AppLovin Unveils Most Effective, Performance-Driven Mobile Ad Trends

AppLovin Unveils Most Effective, Performance-Driven Mobile Ad Trends

New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI

PALO ALTO, Calif.–(BUSINESS WIRE)–AppLovin (NASDAQ: APP), the leading growth platform for developers, today released its first-ever Creative Trends Report 2023, unveiling the top performance-driven mobile ad trends for the year. The data-driven report empowers mobile app developers and marketers, across verticals, to drive better performing mobile ad campaigns.

AppLovin’s in-house creative agency, SparkLabs, analyzed data from 52.3 billion impressions, 22.4 billion clicks, and 267 million installs, as well as tens of thousands of creatives in 2022. The report examines the concepts and variables that produced the most impact and highest ROI.

“Our goal with this report is to provide marketers and developers insights and inspiration for achieving increased success for mobile ad campaigns,” said Katie Jansen, CMO of AppLovin. “The report is packed with proven performance-driven ad concepts that have generated significant lift for their campaigns by capturing the majority of ad spend.”

Key insights from the report include:

  • Customization of a character, item or environment encourages engagement, especially amongst match, merge, mid-core, arcade and action titles.
  • Dramatic story narratives, particularly when characters are victims in perilous situations, allow players to become invested in the game’s story, with strategy creatives 155% higher than average.
  • Voiceover messaging on top of visual content adds dimensionality and works best with genres that rely heavily on showing gameplay footage. In 2022, computer generated voices took almost a 30% share of all top creatives.
  • Real-time feedback creates better connections with users, as nearly 50% of all top-performing creatives incorporate mechanics giving real-time feedback to the user.

“Putting the best creative pieces together doesn’t always guarantee a win,” Jansen added. “To ensure that your ads are consistently high-performing, you need a combination of performance-driven analysis and continuous iteration and testing to find an optimal creative strategy for your app.”

About AppLovin

AppLovin enables developers to grow their business. Businesses rely on AppLovin’s market leading technologies to solve their mission-critical functions with a powerful, full stack solution including user acquisition, monetization and measurement. AppLovin is headquartered in Palo Alto, California with several offices globally.


Joshua Grandy

[email protected]

KEYWORDS: California United States North America

INDUSTRY KEYWORDS: Advertising Communications Digital Marketing Apps/Applications Technology Software



TIDAL and Universal Music Group Partner to Develop More Artist- and Fan-Friendly Streaming Model

TIDAL and Universal Music Group Partner to Develop More Artist- and Fan-Friendly Streaming Model

TIDAL, the global music and entertainment platform, and Universal Music Group (UMG), the world leader in music-based entertainment, today announced that the two companies will work together to explore an innovative new economic model for music streaming that might better reward the value provided by artists and more closely reflect the engagement of TIDAL subscribers with those artists and music they love.

Streaming has revolutionized music, catalyzed industry growth, transformed the entertainment experience and provided incredible opportunities for engagement, to the benefit of artists and fans alike. As it has gained mass adoption over the past decade, there is more desire from all parties to look at how to best economically align fans’ interests with those of their favorite artists.

TIDAL and UMG will research how, by harnessing fan engagement, digital music services and platforms can generate greater commercial value for every type of artist. The research will extend to how different economic models could accelerate subscriber growth, deepen retention, and better monetize fandom to the benefit of artists and the broader music community.

“From day one, TIDAL has stood out as artist-first, leading with a premium subscription tier to pay artists more and experimenting with new ideas like fan-centered royalties to see if there are fairer and more equitable ways to get artists paid,” said TIDAL Lead Jesse Dorogusker. “We are setting aside our current fan-centered royalties investigation to focus on this opportunity for more impact. We’re thrilled to partner and learn along the way about the possibilities for more innovative streaming economics. This partnership will enable us to rethink how we can sustainably improve royalties’ distribution for the breadth of artists on our platform.”

“As the digital landscape continues to evolve, it’s become increasingly clear that music streaming’s economic model needs innovation to ensure a vibrant and sustainable future,” said Michael Nash, UMG’s Executive Vice President, Chief Digital Officer. “Tidal’s embrace of this transformational opportunity is especially exciting because the music ecosystem can work better – for every type of artist and fan – but only through dedicated, thoughtful collaboration. Built on deeply held, shared principles about the value of artistry and the importance of the artist-fan relationship, this strategic initiative will explore how to enhance and advance the model in keeping with our collective objectives.”


TIDAL is a global music platform that helps fans and artists fully immerse themselves in their love of music. By helping artists with their business so they can focus on their craft and offering experiences that elevate how fans engage with music, artists and each other, TIDAL is the best platform for artists, fans, and all things music.

