Market Newsdesk

October 10, 2023 1:38 pm

SCWorx Shareholders Overwhelmingly Approve Reverse Stock Split at Annual Meeting

New York, NY, Oct. 10, 2023 (GLOBE NEWSWIRE) — SCWorx Corp. (Nasdaq: WORX) announces the successful conclusion of its 2023 Annual Meeting of Stockholders (the “Meeting”). The Meeting yielded significant positive outcomes, instilling confidence in the Company amongst investors and stakeholders with shareholders embracing the reverse stock split and showing overwhelming support for the Company.

Following the Meeting, the Company’s Board of Directors (the “Board”) approved a final ratio of 15-for-1 for the reverse stock split (the “Split”), which was within the parameters approved by the shareholders. The Split is expected to become effective at market open on October 11, 2023, pending confirmation by the Depository Trust Company and the Nasdaq. The Company’s common stock will continue to trade on the Nasdaq Capital Market under the Company’s existing trading symbol, “WORX,” and a new CUSIP number 78396V 208 has been assigned as a result of the reverse stock split.

The Split reduces the number of shares of the Company’s outstanding common stock from approximately 17.9 million shares to approximately 1.2 million shares, subject to adjustment due to fractional shares. As a result of the Split, proportionate adjustments will be made to the number of shares of the Company’s common stock underlying the Company’s outstanding equity awards, warrants and convertible notes and the number of shares issuable under the Company’s equity incentive plans and other existing agreements, as well as the exercise or conversion price, as applicable. There will be no change to the number of authorized shares.

The preliminary vote tally from the Meeting each of the issues on the ballot are as follows:

77.18% of votes cast on a non-binding, advisory basis, on executive compensation;
Election of Directors; Hannibal (87.32%), Irby (83.87%) and Horowitz (84.70%);
91.99% of votes cast to ratify the appointment of BF Borgers CPA PC; and
89.41% of votes cast to support the proposed reverse stock split.

Stockholders of record as of August 4, 2023, will be receiving information regarding their share ownership following the reverse stock split from the Company’s transfer agent, Transfer Online. Transfer Online can be reached at (503) 227-2950. Additional information about the reverse stock split can be found in the Company’s definitive proxy statement on Schedule 14A, filed with the U.S. Securities and Exchange Commission (the “SEC”) on August 18, 2023, and available free of charge at the SEC’s website www.sec.gov.

About SCWorx

SCWorx has created an advanced attributed virtualized item data warehouse utilizing machine learning and artificial intelligence to offer a suite of software-as-a-service-based solutions for healthcare providers. The value proposition for customers revolves around the full integration of all solution modules with the company’s data platform for cost savings, operational efficiency and accurate benchmarking and reporting. The solution modules include Virtual Item Master, data cleanse and normalization, contract management and request for pricing (RFP) module, automated rebate management module, data interoperability (EMR, MMIS, finance) module, Automated Item Add Portal, Virtual General Ledger, and the data analytics module. SCWorx creates a single source for information for the healthcare provider’s data governance and analytics requirements.

Forward-Looking Statements

This press release contains “forward-looking statements” that involve substantial risks and uncertainties for purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical facts, included in this press release regarding strategy, future operations, future contract renewals and terminations, future financial position, prospects, plans and objectives of management are forward-looking statements. You can identify many (but not all) such forward-looking statements by looking for words such as “assumes,” “approximates,” “believes,” “expects,” “anticipates,” “estimates,” “projects,” “seeks,” “intends,” “plans,” “could,” “would,” “may” or other similar expressions. You should not place undue reliance on these forward-looking statements. Such statements are based on management’s current expectations and involve risks and uncertainties. Actual results and performance could differ materially from those projected in the forward-looking statements as a result of many factors, including, without limitation, economic disruptions affecting our customers, unexpected contract terminations, securing future contracts and orders, future product sourcing, supply disruptions, containing costs, the ability to project future cash utilization and reserves needed for contingent future liabilities and business operations, the availability of sufficient resources of the company to meet its business objectives and operational requirements and other important factors that are detailed in filings with the Securities and Exchange Commission made from time to time by SCWorx, including its Annual Report on Form 10-K for the year ended December 31, 2021, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K. Matters described in forward-looking statements may also be affected by other known and unknown risks, trends, uncertainties and factors, many of which are beyond the company’s ability to control or predict. SCWorx undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Contacts:

[email protected]

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Source: SCWorx Corp.

Source: SCWorx Corp.

Released October 10, 2023

October 10, 2023 1:36 pm

Planet’s Pelican Tech Demonstration Satellite Ready for Launch

Planet’s Pelican Tech Demonstration Satellite Ready for Launch

SAN FRANCISCO–(BUSINESS WIRE)–
Planet Labs PBC (NYSE: PL), a leading provider of daily data and insights about Earth, today announced that its Pelican tech demonstration satellite, Pelican-1, along with 36 SuperDoves, have arrived at Vandenberg Space Force Base in preparation for launch next month. Pelican-1, designed and manufactured by Planet, is the first tech demonstration of Planet’s next-generation, high-resolution fleet, which is expected to replenish and improve upon Planet’s existing high-resolution systems in orbit today. The 36 SuperDoves, Planet’s Flock 4q, will contribute to Planet’s daily monitoring PlanetScope mission.

Pelican-1 is a technology demonstration, built to test Pelican’s integrated design and Planet’s common bus platform. This common bus platform, designed and built by Planet, will also host the Company’s future hyperspectral Tanager mission. Planet launches tech demonstrations across all of its new satellite fleets in order to prove out next-generation systems, test its latest technology, and learn from its performance, improving the scalability of its systems along the way. Pelican-1 is not expected to produce commercial data, but rather obtain critical information and learnings needed to iterate the Pelican design and rapidly scale to a fleet using Planet’s agile aerospace approach. When fully operational, the Pelican constellation is planned to improve upon every dimension of Planet’s existing high-resolution SkySat constellation – faster acquisition and delivery of data, better spatial resolution to see finer details, higher revisit to catch fleeting events, and more ways to combine insights with other analytics and sensors.

The 36 SuperDoves launching will contribute to Planet’s flagship daily, global monitoring mission. This data is used by hundreds of customers in defense, civil government, and commercial markets to take informed action, and better contextualize events they’re seeing on the ground today. Planet’s daily scan and deep archive of data for every point on Earth is unique within the industry and provides customers with a continuous and complete view of their areas of interest. Further, the archive acts as a rich training ground for predictive machine learning and advanced artificial intelligence models, accelerating users’ ability to draw insights from the terabytes of data collected by Planet each day.

“The launch of our first Pelican tech demonstration marks an exciting milestone for us,” said Will Marshall, co-founder and CEO of Planet. “This new spacecraft bus is an exquisite system that will underpin both our Pelican and Tanager fleets and we can’t wait to learn and iterate in our agile aerospace model. The 36 SuperDoves also launching are not to be overlooked. They will join the flock we have in-orbit today, which remains the largest earth imaging fleet, providing our unique daily scan that is helping to unlock new markets.”

Planet is committed to delivering best-in-class data and services to its customers and expects this launch of Pelican-1 and 36 SuperDoves will help further the company’s mission of making change visible, accessible, and actionable. As the launch window nears, Planet, alongside its launch partner, will be sharing more details. Stay tuned.

About Planet Labs PBC

Planet is a leading provider of global, daily satellite imagery and geospatial solutions. Planet is driven by a mission to image the world every day, and make change visible, accessible and actionable. Founded in 2010 by three NASA scientists, Planet designs, builds, and operates the largest Earth observation fleet of imaging satellites. Planet provides mission-critical data, advanced insights, and software solutions to over 900 customers, comprising the world’s leading agriculture, forestry, intelligence, education and finance companies and government agencies, enabling users to simply and effectively derive unique value from satellite imagery. Planet is a public benefit corporation listed on the New York Stock Exchange as PL. To learn more visit www.planet.com and follow us on Twitter.

