Partnership supports Mediahub’s efforts to offer clients direct access to premium omnichannel supply, differentiated data and creative solutions
NEW YORK, March 14, 2023 (GLOBE NEWSWIRE) — Unruly, a leading omnichannel advertising platform with a specialization in Connected TV (“CTV”) and video, today announced it has been selected by award-winning media agency Mediahub as a preferred supply-side platform (“SSP”).
As the advertising landscape becomes more complex and moves at a faster pace, Unruly bolsters Mediahub’s efforts to offer its clients clear value for their media spend and accountability for performance.
Unruly is partnering with Mediahub to provide key benefits, including:
- Unruly’s prioritization of direct publisher relationships optimizes the supply path across omnichannel supply, so that advertisers can take advantage of one-to-one as well as strategically curated private marketplaces (“PMPs”) to reach their objectives, with greater transparency into media spend
- Unruly’s unique and differentiated data across automatic content recognition (“ACR”), audiences and contextual, offering distinct and holistic ways to reach audiences
- Access to Unruly’s award-winning in-house creative studio with the capabilities to build original assets or optimize an advertiser’s current creative for specific formats and distribution channels
- As the SSP within Tremor International’s end-to-end technology stack, Unruly’s holistic view of the programmatic supply chain enables the platform to streamline collaboration between agencies, clients and demand-side platform (“DSP”) partners
“Mediahub is excited to formalize our preferred partnership with Unruly. Having worked closely together already, we know Unruly brings our clients valuable inventory across multiple channels, including CTV, as well as mobile and web for video and display,” said Phelan Pullen, SVP, Programmatic, Mediahub. “Unruly’s supply is complemented with unique direct publisher inventory sources, access to ACR and content-level data, and in-house creative studio capabilities to build custom assets – all of which enable our clients to efficiently activate at scale.”
“Unruly provides more value to advertising campaigns across every element of the supply chain, from creating opportunities for targeted reach and prioritizing direct relationships with publishers, all the way to optimizing the creative on that supply to perform programmatically,” said Steve Sottile, Chief Revenue Officer, Unruly. “Agencies like Mediahub are capitalizing on these specialized offerings to reinvent how advertisers reach consumers and how they measure success.”
Mediahub is a global media planning and buying agency with over 1000 employees worldwide. We are an award-winning agency built for challenger brands and companies who are disrupting the status quo and want a media agency that disrupts the norms of media. Our smart and nimble organization consists of key verticals, including Insight + Action, P3 (programmatic, search and social), and our creative media group, the Radical + Disruptive (R+D) Lab, which specializes in working with avant-garde media partners to develop ideas that consumers seek out, share and talk about.
Named Media Agency of the Year by both Adweek and Ad Age, Mediahub is one of the three major Interpublic media agencies (NYSE: IPG,) and as part of Mediabrands is powered by the buying and intelligence power of Magna Global and the data and tech backbone of Kinesso. For more information, visit us at www.mediahubww.com or follow @MediahubWW.
A Tremor International brand, we’re called Unruly because, well, that’s what we are. Sure, we could fill this boilerplate with nods to our industry-leading video-first advertising platform, award-winning in-house creative capabilities and differentiated data sets. But we’d much rather focus on our partners’ success – be they content creators, agencies or brands – than boast about our own wins. We’re here to give you the tools to drive change across the advanced TV space. So, go on then – be more Unruly. unruly.co
Caroline Smith, VP Communications, Tremor International
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits of the Mediahub partnership, or any other partnership, our tech stack, and any other offerings of Tremor, Unruly and any affiliates. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor’s most recent Annual Report on Form 20-F, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 7, 2023. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.