VinFast’s Long Warranties Provide Extra Security for Car Owners
MARKHAM, Ontario–(BUSINESS WIRE)–As Canadian households juggle increasingly strained budgets, VinFast is positioning its long warranties and lower ownership costs as a way to soften the blow of unexpected car repairs.
Canadians are trying to juggle tight budgets while keeping up with essential expenses. Macroeconomic uncertainty has made every surprise cost feel heavier. A single car repair, for instance, can throw off a whole month’s finances for many families.
Car repairs hurt more these days
The numbers highlight the strain. More than half of Canadian workers live paycheck to paycheck1. 41% of people say they can’t save money each month after covering the basic2. And 61% are reconsidering major life decisions due to rising costs3. A sudden car repair can force people to make tough choices, like putting off a long-overdue trip or cutting back on other essentials.
Beyond the direct financial impact, the pressure from unexpected repairs can ripple across other areas of life. Families may delay medical care, spend less on education, or simply have trouble getting to work. The stress of managing these costs can also affect mental health and overall family well-being.
At the same time, car ownership quietly crept higher. Annual costs rose 9% in one year, from $5,025 to $5,4974. A 2024 report found that the average dealership service visit now costs $465, which is up 7.6% from last year5.
Yet despite rising costs, 78% of Canadians say living without a car is not an option6. Work, groceries, medical appointments, and family responsibilities all require reliable transportation. For many, the car is a necessity.
Some Canadians have considered alternatives, including public transportation. Car sharing services report 87% satisfaction among users. Nearly half of car owners say they would rather pay only when they need a vehicle. However, these options do not work for everyone and often remain more accessible in cities.
VinFast aims to reduce surprise costs
VinFast, Vietnam’s best-selling car manufacturer in 2024, is now three years into its global expansion7, including in Canada. The company offers a different approach in this challenging landscape.
Its electric vehicle lineup includes the all-wheel-drive midsize SUV VF 8 and the flagship three-row VF 9, with starting all-in MSRPs of CAD $56,026 and CAD $77,321, respectively. But what makes them stand out is that they both come with one of the industry’s longest warranties: ten years or 200,000 kilometers, with unlimited kilometers on the battery under normal usage. For the VF 8, VinFast also offers competitive monthly payment plans to reduce the financial pressure of switching to electric vehicles.
The extended warranty and after-sales support help prevent unexpected repair bills. For Canadian families navigating financial uncertainty, knowing repair costs won’t appear without warning is a big relief.
This strategy reflects the foundation of VinFast’s market leadership at home. It is built on three core values: premium vehicles, affordable pricing, and strong aftersales policies. For customers, it underscoresthe company’s focus on long-term ownership support rather than one-time sales.
In a time when every dollar matters and people are cutting cost wherever they can, VinFast’s focus on reducing ownership uncertainty positions the company to meet a growing need for stability and predictability.
1https://www.hrreporter.com/focus-areas/compensation-and-benefits/workers-with-more-than-1-job-living-paycheque-to-paycheque-report/391293
2https://www.morningstar.com/news/business-wire/20250521332071/new-survey-finds-61-of-canadians-are-reconsidering-major-life-decisions-due-to-increasing-cost-of-living
3 Same as #2
4https://www.newswire.ca/news-releases/car-ownership-becoming-a-heavier-financial-burden-for-canadians-turo-study-finds-856383019.html
5https://canada.jdpower.com/press-releases/2024-canada-customer-service-index-long-term-csi-lt-study
6 Same as 4
7https://vinfastauto.us/story
View source version on businesswire.com: https://www.businesswire.com/news/home/20250630297878/en/
John Lindo – [email protected]
KEYWORDS: North America Asia Pacific Viet Nam Southeast Asia Canada
INDUSTRY KEYWORDS: Automotive Manufacturing Manufacturing General Automotive Automotive EV/Electric Vehicles
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