Pampers Turns Parent Feedback into an Improved Wipes Experience with Help from Iliza Shlesinger

Pampers Turns Parent Feedback into an Improved Wipes Experience with Help from Iliza Shlesinger

Comedian, actress, mom and Pampers Wipes user Iliza Shlesinger brings humor to the all-too-familiar parenting hassle that inspired an improved dispensing experience

• Pampers improved its Wipes dispensing experience to make it easier for parents to pull one wipe at a time.
• The improved dispensing experience is available across all Pampers Wipes including Pampers Sensitive, Pampers Aqua Pure, Pampers Ultra Clean, Pampers Complete Clean, and Pampers Clean & Calm Wipes.
• Comedian, actress and mom Iliza Shlesinger helps bring a relatable parenting moment to life through a humor-driven Pampers campaign inspired by parent feedback

CINCINNATI–(BUSINESS WIRE)–We have all been there: a diaper change is underway, one hand is keeping baby in place, the other reaches for one wipe, and suddenly a whole chain comes along for the ride. Pampers heard parents loud and clear. Today, the brand announced new and improved Wipes that make it easier to pull one wipe at a time, giving parents one less little hassle to manage when their hands are already full.

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Available across all Pampers Wipes, including Pampers Sensitive, Pampers Aqua Pure, Pampers Ultra Clean, Pampers Complete Clean, and Pampers Clean & Calm Wipes, the improved dispensing experience turns a familiar parent pet peeve into a product update shaped by the people who use Pampers every day.

To celebrate the improvement, Pampers teamed up with comedian, actress, mom and Pampers Wipes user Iliza Shlesinger for a humor-driven campaign inspired by the familiar experience of reaching for one wipe and getting several. Drawing from honest parent commentary and her own experience with the multi-wipe pull, Shlesinger brings a candid and humorous perspective to a parenting moment that has resonated with families for years. Because when one hand is on the baby and the other is on the wipes, there are exactly zero hands left for an unexpected wipe parade.

“Every parent knows the wipe math: you need one, the pack gives you six, and suddenly you are holding a tiny wet scarf collection while trying to keep a baby from rolling away,” said Iliza Shlesinger. “What I loved about this partnership is that it started with something so relatable. Parents notice the little things, and those little things matter. It’s fun to be part of a campaign that takes a real parenting experience, finds the humor in it and celebrates a solution.”

The new and improved Wipes are the latest example of Pampers turning direct parent feedback into product updates. Earlier in 2026, Pampers removed fragrance from all Pampers Swaddlers in response to evolving parent preferences. Now, Pampers has redesigned how its Wipes dispense to make it easier for parents to get one wipe in one pull.

“Parents and babies are at the center of everything we do, and their feedback helps us identify meaningful ways to improve their everyday experiences,” said Caroline Sanchez, Senior Brand Director, Pampers. “We have been acting on that feedback across the Pampers portfolio, from redesigning how Pampers Wipes dispense to removing fragrance from Swaddlers. Our partnership with Iliza allows us to share that news in a way that is relatable, authentic, and rooted in the realities of parenting.”

Watch Pampers’ latest campaign featuring Iliza Shlesinger: https://youtu.be/sCF9cspXczo?si=f3NGGXfsSakdWlK8

For more information about Pampers Wipes, visit Pampers.com and follow Pampers on social media.

Frequently Asked Questions About Pampers Wipes

What is Pampers’ new campaign featuring Iliza Shlesinger?

Pampers’ latest campaign featuring comedian, actress, mom and Pampers Wipes user Iliza Shlesinger uses humor to spotlight a relatable parenting moment: reaching for one wipe and pulling several. Inspired by parent feedback, the campaign highlights an improved Pampers Wipes dispensing experience designed to make it easier for parents to pull one wipe at a time.

What is the one-wipe pull from Pampers?

The one-wipe pull refers to the improved Pampers Wipes dispensing experience, which is designed to help parents pull one wipe at a time. It responds to parent feedback about multiple wipes sometimes coming out of the pack together.

Why did Pampers improve its Wipes dispensing experience?

Pampers listens to parents and uses their feedback to identify meaningful ways to improve the products they rely on. After hearing feedback about the experience of reaching for one wipe and pulling several, Pampers improved its Wipes dispensing experience to help parents pull one wipe at a time.

Which Pampers Wipes feature the improved dispensing experience?

The improved dispensing experience is available across all Pampers Wipes including Pampers Sensitive, Pampers Aqua Pure, Pampers Ultra Clean, Pampers Complete Clean, and Pampers Clean & Calm Wipes.

How is Pampers using parent feedback in the campaign?

Pampers Wipes’ improved dispensing experience draws inspiration from candid parent commentary about the multi-wipe pull. Pampers is using that feedback to demonstrate that the brand listens to parents, acts on what it hears and continues improving the everyday product experiences that matter to families.

How does this connect to other Pampers product updates?

Pampers continues to use parent feedback to guide meaningful product improvements. Earlier in 2026, Pampers removed fragrance from all Pampers Swaddlers in response to evolving parent preferences. The update to Pampers Wipes reflects the same commitment to listening and acting on what families say they need.

Where can parents learn more about Pampers Wipes?

Parents can learn more about Pampers Wipes, including Pampers Sensitive, Pampers Aqua Pure, Pampers Ultra Clean, Pampers Complete Clean, and Pampers Clean & Calm Wipes, by visiting Pampers.com.

About Pampers

For more than 60 years, parents have trusted Pampers to care for their babies. Keeping babies protected, comfortable, and cared for is at the heart of everything we do because babies deserve our best. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby’s development. Visit www.pampers.com to learn more about our products, resources and rewards program.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands.

For other P&G news, visit us at https://www.pg.com/news.

View source version on businesswire.com: https://www.businesswire.com/news/home/20261008843261/en/

P&G Baby Care Communications
Katie Stahlheber
[email protected]

MSLGROUP for Pampers
Cristian Gonzalez
MSL New York
[email protected]

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INDUSTRY KEYWORDS: Home Goods Social Media Cosmetics Retail Advertising General Entertainment Communications Other Consumer Celebrity Women Parenting Men Baby/Maternity Family Entertainment Consumer

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Pampers teamed up with comedian, actress, mom and Pampers Wipes user Iliza Shlesinger for a humor-driven campaign inspired by parent feedback.

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