FitLife Brands Announces First Quarter 2026 Results

OMAHA, NE, May 14, 2026 (GLOBE NEWSWIRE) — FitLife Brands, Inc. (“FitLife” or the “Company”) (NASDAQ: FTLF), a provider of innovative and proprietary nutritional supplements and wellness products, today announced financial results for the first quarter ended March 31, 2026.

Highlights for the first quarter ended March 31, 2026 include:

  • Total revenue was $25.3 million, an increase of 59% compared to the first quarter of 2025.  
  • Wholesale revenue was $14.1 million, or 56% of total revenue, an increase of 166% compared to the first quarter of 2025.
  • Online revenue was $11.2 million, or 44% of total revenue, an increase of 6% compared to the first quarter of 2025.
  • Gross margin was 37.6% compared to 43.1% during the first quarter of 2025, with the decline in gross margin primarily attributable to the acquisition of Irwin, which historically operated at a lower gross margin than Legacy FitLife.
  • Net income was $1.7 million compared to $2.0 million during the first quarter of 2025, with the decline driven by higher amortization expense and interest expense associated with the acquisition of Irwin.
  • Basic earnings per share and diluted earnings per share were $0.18 and $0.17, respectively, compared to $0.22 and $0.20 during the first quarter of 2025.
  • Adjusted EBITDA was $3.3 million, a 3% decrease compared to the first quarter of 2025.
  • The Company ended the quarter with $37.6 million outstanding on its term loan and $4.2 million outstanding on its revolving line of credit.

For the first quarter ended March 31, 2026, total revenue was $25.3 million, an increase of 59% compared to $15.9 million during the same period last year.

Wholesale revenue for the quarter ended March 31, 2026 was $14.1 million, a 166% increase from the same period last year. The Company’s recent acquisition of Irwin contributed $10.3 million of wholesale revenue for the quarter ended March 31, 2026, while Legacy FitLife wholesale revenue declined $1.5 million, or 28%, compared to the same period last year.  

Online revenue for the quarter was $11.2 million, an increase of 6% compared to the quarter ended March 31, 2025. Online revenue accounted for 44% and 67% of the Company’s total revenue during the quarters ended March 31, 2026 and 2025, respectively.

Gross margin for the quarter ended March 31, 2026 was 37.6% compared to 43.1% during the same period in the prior year. The decrease in gross margin is primarily attributable to the acquisition of Irwin, which historically generated a lower gross margin than Legacy FitLife. 

Net income for the first quarter of 2026 was $1.7 million compared to $2.0 million during the quarter ended March 31, 2025. Basic and diluted earnings per share for the first quarter of 2026 were $0.18 and $0.17, respectively, compared to $0.22 and $0.20 during the first quarter of 2025.  

Adjusted EBITDA for the quarter ended March 31, 2026 was $3.3 million, a decrease of 3% compared to the same period in 2025.

As of March 31, 2026, the Company had $37.6 million outstanding on its term loan and $4.2 million outstanding on the revolver, and cash of $1.2 million, or total net debt of approximately $40.6 million, compared to $43.1 million as of December 31, 2025.


Performance of Brands

One of the primary metrics used by management to evaluate the performance of the Company’s brands is contribution, a non-GAAP financial measure which management defines as gross profit less advertising and marketing expenditures.   Other companies may also report contribution as a performance metric, but their definition or calculation of contribution may differ from the Company’s. Management believes that contribution, as defined by the Company, is a particularly relevant performance metric since it incorporates the gross profit associated with a specific brand or collection of brands as well as the advertising and marketing expenditures associated with the same brand or brands. With limited exceptions, other operating expenses incurred by the Company are generally not allocable to a specific brand or collection of brands.

Legacy FitLife consists of thirteen brands, and Irwin consists of three brands. These collections of brands do not meet the definition of operating segments and are not managed as such.


Legacy FitLife
           
(Unaudited)            
  2025   2026
  Q1 Q2 Q3 Q4   Q1
             
 Wholesale revenue 5,306   5,696   6,686   4,238     3,798  
 Online revenue 10,630   10,431   9,978   9,028     8,678  
 Total revenue 15,936   16,127   16,664   13,266     12,476  
 Gross profit 6,874   6,904   6,542   5,395     5,143  
Gross margin 43.1 % 42.8 % 39.3 % 40.7 %   41.2 %
Advertising and marketing 1,053   1,191   1,285   1,077     887  
Contribution 5,821   5,713   5,257   4,318     4,256  

Contribution as % of revenue

36.5

%

35.4

%

31.5

%

32.5

%
 
34.1

%
             

For the first quarter of 2026, revenue for Legacy FitLife declined 22% compared to the same period last year due to declines in both online and wholesale revenue. Wholesale revenue decreased 28% as compared to the first quarter of 2025 due to lower sales to certain retail partners, primarily GNC. Online revenue decreased by 18% compared to the first quarter of 2025, primarily driven by lower online sales from MRC.

