PR Newswire
TRAVERSE CITY, Mich.
, May 9, 2025 /PRNewswire/ — The California Mille, a 1,000-mile driving adventure through Northern California’s best driving roads, celebrated its 34th running April 27th to May 1st. Entrants drove cars from the era of Italy’s original Mille Miglia road race, 1927-1957, while enjoying incredible scenic vistas, fantastic cuisine, local history and car-loving camaraderie. This year’s featured class was Ferrari 250 with participating cars including the 250 GT LWB ‘Tour de France‘, 250 GT Boano and 250 PF Cabriolet Special.
Chopard returned to the California Mille as “Official Timekeeper” in 2025. Chopard timepieces have long been an important part of motorsport, keeping track of lap times and keeping pace during time trial events like the original Mille Miglia.
This year’s California Mille featured 80 cars and made its way through Northern California. The first day of the tour kicked off at The Ritz-Carlton, Half Moon Bay before heading north through the Bay Area and on to Napa Valley wine country. Drivers enjoyed some of the best roads around the Santa Rosa region and along the coast before inland drives along Lake Berryessa and Clear Lake. The 5-day driving tour included 5-star luxury accommodations, exclusive collection tours and fine dining each evening.
This year, the California Mille helped raise more than $85,000 for non-profit organizations including the California Firefighters Benevolent Fund and CHP 11-99 foundation. Included in the giving were the proceeds of thrilling live charity auction of an exclusive painting commissioned from artist Brian Kesling, featuring the 2025 featured marque, the Ferrari 250.
For more details, visit CaliforniaMille.com and its Instagram feed or click here for more photos.
About Chopard
Since its founding in 1860, Chopard has perpetuated a heritage of artisanal skills and traditional crafts by shaping contemporary creations synonymous with ethics and emotions. Guided by a resolutely positive vision of life, the Maison celebrates the precious moments of accomplished men and women around the world for whom watches and jewellery are a perpetual extension of their own Joie de Vivre.
In line with its vision, Chopard acts through the prism of three central elements: Craftsmanship, ensured by the work of passionate Artisans who are experts in their respective fields; abundant and generous Creativity, that enables each and every individual to find the precious objects most attuned to their own nature; and finally, Ethics. Strongly involved in the strategic choices of the Maison, the Scheufele family believes that grand contemporary luxury must necessarily be ethical and responsible. It was for this reason that in 2013 Caroline and Karl-Friedrich Scheufele, co-presidents, launched the Journey to Sustainable Luxury. Today, Chopard thus uses 100% ethical gold for the production of its gold watches and jewellery, as well as manufacturing its own Lucent Steel™ – with a recycling rate of at least 80% – for its steel timepieces.
Today, the family Maison employs more than 2,000 people worldwide. It is independent and highly vertically integrated, controlling the entire process from design to distribution through 14 subsidiaries, 1,000 points of sale and more than 155 dedicated boutiques.
Over 50 different crafts are practised in three manufacturing sites with a strong emphasis on in-house training and transmission. Chopard’s expertise in Fine Watchmaking is acknowledged in the L.U.C collection, a line of exceptional timepieces crafted for contemporary gentlemen. The company is highly recognized for Haute Joaillerie creations such as its Red Carpet Collection, Green Carpet Collection and the exceptional Garden of Kalahari Collection. Chopard has also built its reputation on iconic collections of watch and jewellery like Happy Diamonds, Happy Sport, Mille Miglia and Alpine Eagle.
Nurtured by the emotions of the Scheufele family members who have led, and continue to lead Chopard, the Maison has been a faithful partner to the Cannes Film Festival since 1998 as well as the 1000 Miglia car race in Italy since 1988.
About Hagerty (NYSE: HGTY)
Hagerty is an automotive enthusiast brand committed to saving driving and to fueling car culture for future generations. The company is a leading provider of specialty vehicle insurance, expert car valuation data and insights, live and digital car auction services, immersive events and automotive entertainment custom made for the 67 million Americans who self-describe as car enthusiasts. Hagerty also operates in Canada and the U.K. and is home to Hagerty Drivers Club, a community of over 875,000 who can’t get enough of cars. For more information, please visit www.hagerty.com or connect with us on Facebook, Instagram, X and LinkedIn.
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SOURCE Hagerty