Available in 61 countries, the streaming service has more than 90 million songs and 450,000 high-quality videos in its catalog, along with original video series, podcasts, thousands of expertly curated playlists, and artist discovery via TIDAL Rising. TIDAL is available in Free (US only), HiFi, and HiFi Plus tiers, with the HiFi Plus membership offering access to immersive audio features like Master Quality Authenticated (MQA) recordings, Dolby Atmos Music, and Sony’s 360 Reality Audio recordings; for a higher monthly fee that TIDAL redistributes back to artists.

TIDAL is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services.

For more information, please visit

About Universal Music Group

At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms, and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information, visit

TIDAL: Sade Ayodele, Head of Communications[email protected]

Universal Music Group, global communications: James Murtagh-Hopkins [email protected]

KEYWORDS: New York United States North America

INDUSTRY KEYWORDS: General Entertainment Entertainment Music Licensing (Entertainment)


Harris Williams Advises Magaya Corporation on its Recapitalization by Apax Digital

Harris Williams Advises Magaya Corporation on its Recapitalization by Apax Digital

RICHMOND, Va.–(BUSINESS WIRE)–Harris Williams, a global investment bank specializing in M&A advisory services, announces it advised Magaya Corporation (Magaya), a portfolio company of LLR Partners (LLR), on its recapitalization from funds advised by Apax Digital, the growth equity arm of Apax Partners (Apax). Magaya is a leading provider of cloud-based supply chain automation and logistics software for freight forwarders, customs brokers, and other international logistics providers. The transaction was led by Andy Leed, Erik Szyndlar, Ryan Costa, Colin Chapin and Sean McGann of the Harris Williams Technology Group.

“International logistics is undergoing an industry-wide digital transformation, and Magaya is playing a central role in helping freight forwarders become more agile and resilient through its modern digital freight platform,” said Andy Leed, a managing director at Harris Williams. “It was a pleasure working with CEO Gary Nemmers, Magaya’s co-founders, and management on this transaction, and we are excited to see what the company accomplishes in their continued partnership with LLR and with their new partner Apax Digital.”

“This investment represents another high-profile transaction for Harris Williams within the broader supply chain and logistics technology sector,” said Ryan Costa, a director at Harris Williams. “The rapidly changing global trade environment, which is characterized by growing trade volumes, increasing complexity, and ongoing diversification away from single-sourced supply chains, is not only driving strong demand for Magaya’s solutions, but also fueling investment activity across the broader market. We expect strong investor and corporate buyer interest to continue as these trends create new challenges for organizations.”

Magaya is a modern digital freight platform that accelerates growth with flexible, interoperable, and modular cloud-based solutions designed to optimize and digitize end-to-end logistics operations and customer experience. Whether used together as an integrated digital freight platform or independently, Magaya solutions enable freight forwarders, custom brokers, and other international logistics providers to automate complex and redundant processes, enhance the customer experience, optimize productivity, extend their reach, and grow their revenues. The company is headquartered in Miami and operates an additional office in the Philippines.

LLR is a private equity firm investing in technology and healthcare businesses. The company collaborates with its portfolio companies to identify and execute on key growth initiatives and help create long-term value. Founded in 1999 and with more than $5 billion raised across six funds, LLR is a flexible provider of equity capital for growth, recapitalizations, and buyouts.

The Apax Digital Funds specialize in growth equity and growth buyout investments in high-growth enterprise software, consumer internet, and technology-enabled services companies worldwide. The Apax Digital team leverages Apax’s deep tech investing expertise, global platform, and specialized operating experts, to enable technology companies and their management teams to accelerate the achievement of their full potential.

Apax is a leading global private equity advisory firm. For 50 years, Apax has worked to inspire growth and ideas that transform businesses. The firm has raised and advised funds with aggregate commitments of more than $60 billion. These funds provide long-term equity financing to build and strengthen world-class companies.

Harris Williams is a global investment bank specializing in M&A advisory services. Clients worldwide rely on us to help unlock value in their business and turn ambitious goals into reality. We approach every engagement with boundless collaboration, pooling expertise and relationships across industries and geographies to uncover the unique story of each company. For over 30 years, our clients have trusted us to think strategically, execute precisely, and deliver premium outcomes through M&A.

Technology is ubiquitous in today’s global economy, with most sectors and industries rapidly adopting software and data solutions as companies seek to increase competitiveness and enhance productivity. Led by seasoned and passionate professionals with strong vertical and horizontal experience, the Harris Williams Technology Group partners with both growth capital and private equity investors as well as company leaders around the globe. Our clients rely on us to navigate the ever-evolving technology M&A landscape. Our Technology Group has deep expertise across application and vertical software as well as technology and data services.