Gross margin for Legacy FitLife decreased to 41.2% during the first quarter of 2026 compared to 43.1% during the first quarter of last year. Contribution as a percentage of revenue decreased to 34.1% compared to 36.5% during the first quarter of last year.


Irwin
       
(Unaudited)        
  2025
  2026
  Q3 Q4   Q1
 Wholesale revenue 6,510   11,216     10,295  
 Online revenue 311   1,428     2,554  
 Total revenue 6,821   12,644     12,849  
 Gross profit 2,194   3,544     4,374  
Gross margin 32.2 % 28.0 %   34.0 %
Advertising and marketing 72   182     358  
Contribution 2,122   3,362     4,016  

Contribution as % of revenue

31.1

%

26.6

%
 
31.3

%
         

During the first quarter of 2026, Irwin generated 80% of its revenue from the wholesale channel and 20% from online sales. Total revenue for Irwin for the first quarter of 2026 increased 2% sequentially from the fourth quarter of 2025.

Normalizing for loss of the customers that occurred prior to the acquisition of Irwin by the Company, as well as for the results of Irwin’s CBD business, which the Company is in the process of exiting, total revenue for Irwin decreased approximately 13% in the first quarter of 2026 compared to the first quarter of 2025.   Management believes that the year-over-year revenue decline for Irwin is primarily a function of a weak consumer environment, a lack of new product launches, and supply chain challenges including inventory out-of-stock situations.

Online revenue during the quarter represents transactions through Irwin’s websites as well as through Amazon and other e-commerce platforms. The Company began selling Irwin products on Amazon in mid-October, and sales increased rapidly throughout the quarter, with a sequential increase in online revenue of 79% compared to the fourth quarter of 2025. At the end of the first quarter of 2026, Irwin’s Amazon sales reached a run-rate of approximately $9.6 million in annual revenue.

Irwin generated gross margin of 34.0% and contribution as a percentage of revenue of 31.3% during the first quarter of 2026. Excluding amortization of the inventory step-up during the fourth quarter of 2025, Irwin’s gross margin and contribution as a percentage of revenue would have been 33.2% and 31.8%, respectively.  


FitLife Consolidated
           
(Unaudited)            
  2025
  2026
  Q1 Q2 Q3 Q4   Q1
             
 Wholesale revenue 5,306   5,696   13,196   15,454     14,093  
 Online revenue 10,630   10,431   10,289   10,456     11,232  
 Total revenue 15,936   16,127   23,485   25,910     25,325  
 Gross profit 6,874   6,904   8,736   8,939     9,517  
Gross margin 43.1 % 42.8 % 37.2 % 34.5 %   37.6 %
Advertising and marketing 1,053   1,191   1,357   1,259     1,245  
Contribution 5,821   5,713   7,379   7,680     8,272  

Contribution as % of revenue

36.5

%

35.4

%

31.4

%

29.6

%
 
32.7

%
             

For the Company overall, revenue for the first quarter of 2026 increased 59%, gross profit increased 38%, and contribution increased 42% compared to the first quarter of 2025.

Gross margin decreased to 37.6% compared to 43.1% during the first quarter of last year, with the decline in gross margin primarily attributable to the acquisition of Irwin, which historically operated at a lower gross margin than Legacy FitLife.  

Contribution as a percentage of revenue decreased to 32.7% compared to 36.5% during the first quarter of last year.  


Management commentary

Dayton Judd, the Company’s Chairman and Chief Executive Officer, commented, “As previously disclosed, the first quarter of 2026 was a challenging one. The consumer weakness that we initially observed early in the fourth quarter of 2025 accelerated late in the fourth quarter and into the first quarter of 2026. In addition, apparent changes in the Amazon algorithms are causing the Company to alter how it promotes its products.

“In addition to those exogenous challenges, supply chain difficulties at Irwin also negatively impacted revenue as we dealt with a number of out-of-stock situations for some of our high-velocity products. We estimate that out-of-stock situations resulted in lost revenue of $1.0-1.5 million for Irwin during the first quarter, or more than half of the year-over-year organic decline experienced in the first quarter of 2026.

“As has been our practice, we continue to allocate our available free cash flow to debt reduction. During the first quarter, we made a scheduled amortization payment of $1.5 million on our term loan in addition to a $1.4 million paydown on our revolving line of credit.