Forward-looking Statements

Except for the historical information contained herein, the matters set forth in this press release are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, the Company’s ability to successfully design, build, launch and deploy, operate and market new products and satellites and the Company’s ability to realize any of the potential benefits from product and satellite launches, either as designed, within the expected time frame, in a cost-effective manner, or at all. Forward-looking statements are based on the Company’s management’s beliefs, as well as assumptions made by, and information currently available to them. Because such statements are based on expectations as to future events and results and are not statements of fact, actual results may differ materially from those projected. Factors which may cause actual results to differ materially from current expectations include, but are not limited to: the Company’s ability to obtain and maintain required licenses and approvals from regulatory agencies, such as the Federal Communications Commission (FCC), in a timely fashion, or at all; whether the Company will be able to successfully build, launch and deploy or operate its satellites, including new satellites either as designed, in a timely fashion or at all; the Company’s ability to develop and release product and service enhancements to respond to rapid technological change, or to develop new designs and technologies for its satellites, in a timely and cost-effective manner; whether the Company will be able to continue to invest in scaling its sales organization, expanding its software engineering (including its ability to integrate new satellite capabilities) and marketing capabilities; whether the Company will be able to accurately predict and capture market opportunity; whether current customers or prospective customers adopt the Company’s platform or new products; the Company’s ability realize any of the potential benefits from new products and satellites, as well as strategic partnerships and customer collaborations; and the risk factors and other disclosures about the Company and its business included in the Company’s periodic reports, proxy statements, and other disclosure materials filed from time to time with the Securities and Exchange Commission (SEC) which are available online at www.sec.gov, and on the Company’s website at www.planet.com. All forward-looking statements reflect the Company’s beliefs and assumptions only as of the date such statements are made. The Company undertakes no obligation to update forward-looking statements to reflect future events or circumstances.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231010276673/en/

Planet Press

Sarah Bates

[email protected]

Planet Investor Relations

Chris Genualdi, Cleo Palmer-Poroner

[email protected]

KEYWORDS: United States North America California

INDUSTRY KEYWORDS: Technology Aerospace Manufacturing Satellite

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October 10, 2023 1:35 pm

MSCI to Advance Clarity in Carbon Markets With Acquisition of Trove Research

MSCI to Advance Clarity in Carbon Markets With Acquisition of Trove Research

Move will deliver expanded climate solutions and bring transparent, credible insights on voluntary carbon markets for corporates, institutional investors and other capital market participants.
Reinforces MSCI’s commitment to drive clarity around climate investing through high quality, innovative data and insights.

NEW YORK–(BUSINESS WIRE)–
MSCI Inc. (NYSE: MSCI), a leading provider of mission-critical decision support tools and services for the global investment community, today announced it has signed a purchase agreement to acquire Trove Research, a specialist data, analysis and advisory firm.

Founded in 2015, Trove Research is a world-renowned source of intelligence across carbon markets combining deep sector knowledge with proprietary data and cutting-edge models. Since 2020, Trove Research has focused exclusively on tracking corporate climate commitments and providing high quality data and insights into the voluntary carbon market through a single, unified platform.

The voluntary carbon market is fast becoming an essential component in financing the low-carbon transition and helping companies reach their net zero goals, which is driving increased demand for robust, clear and effective decision-making tools.

Integrating Trove Research’s significant position in the global carbon credit market with MSCI’s end-to-end climate solutions will help accelerate MSCI’s goal to offer expanded climate solutions and meet identified needs from corporates, institutional investors and other capital market participants for transparent, credible insights on voluntary carbon markets. The deal will allow MSCI to deliver additional products to the broader carbon market ecosystem, including banks, exchanges and developers. MSCI will be positioned to offer insights into a company’s transition plans, the quality of existing carbon credits, and the carbon credit pricing outlook.

The combination will help redefine the standards and methodologies within the voluntary carbon markets and showcases MSCI’s commitment to transparency and bringing comprehensive climate data and insights to the global investment ecosystem.

Henry Fernandez, Chairman and Chief Executive Officer, MSCI, said: “The voluntary carbon market has a key role to play in helping the world achieve net-zero emissions while helping our clients navigate the transition. Trove Research offers unique data and insights on how the market works and what can be done to improve it. By combining these tools with our integrated franchise, diverse client base, and wide range of capabilities, MSCI will strengthen its position as a leading provider of climate-related investment solutions.”

Guy Turner, Chief Executive Officer, Trove Research, commented: “Trove’s mission has always been to use data and analysis to help facilitate better investment decisions. Combining Trove’s deep carbon market data and analytics with the scale and breadth of MSCI’s sustainability and financial data will allow us to create truly world-leading climate solutions and bring real value to clients. I look forward to what we will achieve together.”

The terms of the transaction were not disclosed and the financial impact of the transaction is not expected to be material to MSCI. The transaction is expected to close this quarter, subject to customary closing conditions. Trove Research’s financial results will be presented as part of MSCI’s ESG & Climate reportable segment.

About MSCI Inc.

MSCI is a leading provider of critical decision support tools and services for the global investment community. With over 50 years of expertise in research, data, and technology, we power better investment decisions by enabling clients to understand and analyze key drivers of risk and return and confidently build more effective portfolios. We create industry-leading research-enhanced solutions that clients use to gain insight into and improve transparency across the investment process. To learn more, please visit www.msci.com. MSCI#IR

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including without limitation, statements relating to the planned acquisition of Trove Research and prospects for the newly acquired business. These forward-looking statements relate to future events or to future financial performance and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential” or “continue,” or the negative of these terms or other comparable terminology. You should not place undue reliance on forward-looking statements because they involve known and unknown risks, uncertainties and other factors that are, in some cases, beyond MSCI’s control and that could materially affect actual results, levels of activity, performance or achievements.

Other factors that could materially affect actual results, levels of activity, performance or achievements can be found in MSCI’s Annual Report on Form 10-K for the fiscal year ended December 31, 2022 filed with the Securities and Exchange Commission (“SEC”) on February 10, 2023 and in quarterly reports on Form 10-Q and current reports on Form 8-K filed or furnished with the SEC. If any of these risks or uncertainties materialize, or if MSCI’s underlying assumptions prove to be incorrect, actual results may vary significantly from what MSCI projected. Any forward-looking statement in this press release reflects MSCI’s current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to MSCI’s operations, results of operations, growth strategy and liquidity. MSCI assumes no obligation to publicly update or revise these forward-looking statements for any reason, whether as a result of new information, future events, or otherwise, except as required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231010721826/en/

Investor Inquiries

[email protected]

Jeremy Ulan +1 646 778 4184

[email protected]

Jisoo Suh +1 917 825 7111

Media Inquiries

[email protected]

Sam Wang +1 212 804 5244

Melanie Blanco +1 212 981 1049

Konstantinos Makrygiannis +44 (0) 7768 930056

Tina Tan +852 2844 9320

MSCI Global Client Services

EMEA Client Service + 44 20 7618.2222

Americas Client Service +1 888 588 4567 (toll free)

Asia Pacific Client Service + 852 2844 9333

KEYWORDS: United States North America New York

INDUSTRY KEYWORDS: Data Analytics Environment Finance Environmental, Social and Governance (ESG) Asset Management Consulting Climate Change Professional Services

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October 10, 2023 1:34 pm

Coca-Cola and AEG Expand Long-standing Partnership Across Iconic Sports and Live Entertainment Assets in New Multiyear, Renewal Agreement

Coca-Cola and AEG Expand Long-standing Partnership Across Iconic Sports and Live Entertainment Assets in New Multiyear, Renewal Agreement

Partnership Includes the Launch of a First-of-its-Kind, Music-Driven “Coke Studio” at Crypto.com Arena and Continues Coke’s More Than Decade-Long Founding Partner Designation Across Crypto.com Arena, L.A. LIVE, Peacock Theater and Dignity Health Sports Park

LOS ANGELES–(BUSINESS WIRE)–
Coca-Cola North America and local bottling partner, Reyes Coca-Cola Bottling, have renewed a multiyear partnership with AEG, the world’s leading sports and live entertainment company. Brokered by AEG Global Partnerships, the new agreement between AEG and Coca-Cola strategically aligns the brands and will bring a brand new “Coke Studio” to Crypto.com Arena. As the first and only experiential space of its kind in the world, the new studio will offer visitors highly immersive fan experiences and music-driven activations all year long. The deal also continues Coca-Cola’s longstanding Founding Partner status at Crypto.com Arena and L.A. LIVE, Peacock Theater, and Dignity Health Sports Park and makes Coca-Cola the exclusive soft drink partner of an increased number of leading AEG Presents music festivals including Coachella Valley Music and Arts Festival, Stagecoach: California’s Country Music Festival, and Camp Flog Gnaw, among many others. As one of AEG’s longest-standing partners, Coca-Cola will remain the official beverage partner throughout the L.A. LIVE entertainment district and of the two-time Stanley-Cup Champions, the LA Kings.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231010240645/en/

The brand new “Coke Studio” will be created at Crypto.com Arena in Los Angeles. As the first and only experiential space of its kind in the world, the new studio will offer visitors highly immersive fan experiences and music-driven activations all year long. (Photo: Business Wire)

“Coca-Cola is thrilled to renew our long-term partnership with AEG,” said Malcolm Bruni, Group Director of Integrated Marketing Experiences at Coca-Cola North America. “As a pioneer of the sports and live entertainment industry, we are committed to creating moments of Real Magic for our consumers in a way only Coca-Cola and AEG can deliver.”