Harris Williams LLC is a registered broker-dealer and member of FINRA and SIPC. Harris Williams & Co. Ltd is a private limited company incorporated under English law with its registered office at 8th Floor, 20 Farringdon Street, London EC4A 4AB, UK, registered with the Registrar of Companies for England and Wales (registration number 07078852). Harris Williams & Co. Ltd is authorized and regulated by the Financial Conduct Authority. Harris Williams & Co. Corporate Finance Advisors GmbH is registered in the commercial register of the local court of Frankfurt am Main, Germany, under HRB 107540. The registered address is Bockenheimer Landstrasse 33-35, 60325 Frankfurt am Main, Germany (email address: [email protected]). Geschäftsführer/Directors: Jeffery H. Perkins, Paul Poggi. (VAT No. DE321666994). Harris Williams is a trade name under which Harris Williams LLC, Harris Williams & Co. Ltd and Harris Williams & Co. Corporate Finance Advisors GmbH conduct business.

Julia Moore

[email protected]

KEYWORDS: United States North America Florida Virginia

INDUSTRY KEYWORDS: Data Management Banking Technology Professional Services Other Transport Transport Other Technology Software Other Professional Services Logistics/Supply Chain Management Finance



Las Vegas, Electrified: Shyft Leadership to Present on Blue Arc EV and Reducing Transportation Emissions at Manifest 2023

Shyft Innovations head Eric Fisher will participate in a panel about reducing emissions

LAS VEGAS, Jan. 31, 2023 (GLOBE NEWSWIRE) — The Shyft Group (NASDAQ: SHYF), the North American leader in specialty vehicle manufacturing, assembly and upfit for the commercial, retail, and service specialty vehicle markets, will attend the logistics- and supply chain-focused expo Manifest 2023 in Las Vegas, Nev., from January 31 to February 2. Eric Fisher, senior vice president and general manager of Shyft Innovations, will speak on the panel “Refueling Transportation to Reduce Emissions” at 10:55 a.m. PST on Thursday, February 2.

“As the parcel delivery industry moves quickly to more sustainable operations through electrification, Blue Arc provides the only truly commercial-grade solution,” said Fisher. “Last mile fleets are a natural fit for EV with established routes and regen capabilities at low speed.”

The Shyft Group’s display, located in booth #V6 of the expo hall, will feature the fully reimagined, all-electric Class 3 walk-in delivery van from Blue Arc™ EV Solutions.

The Blue Arc delivery van is a 100% battery-powered Class 3 electric commercial delivery vehicle designed for high-frequency, last-mile delivery fleets. A spacious cargo area features 635-800 cubic feet of storage and offers a choice of vocational packages specifically designed for functionality.

The delivery van also features an integrated solar roof package and lightweight aluminum honeycomb shelving package that is 175 lbs. lighter than typical. The lightweight aluminum and composite body offer higher durability against scratches and dents. With a cargo area ranging from 14’ to 18’ in length and a payload capacity of up to 5,000 lbs., Shyft customers can maximize productivity and minimize cost of ownership, including fuel and maintenance costs.

Blue Arc has integrated the latest in proven vehicle and driver safety technology such as 360-degree cameras, large in-dash HD camera displays, lane departure and proximity sensors, and keyless and automated entry. Designed with the driver’s comfort and productivity in mind, the delivery van is easy to drive and easy to enter and exit for last-mile deliveries with multi-stop routes.

The Shyft Group

The Shyft Group is the North American leader in specialty vehicle manufacturing, assembly, and upfit for the commercial, retail, and service specialty vehicle markets. Our customers include first-to-last mile delivery companies across vocations, federal, state, and local government entities; the trades; and utility and infrastructure segments. The Shyft Group is organized into two core business units: Shyft Fleet Vehicles & Services™ and Shyft Specialty Vehicles™. Today, its family of brands includes Blue Arc™ EV Solutions, Utilimaster®, Royal Truck Body™, DuraMag® and Magnum®, Strobes-R-Us™, Spartan RV Chassis™, Red Diamond™ Aftermarket Solutions, and Builtmore Contract Manufacturing™. The Shyft Group and its go-to-market brands are well known in their respective industries for quality, durability, and first-to-market innovation. The Company employs approximately 3,800 employees and contractors across campuses and operates facilities in Michigan, Indiana, Maine, Pennsylvania, South Carolina, Florida, Missouri, California, Arizona, Texas, and Saltillo, Mexico. The Company reported sales of $992 million in 2021. Learn more about The Shyft Group at


Carrie Wright
Chief Marketing & Communications Officer
The Shyft Group
[email protected]

Scott Worden
Senior Director
Lambert & Co.
[email protected]

Randy Wilson
Vice President, Investor Relations and Treasury
The Shyft Group
[email protected]

A photo accompanying this announcement is available at

CRN Recognizes Rackspace Technology as a Cloud 100 Company for 2023

SAN ANTONIO, Jan. 31, 2023 (GLOBE NEWSWIRE) — Rackspace Technology®(NASDAQ: RXT), a leading end-to-end multicloud technology solutions company, today announced that CRN®, a brand of The Channel Company, has named Rackspace Technology to its annual Cloud 100 list. This list honors the 100 Coolest Cloud Companies for 2023 across five key categories: infrastructure, monitoring and management, storage, software, and security.

