Dawn® and Cascade® Team Up with Ann Michael Maye to Make Game Day Cleanup Fast and Easy and Give Fans a Chance to Score a Trip to Super Bowl LXI

Dawn® and Cascade® Team Up with Ann Michael Maye to Make Game Day Cleanup Fast and Easy and Give Fans a Chance to Score a Trip to Super Bowl LXI

From saucy game-day spreads to messy holiday baking, Maye shows fans how to embrace the foods they love without letting the dread of the cleanup get in the way of the moments that matter.

CINCINNATI–(BUSINESS WIRE)–
As the 2026 NFL season kicks off, Dawn and Cascade, the Official Dish Cleanup Partners of the NFL, are drafting “First Lady of New England” Ann Michael Maye to help fans enjoy all the messy meals, game day spreads and holiday cooking, without dreading the cleanup that follows. From prepping her husband’s favorite lucky pregame snack and watching games at home to baking family recipes for the holidays, Maye will share how she relies on Dawn and Cascade to sideline the mess, so fans don’t have to miss a moment of the game.

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Dawn and Cascade are drafting the “First Lady of New England,” Ann Michael Maye, to help fans enjoy all the messy meals, game day spreads, and holiday cooking, without dreading the cleanup that follows.

As the NFL season and holiday gatherings collide, home gatherings are at an all-time high, and so is the stress at the sink. Data shows that:

74% of Americans enjoy watching football at home, while 11% prefer to watch at a friend’s home.*
47% of Americans admit that the part they dread most about hosting holiday meals is the staggering mountain of dirty dishes. **

To help fans stay focused on touchdowns rather than dirty dishes, Dawn and Cascade are helping take dish dread off the menu, giving fans a cleanup team they can count on, so they don’t miss a minute of the action.

Ann Michael Maye Keeps Messes on The Sidelines with Dawn and Cascade

As an avid baker and wife of the New England Patriots quarterback, Ann Michael Maye knows that some of the best moments of football and the holiday season happen around food. She’ll give fans a peek inside her game-day traditions, home-field hosting strategies, and holiday baking rituals, sharing tips and tricks that help her stay present for it all.

“This is one of my favorite times of year because there are so many reasons to bring everyone together, but from making our favorite pre-game peanut butter energy balls to baking my grandma’s holiday pumpkin bread and trying new recipes, our kitchen gets hit hard,” shares Ann Michael Maye. “I love hosting a full house, but I definitely don’t love the cleanup that comes with it. I put everything I can straight into the dishwasher with Cascade Platinum Plus and rely on Dawn Powerwash for the greasy, sticky hard-to-reach messes like my mixer. They’re two products I know I can count on to get the job done, so I can spend less time worrying about dishes and more time enjoying the food and cheering on the Patriots with family and friends.”

Score a Trip for Two to Super Bowl LXI with Dawn and Cascade

Beyond sharing her gameday and holiday hosting playbook, Maye is helping Dawn and Cascade give fans a chance to score an even bigger win this season with a chance for two lucky fans to attend Super Bowl LXI in Inglewood, California.

Grand Prize Details:

Prize: A four-day, three-night trip for two people to Super Bowl LXI in Los Angeles, California.
Entry Window: September 1, 2026 (10:00 a.m. ET) – November 15, 2026 (11:59 p.m. ET).

To enter:

Purchase any Dawn or Cascade product from any retailer during the Sweepstakes Period.
VisitDawnandCascade.com/SuperBowlLXI and complete the entry form.
Upload a photo or screenshot of your eligible receipt.

The Dawn and Cascade Super Bowl LXI Sweepstakes runs from 10:00 a.m. ET on September 1 through 11:59 p.m. ET on November 15, 2026. See the Official Rules, including the no-purchase-necessary method of entry, below and at DawnandCascade.com/SuperBowlLXI.

