IHOP, the OG Restaurant of Acronyms, Makes BLTAF (Bacon, Lettuce, Tomato… And Fries) Canon with New Trademark
Here’s the Short Stack:
- Bet. One of the most iconic sandwich classics — the BLT — has joined IHOP’s Value Menu. That’s a whole BLT and fries for a budget-friendly price of $6*. BLT And Fries = BLTAF. Math is mathing.
- FR. For the glow up, IHOP is filing a trademark for BLTAF and dropped an Urban Dictionary entry, so BLTAF hits the group chat.
- NGL. The Value Menu now goes five complete meals deep, including the BLTAF, made fresh on the griddle with a side of fries. It’s available every day from 7AM to 10PM for only $6 at participating IHOP restaurants nationwide.*
PASADENA, Calif.–(BUSINESS WIRE)–
Today, IHOP, the OG restaurant of acronyms, is giving a legendary sandwich its most iconic glow up yet. Meet BLTAF: Bacon, Lettuce, Tomato… And Fries. Because your main course deserves to slay with a side with main‑character energy. The classic BLT has officially entered IHOP’s Value Menu chat, available every day from 7AM to 10PM for only $6 at participating IHOP restaurants nationwide.* It’s giving meal deal that understood the assignment.
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One of the most iconic sandwich classics — the BLT — has joined IHOP’s Value Menu. That’s a whole BLT and fries for a budget-friendly price of $6. BLT And Fries = BLTAF.
For the glow up IHOP is cementing BLTAF’s place in the zeitgeist by filing a trademark for BLTAF (yes, that happened) and entering BLTAF into the Urban Dictionary to immortalize the vibe and solidify its role in shaping the language of modern food culture. BLTAF is a label and lowkey flex for anything that slaps on the first bite. IHOP is transforming a menu item into a moment — a culturally fluent, meme ready, no cap flex that positions the brand as the home of big sandwich energy with even bigger savings. BLTAF is here to serve flavor, serve value, and serve vibes.
“We’re elevating BLTAF as a star with its own fandom,” said Lawrence Kim, IHOP President. “The joke is the point: we’re naming the feeling, trademarking the vibe, and writing it into the culture as part of our efforts to redefine everyday value and introduce menu innovation that’s actually fun, fresh, and scroll-stopping.”
IHOP is also linking up with Olivia Maher, the creator whose viral phrase sent the internet into a collective chokehold. The partnership brings authenticity and everyday relatability. Her co‑sign of the BLTAF trademark seals the deal: this is a term with genuine cultural fluency.
IHOP’s Value Menu is already the blueprint for budget-friendly meals, but now it’s entering its overachiever era by going even harder for guests looking for delicious deals beyond breakfast. The iconic BLT is joining the lineup as the menu’s fifth complete meal, bringing big flavor at a big value and proving (again) that IHOP is the go-to spot for every wallet and every mealtime occasion. Say less.
IHOP’s new BLT features hickory-smoked bacon, fresh lettuce, tomato, and mayo on toasted white bread. And because side‑quest energy matters, the BLT automatically comes with fries (or hash browns!) at no extra cost. Not for a limited, hidden, fine‑print window. Just fries. Always. That’s the BLTAF promise.
For more information or to find the nearest restaurant, please visit IHOP.com.
*$7 in some locations. Limited time at participating restaurants in the U.S. only. No substitutions. Not valid with other discounts or promotions. Tax and gratuity excluded. Prices may vary, including in Alaska and Hawaii.
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For more than 65 years, IHOP has been a leader, innovator and expert in all things breakfast, lunch and dinner. The chain offers over 65 different signature, fresh, made-to-order breakfast options and a wide selection of popular lunch and dinner items including Ultimate Steakburgers, Hand-Crafted Sandwiches, Platters and more. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of December 28, 2025, there are 1,824 IHOP restaurants around the world, including restaurants in all 50 states, two U.S. territories and 13 countries outside the United States. IHOP restaurants are franchised by affiliates of Pasadena, Calif.-based Dine Brands Global, Inc. (NYSE: DIN).
BR-IHOP
View source version on businesswire.com: https://www.businesswire.com/news/home/20260406458874/en/
IHOP Communications
[email protected]
Abby Hoffman
DeVries Global on behalf of IHOP
[email protected]
KEYWORDS: California United States North America
INDUSTRY KEYWORDS: Retail Restaurant/Bar Food/Beverage
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