Music and sports have the unique ability to bring people together and AEG’s unmatched portfolio of assets which spans five continents, represents a significant and valuable platform for Coca-Cola to connect with its global fans at the intersection of their passion points. With this expanded renewal, Coca-Cola will continue to engage diverse audiences across AEG’s landmark venues, professional sporting events and music festivals, while deepening its ties to the millions of sports and live entertainment fans it serves around the world.

“We are proud to be building on the success of our long-standing and fruitful relationship with Coca-Cola, a globally recognized, best-in-class brand that has become synonymous with some of the most significant cultural moments around the world,” said Russell Silvers, COO, AEG Global Partnerships. “The success of our partnership is based on our continued and mutual commitment to innovation and excellence, and we look forward to expanding their brand’s footprint across AEG’s one-of-a kind portfolio of sports, live entertainment and music assets.”

Under the expanded agreement, Coca-Cola and AEG will continue to deliver best-in-class fan experiences with the launch of a first-of-its-kind “Coke Studio” – a 3,300 square-foot, music studio and event space located at Crypto.com Arena. Set to soft open to the public this fall, the fully immersive, custom-designed space will provide visitors with an interactive opportunity to experience the brand up close and personal. The new Coke Studio will also feature exclusive branded merchandise and product offerings, along with music focused activations, podcast recordings, live performances, artist appearances and more year-round.

“We are delighted to announce the renewal of our partnership with Coke, a brand that has truly become an integral part of our properties,” said Lee Zeidman, President, Crypto.com Arena, Peacock Theater and L.A. LIVE. “The introduction of Coke Studio, promises to enrich the overall guest experience at Crypto.com Arena, aligning perfectly with our mission to provide our fans with one-of-a-kind experiences. We look forward to building on our many years of successful partnership and creating even more unforgettable moments one sip and one cheer at a time.”

As part of the renewed agreement, Coca-Cola will continue to serve Crypto.com Arena, L.A. LIVE and Dignity Health Sports Park as an official Founding Partner, a premium and category exclusive designation.

Coca-Cola North America bottling partner, Reyes Coca-Cola Bottling (RCCB), played a key role in the partnership extension with AEG. As the regions’ exclusive bottling partner, RCCB’s increased investment will help ensure that the distribution and activation of Coca-Cola brands at AEG venues reflect the shared values of partners, including a commitment to environmental sustainability.

“As a local bottler, we see firsthand the leading role that AEG plays in bringing fans in Southern California, and beyond, premier music and sporting events,” said Jeff Sigmen, Chief Customer Officer, West, RCCB. “We are incredibly excited to continue partnering with AEG to create memorable experiences for fans that include our Coca-Cola beverages.”

With music as a major cultural passion point, Coca-Cola will engage new fan audiences at some of AEG Presents’ most highly anticipated annual music events around the country. As the exclusive soft drink partner, Coca-Cola’s products will be strategically integrated throughout the live event experience via an expanded footprint at key festivals and featured across various consumer touch points with engaging and immersive activations that elevate the on-site fan experience.

“We’re incredibly honored to be expanding our partnership with Coca-Cola,” said Bret Heiman, Vice President of Global Partnerships, AEG Presents. “This new chapter enhances our ability to elevate the fan experience and captivate the global community of music and live-entertainment enthusiasts we both value deeply. Together, we’re set to create even more memorable moments that resonate with millions worldwide.”

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.

About AEG

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 350 preeminent arenas, stadiums, convention centers and performing arts venues around the world; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like Crypto.com Arena and L.A. LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world’s largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at www.aegworldwide.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231010240645/en/

Coca-Cola North America

Aly Hite

[email protected]

AEG Global Partnerships

Shannon Donnelly

[email protected]

KEYWORDS: California United States North America

INDUSTRY KEYWORDS: Hockey Entertainment Retail Sports Music Events/Concerts Food/Beverage

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October 10, 2023 1:34 pm

Adobe GenStudio Accelerates Enterprise Content Supply Chain With Customized Firefly Models

As demand for digital content surges, Adobe GenStudio provides brands an end-to-end solution that uses the power of generative AI to speed up content ideation, creation, production and activation
Adobe unveils powerful Firefly customization features based on APIs, empowering brands to accelerate their content supply chain using their own branded assets
Adobe is working with customers including Prudential Financial, accelerating content supply chains to drive business growth

LOS ANGELES–(BUSINESS WIRE)–
Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) showcased Adobe GenStudio, a new end-to-end solution that brings together best-in-class applications across Creative Cloud, Express and Experience Cloud, with Firefly generative AI at the core to help brands meet the rising demand for content. Adobe unveiled powerful customization features as well as APIs, which ensure content is on-brand and scalable across marketing and creative workflows. By optimizing content supply chains—the process of producing and delivering the content that fuels effective customer experiences—brands can drive business growth through scaling personalization efforts and cementing loyalty.

“Demand for content shows no signs of slowing, with nearly two-thirds of customer experience professionals expecting demand to rise five-fold over the next two years,” said Amit Ahuja, senior vice president, Digital Experience Business at Adobe. “Adobe GenStudio can take tasks that would normally take hours or days down to minutes, providing speed without any compromise to quality or brand consistency.”

GenStudio provides a comprehensive offering spanning content ideation, creation, production and activation. In Adobe Experience Manager Assets—the number one digital asset management system in the world—brands can leverage Express and Firefly to make instant edits on digital content that is designed to be safe for commercial use. To support seamless collaboration across teams, GenStudio brings together Adobe Workfront, Frame.io, Creative Cloud and Experience Manager to drive integrated workflows, content reuse, and accelerates and optimizes a notoriously lengthy, cumbersome and expensive process without impacting business requirements.

Additionally, performance insights via Adobe Analytics will help teams understand what content resonates to make iterative improvements in real time. GenStudio is accelerating Adobe’s own content supply chain, powering digital marketing and customer engagements, plus cutting production times for social media campaigns by a third.

Power of Generative AI

GenStudio uniquely unlocks the power of generative AI. Natively integrated, Firefly is designed to generate content that is commercially safe. Companies can now rapidly move from ideation to content delivery across any channel delivering amazing customer experiences. Adobe is including in GenStudio:

Commercial use: Leverages Firefly to enable businesses to generate content that is designed to be safe for commercial use.
Custom models: Adobe is working with customers to enable them to customize models using their own assets and brand-specific content.
Extensibility: Includes access to Firefly APIs that can be used across various platforms to supercharge workflows and automations.
Integrated Workflows: Enables seamless connectivity for AI-generated content to critical services around editing, collaboration and activation.
Content Insights: Provides analytics to gain deep and instant insights into content performance across channels.

Customization of Firefly Models and new automation capabilities

From colors to characters, brand identity is one of the most valuable assets that an organization holds. Today, Adobe is releasing a set of new features that empower enterprises to customize and fine-tune Firefly, Adobe’s family of creative generative AI models, using a brand’s own style, characters and objects. For example, with 10 to 20 images, teams can instantly tailor Adobe’s powerful Firefly models and enable anyone in an organization to generate on-brand content that is designed to be safe for commercial use. Additionally, strict governance and security controls ensure a brand’s content, data and workflows stay within the organization.

