travel + Leisure Co. announced Countdown to Kickoff, a series of soccer-themed celebrations and fan experiences taking place at select resorts across its vacation club portfolio. Club Wyndham Midtown 45 in New York City will host a July 18 fan celebration ahead of the tournament final.
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Via Transportation, Inc. Securities Class Action Result of Undisclosed Growth Obstacles and approximately 70% Stock Decline – Investors may Contact Lewis Kahn, Esq, at Kahn Swick & Foti, LLC

Via Transportation, Inc. Securities Class Action Result of Undisclosed Growth Obstacles and approximately 70% Stock Decline – Investors may Contact Lewis Kahn, Esq, at Kahn Swick & Foti, LLC

NEW YORK CITY & NEW ORLEANS–(BUSINESS WIRE)–Kahn Swick & Foti, LLC (“KSF”) and KSF partner, former Attorney General of Louisiana, Charles C. Foti, Jr., remind investors with substantial losses that they have untilAugust 10, 2026 to file lead plaintiff applications in a securities class action lawsuit against Via Transportation, Inc. (“Via” or the “Company”) (NYSE: VIA), if they purchased or otherwise acquired the Company’s shares pursuant to and/or traceable to the Company’s September 2025 initial public offering (the “IPO” or the “Offering”). This action is pending in the United States District Court for the Southern District of New York.

What You May Do

If you purchased shares of Via Transportation as above and would like to discuss your legal rights and how this case might affect you and your right to recover for your economic loss, you may, without obligation or cost to you, contact KSF Managing Partner Lewis Kahn toll-free at 1-877-515-1850 or via email ([email protected]), or visit https://www.ksfcounsel.com/cases/nyse-via/ to learn more. If you wish to serve as a lead plaintiff in this class action, you must petition the Court by August 10, 2026.

>>>CLICK HERE for more information

About the Lawsuit

The Complaint alleges that the Registration Statement and Prospectus (filed with the SEC on August 15, 2025, and September 15, 2025, respectively) including all amendments thereto (collectively, the “Offering Documents”), contained materially incorrect or misleading statements and/or omitted material information that was required by law to be disclosed.

According to the Complaint, at the time of the IPO, and unbeknownst to investors, the Company had already begun to encounter obstacles including that it was adding customers faster than those customers were generating revenue, resulting in a decline in ARR per customer for the first time in eight quarters, and that Germany was stuck in a regulatory transition where customers had adopted microtransit but Via, as it later revealed, could not actually “sell the entire platform.”

By the commencement of the action, Via’s shares traded as low as $14.52, a decline of nearly 70% from the Offering Price.

The case is Garlesky v. Via Transportation, Inc., 26-cv-04870.

>>>To Learn More, Click HERE

About Kahn Swick & Foti, LLC

KSF, whose partners include former Louisiana Attorney General Charles C. Foti, Jr., is one of the nation’s premier boutique securities litigation law firms. This past year, KSF was ranked by SCAS among the top 10 firms nationally based upon total settlement value. KSF serves a variety of clients, including public and private institutional investors, and retail investors – in seeking recoveries for investment losses emanating from corporate fraud or malfeasance by publicly traded companies. KSF has offices in New York, Delaware, California, Louisiana, Chicago, and a representative office in Luxembourg.

TOP 10 Plaintiff Law Firms – According to ISS Securities Class Action Services

To learn more about KSF, you may visit www.ksfcounsel.com.