Dawn and Cascade Bring the Cleaning Power

“For decades, consumers have trusted Dawn and Cascade to take on their toughest kitchen messes, and we’re committed to continuing to earn that trust through superior cleaning performance,” said Natalie Dech, Senior Director, North America Dish Care, Procter & Gamble. “Whether it’s game day favorites or holiday meals, we’re putting the brand that consumers know and trust to work. With Dawn and Cascade, they can spend less time cleaning up and more time enjoying the moments that matter, and even the opportunity to take their fandom all the way to Super Bowl LXI.”

No matter what’s on the menu, Dawn and Cascade provide complete coverage for every dish in your kitchen. From greasy air fryer baskets to hard-to-clean mixers, Dawn tackles the items headed for the sink, while Cascade takes on the plates, bowls, pots, and pans headed for the dishwasher; no pre-rinse required. Together, they help fans clean the dishes faster and get back to the food, traditions and football that brought everyone together in the first place.

Availability

Dawn and Cascade are available in stores nationwide and online. To view Ann Michael Maye’s video, click here.

NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US states and DC who are 18 years of age or older as of the last day of the month prior to date of entry. The Dawn and Cascade Super Bowl LXI Sweepstakes starts at 12:01 a.m. ET on 9/1/26 and ends at 11:59 p.m. ET on 11/15/26. Sponsored by The Procter & Gamble Distributing LLC. For full rules, visit DawnandCascade.com/SuperBowlLXI. The NFL Entities shall have no liability or responsibility for any claim arising in connection with participation in this Sweepstakes or any prize awarded. The NFL Entities have not offered or sponsored this sweepstakes in any way.

About Dawn

Dawn, North America’s #1 dish soap brand*** and a 2022 Fast Company “Brands That Matter” honoree, has been helping people clean since 1972. While most people know Dawn as the dish soap that best cuts grease in the sink, it’s also the ultimate secret weapon for cleaning greasy messes throughout the home and has been trusted by wildlife rescue experts to help clean birds and marine mammals impacted by oil pollution for more than 45 years. For more information about the Dawn family of products, including Dawn Powerwash™ Dish Spray and Dawn EZ-Squeeze™, and the brand’s efforts to help save wildlife, visit www.dawn-dish.com.

About Cascade

In 1955, Cascade® entered the automatic dishwashing market with claims of “spotless dishes” to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 70 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives. For more information, visit https://cascadeclean.com/en-us/.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

* PETERMAYER Brand Joy Lab, “Data: U.S. Football Fans Overwhelmingly Prefer Watching the Game from Home,” Sept. 24, 2024.

** OnePoll survey of 2,000 Americans conducted on behalf of LG Electronics USA, 2020

***Based on Sales. Nielsen Syndicated LDL Category Total US xAOC $ and Unit Sales Latest 52 w/e March 14, 2026

View source version on businesswire.com: https://www.businesswire.com/news/home/20260908377815/en/

Media Contact:

Melissa Murtagh

[email protected]

KEYWORDS: Ohio United States North America

INDUSTRY KEYWORDS: Home Goods Retail Football Marketing Advertising Communications Other Consumer Women Online Retail Seniors Sports Men Supermarket Family Consumer

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From cheesy nacho platters to greasy air fryer baskets, Dawn Powerwash removes up to 99%* of tough burnt-on, baked-on messes in half the time, making it the perfect addition to your game day lineup!

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Only Cascade Platinum Plus lets you skip the scrubbing and pre-rinsing so you can let the dishwasher be your MVP. All you have to do is scrape and load your dishes into the dishwasher so you can get back to watching the game!

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Dawn Powerwash quickly and easily tackles greasy, hard-to-clean items at the sink. All you have to do is spray, wipe, and rinse, no soaking or scrubbing necessary.

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Cascade Platinum Plus takes on all the items that can be loaded into the dishwasher with zero pre-rinsing and zero scrubbing needed – delivering shiny dishes every time.

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