Tractor Supply Expands Pet Assortment With More Than 200 New Dog and Cat Products
New nutrition, toys, treats and everyday essentials broaden Tractor Supply’s comprehensive pet care offering while delivering the everyday value customers expect
BRENTWOOD, Tenn.–(BUSINESS WIRE)–
Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, announced today a major expansion of its pet selection to include more than 200 new dog and cat products, reinforcing the retailer’s role as a destination for pet parents nationwide. The new assortment delivers premium food, treats, toys, meal enhancements and everyday essentials for pets of every age, lifestyle and nutritional need at an everyday value.
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Tractor Supply expands pet assortment with new nutrition, toys, treats and everyday essentials.
“Pets are family, and every pet has different needs,” said Nicole Logan, Senior Vice President, General Merchandise Manager at Tractor Supply. “We’re expanding our assortment so customers have even more choices—from specialized nutrition and fresh food to toys and treats—all at the value they expect from Tractor Supply. Whether they’re bringing home a new puppy, caring for a senior cat or simply spoiling a beloved companion, we’re making it easier to find the right products in one place.”
Nutrition
Pet owners are increasingly seeking specific benefits and formulas in pet foods, with 42% of pet owners prioritizing high protein content, and nearly as many looking for joint care. Tractor Supply’s pet food aisle has expanded to accommodate different preferences with feeding solutions for dogs and cats including sensitive skin and stomach formulas, high protein recipes, innovative flavors and even fresh, minimally processed foods and supplements.
Customers can now find Freshpet refrigerated products at select Tractor Supply stores and online at TractorSupply.com. Made with trusted, recognizable ingredients, these offerings provide pet parents with more ways to personalize their dogs’ feeding routine with fresh nutrition choices beyond traditional kibble.
Knowing that many pets do not like a change in their food, some pet parents are hesitant to completely replace kibble, preferring instead to enhance it with fresher food. Tractor Supply has nutrient-dense air-dried, gently cooked, topper-style and shelf-stable feeding options and treats, with offerings from 4health, Honest Kitchen, Open Farm, Just Food For Dogs and PureBites.
Toys
To ensure that pups can get in the summer spirit just like their owners, Tractor Supply has released an exclusive series of summer-themed dog toys and activities from Retriever, including a Plush Red White and Blue Popsicle, a Mega Firecracker Plush Rope Toy and a Mega Watermelon Plush Toy, as well as the Dog Splash Pad to keep dogs cool in the summer heat.
If nostalgic retro-90s style is more your pup’s style, MuttNation Fueled by Miranda Lambert has released the “We Should Be Friends” MuttNation toy collection. The limited-edition lineup is available exclusively at Tractor Supply, with a portion of all proceeds benefiting MuttNation Foundation’s rescue and adoption program. The playful retro-inspired toys and accessories start at $9.99 and include plush cowboy boots, a BFF bracelet rope toy and a squeaky bear toy.
Convenience and Care
Dog and cat owners can find everything they need at Tractor Supply to help keep their pets happy and healthy—and save time in the process.. Tractor Supply’s Smart Supply subscription program helps customers stay stocked on the products they use most, from food and treats to cat litter and beyond. Simply choose eligible items at TractorSupply.com, select order frequency and Tractor Supply will automatically ship the order or have it available to pick up in store. Customers receive up to 35% off the first Smart Supply order, save 5% on recurring orders and can skip, pause or cancel anytime.
Smart Supply also extends to pet medications, which are conveniently available at TractorSupply.com through Allivet, a leading online pet and animal pharmacy. Whether customers need a one-time or recurring prescription, simply select the product, enter pet and vet information at checkout, or upload the prescription, and Allivet will handle the rest.
Rounding out its comprehensive pet care solutions, Tractor Supply now includes VIP Petcare, the largest provider of mobile veterinary care in the United States. VIP Petcare operates community clinics in approximately 2,700 retail locations, including 1,700 Tractor Supply locations, across 39 states, serving more than one million pets annually.
Earlier this summer, the Company released its first pet-focused TV spot to showcase how Tractor Supply goes beyond food delivery, offering an extensive range of treats, toys, health essentials and convenient services in stores and online. To learn more about all of Tractor Supply’s pet care solutions, including its newest items, visit tractorsupply.com/pet.
About Tractor Supply Company
For more than 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 290 on the Fortune 500. The Company’s more than 54,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.
As part of the Company’s commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, Allivet, a leading online pet and animal pharmacy, and VIP Petcare, the largest provider of mobile veterinary care in the U.S., in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer’s doorstep, Tractor Supply is here to serve and support Life Out Here.
As of June 27, 2026, the Company operated 2,463 Tractor Supply stores in 49 states and 209 Petsense by Tractor Supply stores in 23 states. For more information, visit www.tractorsupply.com and www.Petsense.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260805588525/en/
Mary Winn Pilkington (615) 440-4212
[email protected]
KEYWORDS: Tennessee United States North America
INDUSTRY KEYWORDS: Pets Men Home Goods Family Consumer Other Retail Agriculture Natural Resources Lifestyle Specialty Toys Fashion Footwear Retail Other Consumer Women Online Retail
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