CRN’s Cloud 100 list spotlights technology suppliers for their commitment to channel partners as well as their demonstrated innovation in cloud-based technology development. This list is the trusted resource for solution providers looking for technology vendors best positioned to support their cloud product and service’s needs.

Rackspace Technology works with partners to understand how to support them to assist with rapidly transforming businesses with world-class solutions and Fanatical Support®. In addition, Rackspace Technology provides partners with a high level of enablement and support that includes consistent communications, analytics for enhanced productivity, sales campaign tools, and consistent strategies and solutions in the Rackspace portfolio to support our channel partners.

“Due to our people, partners, expertise and automation to help customers of all sizes optimize their multicloud journey combined with our fanatical customer experience, Rackspace Technology is extremely well-positioned in the multicloud market,” said Renee Taylor, Rackspace Technology VP, Global Alliances and Channels. “We are the leading pure-play multicloud services and solutions company and have set the stage for years of incremental revenue growth by providing our partners with the infrastructure, monitoring and management, storage, software, and security they need.”

“Rackspace Technology is proud to be recognized for the ISG Sourcing Standout award for the 6th consecutive quarter globally and across all individual regions through the addition of Asia Pacific for Q2. Rackspace Technology works with partners to understand where we can support them to rapidly transform businesses by providing world-class solutions and Fanatical Support,” said Renee Taylor, Rackspace Technology VP, Global Alliances and Channels. “We will continue to provide our partners with a high level of enablement and support that includes consistent and improved communications, better analytics for enhanced productivity, improved sales campaign tools, and consistent strategies and solutions in the Rackspace Technology portfolio.”

“In today’s remote-facing enterprise environment, cloud services have become the critical component needed to build comprehensive and secure IT solutions,” said Blaine Raddon, CEO, The Channel Company. “The companies selected for this year’s Cloud 100 list have shown time and again that they support partners in the ever-evolving cloud computing business with state-of-the-art products and services. Our team commends those on this year’s list and looks forward to watching them drive positive change in the cloud domain throughout the year.”

CRN’s Cloud 100 list will be featured in the February 2023 issue of CRN magazine and online at

About Rackspace Technology

Rackspace Technology is a leading end-to-end multicloud technology services company. We can design, build and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products and adopt innovative technologies.

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

Follow The Channel Company:
Twitter, LinkedIn and Facebook

© 2023 The Channel Company, LLC. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.

The Channel Company Contact:

Natalie Lewis
The Channel Company
[email protected]

Rackspace Technology

Natalie Silva
[email protected]

Creative Realities Announces $1.9 Million Reduction in Cash Contingent Consideration Obligations

LOUISVILLE, Ky., Jan. 31, 2023 (GLOBE NEWSWIRE) — Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), a leading provider of digital signage solutions, announced that cash contingent consideration issuable in conjunction with its acquisition of Reflect Systems, Inc. (“Reflect”) via merger in 2022 has been reduced by approximately $1,900,000.

On February 17, 2022, the parties consummated a merger in which CRI issued to Reflect stockholders as of the effective time of the merger, among other consideration, 2,333,334 shares of common stock of the Company (the “Shares”).

The holders of Shares are entitled to receive, for each Share, a contingent cash payment on February 17, 2025 (subject to a possible extension) equal to the amount by which the average closing price of CRI common stock for the prior 15 trading days as reported on the Nasdaq Capital Market is less than $6.40 per share, or if certain conditions were met on or before December 31, 2022, less than $7.20 per share. CRI has determined that such conditions were not met on or before December 31, 2022. Accordingly, the continent cash payment amount has been reduced from $7.20 per Share to $6.40 per Share, a reduction of $0.80 per Share, or approximately $1.9 million. This reduction will be reflected in the Company’s annual consolidated financial statements to be filed on CRI’s Annual Report on Form 10-K in March 2023.

The final calculation of the contingent cash payments will not be finalized until February 17, 2025 (subject to a possible extension), and the Company believes that the total amount of such payments will be further reduced, and possibly eliminated, as CRI’s share price increases as investors will ultimately recognize and acknowledge the value creation taking place as general economic conditions improve and CRI continues to report impressive financial results. The Company has reported record revenue for the first, second and third quarters of 2022 and re-affirmed guidance for $43 million in revenue for FY2022, which is a record full year revenue and represents a 40% organic growth rate. The Company recently conveyed additional revenue guidance of $54 million for FY2023, which would constitute 25% incremental organic growth rate, nearly twice the industry average. Management projects these increased levels of revenue will drive 2023 results to record Adjusted EBITDA at an improved Adjusted EBITDA margin percentage. A reconciliation of the Company’s historical GAAP-basis net income/(loss) to Adjusted EBITDA is provided in our earnings releases and SEC filings on Form 10-Q and Form 10-K, and will continue to be provided for future periods in which Adjusted EBITDA is reported.

