Morningstar Wealth Teams with Apollo, Franklin Templeton and J.P. Morgan Asset Management to Develop Public/Private Model Portfolios
Launching later this year, the models are designed to expand access to private markets while addressing implementation challenges through multi-manager selection, transparent pricing, and disciplined portfolio construction
CHICAGO–(BUSINESS WIRE)–Morningstar (Nasdaq: MORN) today announced that its Morningstar Wealth division is working with Apollo, Franklin Templeton and J.P. Morgan Asset Management to launch a suite of public/private model portfolios that give financial advisors a single, research-driven way to access private markets.
Objective Portfolio Construction Meets Institutional Capabilities
Morningstar Public/Private Select Series will bring together:
- Morningstar Wealth’s asset allocation, manager research, and due diligence rigor
- Public market strategies from Franklin Templeton and J.P. Morgan Asset Management
- Private market strategies from Apollo and Franklin Templeton, spanning private credit and real estate
Unlike many public/private offerings built around a single firm’s strategies, Morningstar Wealth draws on its experience in asset allocation, investment selection, and portfolio construction, with a research-led focus on investor outcomes. Morningstar Wealth is a group within Morningstar Investment Management LLC, a registered investment adviser, which works with advisors to provide investment strategies such as model portfolios and separately managed accounts (SMAs) with $370 billion in assets under management.
Kunal Kapoor, chief executive officer, Morningstar: “Morningstar is bringing independent research, disciplined asset allocation, and transparent pricing together in a single framework, so advisors can help navigate complex private markets and democratize access to them for even more investors.”
Designed for Advisors, Built for Clients
The portfolios will be constructed with ETFs and interval funds to make private markets usable in individual investor portfolios, offering:
- Six risk-based portfolios, ranging from capital preservation to aggressive growth
- Public and private exposures integrated into a single asset allocation
- Transparent, competitive pricing, including no overlay fees
- Accessible minimums, expanding access beyond traditional institutional investors
By packaging private market exposure within a diversified model, Morningstar Wealth aims to remove the burden of sourcing, sizing, and managing liquidity, allowing advisors to focus on client needs rather than portfolio construction. The initial models will include exposure to private credit and real estate through interval funds ranging approximately between 12–20% of the models’ allocation, depending on risk profile and current market opportunity.
Expanding Access with Discipline
Private markets have historically been limited to institutional investors and ultra-high-net-worth individuals. At the same time, industry demand continues to grow, with advisors increasingly seeking to incorporate private markets into mainstream portfolios.
Jenny Johnson, chief executive officer of Franklin Templeton: “When I think about why private markets matter now more than ever, it’s not just access but also focus on the long-term in a short-term world. We are living in an environment of persistent inflation and structural uncertainty. We’re excited to bring greater access to these types of solutions.”
George Gatch, chief executive officer of J.P. Morgan Asset Management: “As markets continue to test traditional investment approaches and the 60/40 portfolio evolves, advisors need access to a much broader set of investment opportunities and strong oversight. Together this group can help deliver diversified portfolios that lean on the expertise of skilled active managers to integrate public and private markets prudently.”
Jim Zelter, president of Apollo: “The next generation of model portfolios will blend public and private markets, and offer investors greater diversification, more yield, and better reflect the full breadth of the economy. These models reflect what clients are seeking, private markets as a core portfolio building block, rather than an allocation to the side.”
Addressing Implementation Challenges and Providing Transparency
The portfolios seek to help address liquidity constraints, valuation timing, and complexity. Morningstar’s approach emphasizes:
- Research-driven allocations between liquid and illiquid assets
- Rigorous due diligence and ongoing oversight
- Clear disclosure of liquidity and portfolio characteristics
Morningstar Public/Private Select Series is expected to be made available to financial advisors through leading wealth and technology platforms. All four organizations are fully committed to working as one to support shared clients, platforms, and advisors, ensuring comprehensive pre- and post-purchase support, reporting, and education.
Additional details, including final structure, specific pricing, availability, and implementation, will be announced in the coming months.
About Morningstar Wealth
Morningstar Wealth is a global organization dedicated to empowering both advisor and investor success. Our extensive range of offerings includes the Morningstar International Wealth Platform (TAMP), model portfolios managed by the Morningstar Investment Management team ($370 billion in assets under management and advisement*), Morningstar Investor (individual investor platform) and Morningstar.com.
*Includes AUMA for advisory services offered by certain Morningstar subsidiaries that are authorized in the jurisdictions in which they operate to provide investment management and advisory services.
About Morningstar, Inc.
Morningstar, Inc. is a leading provider of independent investment insights in North America, Europe, Australia, and Asia. The Company offers an extensive line of products and services for individual investors, financial advisors, asset managers and owners, retirement plan providers and sponsors, institutional investors in the debt and private capital markets, and alliances and redistributors. Morningstar provides data and research insights on a wide range of investment offerings, including managed investment products, publicly listed companies, private capital markets, debt securities, and real-time global market data. Morningstar also offers investment management services through its investment advisory subsidiaries, with approximately $370 billion in assets under management and advisement (AUMA) as of March 31, 2026. The Company operates through wholly- or majority-owned subsidiaries in 32 countries. For more information, visit www.morningstar.com/company.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20260617145487/en/
Stephanie Lerdall, [email protected]
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