>>>For More Information about the case, Click HERE

CONNECT WITH US: Facebook || Instagram || YouTube || TikTok || LinkedIn

Kahn Swick & Foti, LLC

Lewis Kahn, Managing Partner

[email protected]

1-877-515-1850

1100 Poydras St., Suite 960

New Orleans, LA 70163

KEYWORDS: United States North America Louisiana New York

INDUSTRY KEYWORDS: Professional Services Class Action Lawsuit

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Ameriprise Financial Earns Technology Innovation Award for its Ameriprise® Signature Wealth Program

Ameriprise Financial Earns Technology Innovation Award for its Ameriprise® Signature Wealth Program

The Bank Insurance & Securities Association (BISA) recognized Ameriprise as a leader in technology innovation at its 2026 annual convention

MINNEAPOLIS–(BUSINESS WIRE)–
Ameriprise Financial (NYSE: AMP) today announced it has received the 2026 Technology Innovation Award from the Bank Insurance & Securities Association (BISA). This award recognizes the Ameriprise® Signature Wealth Program, a flexible unified managed account (UMA) that enables advisors to seamlessly combine multiple investment options and management methods into one portfolio.

The Signature Wealth Program transforms investing processes by allowing advisors to build and customize client portfolios from hundreds of investment choices from leading investment providers, all powered by state-of-the-art integrated technology. Built to support customization and scale, the program expands investment choice and personalization while improving efficiency by streamlining administrative and operational tasks.

“We are proud to be recognized by BISA as a leader in technology innovation for the third consecutive year,” said Gerard Smyth, Executive Vice President, Head of Technology, Service and Operations at Ameriprise. “The Signature Wealth Program represents a modern approach to our advisory business, enabled by advanced, fully integrated technology. By bringing investment options, advice tools and workflows together in one seamless system, advisors gain greater flexibility and the ability to complete tasks simultaneously, helping free up valuable time to deepen client relationships and deliver a premium experience.”

“Signature Wealth was built around how advisors actually work and how clients expect to be served,” said Matt Huss, Executive Vice President of Wealth Management Products and Solutions at Ameriprise. “It enables advisors to create custom, institutional-quality portfolios across their entire book of business, while delivering a more personalized, cohesive experience for clients. The result is greater choice, deeper personalization and the ability to scale advice and investment solutions without compromising quality.”

With this award, BISA recognizes firms that are advancing products, services and platforms across the industry through technology innovation. Click here for more on the BISA Technology Innovation Award.

To learn more about Ameriprise’s integrated technology capabilities, visit Ameriprise.com/careers/experienced-financial-advisors.

About Ameriprise Financial

At Ameriprise Financial, we have been helping people feel confident about their financial future for more than 130 years1. With extensive investment advice, global asset management capabilities and insurance solutions, and a nationwide network of more than 10,000 financial advisors, we have the strength and expertise to serve the full range of individual and institutional investors’ financial needs.

1 Company founded June 29, 1894.

The Bank Insurance & Securities Association (BISA) issued the 2026 Technology Innovation Award to recognize the advancement of the financial services industry’s products, services and platforms through technology innovation. The BISA Awards Committee, comprised of members of the BISA Board of Directors, evaluated submissions based on the product/service advancement of the financial services industry. Ameriprise Financial received the 2026 BISA Technology Innovation Award for the technology features of the Ameriprise Signature Wealth Program, not the quality of the advisory services to clients. Ameriprise Financial received the 2025 BISA Technology Innovation Award for the PracticeTech® platform. Ameriprise Financial Institutions Group (Ameriprise Financial) received the 2024 BISA Technology Innovation Award for eMeeting technology. Ameriprise did not pay a fee to be evaluated for this rating or to publicly cite the results. For more information: https://www.bisanet.org/page/TechnologyAward.

Ameriprise Financial and BISA are not affiliated.

Investment products are not insured by the FDIC, NCUA or any federal agency, are not deposits or obligations of, or guaranteed by any financial institution, and involve investment risks including possible loss of principal and fluctuation in value.

Investment advisory products and services are made available through Ameriprise Financial Services, LLC, a registered investment adviser.

Securities offered by Ameriprise Financial Services, LLC. Member FINRA and SIPC.

© 2026 Ameriprise Financial, Inc. All rights reserved.

Ali Harries, Media Relations

612-678-7035

[email protected]

KEYWORDS: Minnesota United States North America

INDUSTRY KEYWORDS: Banking Asset Management Professional Services Finance

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