About Creative Realities, Inc.

Creative Realities helps clients use the latest omnichannel technologies to inspire better customer experiences. CRI designs, develops and deploys consumer experiences for high-end enterprise-level networks, and is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to automotive, advertising networks, apparel & accessories, convenience stores, food service/QSR, gaming, theater, and stadium venues. The company has operations across North America with active installations in more than 10 countries.

Use of Non-GAAP Measures

Creative Realities, Inc. prepares its consolidated financial statements in accordance with United States generally accepted accounting principles (“GAAP”). In addition to disclosing financial results prepared in accordance with GAAP, the Company discloses information regarding “EBITDA” and “Adjusted EBITDA.” CRI defines “EBITDA” as earnings before interest, income taxes, depreciation and amortization of intangibles. CRI defines “Adjusted EBITDA” as EBITDA excluding stock-based compensation, fair value adjustments and both cash and non-cash non-recurring gains and charges. EBITDA and Adjusted EBITDA are not measures of performance defined in accordance with GAAP. However, EBITDA and Adjusted EBITDA are used internally in planning and evaluating the Company’s operating performance. Accordingly, management believes that disclosure of these metrics offers investors, bankers and other stakeholders an additional view of the Company’s operations that, when coupled with the GAAP results, provides a more complete understanding of the Company’s financial results.

EBITDA and Adjusted EBITDA should not be considered as an alternative to net income/(loss) or to net cash used in operating activities as measures of operating results or liquidity. Our calculation of EBITDA and Adjusted EBITDA may not be comparable to similarly titled measures used by other companies, and the measures exclude financial information that some may consider important in evaluating the Company’s performance. A reconciliation of GAAP net income/(loss) to EBITDA and Adjusted EBITDA is included in the accompanying financial schedules.

For further information, please refer to Creative Realities, Inc.’s filings available online at, including its Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 22, 2022.

Cautionary Note on Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995, and includes, among other things, discussions of our business strategies, product releases, future operations and capital resources. Words such as “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. Forward-looking statements are not guarantees of future performance, conditions or results. They are based on the opinions, estimates and beliefs of management as of the date such statements are made, and they are subject to known and unknown risks, uncertainties, assumptions and other factors, many of which are outside of our control, that may cause the actual results, level of activity, performance or achievements to be materially different from those expressed or implied by such forward-looking statements. Some of these risks are discussed in the “Risk Factors” section contained in Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2021 and the Company’s subsequent filings with the U.S. Securities and Exchange Commission. Important factors, among others, that may affect actual results or outcomes include: our ability to effectively integrate Reflect’s business operations, our strategy for customer retention, growth, product development, market position, financial results and reserves, our ability to execute on our business plan, our ability to retain key personnel, potential litigation, supply chain shortages, and general economic and market conditions impacting demand for our products and services, including those as a result of the COVID-19 pandemic. Readers should not place undue reliance upon any forward-looking statements. We assume no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.


Media Inquiries

Christina Davies
[email protected]

Investor Relations:
[email protected]

Heritage-Crystal Clean, Allonnia, Revive Environmental, and EPOC Enviro Launch 4never™, the First Full-Scale, Closed-Loop PFAS Solution in the Market

Heritage-Crystal Clean, Allonnia, Revive Environmental, and EPOC Enviro Launch 4never™, the First Full-Scale, Closed-Loop PFAS Solution in the Market

This collaboration brings an end-to-end solution to separate, concentrate, transport, and annihilate PFAS contamination from landfill and industrial waste management sites

Heritage-Crystal Clean Inc. (Nasdaq: HCCI), through its wholly-owned subsidiary, a leading provider of environmental and industrial services, today announces a new partnership with Allonnia, Revive Environmental, and EPOC Enviro to launch 4never™, the first closed-loop PFAS remediation solution, to the landfill and industrial waste management markets.

PFAS, or per- and polyfluoroalkyl substances, is a group of chemicals known as “forever chemicals” that have been used in a wide range of consumer and industrial products. Research has shown that they have become pervasive in the environment and pose a health risk when accumulated in the body, creating a need to safely destroy these contaminants while leaving no harmful byproducts.

4never™ unites the PFAS remediation steps of separation, concentration, transportation, and destruction to provide an effective and environmentally responsible solution for landfill operators and the industrial market.

