P&G’s Cascade Celebrates 70 Years by Partnering with Feeding America® to Support Families Facing Hunger, Helping to Provide Up to 1 Million Meals**
CINCINNATI–(BUSINESS WIRE)–
For 70 years, Cascade, America’s #1 recommended dishwasher detergent brand* has been a household staple, trusted by generations of families for its powerful, reliable, and safe clean. The brand has been alongside families during countless meals, moments, and messes by taking care of the cleanup and giving people time back to enjoy the company of loved ones.
To mark this milestone, Cascade is celebrating seven decades of mealtime memories and everyday care by helping to provide up to one million meals* to families facing hunger, in partnership with Feeding America®, the nation’s largest hunger-relief organization.
Starting today, consumers can download a coupon for $1 off Cascade Platinum Plus; for every coupon downloaded, Cascade is donating 10 meals** to Feeding America, up to one million meals.
To participate and save:
- Go to www.CascadeFeedingAmerica.com
- Click “Download Coupon”
- Create a free account on P&G Brand Saver
- Download the coupon for $1 off Cascade Platinum Plus.***
- For every coupon downloaded, Cascade will donate 10 meals** for families in need.
“For generations, families have trusted Cascade to deliver a safe, powerful clean so they can focus on what really matters: being together,” said Angelica Matthews, Brand Vice President, North America Dish Care, Procter & Gamble, at Cascade. “We’re proud that Cascade has earned that trust for 70 years, and it’s what inspires us to care for families in ever bigger ways, including helping provide meals to those who need them most through our partnership with Feeding America.”
Cascade continues its legacy as a trusted part of family mealtime traditions—always improving to make cleaning easier without ever cutting corners. Backed by hundreds of P&G scientists and health experts, Cascade’s formulas are rigorously tested to ensure that every ingredient meets strict safety criteria, reflecting the Brand’s long-standing commitment to care for families, their homes, and the moments they share around the table. This partnership continues that mission, while ensuring all communities can come together, focused on full stomachs and clearing their plates, not cleaning their dishes.
“At this crucial time of year when families prioritize giving back, every action of generosity can help build a future where everyone has food on the table—and hope to spread around,” said Lauren Biedron, Senior Vice President, Corporate Partnerships, at Feeding America. “We are proud to continue our longstanding partnership with P&G and work with Cascade in their continual commitment to ending hunger. Together, we can make sure every family has what they need to celebrate.”
With simply one coupon download, people are saving money on the trusted cleaning power of Cascade Platinum Plus and making a tangible difference in the lives of others.
About Cascade®
In 1955, Cascade® entered the automatic dishwashing market with claims of “spotless dishes” to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 50 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives.
About Feeding America®
Feeding America is committed to an America where no one is hungry. We support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries and meal programs. We also invest in innovative solutions to increase equitable access to nutritious food, advocate for legislation that improves food security and work to address factors that impact food security, such as health, cost of living and employment. We partner with people experiencing food insecurity, policymakers, organizations, and supporters, united with them in a movement to end hunger. Visit FeedingAmerica.org to learn more.
*More dishwasher brands in North America recommend Cascade over any other automatic dishwashing detergent brand, recommendations as part of co-marketing agreements.
**$1 helps provide at least 10 meals secured by Feeding America on behalf of local partner food banks.
***Coupon must be used within 2 weeks of downloading
View source version on businesswire.com: https://www.businesswire.com/news/home/20251113091007/en/
Casey Miller
[email protected]
KEYWORDS: United States North America Ohio
INDUSTRY KEYWORDS: Other Retail Other Consumer Philanthropy Specialty Other Philanthropy Retail Family Fund Raising Foundation Home Goods Consumer
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