In addition, Adobe is releasing new automation capabilities based on APIs, allowing enterprises to fully integrate customized Firefly models into their Creative Cloud workflows and automate production work. The integration allows businesses to optimize and dramatically accelerate their content supply chains while personalizing customer experiences at scale using customer data via Adobe Experience Cloud. For specific campaigns, targeting a specific region or marketing channel for instance, teams can produce on-brand content lightning fast and in a much more cost-efficient manner.

“Personalizing experiences at scale is key to building consumer trust while helping expand access to financial services,” said Lilly Raymond, head of marketing technology and operations at Prudential Financial. “We have had great success working with Adobe to optimize our content supply chain, and Adobe GenStudio allows us to unlock the power of generative AI in accelerating the delivery of new content experiences.”

Adobe leverages GenStudio for digital marketing

Adobe has been leveraging GenStudio to accelerate its own content supply chain, powering digital marketing and event productions like Adobe MAX. For instance, using Generative Fill in Photoshop, reducing production times for social media campaigns by 33% for platforms such as Instagram and TikTok; and using Firefly generated images and Generative Fill, doubling the volume of content created for Adobe’s social media. Adobe is using generative AI for its email marketing, using Firefly to generate different image variations for a test campaign, resulting in a 12% lift in the average clickthrough rate. For Adobe MAX, events teams are leveraging Photoshop with Generative Fill to quickly ideate and augment imagery and videos used for keynote sessions on the mainstage, a visual spectacle that is a highlight of the event.

GenStudio is available now. For more information visit https://business.adobe.com/solutions/adobe-genstudio.html.

About Adobe MAX

Adobe MAX – the world’s largest creativity event – offers something for creators at all skill levels, from all walks of life, working across all forms of media. Running from October 10-12, the three-day conference in Los Angeles is packed with creative luminaries, musical performances and global, collaborative art projects and round-the-clock networking. Speakers such as actor Adam Devine, record producer, songwriter and entrepreneur Oak Felder, creative director Karen X Cheng, founder Aaron Draplin, and co-founder and creative director Walker Noble will inspire and entertain audiences with their stories and insights into their creative processes. Adobe MAX will also showcase how Adobe is using Firefly with Creative Cloud, Express and Experience Cloud to power a world-class event experience.

Virtual event attendees can livestream keynotes at max.adobe.com starting Tuesday, October 10 at 9 a.m. PT and Wednesday, October 11 at 10 a.m. PT. To catch Adobe’s latest prototype innovations in Adobe Sneaks, tune in live at max.adobe.com on Wednesday, October 11. For more information and to register for MAX, visit max.adobe.com.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owner

View source version on businesswire.com: https://www.businesswire.com/news/home/20231010698287/en/

Public relations:

Kevin Fu

Adobe

[email protected]

KEYWORDS: United States North America California

INDUSTRY KEYWORDS: Consumer Electronics Technology Marketing Advertising Communications Social Media Digital Marketing Software Artificial Intelligence Networks Internet

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October 10, 2023 1:32 pm

Adobe MAX: Adobe Unveils the Future of Creativity and AI at Adobe MAX 2023

Adobe MAX: Adobe Unveils the Future of Creativity and AI at Adobe MAX 2023

World’s largest creativity conference spotlights groundbreaking generative AI innovations, including three major new models in Adobe’s Firefly family of creative generative AI models designed to generate content safe for commercial use
Over 100 new features released across flagship Adobe Creative Cloud applications including new Firefly-powered features and web-based workflows in Illustrator and Photoshop, new AI-powered editing capability in Lightroom, plus new AI-first Generative Fill and Text to Template features in Adobe Express
New Adobe GenStudio accelerates enterprise content supply chains with new customized models of Firefly to ensure content is on-brand and scalable across enterprise marketing and creative workflows

LOS ANGELES–(BUSINESS WIRE)–
Today, Adobe (Nasdaq:ADBE) kicked off the world’s largest creativity conference, Adobe MAX 2023, which is broadcasting live for three days from Los Angeles to creators and marketers across the globe. With major product releases, inspiring speakers and community inspiration and engagement at the center of the event, this year’s MAX is ushering in a new era of Creativity for All. Building on the momentum of Firefly’s general availability and the launch of Adobe GenStudio, Adobe will showcase AI innovations that are redefining creative workflows and enterprise content supply chains. At MAX, the company will also host a meeting with financial analysts and investors.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231010972067/en/

Adobe today unveiled three new Firefly models – Adobe Firefly Image 2 Model, Adobe Firefly Vector Model and Adobe Firefly Design Model – models that are designed to generate content safe for commercial use. Adobe released over 100 major new AI features and updates across Creative Cloud flagship applications, including Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Adobe Premiere Pro, Adobe After Effects and Adobe Stock.

Adobe Express now delivers even more AI capabilities with the addition of Generative Fill, Text to Template and Translate making the all-in-one creativity app even faster and more fun for users of all skill levels. For students, the new Drawing and Painting features are a game-changer in bringing their ideas to life.

To enable enterprises to keep up with the rising demand of real-time content creation and activation, Adobe showcased Adobe GenStudio. Adobe GenStudio is a new solution that brings the best of content ideation, creation, production and activation together with customized Firefly generative AI at the core to revolutionize the enterprise content supply chain. Adobe’s new end-to-end solution integrates Creative Cloud, Firefly, Express, Frame.io, Analytics, AEM Assets and Workfront to enable on-brand content creation at the speed of imagination.

“Since the release of our first Firefly image model in March, we’ve been taken aback by the amazing response from the community, who has demonstrated how useful Firefly is to enhancing experimentation and design and speeding up workflows, without compromising creative control,” said David Wadhwani, president, Digital Media Business at Adobe. “With over 3 billion image generations to date, including more than a billion in the last month alone, the early adoption of Firefly demonstrates the unique power of bringing foundation models into the workflows customers know and love.”

Firefly

Adobe is developing high-quality Foundation Models across media types. Today, Adobe announced Firefly Image 2 Model, Adobe Firefly Vector Model and Adobe Firefly Design Model, as the next major releases in its family of creative generative AI models. Firefly Image 2 is the next generation imaging model that brings a new level of creative control and quality to users. Firefly Image 2 generates higher-quality imagery, renders humans more accurately and enhances text alignment to deliver even better outcomes for creators. Firefly Vector Model is the world’s first generative AI model focused on producing vector graphics, bringing Adobe’s vector graphic and generative AI expertise directly into Adobe Illustrator workflows with Text to Vector Graphic – used to create logos, website graphics, product packaging, icons and more. The new Firefly Design Model powers the instant generation of amazing quality template designs such as flyers, posters, invites and more directly within Express with the new Text to Template capability.

Content Credentials – which serve as a digital “nutrition label” to AI-generated assets – are automatically attached to Firefly outputs and can show information like the creator’s name, date, edits made and tools used. At MAX, Publicis Groupe will preview its vision for deploying Content Credentials at enterprise scale for the advertising and creative industry to restore trust online with major brands.

Creative Cloud Innovations

Building on the success of Generative Fill in Photoshop, which has seen a 10X adoption rate compared to past releases, Adobe introduced new Firefly-powered workflows in Illustrator with Text to Vector Graphic and in Adobe Express with Generative Fill and Text to Template capabilities. Additional innovations across Creative Cloud include new tools in Illustrator including Mockup and Retype and updates to Share for Review, along with the all-new Illustrator on the web. AI-powered advancements to Lightroom include Lens Blur, HDR Optimization, Point Color as well as a new streamlined editing experience in Lightroom mobile.

Adobe also announced the general availability of Photoshop on the web with Firefly-powered Generative Fill and Generative Expand, now available on Google Chromebook Plus devices. Additionally, the company released new AI-powered Text-Based Editing and motion improvements in Premiere Pro and After Effects, seamless publishing of video content to TikTok, YouTube and Facebook from Express and Premiere Pro plus dozens of other new innovations across Creative Cloud apps.

