Enterprises in Brazil Advance SAP Optimization Strategies
Organizations shift focus to AI integration, regulatory adaptation as large S/4HANA migrations mature, ISG Provider Lens® report says
SÃO PAULO–(BUSINESS WIRE)–
Enterprises in Brazil are embedding AI capabilities into SAP environments while pursuing continuous system improvement and regulatory alignment, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.
The 2026 ISG Provider Lens® SAP Ecosystem report for Brazil finds that many large organizations are entering a new phase of SAP implementation, following migration to SAP S/4HANA, that is increasingly focused on incorporating AI into workflows and processes. Companies are making sustained investments in data quality, automation and system efficiency to optimize business outcomes.
“Brazilian enterprises are navigating a complex transition as they manage regulatory change, system maturity and new AI capabilities simultaneously,” said Bill Huber, partner, ISG Digital Platforms and Solutions. “To successfully modernize their use of SAP, they need to coordinate and act on these priorities without disrupting core operations.”
Large enterprises in Brazil are concentrating on stabilizing complex SAP landscapes while expanding the use of embedded AI tools through SAP Business AI and other avenues. They are introducing SAP’s Joule generative assistant and process-level agents to automate routine activities and support real-time decision-making. At the same time, organizations are improving data structures and reducing system complexity to support new AI capabilities. This reflects a broader priority to enhance predictability and extract greater value from existing SAP investments.
Midmarket companies are adopting more selective transformation approaches or postponing transitions, influenced by cost, projected return and maturity of existing infrastructure. Many are prioritizing standardization and shorter implementation cycles while adopting automation and SAP Business Technology Platform (BTP) with a clean-core approach.
Brazil’s Tax Reform, beginning implementation this year, is expected to impose prolonged regulatory pressure on organizations of all sizes and require ongoing adjustments to systems. These conditions increase the importance of flexible architectures that support continuous adjustments and incremental improvements.
Across enterprise segments, integrated platforms and unified data environments are becoming central to enabling AI adoption at scale. Companies are adopting SAP BTP to support modular system extensions and are expanding the use of AI-powered predictive monitoring and automated processes in application management to improve performance and reduce disruptions. These efforts are raising expectations for data accuracy, traceability and consistent system operation, ISG says.
“For many Brazilian enterprises, well-governed adoption of AI is the main thrust of technology strategy, and extending and optimizing SAP environments goes hand in hand with this effort,” said Alciomara Kukla, lead author of the report. “Service providers are helping them align data, automation and system design for effective SAP environments that deliver business results.”
The report also explores other trends affecting SAP adoption in Brazil, including growing demand for recurring services to support continuous updates and increasing emphasis on structured data environments to enable scalable AI use.
For more insights into the SAP-related challenges faced by enterprises in Brazil, along with ISG’s advice for overcoming them, see the ISG Provider Lens Focal Points briefing here.
The report evaluates 53 providers across five quadrants: SAP S/4HANA Transformation — Large Accounts, SAP S/4HANA Transformation — Midmarket, SAP Application Managed Services, SAP Business AI and Business Technology Platform (BTP) Services and SAP SuccessFactors HCM Partner Services.
It names Accenture, Capgemini, Deloitte, NTT DATA and T-Systems as Leaders in four quadrants each. Infosys, TCS and Tech Mahindra are named as Leaders in three quadrants each, and Atos and Numen are named as Leaders in two quadrants each. The report names BCI Consulting, Cast group, DXC Technology, EPI-USE, EssenceIT, HCMx, HR Path, HRST, Megawork, Meta, Minsait, Seidor, Stefanini, Strada and The Silicon Partners as Leaders in one quadrant each.
In addition, EngineBR, EPI-USE, Minsait, Numen and SPS Group are recognized as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant each.
Customized versions of the report are available from Megawork and T-Systems.
In the area of customer experience, Infosys is named the global ISG CX Star Performer for 2026 among SAP ecosystem providers. Infosys earned the highest customer satisfaction scores in ISG’s Voice of the Customer survey, which is part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.
The 2026 ISG Provider Lens SAP Ecosystem report for Brazil is available to subscribers or for one-time purchase on this webpage.
About ISG
ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data and research, in-depth knowledge and governance of provider ecosystems, and the expertise of its 1,500 professionals worldwide working together to help clients maximize the value of their technology investments.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260506425810/en/
Press Contacts:
Laura Hupprich, ISG
+1 203-517-3100
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Thábata Mondoni, Mondoni Press for ISG
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KEYWORDS: Latin America South America Brazil
INDUSTRY KEYWORDS: Technology Data Analytics Professional Services Artificial Intelligence
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