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Natural Grocers® Launches New Luxury, Vegan Skincare Collection

PR Newswire


LAKEWOOD, Colo.
, May 8, 2025 /PRNewswire/ — Natural Grocers®, the nation’s leading family-operated organic and natural grocery retailer, unveils a new house brand skincare collection designed for everyday luxury. Crafted with small-batch precision, Natural Grocers® Brand body washes, scrubs, butters, and body creams feature carefully selected ingredients—delivering quality and potency at an Always Affordable PriceSM.

The new body butters, sugar scrubs, body washes and creams offer a spa-inspired ritual—without the luxury price.

TREAT YOUR SKIN TO LUXURIOUS SELF-CARE
“At Natural Grocers, we’ve always believed that self-care should feel good inside and out,” said Raquel Isely, Vice President of Marketing at Natural Grocers. “Our new skincare line blends nature’s most effective vegan ingredients with our uncompromising standards, creating a serene body care experience at home. From our ultra-hydrating creams enriched with acacia-derived phyto-collagen to our calming essential-oil blends like Wildflower and Sweet Lavender, this collection invites you to unwind with a spa-inspired ritual—without the luxury price.”

All Natural Grocers Brand Skincare line is made without parabens, petroleum products and synthetic fragrances. Each product demonstrates a concerted effort to expand the company’s house brand, established in 2016, which presently includes over 800 high-quality products, exclusively available at Natural Grocers stores. Learn more about Natural Grocers’ Body Care Standards by clicking here.

NEW NATURAL GROCERS BRAND PRODUCTS/PRICING

  • Sweet Lavender Shea & Coconut Body Butter ($5.99/6 oz.)
  • Wildflower Shea & Coconut Body Butter ($5.99/6 oz.)
  • Unscented Shea & Coconut Body Butter ($5.99/6 oz.)
  • Sweet Lavender Face & Body Sugar Scrub ($7.99/8 oz.)
  • Unscented Face & Body Sugar Scrub ($7.99/8 oz.)
  • Sweet Lavender Shea Butter Body Wash ($8.99/32 oz.)
  • Wildflower Shea Butter Body Wash ($8.99/32 oz.)
  • Unscented Shea Butter Body Wash ($8.99/32 oz.)
  • Sweet Lavender Collagen Hand & Body Cream ($13.99/16 oz.)
  • Wildflower Phyto Collagen Hand & Body Cream ($13.99/16 oz.)
  • Unscented Phyto Collagen Hand & Body Cream ($13.99/16 oz.)
  • Geranium Bloom Phyto Collagen Hand & Body Cream: Seasonal Release ($13.99/16 oz.)

PRODUCT ATTRIBUTES

  • Vegan
  • Cruelty Free/No Animal Testing
  • Made with Essential Oils
  • No FD&C Colors or Synthetic Fragrances
  • Made Without Parabens, Phthalates, Sulfates, Gluten or Palm Oil

RECENT ADDITIONS AND COMING SOON
Recent additions to the private-label line include three varieties of Non-GMO Peruvian Chips and five new varieties of organic cheeses. Customers can look forward to more premium-quality products at Always Affordable PricesSM, including organic wellness shots and restaurant style tortilla chips, coming soon.

  • Click here for a media kit, courtesy of Natural Grocers.
  • To learn more about Natural Grocers’ body care and beauty standards, click here.
  • To request media samples, or for any press-related questions, please contact Katie Macarelli: [email protected].

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE

Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers’ flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its “Commitment to Community” and “Commitment to Crew”. In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations.

 

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SOURCE Natural Grocers by Vitamin Cottage, Inc.