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8×8 AI Studio Customer Interactions Grow Nearly 9x Since Launch, Supports GDPR Compliance and HIPAA-Readiness

8×8 AI Studio Customer Interactions Grow Nearly 9x Since Launch, Supports GDPR Compliance and HIPAA-Readiness

Other Advancements Including New Channel Unification, Caller Memory, Advisor, and App Access Capabilities Extend What Teams Can Build with 8×8 AI Studio

CAMPBELL, Calif.–(BUSINESS WIRE)–8×8, Inc. (NASDAQ: EGHT), a leading global business communications platform provider, reported that the customer interactions powered by 8×8 AI Studio have grown nearly 9x since its early availability launch in April 2026. Organizations across more than a dozen industries are already building and deploying AI agents in production on the 8×8 Platform for CX. That same breadth now extends to compliance: GDPR compliance and HIPAA-readiness mean 8×8 AI Studio is geared for regional and regulatory requirements.

What customers are building

None of the teams behind this growth are AI specialists. They describe what they need in plain language and have an agent working within days, with no IT project attached. Pricing is consumption-based, so teams pay only for what they use, with budget alerts and spend visibility down to the individual app and agent.

PrepayPower, Ireland’s leading pay-as-you-go electricity, gas, broadband and home heating provider, started with priority call routing and expanded to quality scoring across every completed call on the same platform.

“We started by solving one problem and kept going because it kept working,” said Geoff Keenan, Digital Transformation Manager at PrepayPower. “Our highest-value customers get to the front of the queue without anyone touching it, and it worked so well we had to rethink how we staffed those queues. Every inbound call gets categorized and after-hours customers aren’t left waiting. It’s going to be very transformative for us, and honestly it already is.”

LSH Auto, one of the UK’s largest luxury automobile dealer groups, built reception coverage, customer routing, and everyday query handling across its locations without additional resources.

“We wanted our phones to do more than pass calls along, we wanted them to understand who’s calling and why,” said Chris Gensmantel, Chief Information Officer at LSH Auto. “With 8×8 AI Studio we built an agent that answers across our sites, identifies our high-value customers, and gets them to the right person quickly, while handling everyday questions like department hours on its own. It’s genuinely clever, and it frees our team to look after the customers in front of them.”

PrimeSource, a specialty branded building products company, built an internal IT triage agent in hours that answers employee questions, creates tickets automatically, and integrates directly with their IT ticketing system.

“What sold us on 8×8 AI Studio is that it isn’t a one-trick pony,” said Genelle Chamberlain, IT Manager at PrimeSource and Dimora Brands. “We use it across chat, web, email, and phone, all from one place. It’s genuinely easy to work with, you guide the agent in plain language, set clear boundaries, and if it doesn’t know something it asks rather than guessing. For us it’s taking the repetitive fact-finding off our technicians so they can spend their time on the work that actually needs them.”

Speed explains the pattern: an agent that once required several scoping calls and an extended implementation calendar along with professional services teams, now goes live inside a work week, so expanding is as easy as starting.

Easier for partners to position and deploy

8×8 AI Studio also extends new capabilities to partners managing 8×8 AI Studio on behalf of their own customers. Consolidated invoicing means partners running multiple customer accounts get one bill across their entire book of business instead of reconciling usage account by account. And a shared credit pool lets partners allocate spend across their customers themselves, shifting capacity where it’s needed without a call to 8×8. Together with flexible commercial terms built for partners operating at scale, these updates turn 8×8 AI Studio into infrastructure partners can build a business on, not just a tool they resell.

The bigger shift

Analysts have been tracking this shift for some time. Organizations consistently say they would rather build their own AI agents than buy an off-the-shelf tool, and demand has never been the barrier. It’s been the integration work standing between the idea and a working agent.

