On Location Releases Super Bowl LXI Hospitality Packages Featuring Once-In-A-Lifetime Experiences and Guaranteed Seat Locations
Hospitality Packages Combine Premium Tickets with Exclusive Experiences – Concert Event, Pregame, Halftime and Postgame Field Access, Pregame Parties, NFL Legend Meet & Greets, and more
NEW YORK–(BUSINESS WIRE)–Football, culture, and spectacle are set to collide in Los Angeles at Super Bowl LXI on February 14, 2027, and ticket packages from On Location, the Official Hospitality Provider of the NFL, are now available. Fans can secure a guaranteed seat location for the Super Bowl through these packages that feature premium tickets combined with elevated hospitality, exclusive entertainment including official gameday pregame parties on Super Bowl campus, and curated one-of-a-kind experiences that bring you closer than ever to the action on and off the field.
Beginning today, fans and businesses can choose how they would like to experience Super Bowl LXI. Urgency is a must, as popular packages like ‘On The Fifty’ sold out during the Priority Access and Access Guaranteed presale process, continuing the trend of ticket packages selling out well before the NFL Playoffs kick off.
Through On Location’s Platinum program fans can gain access to personalized services designed to unlock Los Angeles at its highest level. From dedicated planning support to bespoke experiences and seamless execution, every aspect of Super Bowl weekend is elevated.
Additionally, On Location and the NFL’s Super Bowl concert series, which launched at Super Bowl LX, makes its anticipated return. Super Bowl LXI Studio 61 will bring together legendary live performances, celebrity appearances, premium hospitality, and unforgettable moments at the Hollywood Palladium on Friday and Saturday night (Feb 12 + 13). Musical acts will be unveiled this fall.
“Los Angeles has always delivered iconic sports and entertainment moments, and we’re raising the bar by bringing fans closer than ever to all the Super Bowl LXI action,” said Deanna Forgione Carey, General Manager (NFL), On Location. “In close collaboration with the NFL, we’re redefining what a fan experience can be. Platinum unlocks a deeper level of access, All-Inclusive provides a private coastal retreat, and Studio 61 delivers legendary live music performances over two nights. Every On Location experience becomes a memory that will last a lifetime.”
“Super Bowl is one of the world’s premier events, and Los Angeles provides the perfect stage to showcase the very best of sports, entertainment and culture during our biggest week of the year,” said Peter O’Reilly, NFL executive vice president, club business, international and league events. “Fans are increasingly looking for more ways to engage with every part of Super Bowl, and together with On Location, we’re providing unique opportunities and access that will deliver unforgettable experiences for fans that extend far beyond kickoff.”
All-Inclusive
Whether you prefer the energy of Downtown LA or a beachside weekend escape, On Location offers two distinct All-Inclusive experiences.
All-Inclusive Beach House
Escape to the coast with On Location’s luxury Beach House at the iconic Shutters on the Beach and Casa del Mar. This beachfront retreat transforms both properties into a private oasis for the ultimate Super Bowl weekend. Enjoy curated beachside amenities, a bespoke gifting experience, all-weekend access to the Super Bowl Experience, deluxe gameday transportation, and more.
All-Inclusive Downtown
Experience Super Bowl weekend in the heart of Downtown LA with an All-Inclusive package featuring premium accommodation, a hosted lounge, gameday transportation, all-weekend access to the Super Bowl Experience, a private Q&A session with former NFL players turned broadcasters, and first-class service from start to finish.
Playmakers ClubElite
Guests will enjoy in-stadium, club level, all-inclusive hospitality with direct access to seats pregame and in-game. Hospitality features premium cocktails, chef-curated cuisine and NFL Legend appearances, while the highest tier Playmakers Club package also includes a pregame on-field experience. Playmakers Club Elite guests can also access Super Bowl LXI Studio 61, the On Location Beach House, and an exclusive event with NFL Legends.
Club 67
Guests will enjoy in-stadium, club level, all-inclusive hospitality with direct access to seats pregame and in-game. Hospitality features premium cocktails and gourmet food. Club 67 guests can also access Super Bowl LXI Studio 61.
Champions Club Premier
Champions Club Premier guests will experience all-inclusive outdoor pregame hospitality including live entertainment, NFL Legend appearances, an elevated menu, and incredible photo opportunities just steps from SoFi Stadium. Guests will also enjoy in-game all-inclusive hospitality on the club level with direct access to seats. Access to Super Bowl LXI Studio 61 is also included.
As the Official Hospitality Provider of the NFL, On Location offers unrivaled access to all premier NFL events, providing fans with unforgettable experiences at the NFL Draft, Pro Football Hall of Fame Enshrinement Week, the NFL International Games, the NFL Scouting Combine, and the Super Bowl. Official packages feature premium seating, in-venue hospitality, player meet and greets, unique behind-the-scenes access and more.
For further information on On Location’s NFL packages visit: onlocationexp.com/sblxi
ABOUT ON LOCATION
On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026TM, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (Milano Cortina 2026, LA 2028), FIFA, NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and sports entertainment company.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260909758831/en/
Tyler DePina
[email protected]
KEYWORDS: California New York United States North America
INDUSTRY KEYWORDS: Entertainment Sports Events/Concerts Luxury Vacation Other Travel Lodging Destinations Football Travel Retail Tourist Attractions
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