PR Newswire
IRVINE, Calif.
, Aug. 7, 2025 /PRNewswire/ — VinFast’s “EVs Accessible for Everyone” philosophy is a profound strategic vision. The company understands that an electric vehicle must transcend the traditional definition of a car, becoming a true companion that meets a broad spectrum of needs at an accessible price point. This vision is particularly relevant in a modern society where technology is no longer the sole domain of the young.
A study by the Pew Research Center titled “Millennials stand out for their technology use, but older generations also embrace digital life” found that while younger generations lead in technology adoption, older cohorts, particularly Baby Boomers and Gen X, are rapidly closing the digital gap.
This indicates that an interest in advanced technology is a global trend. Baby Boomers and Gen X consumers are increasingly willing to embrace high-tech products, especially those that offer convenience and a better quality of life. After decades of hard work and contribution, they are now deserving of the fruits of technological innovation.
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The VinFast VF 8 was conceived to meet this precise demand. With a sophisticated design from the legendary Italian firm Pininfarina, a luxurious and convenient interior featuring heated and cooled seats, a 15.6-inch central display, and an array of advanced safety features, the VF 8 is a versatile vehicle. It serves as a living space, a mobile office, and a trusted companion.
As these generations enter a new chapter of life, one with fewer burdens and a greater desire for exploration, they require a reliable and intelligent partner. A car is no longer just a tool for getting from point A to point B. It is a space for relaxation, connection, and discovering new places.
Imagine driving the VF 8 along a stunning coastal road, enjoying the fresh air while your favorite music plays through a premium sound system. That is the freedom and convenience technology can provide, regardless of age.
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Following the rise of Vietnam as a global economic player, its auto industry is poised to make a powerful mark. As the nation’s first electric vehicle company, VinFast is entering international markets with a strategy of leveraging global expertise. Leading this charge is the VF 8, an electric SUV designed in collaboration with Pininfarina.
VinFast worked closely with Pininfarina to achieve a balance of modern luxury and timeless appeal, bringing together artistic expression and practicality. The company’s design philosophy, “Dynamic Balance,” gives the VF 8 a futuristic beauty that goes beyond aesthetics. The exterior features soft, flowing curves punctuated by sharp, decisive lines, creating a visually striking and balanced form.
This philosophy also considers the physical design’s impact on performance and efficiency. It is a method that prioritizes stability, ensuring all aspects work together harmoniously, promoting a lower center of gravity for improved high-speed handling. A more balanced, aerodynamically advanced design also helps to reduce vibration, noise, and increase durability. In turn, this can lower energy consumption and the wear and tear on components, including the battery.
The interior of the VF 8 is designed for a sense of luxury and refinement, blending high-end aesthetics with meticulous craftsmanship and modern features. The result is a relaxing atmosphere enhanced by technology. Heated and cooled seats ensure absolute comfort in any weather, while a high-resolution 15.6-inch central display further elevates the driving and entertainment experience. The highest quality sustainable materials were used whenever possible to provide a premium European-style interior, with soft-yet-durable vegan leather and a high degree of attention to detail throughout the cabin.
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As VinFast launches its vehicles in the U.S., its clear vision is to make the car a true member of the family. The Vietnamese automaker has built its market entry strategy on three key pillars: high-quality products, inclusive pricing, and outstanding after-sales policy.
The VF 8 has a competitive starting price of $39,900 for the Eco version and $44,900 for the Plus version. To make ownership even more accessible, attractive lease programs start at just $279 per month, and the vehicle is eligible for financing offers with a 0% interest rate. The VF 8 also comes with a superior warranty package: 10 years or 125,000 miles for the vehicle itself, plus a 10-year unlimited mileage battery warranty for non-commercial use. With such approachable pricing and strong support, adding a new family member like the VinFast VF 8 has never been easier.
VinFast’s pricing strategy means their vehicles are exceptionally well-equipped for their price point, even if they do not have the lowest price on the market. For instance, the VF 8 Plus elevates the driving experience with premium vegan leather upholstery. The driver’s seat features 12-way power adjustments along with heating, ventilation, and memory functions, ensuring optimal comfort on any journey.
Safety is a top priority, with 11 airbags strategically placed to protect all occupants. Both Eco and Plus versions come standard with an Advanced Driver-Assistance System (ADAS) suite. This comprehensive suite includes traffic jam assist, highway driving assist, lane departure warning, lane-keeping assist, and lane centering assist. Drivers will also appreciate features like adaptive cruise control, intelligent speed adaptation, forward collision warning, rear cross-traffic alert, and blind-spot warning. Maneuvering the VF 8 is made easier with parking assist and a 360-degree camera system.
Adding another layer of convenience and fun, the VF Connect app allows drivers to personalize their experience. Features cater to various needs, while integrated games and utilities provide entertainment. Clearly, the VinFast VF 8 is positioning itself as a compelling choice for families seeking a new companion, ready to embrace a journey of freedom and modern technology.
Source: https://www.pewresearch.org/short-reads/2019/09/09/us-generations-technology-use/
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SOURCE Vinfast Auto LLC
