SF Fire Credit Union Launches Alkami's New Out-of-the-Box Campaigns That Simplify and Accelerate Targeted Marketing for Financial Institutions

PR Newswire

New, prebuilt, data-driven campaigns empower marketers to increase engagement, prove return on investment, and execute faster, with minimal setup and built-in performance tracking

PLANO, Texas
, June 20, 2025 /PRNewswire/ — Alkami Technology, Inc. (Nasdaq: ALKT) (“Alkami”), a leading cloud-based digital banking solutions provider for financial institutions in the U.S., announced the release of Out-of-the-Box Campaigns, a new feature within its Data & Marketing Solution. Designed specifically for banks and credit unions, Alkami’s Out-of-the-Box Campaigns streamline the campaign audience segmentation process for financial marketers to launch targeted, high-impact, multi-channel engagements in just minutes.

Built on proven, data-driven use cases, these prebuilt campaigns eliminate the complexity of traditional marketing execution. Financial institutions can quickly identify their goal, select the right media channels, and go live without advanced setup, technical expertise, or lengthy planning cycles.

“The ability to launch data-driven campaigns quickly—without starting from scratch—has the potential to enhance our marketing efficiency and deepen engagement across key member segments,” said Olivia Rothschild, marketing manager at SF Fire Credit Union.

“One of the biggest challenges marketers face is moving from strategy to execution quickly,” said Mazen Letayf, vice president, customer lifecycle management and data solutions at Alkami. “Our Out-of-the-Box Campaigns empower financial institutions to launch successful, targeted campaigns confidently and quickly, that drive results and demonstrate measurable success.”

Each campaign is designed to address key marketing objectives, such as deposit growth, loan engagement, account holder activation, and recurring revenue. Marketers can easily act on opportunities like identifying personal account holders who may need a business account, or prompting users to enroll in recurring payments, all while tracking performance automatically.

Key features of Alkami’s Out-of-the-Box Campaigns include:

Prebuilt, ready-to-use campaigns, aligned with specific financial institution growth goals
Strategic guidance and best practices to support high-performing targeting and messaging
Automated performance tracking for real-time insight into campaign effectiveness

Alkami’s Data & Marketing Solution is a key component to its Digital Sales & Service Platform, where Anticipatory Banking – moving beyond personalization to anticipate the needs of account holders – is foundational for financial institutions to deliver intentional campaigns at the right time. The Solution provides full funnel capabilities to grow deposits, drive lending, expand commercial opportunities, and deepen account holder engagement. To learn more, click here.

Alkami has been certified by J.D. Power in 2024 and 2025 for providing “An Outstanding Mobile Banking Platform Experience.”^¹

About Alkami

Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly, and build thriving digital communities. Alkami helps clients transform through retail and business banking, onboarding and account opening, payment security, and data and marketing solutions. To learn more, visit www.alkami.com.

About SF Fire Credit Union
SF Fire Credit Union is a not-for-profit credit union owned by its members. As an open charter credit union, SF Fire Credit Union is open to anyone who lives, works, or attends school in San Francisco, San Mateo or Marin County. The credit union is committed to giving its members the financial tools they need to thrive. For more information, visit www.sffirecu.org. SF Fire Credit Union is proud to be named to Newsweek’s America’s Best Regional Banks and Credit Unions in 2024.

Media Relations Contacts
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Marla Pieton

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¹ J.D. Power 2025 Mobile App Platform Certification Program^℠ recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit www.jdpower.com/awards.

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SOURCE Alkami Technology, Inc.