Adobe Express Innovations

Express users can now use Generative Fill, the creative co-pilot powered by Firefly, to easily insert, remove, or replace objects, people and more in any image using just a description. The new Text to Template generative AI capabilities, built on the new Firefly Design Model, makes getting started with a design even easier, giving users the ability to generate extraordinary, editable templates using just a text description. Translate spares users time localizing content with the choice of 45 languages. The new Drawing and Painting capabilities add over 50 fun multicolor paint and decorative brushes, mimicking charcoal, pencil, watercolor textures, plus student-friendly drawing templates, available in the Express for Education offering, to make designing beautiful effects like flowers, hearts and more, simple and quick.

Adobe GenStudio & Adobe Experience Manager

Adobe is also showcasing Adobe GenStudio, a new end-to-end solution that brings together best-in-class applications across Creative Cloud, Express and Experience Cloud, with Firefly generative AI at the core to help brands meet the rising demand for content. Adobe unveiled powerful customization of Firefly models as well as new APIs, which ensure enterprise content is on-brand and scalable across marketing and creative workflows. By optimizing content supply chains – the process of producing and delivering the content that fuels impactful customer experiences – brands can now drive business growth through scaling personalization efforts to deliver customer engagement and loyalty. Additionally, Adobe is reimagining customer experiences with the all-new Adobe Experience Manager Sites with new capabilities that allow businesses to quickly test and optimize web content to drive conversions and deliver outstanding site speeds with Adobe-developed performance tools – including optimized boiler plate code, phased page rendering, persistent caching and continual real-user monitoring.

About Adobe MAX

Investor Meeting

Adobe will also host a meeting with financial analysts and investors on Tuesday, October 10 from 2-5 p.m. PT at Adobe MAX. To hear Adobe’s executive team discuss the company’s product innovation strategy and roadmap, including artificial intelligence, tune in live at adobe.com/investor-relations. Following the event, a replay and related materials will be available on the Adobe Investor Relations site.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Forward-Looking Statements

This press release contains “forward-looking statements”, including those related to Adobe’s new, enhanced or future product capabilities, innovations and offerings and the expected benefits to Adobe, all of which involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure to compete or innovate effectively; failure to develop, acquire, market and offer products and services that meet customer requirements; introduction of new technology and rapid technological changes; changes in information security and privacy regulations; potential interruptions or delays in hosted services provided by us or third parties; geopolitical and macroeconomic conditions; risks associated with cyber-attacks; complex sales cycles; risks related to the timing of revenue recognition from our subscription offerings; fluctuations in subscription renewal rates; failure to realize the anticipated benefits of past or future acquisitions or to complete announced acquisitions; failure to effectively manage critical strategic third-party business relationships; changes in accounting principles and tax regulations; uncertainty in the financial markets and economic conditions in the countries where we operate; and risks associated with being a multinational corporation. For a discussion of these and other risks and uncertainties, please refer to Adobe’s Annual Report on Form 10-K for our fiscal year 2022 ended Dec. 2, 2022 and Adobe’s Quarterly Reports on Form 10-Q issued in fiscal year 2023. Adobe undertakes no obligation, and does not intend, to update the forward-looking statements, except as required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231010972067/en/

Public relations contact

Anaïs Gragueb

Adobe

[email protected]

KEYWORDS: California United States North America

INDUSTRY KEYWORDS: Audio/Video Consumer Electronics Other Technology Technology Software

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October 10, 2023 1:30 pm

Adobe Delivers More Power and Precision Across Creative Cloud With Latest AI Powered Release

Adobe Delivers More Power and Precision Across Creative Cloud With Latest AI Powered Release

Flagship Adobe Creative Cloud applications Illustrator, Photoshop and Stock add new Firefly-powered features and web-based creative workflows
Breathtaking new generative AI capabilities with Text to Vector Graphic in Illustrator enable rapid, powerful vector illustration and pattern creation
New AI-powered photo editing features are now available in Lightroom, including Lens Blur and new mobile editing experiences

LOS ANGELES–(BUSINESS WIRE)–
Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) announced over 100 major innovations and updates across Creative Cloud that dramatically advance power and precision for creative professionals. Adobe Firefly and AI-powered features are transforming Creative Cloud applications including Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Adobe Premiere Pro, Adobe After Effects and Adobe Stock empowering anyone to bring their creative visions to life at the speed of their imagination.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231010184909/en/

Building on the success of the commercial release of Generative Fill in Photoshop, Adobe is introducing new Firefly-powered workflows in Illustrator with Text to Vector Graphic and in Adobe Express with Generative Fill and Text to Template. Additional innovations across Creative Cloud include new tools in Illustrator, such as Mockup and Retype; AI-powered advancements to Lightroom including Lens Blur as well as a new streamlined editing experience in Lightroom mobile. Adobe also announced the general availability of Photoshop on the web, AI-powered Text-Based Editing in Premiere Pro and Roto Brush in After Effects, plus dozens of other new innovations across Creative Cloud apps.

AI is most powerful when deeply integrated into the core of creative workflows, and these innovations are released alongside new Adobe Firefly Image 2 Model, Adobe Firefly Vector Model and Adobe Firefly Design Model, the most advanced generative AI technologies in the market today, designed to generate content safe for commercial use.

“Bringing Firefly and the power of AI directly into creative workflows has unleashed a new era of creativity across every segment of our business,” said Ashley Still, senior vice president, Digital Media at Adobe. “We’re excited to introduce dozens of new AI-powered capabilities in Creative Cloud to advance web workflows and accelerate creativity with new ways to ideate, express ideas, and save time.”

Breakthrough Innovations across Creative Cloud

Adobe has pioneered numerous AI innovations over the last decade, introducing hundreds of AI-powered features across Creative Cloud, Document Cloud and Experience Cloud. Today’s announcements bring significant new value to Creative Cloud members, supercharging every creative workflow with additional power, precision, speed and ease:

Adobe Firefly

Firefly Image 2 Model is the next generation of generative AI for imaging, significantly advancing Firefly creative control and image quality, and designed to be safe for commercial use.
Firefly Vector Model is the world’s first generative AI model for vector graphics and expands Firefly into the next media type, powering new Text to Vector Graphic in Illustrator.
Firefly Design Model, the industry’s first model of its kind, powers instant generation of amazing quality template designs with Text to Template capability that are fully editable in Adobe Express.

Additional new generative AI-powered Text to Image capabilities in the popular Firefly web application where 90% of its users are new to Adobe products. They include Generative Match to apply the style of a reference image to generate new images at scale; Photo Settings, empowering users with new creative controls over image generation; Prompt Guidance for suggestions on improved prompts, inspiring new creations; and Share from Firefly and Save to Libraries to facilitate collaboration and cross-app workflows.

Adobe Illustrator

All-new Firefly-powered Text to Vector Graphic in Illustrator generates editable, high-quality vector graphics, including a wide array of icons, scenes and patterns quickly and easily from simple text prompts. The new capability is the perfect tool for inspiration, mood boards, marketing and advertising graphic creation and more.
Additional new innovations include updates to Retype, to turn static text into editable text by quickly identifying similar fonts from Adobe Fonts; Mockup, to quickly transform images and graphics into realistic-looking product and branding mockups; along with updates to Share for Review that make collaborating and exchanging feedback faster than ever.
All new Illustrator on the web brings to life anything creators at all skill levels can imagine using intuitive and precise design tools that give them complete control over every detail.

Adobe Photoshop

Firefly-powered Generative Fill in Photoshop, which has seen a 10X adoption rate compared to past releases, continues to inspire creators, as users have generated over 3 billion images with Firefly’s initial model since its beta launch in March, making it the most popular AI image generation model designed for safe commercial use, in record time, globally.
The general availability of Photoshop on the web with Firefly-powered innovations brings the power and precision of Photoshop to web browsers. Now available to all Photoshop subscribers as part of their subscription, Photoshop on the web is also available on Google Chromebook Plus devices.

Adobe Lightroom

New AI-powered innovations make workflows more seamless and editing more intuitive for everyone, on any device, including Lens Blur that makes it easier than ever to add an aesthetic blur effect to any part of a photograph without requiring an expensive camera lens.
The all-new mobile-optimized editing experience streamlines the Lightroom mobile toolbar to prioritize the popular features while making it faster and more intuitive to edit photos on your phone.
Additional new innovations across the Lightroom ecosystem include HDR Optimization, enabling anyone capturing photos to edit and export their photos with brighter highlights, deeper shadows and more vivid colors, as seen in real life; Point Color helping photographers make precise, accurate and detailed color refinements; along with empowering users with Content Credentials support for new file types to continue Adobe’s commitment to transparency across digital content.

