The report also found that ease of use takes precedence over perfection, with 72% of video producers stating they would rather use software that integrates multiple steps, in place of best-of-breed point solutions.
New York, Oct. 07, 2025 (GLOBE NEWSWIRE) — Kaltura (Nasdaq: KLTR), the AI Video Experience Cloud, and IntelliVid Research, today released a new report, The State of AI Video in the Enterprise, offering a comprehensive overview of how advanced video technology and artificial intelligence are being used in the workplace.
The report shows that when it comes to video, seeing is believing, with companies leaning most he
avily
into AI-powered video tools seeing the g
re
atest
results.
76% of companies using advanced video strategies and 52% with intermediate strategies describe the impact as ‘very effective’.
With video
emerging
as the foundation
for building AI in the enterprise, organizations
that
continue to advance their strategies are set to
emerge
with
a clear competitive advantage
.
But video adoption does not just happen
, with
75% of employees
reporting
that their
organizations are
actively encouraging them to produce
more
video
s
for business purposes
.
Despite the
top-down
push,
68% o
f those wh
o created videos in 2024 agree that they could create more videos if given
easier-to-use video creation
tools
, and 80% agree that their organizations should do more to
capitalize on available video technologies.
The report also highlights how video is changing the way employees prefer to learn and problem-solve at work. Rather than
asking a
colleague for help, 65% of workers say they would prefer to watch an on-demand video to get the answers they need. This shift highlights how video is becoming a preferred tool at work, as well as
an increasing
demand for seamless and instant discovery of content as opposed to endless scrolling and searching.
“Video has evolved far beyond meetings, it’s now a core component of how organizations build knowledge, engage employees, and drive competitive advantage,” said Eynav (Navi) Azaria, Chief Product and Engineering Officer at Kaltura. “This report shows that when enterprises take a strategic approach and harness AI capabilities, video becomes not just communication, but data and intelligence that reshape the way the organization operates to create better business outcomes.”
Other key findings
from the report include
:
- Ease of use and adoption concerns are still dominant: 29% worry that even if they invested in a corporate video solution, their employees would still not be able to produce content of sufficient quality, and 49% felt that if told to create a video, they “would not know which software solution to use first.”
- Concerns about security and access remain high: 55% of decision-makers view the ability to “secure content from those not authorized to view” as very important.
- Tech leaders and organisations are willing to invest in AI-infused video strategies: 72% of CIOs state that their company would pay a premium for speech-to-text solutions that improve the searchability of video content, and 77% interested in implementing AI video features to boost the quality of video production.
- Employees want direct access to relevant video: Among employees at organizations that archive video, 71% agree that they would use archives if provided the ability to use specific search terms to find and retrieve targeted video passages.
- Seamless and intelligent video experiences are important during talent acquisition: 77% agree that they would be impressed as a job candidate if a company offered on-demand training that helps employees to explore and prepare for different career paths.
The report can be accessed
here
, and for a deeper dive into the research
and its takeaways, join
Eynav
(
Navi
)
Azaria, Chief Product
and
Engineering
Officer
at
Kaltura
,
and
Steve Vonder Haar, Senior Analyst,
Intellivid
Research
,
for a
n
in-depth
webinar
on October 8
th
. Sign up
here
.
Rep
or
t
Methodology:
IntelliVid
Research fielded a sample of 1,201
employees
in
Q1 2025
,
the first quarter of 2025
, the maj
ority of whom are based in the United States.
The pool
represents
small, medium, and large organisations across multiple age categories
. The respondent group also reflects a
variety of experience
s
, from ‘C-Level’ executives, lower-level managers, and individual contributors
.
About Kaltura
Kaltura’s mission is to create and power AI-infused hyper-personalized video experiences that boost customer and employee engagement and success. Kaltura’s Video Experience Cloud includes a platform for enterprise and TV content management and a wide array of Gen AI-infused video-first products, including Video Portals, LMS and CMS Video Extensions, Virtual Events and Webinars, Virtual Classrooms, and TV Streaming Applications. Kaltura engages millions of end-users at home, at work, and at school, boosting both customer and employee experiences, including marketing, sales, and customer success; teaching, learning,
training
and certification; communication and collaboration; and entertainment and monetization. For more information, visit
www.corp.kaltura.com
About IntelliVid Research
Intel
l
iVid
Research is a market research and consulting firm focusing on the technologies that help organizations leverage video to build institutional knowledge, generate
revenue
and communicate more effectively.
Founded in May 2023,
IntelliVid
Research is led by Steve Vonder Haar – an analyst who has tracked the business video technology industry for more than two decades.
IntelliVid
is based in Arlington, Texas.
Nohar Zmora SVP, Head of Marketing [email protected]