New Model Context Protocol integrations let agents query the Hub, My eXp, eXp University, eXp Divisions, Canva, Sisu and leading CRM and productivity tools directly from Claude, ChatGPT, or the AI they already use — no new login, no new app, nothing to download.
BELLINGHAM, Wash., Oct. 08, 2026 (GLOBE NEWSWIRE) — eXp Realty®, “the most agent-centric™ real estate brokerage on the planet” and the core operating subsidiary of AGNT, Inc. (Nasdaq: AGNT), today unveiled its Model Context Protocol (MCP) strategy at eXpcon® in Salt Lake City. The initiative, MCP First, AI of Choice, uses the emerging MCP standard to plug the AI assistant agents already trust — Claude, ChatGPT, or whatever they reach for — straight into their eXp® business data.
Rather than building a closed, eXp-branded chatbot, the company is opening a standardized connection layer: agents authorize the connection, then connect the AI tool they already use every day, inside that same chat window, to their own production numbers, leads, transactions, training progress, and CRM records. No new interface to learn and no switching tabs.
“Every company in this industry is racing to build the best AI assistant,” said Leo Pareja, CEO of eXp Realty. “We asked a different question: why should agents have to change how they work at all? ‘MCP first, AI of Choice’, means agents keep using the AI they already trust. We’re making sure it can hear from eXp.”
This move builds on eXp’s history as a technology disruptor; from launching the industry’s first cloud-based brokerage to pioneering agent equity ownership at scale. It’s also the first visible piece of a much larger modernization effort underway inside the company, internally known as AGNT™ OS: a rebuild of the systems that manage how agents close deals and get paid. Built on the Nexus platform and developed by eXp International, AGNT OS is targeted for early 2027.
“MCP is the front door, and AGNT OS is the whole house,” Pareja said. “This isn’t a patch on our existing systems – it’s a full modernization of how eXp runs, built agent-first from the ground up. MCP is how we prove that vision starts now.”
The eXp MCP Ecosystem at Launch
- The Hub™ MCP — eXp’s central agent hub: communication, culture, marketplace, and core tools and services
- My eXp™ MCP — Agent account, production, and compensation data
- University MCP — eXp University training content,course progress, and coaching
- eXp Divisions MCP — Access to eXp’s specialized divisions and programs
- Canva — Marketing and listing content creation
- CRM — Lofty, BoldTrail, Cloze, Follow Up Boss (coming soon) — Client relationship data subject to CRM policies
- Sisu MCP (coming soon) — Real-time production metrics and performance leaderboards
eXp’s native app integrations and Canva are available globally at launch; CRM integrations are subject to country availability and each CRM’s policies. Additional partner integrations will roll out on an ongoing basis and will be listed in the Hub app store. For Pareja, that openness is the point.
“We are not trying to out-build the world’s largest AI companies; that would be foolish,” Pareja added. “We’re connecting to them. While others spend the next year building an AI assistant that agents try once and forget, we’re already inside the tools agents use every day.”
It’s a bet that the future of real estate technology isn’t another app agents have to learn: it’s meeting agents inside the tools they’ve already chosen.
About AGNT, Inc. (AGNT)
Built by Agents. Built for Agents. AGNT, Inc. (Nasdaq: AGNT) is the global parent company of eXp Realty®, the most agent-centric™ real estate brokerage on the planet, NextHome, Inc., an award-winning national real estate franchise, FrameVR.io, a virtual collaboration platform, and SUCCESS® Enterprises, a leading personal development and media brand for entrepreneurs. Together, the AGNT platform provides a world-class multi-model operating system empowering independent agents, franchise owners, and team leaders across the Americas, Europe, the Middle East, Asia Pacific, and South Africa. As a publicly traded company, AGNT prioritizes transparency, innovation, and long-term value for agents, franchise owners, staff, and shareholders.
Trademarks
eXp®, eXp Realty®, eXpcon®, AGNT™, and other eXp and AGNT names, logos, and marks are trademarks of AGNT, Inc. and/or its subsidiaries. All third-party names, trademarks, and registered trademarks referenced herein are the property of their respective owners.
Safe Harbor and Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect the Company’s and its management’s current expectations, but involve known and unknown risks and uncertainties that could impact actual results materially. These statements include, but are not limited to, eXp Realty’s Model Context Protocol (MCP) strategy and AI of Choice initiative, the anticipated development, timing, and rollout of AGNT OS and the Nexus platform, the expansion of the MCP ecosystem and additional third-party integrations, and eXp Realty’s market position and agent adoption. Important factors that may cause actual results to differ materially and adversely from those expressed in forward-looking statements include delays or changes in the development, timing, availability, or functionality of AGNT OS, the Nexus platform, or related technology; the Company’s ability to complete third-party certifications and integrations on the anticipated timeline or at all; the availability, terms, policies, or technical compatibility of third-party AI platforms which are outside the Company’s control and may change; data security, privacy, and regulatory considerations associated with connecting agent and business data to third-party AI tools; the rate of agent adoption of these tools; competitive pressures; regulatory changes; and other risks detailed from time to time in the Company’s Securities and Exchange Commission filings, including but not limited to the most recently filed Quarterly Reports on Form 10-Q and Annual Report on Form 10-K. We do not undertake any obligation to update these statements except as required by law.
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9e181ada-f25f-4c96-9a25-2a6b7b7c4bed