Adobe Premiere Pro, Adobe After Effects and Frame.io

Premiere Pro users can now publish videos directly to Facebook, YouTube and TikTok. Premiere Pro includes new templates to quickly set up projects for publishing in the most popular sizes and layouts for social media, allowing users to create, edit and publish videos directly to social media platforms. Create posts, add captions, hashtags and keywords, and then upload them directly from Premiere Pro without compromising quality or ranking.
AI-powered Text-Based Editing improvements in Premiere Pro and Roto brush in After Effects are now generally available, putting more creative power in the hands of users to experiment, ideate and create in new ways.
The debut of Share for Review with Frame.io in Adobe’s digital video and audio tools where Premiere Pro’s “Share” button will now intuitively introduce Premiere users to Frame.io with the click of a button for faster content sharing and collaboration.
Additional innovations include a massive 5x timeline performance advancement in Premiere Pro for faster and smoother editing, new color preferences and improved tone mapping to make it easier to get great color in addition to dozens of other requests from the creative community.

Adobe Stock

New Firefly-powered workflows streamline the image editing process to create beautiful images in a few clicks including Text to Image to transform concepts into captivating visuals with simple text prompts and Expand Image to extend image backgrounds and aspect ratios in a few clicks.
Adobe Stock builds on its vast marketplace with Video templates, a rich new video template collection that brings together Adobe Premiere Pro, After Effects and Motion Graphics templates. Over 355 million high-quality, royalty-free assets are now available in the Stock collection, including videos, music tracks, photos, illustrations, vectors, video and graphics templates as well as 3D assets.

About Adobe MAX

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231010184909/en/

Public relations contact

Erin Di Leva

Adobe

[email protected]

KEYWORDS: California United States North America

INDUSTRY KEYWORDS: Arts/Museums Entertainment Technology Audio/Video Software Artificial Intelligence

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October 10, 2023 1:29 pm

Adobe Releases Next Generation of Firefly Models

Adobe Releases Next Generation of Firefly Models

New Adobe Firefly Image 2 Model significantly advances Firefly creative control and image quality, with continued focus on being safe for commercial use
New Adobe Firefly Vector Model, the world’s first generative AI model for vector graphics, powers new Text to Vector Graphic in Illustrator
New Adobe Firefly Design Model instantly generates stunning template designs, powers new Text to Template in Express

LOS ANGELES–(BUSINESS WIRE)–
Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) unveiled Adobe Firefly Image 2 Model, Adobe Firefly Vector Model and Adobe Firefly Design Model, the next major release in its family of creative generative AI models. Firefly Image 2 is the next generation of generative AI for imaging that brings a new level of creative control and quality to users. Firefly Vector Model is the world’s first generative AI model focused on producing vector graphics, bringing Adobe’s vector graphic and generative AI expertise directly into Adobe Illustrator workflows with Text to Vector Graphic. Firefly Design Model powers instant generation of amazing quality template designs in Adobe Express with the new Text to Template capability.

“Our rapid, continuous pace of Firefly innovation continues with imaging, design and vector generation advancements – three new models that set new industry standards for output quality and user control,” said Ely Greenfield, chief technology officer, Digital Media at Adobe. “Firefly continues to offer the world’s best combination of visual capabilities, designed to be commercially safe, enables transformative new creative workflows across Adobe apps.”

New Firefly Image 2 Model

Users have generated over 3 billion images with Firefly’s initial model since its beta launch in March, making it the most popular AI image generation model designed for safe commercial use, in record time, globally. Building on the wildly popular release of the initial Firefly image model, Firefly Image 2 is the next generation of generative AI for imaging, bringing significant advancements to creative control and quality, including new Text to Image capabilities now available in the popular Firefly web app where 90% of users are new to Adobe products: Generative Match, an industry first, to generate content in custom, user-specified styles, Photo Settings to enable photography-style image adjustments and Prompt Guidance to help users expand or reword prompts for superior results.

Firefly Image 2 generates higher-quality images and illustrations, enhances human rendering quality with improvements to skin, hair, eyes, hands and body structure, offers better colors and improved dynamic range and provides users greater ability to control output – ultimately helping produce creative visions faster. Like the initial Firefly model, Firefly Image 2 is trained on licensed content, such as Adobe Stock, and public domain content where the copyright has expired. It supports text prompts in over 100 languages, along with new paid plans that include an allocation of “fast” Generative Credits.

New features:

Generative Match: Apply the style of a user-specified image to generate new images at scale. An industry first, Generative Match enables users to either pick images from a pre-selected list or upload their own reference image to guide the style when generating new images through the Text to Image prompt in the Firefly web app. Users can easily meet brand guidelines or save time designing from scratch by replicating the style of an existing image, and quickly maintain a consistent look across assets. Adobe stores a thumbnail of the reference image on its servers while Generative Match automatically prompts users with an in-app message, requiring them to confirm they have rights to use uploaded images as well as agree to Adobe’s Terms of Use.
Photo Settings: Firefly Image 2 enables more photorealistic image quality with higher-fidelity details, including skin pores and foliage, plus greater depth of field control, motion blur, field of view and generation. Users can apply and adjust photo settings, similar to manual camera lens controls, helping creators quickly achieve their creative visions, saving time and resources. Auto Mode will now automatically select either “photo” or “art” as an image generation style, then apply appropriate photo settings during prompting, guaranteeing great results without tinkering.
Improved Text Prompt Capabilities: Firefly Image 2 has an improved understanding of text prompts and will recognize more landmarks and cultural symbols. Users can receive suggestions for improved prompts, inspiring new creations and reducing the need for re-generation, and auto-completion of prompts will help generate beautiful content faster. Prompt Guidance teaches users to expand or reword prompts more effectively, making it easier for creators to realize their visions. Additionally, users can select specific elements, such as key terms, colors or shapes, to leave out of image generations in the Text to Image module in the Firefly web app.
Share from Firefly and Save to Libraries: Users can share and save images directly from Firefly and leverage prompts from images they like to fine-tune. Share from Firefly enables users to share their work and help others understand how to create a specific image. Save to Library facilitates cross-app workflows, enabling users to save a Firefly file to Creative Cloud Libraries and then reopen it within other apps. This allows Firefly-generated outputs to be saved in a shared library for others to open and use.

New Firefly Vector Model

The new Firefly Vector Model brings together Adobe’s vector graphic and generative AI expertise to power the next generation of high-quality designs and illustrations. It is the world’s first generative AI model for vector graphics and first generative AI model to generate “human quality” vector and pattern outputs. Now available in beta, Illustrator’s new trailblazing Text to Vector Graphic capabilities empower creatives to easily generate a wide array of vector graphics from simple text prompts. Generated graphics are editable, compact and organized into groups, enabling easy editability and reuse. This innovation will speed up inspiration, mood boarding, marketing and advertising graphic creation.

New features:

Generative Match: A new first-of-a-kind Firefly-powered capability ensures that vectors added to a user’s artboard perfectly match the existing style. This enables the model to generate high-quality vector output, specializing in scenes, subjects, icons and patterns, offering unparalleled versatility in crafting specialized content.
Gradients: Traditionally, gradients have been a challenge in the vectorization world, but the model’s new engine generates editable vector gradients, drastically simplifying the geometry rather than using multiple solid-filled paths to depict the same image effect.
Organized and User-friendly Output: When the vector graphic is generated, all elements are logically grouped and layered. Artwork of a tree for example will automatically group all the related paths making up that tree, making it much more convenient for users to tweak, edit and re-use the final vector output.
Seamless Patterns: Vectorized patterns produced by Firefly Vector Model are seamlessly tile-able, so design patterns can be repeated infinitely without any visible gaps between the repeats.
Precise Geometry: High-quality vector curves in the output are smooth and precise, with attention to details such as intelligent handling of junctions where multiple curves intersect.

