Xfinity Powers the Next Generation of Creators With “Best in Class”
Seven-Episode Vertical Reality Series Follows Rising College Creators Competing for a Six-Figure Xfinity Partnership
Produced by NBCUniversal’s Rock Studios, the Creative Engine Behind Brand Work for “Love Island USA,” “The Traitors,” and More
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Key Facts:
- Xfinity launches “Best in Class”, a premium vertical reality competition created exclusively for Instagram and TikTok.
- Produced by NBCUniversal’s Rock Studios, the creative engine that has produced brand work for series like “Love Island USA” and “The Traitors”
- Hosted by TIME100 Creator Katie Feeney, the seven-episode series follows six college creators competing for a six-figure Xfinity brand partnership.
- Premieres August 5, with new episodes released weekly on Xfinity’s Instagram and TikTok.
PHILADELPHIA–(BUSINESS WIRE)–
Xfinity today announced “Best in Class,” a new vertical reality competition series made exclusively for Instagram and TikTok that brings together six rising college creators to compete for a six-figure Xfinity brand partnership. As connectivity becomes the foundation of modern creativity, Xfinity is investing in the next generation of talent through original social-first programming that celebrates the ambition and entrepreneurial spirit shaping today’s creator economy.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260728243860/en/
Xfinity’s ‘Best in Class’ Series’ launching Aug. 5
Hosted by TIME100 Creator, Katie Feeney, and produced by NBCUniversal’s Rock Studios, the creative engine that has produced brand work for series like “Love Island USA” and “The Traitors,” the series combines the energy of creator culture with the drama of reality competition – all powered by Xfinity, the nation’s fastest and most reliable WiFi.
Beginning August 5, Xfinity will release weekly short-form episodes of “Best in Class” on Instagram and TikTok, where six students from universities across the country compete in a series of creator-inspired challenges – powered by Xfinity WiFi – that test their creativity, collaboration, and ability to capture attention online. Designed specifically for social media and produced in a vertical format, the series brings reality competition to the platforms where audiences already spend their time. In the end, one creator will earn the title of Xfinity’s first “Creator Valedictorian,” a six-figure brand partnership, and one year of free Xfinity Internet and Xfinity Mobile.
The next generation of creators are building audiences from college campuses across the country. Every viral video, livestream, collaboration, and upload starts with one essential ingredient: a reliable connection. With WiFi built to keep up with how creators work today – both with Internet from home and WiFi powered mobile on the go – Xfinity is investing in the people and the connectivity that are shaping what’s next in entertainment through “Best in Class.”
“We didn’t want to simply attach ourselves to creator culture – we wanted to help create it. Creators are reshaping culture and entertainment, and they each depend on one essential tool: a reliable connection,” said Julie Scelzo, Chief Creative Officer, Xfinity. “Connectivity has become the foundation of modern creativity, and that’s why Xfinity is investing in the next generation of creators through “Best in Class.” By bringing together rising talent, premium storytelling, and the reliable connection that makes it all possible, we’re creating a new kind of entertainment experience built for how audiences discover and engage with content today.”
Hosted By Katie Feeney
The series will be hosted by Katie Feeney, a digital creator, sports media personality, and entrepreneur with more than eight million followers across TikTok and Instagram who was recently named to the 2026 TIME100 Creators list. A Penn State University graduate, she is known for her behind-the-scenes coverage and interviews with major names in sports and entertainment.
“Creators today aren’t just posting content – they’re building brands, launching businesses, and turning their passions into real careers,” said Katie Feeney, host of Xfinity’s “Best in Class.” “What I love most about this series is that it’s not just about growing as creators – it’s about finding your people. Watching these students support each other, swap ideas, and build a community has been incredible. They’re talented, relatable, and completely themselves, and I think that’s what viewers are really going to connect with.”
First Social-First Series Created by Rock Studios
“Best in Class” is the first original social series from Rock Studios. Launched in June 2026, Rock Studios is the evolution of NBCUniversal’s award-winning in-house creative engine powering culturally resonant brand work that connects marketers to content, creators and big moments. Produced by Rock Studios in partnership with Xfinity Creative Production and based on a concept from Carmichael Lynch, the series reflects the growing convergence of creator culture and premium entertainment.
“’Best in Class’ represents the future of branded entertainment, blending premium storytelling with creator-led content and Xfinity’s investment in the next generation of creators,” said Karen Kovacs, President of Advertising & Partnerships, NBCUniversal. “Through Rock Studios, we’re helping brands create content that audiences genuinely want to engage with, and “Best in Class” demonstrates how brands can authentically connect with culture through compelling storytelling.”
As the next generation of creators continues to redefine entertainment, Xfinity is investing in the technology and the talent that will shape what’s next. “Best in Class” premieres August 5 on Xfinity’s Instagram and TikTok, with new episodes dropping weekly every Wednesday.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
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