4never™ combines the power of Surface Active Foam Fractionation (SAFF®) technology, exclusively distributed by Allonnia in North America and manufactured by EPOC Enviro, with Revive Environmental’s PFAS Annihilator™ to provide a complete PFAS elimination process.

Heritage-Crystal Clean (“Crystal Clean”) is the exclusive distributor and operator of the 4never™ solution to the private landfill and industrial waste treatment markets, serving clients through its nationwide network of branches and waste treatment facilities.

“Our joint vision begins with protecting the Earth’s resources. Providing a solution which addresses a problem as pervasive as PFAS is a powerful execution of this vision,” said Crystal Clean’s President & CEO, Brian Recatto. “The 4never™ solution offers landfill operators and manufacturers a cost effective and compliant approach to managing PFAS contaminated leachate and wastewaters.”

“Allonnia is proud to work with Crystal Clean and our technology partners, combining SAFF® and PFAS Annihilator™, to create a solution for the North American market that permanently destroys what has been labeled a forever chemical,” said CEO of Allonnia, Nicole Richards. “It is impressive how the landfill market has embraced the PFAS removal challenge, and it’s been incredible to work with other innovators passionate about solving our most challenging environmental problems.”

4never™ helps landfill operators and manufacturers improve their sustainability footprint by removing and destroying PFAS prior to discharge to their local municipal wastewater treatment systems.

The hub-and-spoke model begins with a SAFF® unit at the generating source. Crystal Clean will provide, operate, and service the SAFF® unit, which separates and concentrates PFAS contaminants from waste streams. Crystal Clean will then transport the separated PFAS hyper-concentrate to one of its wastewater treatment facilities, where Revive Environmental’s PFAS Annihilator™ unit will destroy the PFAS.

“Revive Environmental is excited to bring its patented, enabling technology to this partnership,” said Revive Environmental President and CEO David Trueba. “The PFAS Annihilator™ is the culmination of years of development and the leading way to completely destroy PFAS with the confidence that can only be realized through world-class scientific research.”

Crystal Clean will also implement the SAFF® technology at its own commercial wastewater treatment facilities to further concentrate other PFAS contaminated waste streams prior to destruction using the PFAS Annihilator™. 4never™, the first of its kind, full-scale, closed-loop PFAS treatment solution will be offered by the consortium as a service, where customers will pay a fixed cost per gallon.

More information about the 4never™ solution can be found at

About Heritage-Crystal Clean

Heritage-Crystal Clean, Inc., through its wholly-owned subsidiary, provides environmental and industrial services to vehicle maintenance businesses, manufacturers and other industrial businesses, as well as utilities and governmental entities. Their service programs include parts cleaning, regulated containerized and bulk waste management, used oil collection and re-refining, wastewater vacuum, emergency and spill response, industrial and field services, and waste antifreeze collection, recycling and product sales. These services help customers manage their used chemicals and liquid and solid wastes, while also helping to minimize their regulatory burdens. For more information about Heritage-Crystal Clean, visit

About Allonnia

Allonnia is a bio-ingenuity company dedicated to extracting value where others see waste. They believe elegant solutions to the world’s biggest problems will be found in the world’s smallest organisms. Allonnia is pioneering novel approaches and imaginative combinations in biotechnology and engineering to solve waste challenges in nature, using nature. To learn more visit

About Revive Environmental

Revive Environmental is a full-service environmental contaminant mitigation company on a mission to destroy PFAS using ready-now, advanced technology. Revive Environmental’s mission is to rid America of water contaminated by PFAS. By rapidly scaling and deploying technology, that mission can be accomplished by isolating, removing and destroying PFAS chemicals in landfill leachate, municipal wastewater, AFFF firefighting foam and groundwater. Using the exclusive, patented PFAS AnnihilatorTM and GAC RenewTM technologies, Revive Environmental for customers around the United States. For more information, visit

About EPOC Enviro

EPOC Enviro is an environmental engineering firm, dedicated to developing and implementing clever and practical engineering solutions on a global scale to permanently remove PFAS and other emerging contaminants from the environment. Their award winning SAFF® technology proudly applies the principles of intelligent design, sustainable engineering and green chemistry. To learn more visit

Heritage-Crystal Clean

Mike Ademe

Communications & Marketing Manager

[email protected]


KEYWORDS: Illinois United States North America Canada

INDUSTRY KEYWORDS: Chemicals/Plastics Recycling Utilities Manufacturing Aftermarket Oil/Gas Automotive Other Construction & Property Energy Machinery Construction & Property Machine Tools, Metalworking & Metallurgy Environment Other Manufacturing



Marcus & Millichap Exclusively Lists Joint Venture Equity Investment Opportunity in New Orleans

Marcus & Millichap Exclusively Lists Joint Venture Equity Investment Opportunity in New Orleans

NEW ORLEANS–(BUSINESS WIRE)–Marcus & Millichap (NYSE:MMI), a leading commercial real estate brokerage firm specializing in investment sales, financing, research and advisory services, announced today an exclusive representation agreement with Deep South Studios LLC to secure joint venture equity in connection with the development of Deep South Studios Phase I. The project is a 262,560-gross-square-foot, full-service motion picture and television production facility in New Orleans, Louisiana. Upon completion the facility will be the largest of its kind in the Southeastern United States. The remaining 85% construction is expected to take 12 to 18 months. Eric Michael Anton and Henri M. Kessler of Marcus & Millichap’s Global Capital Division are representing the sponsor, Deep South Studios LLC.