New Firefly Design Model

The new Firefly Design Model powers the instant generation of stunning template designs with the new Text to Template capability in Adobe Express, using the best professional layout technology combined with Firefly Image Model, Adobe Stock and Adobe Fonts. Firefly Design Model generates templates for all popular aspect ratios that are fully editable in Express and can be used for print, social and web advertising – enabling consumers to create at the speed of their imaginations and SMBs and enterprises to accelerate their content velocity for more efficient and personalized marketing.

New features:

Fully editable: Templates generated in Text to Template in Express can be custom designed for print, social, online advertising and more. Users can generate images in Firefly then carry over prompts to continue refining in Express, using Firefly-powered Text Effects to enrich titles.
Automated designs: AI generated templates, as well as the ability to leverage auto-generated text and images, save users time sifting through thousands of Express templates and helps identify layouts that best fit their needs.
Comprehensive content generation: Users can easily generate text and images from simple prompts, while choosing the best text size, color and position, and crop, replace or rotate images as needed.
Instant end-to-end design: Firefly Design Model leverages generative AI to create images, text and tones that are in harmony with user prompts, enabling creators to generate optimal results instantly.

Top global brands are also working with Adobe to explore how Firefly drives productivity, reduces costs and accelerates their content supply chains. Adobe and NVIDIA recently announced plans to make Firefly available as APIs in NVIDIA Omniverse, a platform for Universal Scene Description (OpenUSD) workflows, enabling developers and designers to simplify and accelerate their workflows.

“Adobe’s creative tools continue to play an important part in our design processes at Mattel, including on beloved brands like Barbie and Hot Wheels,” said Chris Down, executive vice president and chief design officer at Mattel. “Adobe Firefly has enhanced our workflows with trusted capabilities, driving inspiration and productivity from ideation to execution.”

“Generative AI is helping creatives across many industries bring ideas to life at unprecedented speed,” said Greg Estes, vice president, Developer Programs at NVIDIA. “NVIDIA and Adobe are dedicated partners. Using our GPUs, Adobe is bringing new opportunities for artists and businesses looking to accelerate generative AI for commercial use, and NVIDIA’s creative team is using Adobe Firefly to explore new concepts and create marketing assets faster.”

“Adobe’s creative tools play an important role in how we bring NASCAR fans closer to the sport,” said Patrick Morris, managing director of Brand, Creative and Media at NASCAR. “We’re excited for the increased efficiency and creative capabilities Adobe’s generative AI technology affords our team as we strive to deliver world-class executions for NASCAR fans on a daily basis.”

About Adobe MAX

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231010723145/en/

Public relations contact

Cassandra Beck

Adobe

[email protected]

KEYWORDS: California United States North America

INDUSTRY KEYWORDS: Arts/Museums Technology Entertainment Artificial Intelligence Software

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October 10, 2023 1:27 pm

New Generative AI Innovations in Adobe Express Accelerate New Era of ‘Creativity for All’

New Generative AI Innovations in Adobe Express Accelerate New Era of ‘Creativity for All’

New AI-first innovations Generative Fill and Text to Template, plus Translate, Drawing and Painting features bring even more fun to content creation
Firefly generative AI natively integrated directly into Express workflows revolutionizes creative expression and new Firefly Design Model generates fully editable templates
Express Premium is now included in most Adobe Creative Cloud paid plans with Generative Credits

LOS ANGELES–(BUSINESS WIRE)–
Today, Adobe (Nasdaq:ADBE) unveiled at Adobe MAX – the world’s largest creativity conference – new AI-powered Generative Fill and Text to Template, plus Translate and Drawing and Painting features in Adobe Express, accelerating a new era of “Creativity for All.” By bringing even more AI capabilities to the all-in-one creativity app, Adobe Express makes it fast, easy and fun for users of all skill levels to make and share standout content.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231010927909/en/

Express users can now use Generative Fill, the creative co-pilot powered by Firefly, to easily insert, remove or replace objects, people and more in any image using just a description. The new Text to Template generative AI capability, built on the new Firefly Design Model, makes getting started with a design even easier, giving users the ability to generate extraordinary, editable templates using just a text description, to create professional-quality social posts, posters, flyers and digital cards in seconds. Translate spares users time localizing content with the choice of 45 languages. The new Drawing and Painting capabilities add over 50 fun multicolor paint and decorative brushes, mimicking charcoal, pencil, watercolor textures, plus student-friendly drawing templates, available in the Express for Education offering, to make designing beautiful effects like flowers, hearts and more, simple and quick.

With groundbreaking generative AI designed to be safe for commercial use, Express is revolutionizing how people and businesses around the world turn ideas into standout content and stunning social media campaigns. Express is being used by millions of users globally—from students to solopreneurs to creative professionals to small businesses to the largest enterprises—to create captivating social content, compelling videos, visually stunning PDFs, digital cards and flyers, engaging book reports and standout resumes and more.

“The groundbreaking AI-first innovations in Express are empowering our Creative Cloud members and creators of all levels to bring their ideas to life in completely new ways that are fast, easy and fun,” said Govind Balakrishnan, senior vice president, Adobe Express and Digital Media Services at Adobe. “Express users are generating hundreds of millions of beautiful images using the latest AI-powered features. We’re excited to be rolling out even more revolutionary AI-first capabilities across image creation, design, video, audio, PDFs and more, in the coming months.”

Express for Creative Cloud Members

Express, which has seen a 55% increase in active monthly users quarter over quarter, is the perfect complement to Photoshop, Illustrator, Premiere Pro and Acrobat, making it seamless to import, edit and sync assets across applications to collaborate in real-time, action quick tasks like remove background, social media creations or concept approval, while empowering teams to stay on brand. Most Creative Cloudplans include the paid version of Express Premium. Creative Cloud and Express Premium subscribers receive monthly Generative Credits that can be used for Firefly-generated content.

Express for Enterprises

Express bridges workflows between creative professionals and marketers through integrations into Creative Cloud and Experience Cloud applications and democratizes creativity beyond design teams by giving enterprise users the ability to create, collaborate and deliver on brand content velocity at scale. Express with Firefly is now directly integrated into AEM Assets, enabling employees across an organization to generate beautiful, ready-to-share content, democratizing creativity across the entire Enterprise. Additionally, enterprise users can access AEM Assets directly within Express, empowering organizations to directly access and publish assets.

“As more and more fans tune in to women’s sports and the NWSL, our creative team needs resources that can continue to scale with us,” said Maureen Raisch, creative director at the National Women’s Soccer League (NWSL). “Adobe Express empowers our team with all the necessary tools we need to succeed – from designing standout content for social with ready-made templates to generating championship-worthy logos and images from AI-powered features and everything else in between, we’re able to raise the creative game.”

“Creating compelling social posts are a core part of what we deliver as a team. Embracing Adobe Express has allowed us to work in ways that are efficient, effective and scalable,” said Lee Prior, head of Tesco Creative Studio. “It’s now easier than ever to produce on-brand digital content for our customers. Plus, with Adobe Express’s animation capabilities, we can create high-impact posts fast, saving hours of time and reducing our out-sourcing costs.”

Express for Small Businesses, Solopreneurs and Students

Small and medium business owners, solopreneurs, social media influencers, students and more can easily plan, schedule, preview and publish standout content, all from one place. Express for Teams is now available for small and medium businesses, allowing for easy license management so every business user can easily and quickly design stunning on-brand content. New Drawing and Painting capabilities and templates make it easy for students to use patterns such as flowers, leaves, hearts and more to easily get started designing beautiful effects for school projects. More than 56M students and educators around the world already have access to Express to collaborate in real-time to create stunning digital portfolios, shared projects, flyers, flashcards, animated videos and more.

Latest Innovations in Express

AI-first, all-in-one editor gives users the ability to make high-impact design elements, engaging videos and images, stunning PDFs, animation and standout content ready for Instagram, TikTok and other social channels and platforms.

Supporting text prompts in over 100 languages, Firefly generative AI enables Express users around the world to create stunning content that is designed to be safe for commercial use, in their language of choice, all within Express. NewTranslate feature makes it efficient to localize copy with over 45 languages.

