Tri Pointe Homes Celebrates 15 Years of Building Successful Communities in the Bay Area

Tri Pointe Homes Celebrates 15 Years of Building Successful Communities in the Bay Area

SAN RAMON, Calif.–(BUSINESS WIRE)–
Tri Pointe Homes, Inc. (NYSE: TPH), one of the nation’s largest homebuilders, proudly marks the 15th anniversary of its Bay Area division, celebrating a decade and a half of building thoughtfully designed homes and vibrant communities across the region.

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Since launching in 2010, the Bay Area division has developed 48 communities and closed more than 4,000 homes across 21 cities—and counting. Beyond these milestones, the division has remained focused on creating housing opportunities for a wide range of buyers, including first-time, move-up, and luxury homeowners.

Success was never guaranteed: As the country and region continued to recover from the global financial crisis of 2007-2009, the year 2010 was particularly challenging for the Bay Area in numerous ways. Unemployment measured by the Bureau of Labor Statistics was reaching as high as 10% to 11%, well more than double today’s rates closer to 4.0%. Median home sales prices tracked by Zillow had fallen over 25% from their 2006 peaks, while building permits reported to the Census Bureau plummeted nearly 60% from 2005’s levels.

For Tri Pointe Homes, however, it was precisely these historically challenging market conditions of 2010 into which the newly formed division focused on Northern California would excel, while also playing a pivotal role in shaping the division’s disciplined, strategic approach—one that continues to differentiate Tri Pointe from other homebuilders in the Bay Area today.

“Most builders were faced with difficult conditions and under-performing communities and financials, which allowed us to enter the market with a fresh ledger, a longer-term outlook, and more optimism and confidence,” said Division President for Tri Pointe Homes Jeff Frankel. “There are still foundational lessons learned from those early days that guide us today.”

Some of those most critical lessons stemmed from hurdles many developers were facing when seeking approvals for new housing projects, frequently leading to architectural and design compromises. To avoid this outcome, Frankel’s team focused on embracing relationships with city officials and intentionally taking the extra time and energy to offer more inspired community and architectural solutions while ensuring an elevated experience for homebuyers. As Frankel notes, it was precisely this team-centric culture and shared goals on providing a premium experience which translated so well to meeting the needs of the community.

Indeed, success in a highly complex housing market like the Bay Area demands regional expertise supported by a stable, high-performing team. With the Bureau of Labor Statistics reporting construction industry turnover rates which are frequently significantly higher than overall averages, retaining skilled employees is a critical priority. Fortunately, much of the Tri Pointe Homes Bay Area team has been there since the division’s start.

“It is a pretty simple strategy—hire good people, treat people the way you want to be treated, and get everyone aligned to our goals,” said Frankel. “We always push each other to get the best results possible for the company and our customer.”

As a result, both the division and company have earned prestigious workplace recognitions such as Best Places to Work in the Bay Area, Fortune 100 Best Companies to Work For® and Great Place to Work® certifications multiple years in a row. In addition, the Bay Area division has received multiple home design and staff accolades from the Bay Area Building Industry Association and the National Association of Home Builders.

This internal strength directly carries through to the field, where the Bay Area division consistently delivers high-quality construction and outstanding customer service. Eliant, the homebuilding industry’s leading customer experience management and insights firm, has recognized the Bay Area as the #1 Tri Pointe Homes division for homebuyer referrals in addition to multiple awards for customers’ experiences with their purchases, construction, customer service and build quality.

Today, Tri Pointe Homes’ Bay Area division offers 12 unique communities, each designed to accommodate the needs of today’s homebuyers. Actively selling neighborhoods include Swirl, Glisten, and Splash at One Lake in Fairfield; Chantara and The Tides at River Islands in Lathrop; Cascade in Vallejo; Lotus at UrbanOak in San Jose; Willow Landing in Hollister The Knolls at Mountain House in Mountain House. Priority lists are now forming for upcoming communities, including Harmony in Pleasanton, as well as Trails and Brooks at Creekside in Antioch.

Looking ahead, despite whatever challenges emerge, the division remains committed to building quality homes and communities in a region that often struggles to provide suitable new housing.

“The market is challenging right now, but who doesn’t like a good challenge?” said Frankel. “Factors including growth of the regional economy, value proposition trends and homebuyer preference have and will continue to evolve in the Bay Area. We are committed to serving the Bay Area’s need for housing solutions in a positive way over the coming years.”

About Tri Pointe Homes® [Bay Area]

One of the largest homebuilders in the U.S., Tri Pointe Homes, Inc. (NYSE: TPH) is a publicly traded company operating in 12 states and the District of Columbia, and is a recognized leader in customer experience, innovative design, and environmentally responsible business practices. The company builds premium homes and communities with deep ties to the communities it serves—some for as long as a century. Tri Pointe Homes combines the financial resources, technology platforms and proven leadership of a national organization with the regional insights, longstanding community connections and agility of empowered local teams. The company is one of the 2026 Fortune World’s Most Admired Companies, 2026 Fortune 100 Best Companies to Work For®, and recognized as a PEOPLE Companies That Care® (2023-2025) organization. The company was also named as a Great Place To Work-Certified™ company for five years in a row and named on several Great Place To Work® Best Workplaces lists. Tri Pointe has also won multiple Builder of the Year and Developer of the Year awards. Tri Pointe Homes is an award-winning leader in the Bay Area real estate sector. For more information, please visit TriPointeHomes.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260423323437/en/

Susan Cleary, Vice President of Marketing

Tri Pointe Homes – Bay Area Division

[email protected]

KEYWORDS: California United States North America

INDUSTRY KEYWORDS: Interior Design Architecture Residential Building & Real Estate Commercial Building & Real Estate Construction & Property

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Since launching in 2010, the Bay Area division has developed 48 communities and closed more than 4,000 homes across 21 cities—and counting.

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The Bay Area division consistently delivers high-quality construction and outstanding customer service.

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Today, Tri Pointe Homes’ Bay Area division offers 12 unique communities, each designed to accommodate the needs of today’s homebuyers. Pictured: The Tides at River Islands in Lathrop.

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