Lunchables Introduces Snackables, Its First-Ever Double Snack Pack Designed to Split, Swap and Share

Lunchables Introduces Snackables, Its First-Ever Double Snack Pack Designed to Split, Swap and Share

The brand expands beyond lunch with a new shareable twist on the beloved Lunchables lineup; created for a convenient, delicious and balanced snack time

CHICAGO & PITTSBURGH–(BUSINESS WIRE)–
Lunchables is entering a new era of snacking. Today, the brand introduces Snackables – its first-ever double snack pack inspired by the rising demand for bite-sized, shareable foods and on-the-go formats people are craving. Designed for splitting, swapping and sharing, Snackables brings together craveable combinations of cheese, crunchy crackers and poppable favorites in convenient-dual compartment packs made for modern snack moments that both parents and kids will love.

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As nearly half of Americans now snack 2-3 times per day ¹ and mini, snackable food formats continue to surge in popularity, ² Lunchables is bringing its signature mix-and-match experience to an entirely new occasion. Each Snackables pack delivers 5 grams of protein and brings together two of Lunchables’ most iconic elements — cheese and crunchy crackers — alongside the poppable bites fans are reaching for most right now, ³ including fruit snacks and chocolate chip graham crackers.

Snackables launches in two varieties:

• Cheddar Cheese Snackables: Classic, natural cheddar cheese paired with mini crackers and Welch’s® Reduced Sugar Mixed Berry Fruit Snacks for a convenient and shareable mix, offering a good source of fiber with cheesy, crunchy and fruity bites.
• Colby Jack Cheese Snackables: Smooth, natural Colby Jack cheese paired with mini crackers and mini chocolate chip graham crackers for a playful combination of savory cheese and chocolatey sweetness, offering a good source of calcium.

“For decades, Lunchables has been a kid-loved, parent-approved offering for lunchtime, snacktime and all other moments in between, and as our fans’ snacking habits continue to evolve, we saw an opportunity to bring something new to the table,” said Brittany Piszynski, Director of Marketing for Lunchables. “As the original charcuterie kit brand, we’re putting a spin on our most iconic ingredients with Snackables, creating a snack kids will love and parents can feel good about serving to their families.”

The launch taps into a broader cultural shift around shared snacking experiences — from curated snack boards to casual hang outs, snacking has increasingly become a social activity rooted in both connection and convenience. In fact, nearly half of Gen Z consumers say they enjoy sweets and snacks with friends,⁴ while shared food experiences like charcuterie have been linked to increased happiness and social connection.

In celebration of Snackables and the art of snacking together, Lunchables is introducing the Snackables CharcuteRING. A snackable spin on the current friendship ring trend, the CharcuteRING brings to life Lunchables’ signature mix-and-match approach as a wearable accessory, turning shared snacking into an official friendship moment. Fans can sign up for early access to the Snackables CharecuteRING by visiting Lunchables.com/Charcutering, with nationwide purchase available on National Best Friends Day, June 8.

Snackables is now rolling out to retailers nationwide for $2.99 per double snack pack. To learn more about Lunchables Snackables and the Snackables CharcuteRING, fans can follow along on the Lunchables Instagram and TikTok.

¹ Innova Market Insights, Consumer Snack Trends in the US, June 2025

² World Happiness Report, 2025

³ Lunchables Snackables Consumer Liking Test, 7/15/2025

⁴ Talker Research, 2026

ABOUT THE KRAFT HEINZ COMPANY

Kraft Heinz (Nasdaq: KHC) is one of the world’s largest food and beverage companies, with approximately $25 billion in net sales in 2025 and a portfolio of iconic brands enjoyed by consumers in more than 40 countries. By investing in our capabilities and brands, including Heinz, Kraft, Philadelphia, Primal Kitchen, and Lunchables, we are unlocking the full power of our portfolio. We deliver high‑quality, great‑tasting, and affordable food for the consumers of today, while shaping the future of food. Learn more at www.kraftheinzcompany.com.

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INDUSTRY KEYWORDS: Family Retail Consumer Children Supermarket Food/Beverage

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Lunchables is giving friends a new way to snack together with the debut of Snackables: a new snack offering combining sweet & savory bites in a convenient double pack format, perfect for splitting, swapping and sharing.

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