Pillsbury(TM) Brings its Most Popular Halloween Recipe to Life – Launching a Crescent Mummy Dog Costume for Pets
From a DoorDash delivery to a matching dog costume for your furry sidekick, Pillsbury is bringing fans more ways to enjoy their favorite Halloween tradition
MINNEAPOLIS–(BUSINESS WIRE)–
Every October, one recipe rules Halloween on Pillsbury.com: Crescent Mummy Dogs. This year, Pillsbury is taking the beloved recipe beyond the kitchen with the launch of a limited-edition Crescent Mummy Dog costume for wiener dogs. The brand is also teaming up with DoorDash to make enjoying the recipe at home easier (and more fun) than ever.
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Pillsbury brings Crescent Mummy Dogs to life with a limited-edition Halloween dog costume.
Made with Pillsbury Crescent Roll Dough wrapped around Oscar Mayer hot dogs, American cheese and dotted with mustard “mummy eyes,” Crescent Mummy Dogs have become a beloved and effortless Halloween tradition. And with seasonal surges in searches for “dachshund dog costume” each year, it only made sense for Pillsbury to go beyond the baking sheet with a costume designed specifically for small breeds like the “wiener” dog. The playful outfit, styled after the treasured recipe, is now available to order at www.shop.pillsbury.com for just $39.99, while supplies last.
“With our beloved Crescent Mummy Dogs being such a Halloween staple, it only made sense to lean into the growing desire for more wiener dog costumes,” said Michelle Odland, Vice President and Business Unit Director, Pillsbury. “It’s the sweetest, spookiest look for your pup, and with our costume, Crescent Mummy Dogs DoorDash delivery and a live event, we’re giving fans even more ways to add Pillsbury magic to Halloween.”
To make enjoying Crescent Mummy Dogs even easier, Pillsbury and Oscar Mayer are teaming up with DoorDash to deliver everything you need straight to your door to recreate the recipe from October 1 through 31. The delivery includes Pillsbury Crescent Roll Dough and Oscar Mayer hot dogs, with cheese and mustard as optional add-ons. Of course, all ingredients are also available at your local grocery store, making it simple for everyone to join this Halloween tradition. Whether baked or air-fried, this festive recipe is fun to make, delicious to eat and the perfect fuel before trick-or-treating.
And this year, the fun doesn’t stop at home. On October 11, the Pillsbury Doughboy will join the iconic Oscar Mayer Wienermobile at the Scarecrow Weekend festival in St. Charles, IL, where fans can sample freshly made Crescent Mummy Dogs from a themed food truck. It’s a one-day Halloween celebration filled with flavor, smiles and plenty of spooky-season spirit.
Stay tuned for more spooky surprises and ways to celebrate throughout October, and join the fun by posting your pup wearing a Crescent Mummy Dog costume and tag @Pillsbury on Instagram,TikTok and Facebook.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.
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General Mills Communications
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Andrea Larson
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KEYWORDS: United States North America Minnesota
INDUSTRY KEYWORDS: Retail Supermarket Food/Beverage
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| Pillsbury brings Crescent Mummy Dogs to life with a limited-edition Halloween dog costume. |