“Metrigy’s research shows that nearly 72% of organizations prefer custom AI agents — built internally or by partners — to ensure trust and leverage company-specific expertise, yet traditional AI agent solutions have required costly coding skills or complex drag-and-drop workflows that put that capability out of reach for most teams,” said Irwin Lazar, President & Principal Analyst at Metrigy. “8×8 AI Studio directly addresses this gap by enabling anyone to build and deploy agents through natural language conversation, reflecting the broader democratization of AI that our data shows is now a top enterprise priority. With the vast majority of organizations in our 2026 study planning to deploy AI agents this year, 8×8’s natural language approach is well-timed to help enterprises rapidly move from Agentic AI experimentation to production at scale.”

That integration gap is exactly what 8×8 AI Studio continues to close.

New capabilities extend what teams can build

  • One agent, every channel. An agent created once now runs across voice, SMS, WhatsApp, 8×8 Work, and an embeddable web widget; wherever businesses talk to customers. Teams stop building the same agent channel by channel, and versions stop drifting apart.
  • Callers stop repeating themselves. Agents meet returning callers with the full history of every prior conversation, resolving issues faster and steering frustrated repeat callers away from the script that failed them last time.
  • One record, no matter who answered. For contact centers running people and AI agents side by side, AI assistance now deploys directly to 8×8 Contact Center queues, surfacing answers and logging notes during live calls. Every summary lands in the interaction history supervisors already review.
  • Agent-backed apps, no separate login. Organizations can put an AI agent behind an authenticated web app, whether it’s an internal dashboard, a customer portal, or another agent-backed tool, using 8×8 single sign-on or one-time codes. No separate authentication provider required.

“Everyone has seen the AI demo,” said Hunter Middleton, Chief Product Officer at 8×8, Inc. “Far fewer have seen AI survive contact with production, because between the two sits an integration project most organizations were never staffed to run. 8×8 AI Studio removed that project entirely, and the result is months of customers building agents themselves, in plain language, on infrastructure they already trust, and putting them to work in days. AI that demos well was never the hard part. AI that holds up in production, at this pace and across this many industries, is.”

8×8 AI Studio remains available in early access for 8×8 customers, with no additional licensing required to access and a free tier for building and testing agents. To learn more, visit 8×8.com/products/ai-studio or connect with your 8×8 Channel Partner, Account Manager or Customer Success Manager.

8×8, Inc. is committed to the responsible use of artificial intelligence and the protection of customer data. The 8×8 Platform for CX is developed and operated in accordance with established security standards, applicable compliance frameworks, and internal governance policies, including privacy-by-design principles that safeguard personal data on the 8×8 platform. Full details are available at trust.8×8.com.

8×8 AI Studio supports compliance with GDPR and HIPAA through privacy practices, design, and the applicable Data Processing Addendums and Business Associate Agreements.

About 8×8, Inc.

8×8, Inc. (NASDAQ: EGHT) connects people and organizations through seamless communication on one of the industry’s most integrated platforms for Customer Experience – combining Contact Center, Unified Communications, and CPaaS solutions. The 8×8® Platform for CX integrates AI to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. As a business communications leader, the company helps customer experience and IT leaders around the world become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. For additional information, visit www.8×8.com, or follow 8×8 on LinkedIn, X, and Facebook.

Caution Concerning Forward-Looking Statements

This press release contains forward-looking statements, including statements regarding the capabilities, features, and expected benefits of 8×8 AI Studio; the anticipated availability, pricing, and adoption of 8×8 AI Studio; customer use cases and deployment outcomes; and the expected advantages of native AI integration on the 8×8 Platform for CX. Readers are cautioned that such forward-looking statements involve risks and uncertainties that could cause actual events or our actual results to differ materially from those expressed in any such forward-looking statements. Readers are directed to 8×8’s periodic and other reports filed with the Securities and Exchange Commission (SEC) for a description of such risks and uncertainties. 8×8 undertakes no obligation to update any forward-looking statements.

Copyright 2026 8×8, Inc. 8×8 and associated brand assets are trademarks of 8×8, Inc. All rights reserved.

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KEYWORDS: California North America United States Ireland United Kingdom Europe

INDUSTRY KEYWORDS: Data Management Technology VoIP Telecommunications Software Artificial Intelligence

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