Answering Overwhelming Demand from Fans, Gushers Finally Drops First-Ever All Blue Pack
It’s the drop fans begged for: Gushers goes all blue with new pack, featuring classic Blueberry Grape and a new TikTok-inspired Sour Blue Raspberry flavor.
MINNEAPOLIS–(BUSINESS WIRE)–
For years, Gushers fans have made one thing clear: they’re obsessed with the blue ones. They’ve begged. They’ve posted. They’ve even sorted them by hand. Now, Gushers is finally making dreams come true with the launch of Gushers All Blue — the first-ever box featuring only blue Gushers, available nationwide starting this month.
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Gushers fans have been waiting for an all-blue pack, and it’s finally here!
Alongside the return of fan-favorite vibrant Blueberry Grape, the Gushers All Blue pack also introduces Sour Blue Raspberry, a brand-new flavor inspired by the internet’s latest candy trends and the surge in popularity for sour candy. It’s sweet, tart and it’s here as a result of fan cravings.
“The buzz around blue Gushers is impossible to ignore. In the past year alone, mentions of ‘blue Gushers’ on social media have jumped more than 30%,” said Stephanie Lensing, Brand Experience Manager for Gushers. “Fans have been asking for a box of all-blue Gushers for years, so when we saw how much love Sour Blue Raspberry was getting on TikTok, we knew this was the perfect moment to drop. This new variety wouldn’t exist without the energy fans brought to every post, comment and share. We’re really excited to bring their requests to life.”
And the fun doesn’t stop there – Gushers is leaning all the way into the internet chatter that led to the new pack by sharing an origin tale of the coveted new product. The absurd story comes to life on TikTok through the “Legend of Blue Gushers,” a mysterious tale about a place tucked away in the Blue Ridge Mountains, which Dr. Max Gush, Gushers Historian, has proclaimed holds the secret origin of the coveted all-blue pack. Fans can uncover the mystery by following @therealgushers on Instagram and TikTok.
Whether it’s the nostalgic sweetness of Blueberry Grape or the trending twist of Sour Blue Raspberry, the Gushers All Blue pack delivers a juicy burst of blue in every bite. Unwrap the explosive new pack now at retailers nationwide, available in a six-count box of pouches for an MSRP of $4.69.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.
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General Mills
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Ali Barzyk
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KEYWORDS: United States North America Minnesota
INDUSTRY KEYWORDS: Retail Communications Apps/Applications Technology Social Media Food/Beverage
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