QWEEN Launches Hyper-Realistic 3D Jewellery Virtual Try-On for Indian Shoppers with Perfect Corp.
The partnership combines PBR-enabled augmented reality with self-service 3D authoring to help customers virtually experience rings, earrings and bracelets across QWEEN’s desktop and mobile shopping journeys
NEW YORK–(BUSINESS WIRE)–Perfect Corp. (NYSE: PERF), the global leader in AI and AR technology, today announced a partnership with QWEEN, India’s first self-discovery, 100% natural experiential luxury jewellery brand, offering 100% natural diamonds and gemstones and 7 Colours of Gold, to launch an immersive 3D Virtual Try-On experience across QWEEN’s digital platform. Powered by Perfect Corp.’s Web Consultation Mode for Jewellery, the experience allows shoppers to see rings, earrings and bracelets on themselves in real time, helping them better understand how each piece looks, catches the light and complements their personal style before purchase.
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QWEEN Launches Hyper-Realistic 3D Jewellery Virtual Try-On for Indian Shoppers with Perfect Corp
Raising the Bar for Digital Jewellery Discovery in India
QWEEN’s deployment supports up to 2,300 Virtual Try-On-enabled SKUs and uses a ready-made UX/UI framework adapted to the brand’s website and mobile web experience. Built on Physically Based Rendering (PBR), the technology recreates material textures, reflections, light scattering and natural movement to present gold, diamonds and gemstones with true-to-life detail. The Virtual Try-On experience is available directly on QWEEN’s domain, creating a consistent and intuitive journey across desktop and mobile.
Giving QWEEN Speed and Control with Self-Service 3D Authoring
QWEEN’s team can upload industry-standard 3D files and product imagery directly to Perfect Corp.’s console. The 3D Authoring Tool enables the team to apply material textures, preview renderings in real time, and transform product assets into AR-ready Virtual Try-On experiences without waiting for individual SKUs to undergo manual production. This self-service workflow gives QWEEN greater control over its digital merchandising and allows new designs to be added efficiently as its collections expand.
Building Confidence in a High-Consideration Purchase
Jewellery is a deeply personal and considered purchase, yet scale, proportion, movement and material finish can be difficult to assess through static product imagery. Virtual Try-On closes this gap by transforming online discovery into an interactive experience. For QWEEN, the realistic representation of colour, texture and reflection is particularly important, given the brand’s breadth of 100% natural diamonds and gemstones and its 7 Colours of Gold. The solution allows customers to move from simply viewing a piece to experiencing it on themselves, supporting more informed and confident purchase decisions.
Speaking about how the partnership responds to the evolving expectations of jewellery customers, Alice Chang, Founder and CEO of Perfect Corp., said, “India’s jewellery market is rooted in craftsmanship, personal expression and trust, and shoppers increasingly expect digital experiences that reflect those same qualities. By combining hyper-realistic AR try-on with a scalable 3D authoring workflow, QWEEN can bring the material detail and personality of each piece to life online while retaining the speed and control needed to grow its digital assortment.”
Adding to this,Amit Kumar, CEO and Co-Founder, QWEEN, highlighted how the partnership supports QWEEN’s larger vision of giving customers greater freedom throughout the jewellery discovery journey. He said, “The jewellery-buying journey has traditionally offered consumers limited freedom to explore a piece independently before it is presented to them across a counter. At QWEEN, we are changing that by giving every woman greater information, control and confidence throughout the discovery process. Perfect Corp.’s experience with some of the world’s leading luxury and fashion houses gives us the confidence that it can deliver the realism, precision and sophistication expected of the QWEEN experience.”
Elaborating on the technological capabilities required to translate QWEEN’s diverse material palette into a realistic digital experience, Suyash Motarwar, Co-Founder and CTPO, QWEEN, said, “Virtual Try-On is valuable only when it can represent proportion, movement, colour and material finish accurately. That realism is particularly important for QWEEN because our portfolio spans 7 colours of gold, 100% natural diamonds and a wide range of 100% natural gemstones. Perfect Corp.’s PBR-enabled technology gives us the visual precision required for luxury jewellery, while its self-service authoring capabilities give us the flexibility to scale the experience as our assortment grows.”
About QWEEN:
QWEEN is India’s first self-discovery experiential luxury jewellery brand, redefining jewellery shopping for the modern Indian woman by replacing intimidation with the joy of exploration. Through accessible, open displays, 100% natural gemstones and diamonds across 16+ collections and 3,000+ SKUs, and full mine-to-market transparency, the brand challenges antiquated norms that kept jewellery occasion-bound and restricted behind glass counters. With Rosy Blue as its single supply chain partner, alongside luxury jewellery house Kashikey Co. Ltd. and strategic investors Aamir Khan and Ranbir Kapoor, QWEEN is building a culturally relevant luxury universe rooted in trust, design, and the evolving identity of the contemporary Indian woman.
For more information, visit www.qween.com.
About Perfect Corp.
Perfect Corp. (NYSE: PERF) is a global leader in AI and AR technology, redefining creativity across beauty, fashion, skincare, and digital content creation. Its YouCam suite of apps has been downloaded over 1.1 billion times globally, empowering users to create, edit, and express themselves through photo, video, and generative AI tools. The YouCam platform also includes a powerful web-based editor and a suite of developer APIs, providing creators, brands, and technology partners with seamless access to content creation capabilities across platforms.
For brands and professionals, Perfect Corp. offers an award-winning portfolio of enterprise technologies, including virtual try-on experiences for makeup, hair, jewelry, watches, and fashion accessories, as well as AI-powered skin and hair analysis.
With a brand portfolio that includes YouCam and Skincare Pro, and a network of over 800 global brand partners, Perfect Corp. is transforming the beauty experience through personalized, immersive, and intelligent innovation.
For more information, visit perfectcorp.com and follow @Perfect-Corp.
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Press Contacts
Perfect Corp. official website: https://www.perfectcorp.com/
Perfect Corp. on LinkedIn: https://www.linkedin.com/company/perfect-corp/
Perfect Corp. official Blog: https://www.perfectcorp.com/business/blog
Corporate: Tony Tsai at [email protected] or by phone: +886-2-8667-1265, ext. 2167
USA: Allie Murphy at [email protected] or by phone +1 (415) 625-8555
Japan: Ryoko Nakagawa at [email protected] or by phone: +81-3-6809-1135
China: Winter Zhang at [email protected] or by phone: +86-166-2139-1855
Europe: Léa Mames at [email protected]
India: Taunj Mishra at [email protected]
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