IFF Launches SENSORA™, an Innovative Pro-Fragrance Technology Platform
A light-activated fragrance experience enhancer, starting with liquid detergents
NEW YORK–(BUSINESS WIRE)–IFF (NYSE: IFF) — a global leader in flavors, fragrances, food ingredients and health and biosciences — today announced the launch of SENSORA™, its advanced patent-pending pro-fragrance technology designed to transform how scent is experienced across home, fabric and personal care applications. Developed to meet the rising demand for a longer-lasting and more sophisticated scent experience, SENSORA™ delivers an evolving olfactive profile with sustained release, extending enjoyment well beyond first use.
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SENSORA™, IFF’s light-activated pro-fragrance experience enhancer
“With SENSORA™, we are advancing fragrance performance into a new territory — one where scent continues to reveal itself in real life, long after the first moment of use,” said Ana Paula Mendonça, president of IFF Scent. “By combining pro-fragrance science with our deep expertise in fragrance design, we are creating more enduring, more meaningful experiences that bring consumers joy.”
Where pro-fragrance science meets fragrance experience enhancement
A pro-fragrance is a delivery system designed for the controlled release of scent. At the core of SENSORA™ is an innovative pro-fragrance mechanism engineered to unlock complex olfactive dimensions over time. This activation is triggered by light — both indoor and outdoor — enabling a controlled, phased release of scent from storage through wear.
SENSORA™ is designed to:
- Sustain fragrance presence well beyond washing and into use
- Reveal new olfactive facets over time, enhancing richness and sophistication
- Extend scent perception for days — up to 20 days after activation
First application: fabric care
Today, IFF introduces Floral Fusion under the SENSORA™ platform — its first light-activated pro-fragrance specifically designed for liquid detergents — as part of its fragrance experience enhancer portfolio. It delivers a long-lasting, evolving scent experience, releasing refined floral notes on dry fabrics, enriching the fragrance experience beyond the original scent signature.
“SENSORA™ gives our customers a powerful new way to differentiate in laundry care, a category where consumers increasingly expect fragrance to deliver both lasting impact and elevated sensorial pleasure,” said Jan Bechtel, senior vice president of consumer fragrance for IFF Scent. “Starting with liquid detergents, this breakthrough offering creates new opportunities to build memorable product experiences, strengthen brand preference and respond to evolving consumer expectations.”
Meeting a clear consumer shift
An IFF global usage and attitudes survey conducted in 17 countries in 2026 found that consumers are increasingly seeking benefits that go beyond freshness to deliver lasting impact and sensorial pleasure:
- More than one-third expect laundry fragrance to last longer
- Nearly one in four want scent to remain noticeable for at least four days
SENSORA™ responds directly to these expectations, delivering premium scent performance designed for real-life conditions.
A scalable platform for future innovation
Part of IFF’s SCENT+™ innovation pillar and grounded in its Science of Performance, SENSORA™ integrates seamlessly into fragrance compositions, giving perfumers precise control to design bespoke performance profiles.
“SENSORA™ represents a step-change in how we design fragrance performance,” said Mohammed Ashour, vice president of innovation for IFF Scent. “Its light-activated pro-fragrance mechanism gives perfumers a new level of control to orchestrate how scent evolves, revealing new olfactive facets over time while providing a scalable platform for innovation across applications and categories.”
Welcome to IFF
At IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in taste, scent, food ingredients, health and biosciences, we’re innovating for the future. Every day, we deliver groundbreaking, sustainable solutions that elevate products people love—advancing wellness, delighting the senses and enhancing the human experience. Learn more at iff.com, LinkedIn, Instagram and Facebook.
© 2026 by International Flavors & Fragrances Inc. IFF is a Registered Trademark. All Rights Reserved
View source version on businesswire.com: https://www.businesswire.com/news/home/20260629247253/en/
Contact: Judith Gross, VP, Communications & Branding
Department: Scent
Email: [email protected]
KEYWORDS: United States North America New York
INDUSTRY KEYWORDS: Technology Luxury Women Men Other Science Other Technology Cosmetics Retail Home Goods Consumer Science
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