DTS AutoStage Broadcaster Portal Launches New Version: Expands Market Insights

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The portal now delivers audience listening analytics across 250 distinct US markets, which facilitates more nuanced insights based on geographic segmentation that are orders of magnitude above what was previously available. Launched in 2023 and built on the DTS AutoStage platform, which powers over 12 million vehicles globally, with close to 9 million vehicles on the road in America across 250 markets, the portal is the world’s first global, in-car radio audience insights platform.

“This new version of the DTS AutoStage Broadcaster Portal signals an inflection point in radio broadcasters’ ability to obtain precise listening measurements at scale and with specificity,” said Joe D’Angelo, Senior Vice President, Commercial Strategy and Partnerships at Xperi. “The portal’s breadth of insights, delivered within 24 hours from millions of vehicles, means broadcasters can measure audience shifts as they happen, and where most consumers are listening — in their cars. This means more relevant programming for audiences.”

Radio stations are now able to view, with laser precision, audience listening data at the station level by time of day, market, rank, and geography in their core markets and beyond. Reporting capabilities include hourly flow, geographic heat maps and more, including the number of vehicles that are utilized for listening reporting, with market sample sizes updated daily. Reports can trend by days, weeks, months and quarters, as well as hour-by-hour for selected day or days. Listening metrics include time spent, share, tuning occasions and cume.

DTS AutoStage Broadcaster Portal coverage is robust across 250 markets, providing a comprehensive and timely picture of radio listening habits across both major and mid-sized markets. Major markets include Los Angeles (240,000+ vehicles), New York (233,000+ vehicles), Chicago (113,000+ vehicles), Miami (120,000+ vehicles) and Philadelphia (100,000+ vehicles). Meanwhile, multiple mid-sized markets such as Durham-Chapel Hill, NC metro area (18,000+ vehicles), Santa Rosa-Petaluma, CA metro area (11,000+ vehicles), and Syracuse (6,800+ vehicles) are now well defined, with visibility into adjacent areas.

Critically, with these new capabilities, broadcasters can now see how their radio stations perform beyond their core market, capturing listening in adjacent territories where their signal carries. For example, a New York radio station can now measure audience engagement across neighboring New Jersey and Connecticut, while a Syracuse station can see listening in nearby Utica or Rome. This expanded visibility allows sales teams to pursue advertising opportunities in new areas, turning spillover listening into incremental revenue. And, instead of waiting months for delayed reports, broadcasters can now see audience shifts the very next day, giving them the ability to respond and adjust their programming to seasonal spikes, live events, or schedule changes while it still matters.

“Because radio broadcasters can see where they rank in their market, they can uncover audience trends that were previously hidden. For example, the portal can show how Friday night high school football in smaller markets extends in-vehicle listening well into the evening, or how back-to-school mornings reshape daily listening patterns almost overnight, or how audiences increase in markets during ski or summer beach season. These insights allow stations to fine-tune programming in near real-time and deliver advertisers proof of audience engagement that has traditionally only been available for digital platforms,” said Jeff Jury, Xperi’s Senior Vice President and General Manager of Immersive Entertainment.

“This measurement achieves a level of consistency that has never been available to radio before, while applying a single, consistent methodology across the 250 markets, eliminating the patchwork of approaches that have historically divided large and small market measurement,” concluded D’Angelo.

The DTS AutoStage Broadcaster Portal is available to radio stations broadcasting in analog and digital. By making the platform universally accessible, Xperi ensures that broadcasters of every size, from major-market leaders to local community stations, can benefit from advanced in-vehicle user experiences and analytics. Registration is now open, giving stations immediate access to insights that optimize programming, strengthen sales, and deepen audience connections, helping radio compete more effectively in today’s data-driven advertising marketplace.

For more information about DTS AutoStage, visit https://dts.com/autostage/. To sign up for the DTS AutoStage Broadcaster Portal, visit https://onboarding.connectedrad.io/.

About Xperi Inc.

Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), are integrated into consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences, including IMAX® Enhanced, a certification and licensing program operated by IMAX Corporation and DTS, Inc. Xperi has created a unified ecosystem that reaches highly engaged consumers, driving increased value for partners, customers and consumers.

About DTS, Inc.

Since 1993, DTS has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. For more information, please visit www.dts.com.

©2025 Xperi Inc. All Rights Reserved. Xperi, TiVo, DTS, HD Radio, and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in the United States and other countries. IMAX is a registered trademark of IMAX Corporation. All other trademarks and content are the property of their respective owners.

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Xperi Media:

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