“While the macro environment and other variables remain challenging, I am encouraged by some signs of improvement in our business. More specifically, monthly revenue increased sequentially throughout the first quarter. In addition, most of our Amazon selling accounts showed sequential improvement over the course of the quarter.   Also, we are pleased to announce the launch of two MusclePharm SKUs in several hundred Kroger stores nationwide beginning in June.

“Last, we remain excited about the growth of Irwin on Amazon. As previously disclosed, monthly revenue for Irwin on Amazon increased from approximately $0.5 million in December of 2025 to approximately $0.8 million in March of 2026. In the month of April, Irwin revenue on Amazon was approximately $0.9 million. Although the growth rate is slowing due to the higher base of sales, we have experienced further sequential growth in the May month-to-date period. Going forward, we expect continued future growth on Amazon for Irwin as we (1) continue to resolve the out-of-stock situations, (2) successfully set up listings for our remaining products that have not yet been available for sale on Amazon, and (3) launch our portfolio of Canadian products on Amazon Canada later in the second quarter.”


Earnings Conference Call

The Company will hold an investor conference call on Thursday, May 14, 2026 at 5:00 pm ET. Investors interested in participating in the live call can dial (833) 492-0064 from the U.S. and provide the conference identification code of 133048. International participants can dial (973) 528-0163 and provide the same code.


About FitLife Brands

FitLife Brands is a developer and marketer of innovative and proprietary nutritional supplements and wellness products for health-conscious consumers. FitLife markets more than 500 different products online and through various retail locations. FitLife is headquartered in Omaha, Nebraska. For more information, please visit our website at www.fitlifebrands.com.


Forward-Looking Statements

Statements in this release that are forward-looking involve known and unknown risks and uncertainties, which may cause the Company’s actual results in future periods to be materially different from any future performance that may be suggested in this news release. Such factors may include, but are not limited to, the ability of the Company to continue to grow revenue, and the Company’s ability to continue to achieve positive cash flow given the Company’s existing and anticipated operating and other costs. Many of these risks and uncertainties are beyond the Company’s control. Reference is made to the discussion of risk factors detailed in the Company’s filings with the Securities and Exchange Commission including its reports on Form 10-K and 10-Q. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

FITLIFE BRANDS, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(in thousands, except per share amounts)

    March 31, 2026     December 31, 2025  
    (Unaudited)          
ASSETS:                
CURRENT ASSETS                
Cash and cash equivalents   $ 1,192     $ 1,646  
Accounts receivable, net     7,778       8,765  
Inventories, net     21,528       21,324  
Prepaid expense and other current assets     1,142       1,334  
Total current assets     31,640       33,069  
                 
Property and equipment, net     106       128  
Right of use asset     581       682  
Intangibles, net     51,196       51,440  
Goodwill     19,363       19,393  
Deferred tax asset     1,222       1,525  
Derivative asset     72        
Other assets     89       83  
TOTAL ASSETS   $ 104,269     $ 106,320  
                 
LIABILITIES AND STOCKHOLDERS’ EQUITY:                
CURRENT LIABILITIES:                
Accounts payable   $ 6,451     $ 6,911  
Accrued expense     5,602       5,429  
Income taxes payable     1,494       1,704  
Product returns     830       1,039  
Term loan – current portion     6,094       6,094  
Lease liability – current portion     341       433  
Total current liabilities     20,812       21,610  
                 
Revolving line of credit     4,200       5,600  
Term loan, net of current portion and unamortized deferred finance costs     31,334       32,849  
Long-term lease liability, net of current portion     258       272  
Derivative liability           26  
Deferred tax liability     2,284       2,324  
TOTAL LIABILITIES     58,888       62,681  
                 
STOCKHOLDERS’ EQUITY:                
Preferred stock, $0.01 par value, 10,000 shares authorized, none outstanding as of March 31, 2026 and December 31, 2025            
Common stock, $0.01 par value, 120,000 shares authorized; 9,391 issued and outstanding as of March 31, 2026 and December 31, 2025     94       94  
Additional paid-in capital     32,230       32,213  
Retained earnings     13,613       11,893  
Accumulated other comprehensive loss     (556 )     (561 )
TOTAL STOCKHOLDERS’ EQUITY     45,381       43,639  
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY   $ 104,269     $ 106,320  

FITLIFE BRANDS, INC. 
CONDENSED CONSOLIDATED STATEMENTS OF INCOME
(in thousands, except per share data)
(Unaudited)

