Pinnacle and Raymond James expand strategic relationship to bring Synovus Securities advisors to RJFS
Approximately 70 advisors with $18.7 billion in client assets under care expected to transition by May 2027
ATLANTA & ST. PETERSBURG, Fla.–(BUSINESS WIRE)–
Pinnacle Financial Partners, Inc. and Raymond James today announced an expansion of their longstanding strategic relationship. Approximately 70 financial advisors currently registered with Synovus Securities, Inc. will join the existing relationship between Pinnacle Asset Management and Raymond James Financial Services, bringing approximately $18.7 billion in client assets under care to the Raymond James platform.
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Synovus Securities is joining the Raymond James platform as Synovus merges with Pinnacle Financial Partners.
The transition is expected to be completed in May 2027 and follows the January 2026 combination of Pinnacle and Synovus Financial Corp. The advisors serve clients across the combined firm’s ten-state footprint and beyond, and they will continue to provide service through the transition. Once affiliated with Raymond James Financial Services, advisors will have access to Raymond James’ wealth management platform, technology and advisor support to provide a more modern experience as they support their clients’ most important financial decisions.
“This is a significant and highly strategic expansion of our longstanding relationship with Pinnacle Financial Partners,” said Stephen Kruchten, president of Raymond James’ Financial Institutions Division. “Pinnacle Asset Management has built one of the industry’s most respected wealth management programs, and we’re proud to have played a meaningful role in supporting that success. As we move forward with this substantial program expansion, we remain focused on providing the dedicated relationship management, advisor development resources, industry-leading technology and broad capabilities of Raymond James to help their advisors enhance productivity, deepen client relationships and drive long-term growth.”
Investment and wealth management capabilities have been part of Pinnacle’s client model since the firm’s founding, helping financial advisors bring specialists together around a client’s broader financial needs. Pinnacle Asset Management’s relationship with Raymond James has been central to that approach, pairing local advice and client relationships with Raymond James’ sophisticated investment platform and resources. The addition of Synovus Securities advisors extends that model across Pinnacle’s footprint.
“Our relationship with Raymond James is a key reason why we’re able to serve clients across their financial lives,” said Wayne Akins, head of wealth management at Pinnacle. “As we considered the right path for Synovus Securities, Inc. advisors and their clients, Raymond James stood out for its experience serving financial institutions with robust advisor support and broad capabilities. Bringing these teams into our existing relationship gives us a consistent foundation for wealth management across the combined firm and marks another important step in bringing Pinnacle and Synovus together.”
For clients, the transition is designed to provide continuity in their advisor relationships while connecting the expanded team to Raymond James’ investment and wealth management capabilities. For advisors, it brings the combined organization onto a common platform with dedicated relationship management, advisor development resources and technology. For Pinnacle and Raymond James, it expands an established relationship and strengthens the advisor and client experience.
About the Financial Institutions Division
The Financial Institutions Division was established by Raymond James in 1987 to provide banks and credit unions with an alternative to traditional third-party investment providers. Raymond James provides full-service securities brokerage and advisory services to financial institutions seeking to compete with the largest banks and securities firms in the country. In addition to a full complement of investment products and services, Raymond James has the ability to deliver investment banking, public finance, research, self-clearing capabilities and wealth management services to both individuals and institutions.
About Raymond James Financial Services
Raymond James Financial Services, Inc. (RJFS), member FINRA/SIPC, is a financial services firm supporting independent financial advisors nationwide. Since 1974, RJFS provides a wide range of investment and wealth planning-related services through its affiliate, Raymond James & Associates, Inc., member New York Stock Exchange/SIPC. Both firms are wholly owned subsidiaries of Raymond James Financial, Inc. (NYSE-RJF), one of the nation’s premier diversified financial services companies with financial advisors throughout the United States, Canada and overseas. Total client assets are approximately $1.94 trillion as of Sept. 30, 2026. Additional information is available at raymondjames.com.
About Pinnacle Financial Partners
Pinnacle Financial Partners, Inc. (“Pinnacle”) is a $129.1 billion asset regional bank which provides a full range of banking, investment, trust, mortgage and insurance products and services for commercial and consumer clients who want a comprehensive relationship with their financial institution. The firm joined forces with Synovus Financial Corp. in 2026, bringing together more than 160 years of combined banking service. Pinnacle is the largest bank headquartered in Tennessee and the largest bank holding company headquartered in Georgia. The firm is No. 1 in deposit market share* in the Nashville MSA and No. 4 in the Atlanta MSA with offices in Tennessee, Georgia, Florida, North Carolina, South Carolina, Alabama, Kentucky, Virginia and Maryland.
Pinnacle is an employer of choice for financial services professionals. The firm is No. 12 in the Fortune 100 Best Companies to Work For® in 2026, its 10th consecutive appearance. Pinnacle was also recognized by American Banker as No. 4 among America’s Best Banks to Work For in 2025, its 13th consecutive year on the list, and No. 1 among banks with more than $10 billion in assets. Learn more about Pinnacle at PNFP.com.
Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC, and are not insured by bank insurance, the FDIC or any other government agency, are not deposits or obligations of the bank, are not guaranteed by the bank, and are subject to risks, including the possible loss of principal. Pinnacle Financial Partners, Synovus Financial Corp. Synovus Securities, Inc. and Pinnacle Asset Management are not registered broker/dealers and are independent of Raymond James Financial Services. Investment advisory services offered through Raymond James Financial Services Advisors, Inc.
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*As of June 30, 2026, according to FDIC data. |
View source version on businesswire.com: https://www.businesswire.com/news/home/20261112454284/en/
Joe Bass
(615) 743-8219
[email protected]
Tiffany Capuano
(678) 784-7111
[email protected]
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| Synovus Securities is joining the Raymond James platform as Synovus merges with Pinnacle Financial Partners. |
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