Kessler stated: “In 2022, $220.2 billion was spent globally to make and acquire new feature films and TV programming industrywide. Louisiana is the fourth-largest entertainment market in the United States. We are seeking an investment of over $100 million for Deep South Studios Phase I, which will be completed and managed by a talented team of professionals with many years of motion picture industry experience.”

Deep South Studios is led by CEO Scott Niemeyer, who has over 30 years of experience with all aspects of film production. The facility’s major utilities are in place and three buildings are operating and generating income. The site is fully entitled and ready for construction. Upon completion the project will contain six sound stages ranging in size from 16,500 to 30,000 square feet, two production offices and related vendor buildings totaling 99,000 square feet. There will be a construction mill for building world-class sets, a grip and lighting building and up to 1,000 parking spaces.

“Deep South Studios Phase I is projected to generate $10.4 million in net-operating income, which equates to approximately $173 million at a 6% cap rate and 20% internal rate of return,” said Anton. “The $119.2 million in construction costs translates to an 8.72% return on cost.”

The facility is located on a 20-acre site that forms the largest contiguous undeveloped land-assemblage in central New Orleans. Located on high ground on the west bank of the Mississippi River in the Algiers neighborhood, the site is easily accessible from Louis Armstrong New Orleans International Airport and Interstate 10. The city’s central business district and French Quarter are close by.

“Deep South Studios will address Louisiana’s under-served, yet highly lucrative film and television production market,” said Brian Hosey, first vice president and division manager with Marcus & Millichap’s Global Capital Division. “As the only full-service solution for Louisiana media production, Deep South Studios will provide economies of scale and scope to capitalize on a growing production ecosystem fueled by the 2002 Louisiana Motion Picture Tax Incentive Act, which offers incoming productions a 25% tax credit on qualifying in-state expenditures and up to 40% on in-state labor costs.” Chris Shaheen is Marcus & Millichap’s broker of record in Louisiana.

About Marcus & Millichap, Inc. (NYSE: MMI)

Marcus & Millichap, Inc. is a leading brokerage firm specializing in commercial real estate investment sales, financing, research and advisory services with offices throughout the United States and Canada. As of December 31, 2021, the company had 1,994 investment sales and financing professionals in 82 offices who provide investment brokerage and financing services to sellers and buyers of commercial real estate. The company also offers market research, consulting and advisory services to clients. Marcus & Millichap closed 13,255 transactions in 2021, with a sales volume of approximately $84.4 billion. For additional information, please visit

Gina Relva, VP of Public Relations

[email protected]


KEYWORDS: Louisiana United States North America

INDUSTRY KEYWORDS: Professional Services Entertainment Film & Motion Pictures Commercial Building & Real Estate Finance Construction & Property Consulting



Mattel and Minecraft Partner on New Minecraft Creator Series Camp EnderwoodDLC Map and Toy Line

Mattel and Minecraft Partner on New Minecraft Creator Series Camp EnderwoodDLC Map and Toy Line

Players can recreate physical toys in the digital world of Minecraft

LOS ANGELES–(BUSINESS WIRE)–Mattel, Inc. (NASDAQ: MAT) and Minecraft today announced a partnershipto launch the new Minecraft Creator Series Camp Enderwood DLC (downloadable content) Map. Introducing a host of new characters and a brand-new, immersive gameplay experience, Camp Enderwood is a digital destination developed in partnership between Mattel, Minecraft, and Cyclone Designs, featuring an all-new downloadable map full of unique mini games, now available for free download on the Minecraft Marketplace.

This press release features multimedia. View the full release here:

The Minecraft Creator Series Camp Enderwood DLC Map is now live! (Photo: Business Wire)

The Minecraft Creator Series Camp Enderwood DLC Map is now live! (Photo: Business Wire)

Visitors to Camp Enderwood can try their hands at activities such as marshmallow roasting, arts and crafts, horseback riding, archery, trampolining, disco dancing, and even take part in the Glamper Scavenger Hunt. With tons of fun and spooky surprises around every corner, Minecraft Creator Series Camp Enderwood is sure to become the adventure destination of players’ dreams—and their nightmares!

