H.B. Fuller Advances Sustainable Packaging, Enhancing Barrier Coating Solutions, with VerdaFresh, New Advanced Oxygen Barrier Technology
VADNAIS HEIGHTS, Minn.–(BUSINESS WIRE)–
H.B. Fuller Company (NYSE: FUL) today announced a strategic investment in advanced oxygen barrier technology. VerdaFresh enhances the company’s already strong barrier coating offerings with a high-performance solution, accelerating the shift to fully recyclable packaging.
VerdaFresh’s proprietary, recycler-friendly technology integrates directly into H.B. Fuller’s barrier coating portfolio, eliminating the need for EVOH and other non-recyclable or hard-to-recycle barrier layers. The solution enables mono-material structures that are significantly easier to recycle, reduces overall material use, and supports a lower environmental footprint across the packaging lifecycle—all while maintaining the shelf life and protection required for food and consumer goods.
“This is about removing the biggest obstacles to recyclable packaging,” said Jim East, executive vice president of H.B. Fuller’s Hygiene, Health and Consumable (HHC) business. “This coating solution expands our already robust portfolio, enabling simpler, more recyclable packaging designs that reduce waste, lower carbon impact, and meet rising regulatory and consumer expectations, without compromise.”
Beyond sustainability gains, the technology also streamlines structures and reduces reliance on costly, multi-layer materials, helping customers achieve both environmental and economic benefits in a single solution.
The new capability positions H.B. Fuller to lead the transition toward circular, high-performance packaging.
About H.B. Fuller
As the largest pureplay adhesives company in the world, H.B. Fuller’s (NYSE: FUL) innovative, functional coatings, adhesives and sealants enhance the quality, safety and performance of products people use every day. Founded in 1887, with 2025 revenue of $3.5 billion, our mission to Connect What Matters is brought to life by more than 7,100 global team members who collaborate with customers across more than 30 market segments in 150 countries to develop highly specified solutions that enable customers to bring world-changing innovations to their end markets. Learn more at www.hbfuller.com.
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KEYWORDS: United States North America Minnesota
INDUSTRY KEYWORDS: Packaging Recycling Chemicals/Plastics Environment Sustainability Manufacturing Other Manufacturing
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