    Three months ended March 31,  
    2026
  2025  
               
Revenue   $ 25,325   $ 15,936  
Cost of goods sold     15,808     9,062  
Gross profit     9,517     6,874  
               
OPERATING EXPENSE:              
Advertising and marketing     1,245     1,053  
Selling, general and administrative     4,963     2,512  
Merger and acquisition related         332  
Depreciation and amortization     248     19  
Total operating expense     6,456     3,916  
OPERATING INCOME     3,061     2,958  
               
OTHER EXPENSE              
Interest expense, net     735     218  
Foreign exchange (gain) loss     (21 )   21  
Total other expense, net     714     239  
INCOME BEFORE INCOME TAX PROVISION     2,347     2,719  
               
PROVISION FOR INCOME TAXES     627     701  
               
NET INCOME   $ 1,720   $ 2,018  
               
NET INCOME PER SHARE              
Basic   $ 0.18   $ 0.22  
Diluted   $ 0.17   $ 0.20  
Basic weighted average common shares     9,391     9,213  
Diluted weighted average common shares     9,991     9,926  

FITLIFE BRANDS, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (in thousands)

    Three months ended March 31,  
    2026     2025  
                 
CASH FLOWS FROM OPERATING ACTIVITIES:                
Net income   $ 1,720     $ 2,018  
Adjustments to reconcile net income to net cash provided by operating activities:                
Depreciation and amortization     248       19  
Allowance for credit losses     58       (3 )
Allowance for inventory obsolescence     (105 )     (24 )
Stock-based compensation     17       107  
Amortization of deferred financing costs     9       11  
                 
Changes in operating assets and liabilities:                
Accounts receivable     921       (1,062 )
Inventories     16       (1,013 )
Deferred taxes     303       (47 )
Prepaid expense and other assets     94       362  
Right of use asset     101       27  
Accounts payable     (452 )     1,168  
Income taxes payable     (185 )     318  
Lease liability     (105 )     (20 )
Accrued expense and other liabilities     53       449  
Product returns     (209 )     18  
Net cash provided by operating activities     2,484       2,328  
                 
CASH FLOWS FROM INVESTING ACTIVITIES:                
Purchase of property and equipment           (24 )
Net cash used in investing activities           (24 )
                 
CASH FLOWS FROM FINANCING ACTIVITIES:                
Proceeds from exercise of stock options           259  
Payments on 2025 term loan     (1,524 )      
Payments on 2023 term loan           (1,125 )
Payments on line of credit     (1,400 )      
Net cash used in financing activities     (2,924 )     (866 )
                 
Foreign currency impact on cash     (14 )     36  
                 
CHANGE IN CASH AND CASH EQUIVALENTS     (454 )     1,474  
CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD     1,646       4,520  
CASH AND CASH EQUIVALENTS, END OF PERIOD   $ 1,192     $ 5,994  
                 
Supplemental cash flow disclosure                
Cash paid for income taxes   $ 430     $ 408  
Cash paid for interest   $ 742     $ 238  


Non-GAAP Financial Measures

The financial information included in this release and the presentation below contain certain financial measures defined as “non-GAAP financial measures” by the SEC, including non-GAAP EBITDA and non-GAAP adjusted EBITDA. These measures may be different from non-GAAP financial measures used by other companies. The presentation of this financial information, which is not prepared under any comprehensive set of accounting rules or principles, is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. 
  
As presented below, non-GAAP EBITDA excludes interest, foreign exchange gains and losses, income taxes, and depreciation and amortization. Adjusted non-GAAP EBITDA excludes, in addition to interest, foreign exchange gains and losses, income taxes, depreciation and amortization, stock-based compensation and merger and acquisition related expense and non-recurring gains or losses. The Company believes the non-GAAP measures provide useful information to both management and investors by excluding certain expense and other items that may not be indicative of its core operating results and business outlook. The Company believes that the inclusion of non-GAAP measures in the financial presentation below allows investors to compare the Company’s financial results with the Company’s historical financial results and is an important measure of the Company’s comparative financial performance. 

The Company’s calculation of Adjusted EBITDA for the three months ended March 31, 2026 and 2025 is as follows:

    Three months ended March 31,  
    2026   2025  
    (Unaudited)   (Unaudited)  
Net income   $ 1,720   $ 2,018  
Interest expense, net     735     218  
Foreign exchange (gain) loss     (21 )   21  
Provision for income taxes     627     701  
Depreciation and amortization     248     19  
EBITDA     3,309     2,977  
Non-cash and non-recurring adjustments              
Stock-based compensation     17     107  
Merger and acquisition related         332  
Adjusted EBITDA   $ 3,326   $ 3,416