Camp Enderwood’s launch coincides with Mattel’s release of a bespoke Creator Series toy line full of the characters, accessories, and stories from the DLC map. Action figure packs come with exclusive, in-game items accessed via unique codes inside each pack. In both the physical and digital worlds, Minecraft fans can explore Camp Enderwood with newcomer characters and fan favorites alike including Top Athlete, Camp Rockstar, Glamper, Star Child, Gamer, Ska Kid, Craft Lady, Avid Adventurer, Moth Creature, Sunken Spirit, and the Yeti. Half of the Camp Enderwood character roster will be released as toys this spring, with the remainder debuting this summer.

“Mattel is committed to providing fans of our iconic brands with new channels to experience their favorite characters and storylines,” said PJ Lewis, Global Head of Action Figures at Mattel. “In partnership with Minecraft, we are thrilled to bridge new connections between the physical and digital worlds. Camp Enderwood is the place where those scary campfire stories are true, and we cannot wait to share it with Minecraft fans.”

Camp Enderwood’s gaming experience celebrates player self-expression in the context of aspirational activities true to Minecraft, and the new product offering lets fans recreate the essence of their favorite characters, bringing them to life in toy form. Figure selections represent a variety of costume styles, skin tones and gender expressions aligned to the diversity and inclusion already present in the Minecraft community.

“We are proud to partner with Mattel on bringing Camp Enderwood to life,” said Federico San Martin, Director of Minecraft Consumer Products. “Minecraft is focused on bringing our community thoughtful experiences through fun and engaging activities in new and exciting ways. We believe the unique and vibrant cast of characters within the toy line and DLC reflects the diverse and inclusive community of Minecraft.”

Accessory pieces are swappable between Camp Enderwood action figures and are also available for free digitally in the Minecraft Character Creator. Players can then translate inspiration from their toys into the game, recreating their favorite products in Minecraft and vice versa.

Press assets are available for download HERE.


Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at


Minecraft is one of the best-selling video games in history with up to 140 million monthly active players across 20 platforms. At its core, Minecraft is a game about placing blocks and going on adventures. The Minecraft franchise continues to reach new players through ongoing game updates, new experiences like Minecraft: Education Edition and Minecraft Dungeons, a diverse line of consumer products, a growing library of Marketplace content, books and an upcoming major motion picture.


Exclusive character creator items are available with specially marked Mattel Camp Enderwood Toy purchases. DLC requires Minecraft: Bedrock Edition (sold separately).


Niki Kazakos

[email protected]

Casey McDonald

[email protected]


Holly Amber Smith

[email protected]

KEYWORDS: California United States North America

INDUSTRY KEYWORDS: Electronic Games Technology Entertainment Toys Other Technology Software Internet Retail Consumer Electronics


The Minecraft Creator Series Camp Enderwood DLC Map is now live! (Photo: Business Wire)
Check your local retailers for the latest Camp Enderwood toys. (Photo: Business Wire)

CPSI to Webcast Its Fourth Quarter and Year-end 2022 Conference Call

CPSI to Webcast Its Fourth Quarter and Year-end 2022 Conference Call

CPSI (NASDAQ: CPSI), a community healthcare solutions company, today announced that it will release its financial results for the fourth quarter and year ended December 31, 2022, on Tuesday, February 14, 2023, after the market closes. The Company will host a conference call at 4:30 p.m. Eastern Time that same day.

The live broadcast of CPSI’s conference call will be available online at the Company’s website, The 30-day online replay will be available approximately an hour following the conclusion of the live broadcast.

About CPSI

CPSI is a leading provider of healthcare solutions and services for community hospitals, their clinics and post-acute care facilities. Founded in 1979, CPSI is the parent of six companies – Evident, LLC, American HealthTech, Inc., TruBridge, LLC, iNetXperts, Corp. d/b/a Get Real Health, TruCode LLC, and Healthcare Resource Group, Inc. Our combined companies are focused on helping improve the health of the communities we serve, connecting communities for a better patient care experience, and improving the financial operations of our customers. Evident provides comprehensive EHR solutions for community hospitals and their affiliated clinics. American HealthTech is one of the nation’s largest providers of EHR solutions and services for post-acute care facilities. TruBridge focuses on providing business, consulting and managed IT services, along with its complete RCM solution, for all care settings. Get Real Health focuses on solutions aimed at improving patient engagement for individuals and healthcare providers. TruCode provides medical coding software that enables complete and accurate code assignment for optimal reimbursement. HRG provides specialized RCM solutions for facilities of all sizes. For more information, visit

Tracey Schroeder

Chief Marketing Officer

[email protected]

(251) 639-8100

KEYWORDS: Alabama United States North America

INDUSTRY KEYWORDS: Data Management Practice Management Physical Therapy Technology Managed Care Other Health Health General Health Health Technology Software Hospitals