New Generative Fill and Text to Template generative AI features bring more AI-power to help creators to take the guesswork out of design and quickly find the perfect addition to content or get personalized template recommendations that fit unique styles, to create social media posts, videos, posters, flyers and more.

Resize makes it easy and fast for usersto automatically make multiple versions of a designfor anysocial channel including Instagram, TikTok, YouTube and more in a single project.

Schedule and share videos directly to TikTok, along with Instagram, Facebook, LinkedIn, Pinterest and X, without leaving workflows, making it easier than ever to create and share social content.

Deep workflows with Creative Cloud apps allow users to easily access, edit and work with creative assets from Photoshop and Illustrator directly within Express, or add linked files that always stay in sync across apps.

Brand control features unlock creativity across the enterprise, giving users the ability to create, edit and version brand approved assets. Template Locking enables teams to create on brand content faster. Creative teams can share templates with locked elements, such as logos, backgrounds, images and more, to simplify the editing experience and uphold brand standards. Express will soon be adding even more locking options and template controls to help uphold brand guardrails.

PDF support in the new all-in-one editor makes it even easier to import, edit and enhance documents to create visually stunning PDFs.

Quick actions like remove background in images and videos, animate a character using just audio, convert to GIF and edit PDFs, makes it even easier to create standout content quickly and simply.

Real-time co-editing and seamless review and commenting capabilities add speed to the creation process.

Growing Partner Ecosystem

The recent introduction of Express add-ons for developers unlocks even more creative and innovative workflows for users. Creators can quickly add assets to their projects from popular storage integrations, access design elements such as 3D illustrations and artwork, and leverage marketing optimization and accessibility tools like attention heat maps, color blindness simulations and much more.

Through the Express Embed SDK, Express is now available on partner surfaces, bringing the capabilities to users right when they need them in the applications they’re already using. Adobe has teamed up with Wix, a leading platform for creators and businesses to build, manage and grow an online brand, to bring the best of Express to Wix users. Through the Wix Media Manager, users can edit and polish images for webpages and add effects, animations, text, shapes, icons and more.

Adobe is also collaborating with Google Chrome to help students, creators and businesses access the best of Express across Google’s platforms. The all-new Express is now available on Google Chromebooks across the U.S., making it effortless for K-12 students and teachers to create engaging multimedia class projects that combine videos, posters, web pages, animations and more. The Google Drive add-on for Express enables users to browse and import assets from their Google Drive folders directly into Express. Users can now save creative assets back to their Google Drive for use in other Google apps, including Slides and Docs. Additionally, all users can now download the Express for Chrome extension to access the Express web app from the browser, and instantly generate custom images and text effects with Firefly, perform video editing and image quick actions and unlock creative workflows with access to the full all-in-one editor web app. Adobe Express is now available on the all-new Google Chromebook Plus device as part of an exclusive bundle offered with purchase, which includes three months free of Photoshop on the web and Adobe Express Premium.

Availability

Users can access the new Express for desktop for free. The latest version of Express for mobile is currently in beta, find out more or join the beta list here. For existing Creative Cloud members, the Express Premium plan is included. The Express and Firefly enterprise offering is now available.

About Adobe MAX

Adobe MAX – the world’s largest creativity event – offers something for creators at all skill levels, from all walks of life, working across all forms of media. Running from October 10-12, the three-day conference in Los Angeles is packed with creative luminaries, musical performances and global, collaborative art projects and round-the-clock networking. Speakers such as actor Adam Devine, record producer, songwriter and entrepreneur Oak Felder, creative director Karen X Cheng, founder Aaron Draplin, and co-founder and creative director Walker Noble will inspire and entertain audiences with their stories and insights into their creative processes. Adobe MAX will also showcase how Adobe is using Firefly with Creative Cloud, Express and Experience Cloud to power a world-class event experience.

Virtual event attendees can livestream keynotes at max.adobe.com starting Tuesday, October 10 at 9 a.m. PT and Wednesday, October 11 at 10 a.m. PT. To catch Adobe’s latest prototype innovations in Adobe Sneaks, tune in live at max.adobe.com on Wednesday, October 11. For more information and to register for MAX, visit max.adobe.com.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231010927909/en/

Public relations contact

Elise O’Neil

Adobe

[email protected]

KEYWORDS: California United States North America

INDUSTRY KEYWORDS: Arts/Museums Entertainment Technology Audio/Video Software Artificial Intelligence

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Posted on October 10, 2023 1:25 pm
Adobe Reimagines Customer Experiences With All-New Adobe Experience Manager for Enterprises

Adobe Reimagines Customer Experiences With All-New Adobe Experience Manager for Enterprises

Major updates to Adobe Experience Manager Sites enable businesses to build websites, and easily create and edit web content using popular word processing tools

New capabilities empower brands to quickly test and optimize web content and use Adobe-developed performance tools to boost site performance

Adobe Experience Manager Sites is already delivering value to global brands today including 24 Hour Fitness, Hanesbrands, Merative, PGA TOUR, Sunstar, Volvo Trucks and WESCO International

LOS ANGELES–(BUSINESS WIRE)–
Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) announced the availability of the all-new Adobe Experience Manager Sites, Adobe’s content management system (CMS) for enterprises. The enterprise application, part of Adobe Experience Cloud, now includes new capabilities that allow businesses to quickly test and optimize web content to drive conversions and deliver outstanding site speeds with Adobe-developed performance tools – including optimized boiler plate code, phased page rendering, persistent caching and continual real-user monitoring. Popular word processing tools like Microsoft Word and Google Docs enable anyone to easily create and edit web pages.

New innovations in Experience Manager Sites arrive at a time when enterprises are under pressure to create and deliver personalized digital experiences faster than ever before. With today’s release, brands can now create and manage content faster and engage customers with personalized web content to improve business performance and customer engagement. Enterprises that are already realizing value with the all-new Adobe Experience Manager Sites include global brands like 24 Hour Fitness, Hanesbrands, PGA TOUR, Sunstar, Volvo Trucks and WESCO International.

“Adobe continues to introduce industry-first innovations that empower enterprises to deliver personalized, engaging customer experiences at greater speed than ever before,” said Eric Hall, senior vice president and chief marketing officer, Digital Experience Business at Adobe. “We’re proud that global brands are already realizing the benefits from adopting the all-new Adobe Experience Manager Sites, accelerating their ability to achieve profitable, experience-led growth.”

New Features

Adobe is transforming the ways brands connect with their customers. The latest Adobe Experience Manager Sites delivers new capabilities that help brands accelerate, author and publish content on any device and surface:

Increased Site Performance:Adobe Experience Manager Sites can dramatically improve load times and responsiveness so that marketing departments can boost their SEO rankings, traffic and conversions. Experience Manager Sites comes with Adobe-developed performance tools – including optimized boilerplate code that gives developers the best starting point for creating high-performance webpages, phased page rendering to ensure every page’s most prominent parts load first, persistence caching to avoid content loading delays when code or design changes and continual real-user monitoring to maintain site performance and trigger alerts for any degradation. Experience Manager Sites also helps boost site performance on key technical measures like Core Web Vitals and Google Lighthouse Scores so businesses can rank higher, deliver pages faster, and keep customers engaged.

Web Content Optimization: New built-in experimentation tools help marketing teams quickly test their brand experiences so they can better understand which content is driving engagements and conversions. Marketers can run tests fast and generate insights that allow them to fine tune and optimize elements on their web pages and mobile app to drive higher engagement and conversion.

Simplified Authoring: Content management is now faster and more accessible for all marketers through document-based authoring. Adobe Experience Manager is the only CMS that enables any marketer to create and edit webpages quickly through productivity tools they are already familiar with, like Microsoft Word or Google Docs. Marketers can also use a simple drag and drop interface to make layout and page structure adjustments for web and mobile app experiences.

Powerful Personalization and Experimentation with Generative AI

Adobe Sensei GenAI for Adobe Experience Manager Sites delivers powerful LLM-agnostic tools for brands to write and modify copy in a brand’s voice, directly within existing workflows. Additionally, real-time insights can drive personalization efforts to target audiences, while also empowering teams to understand the types of digital experiences that resonate with customers. These insights allow teams to make optimization improvements over time through ongoing experimentation.

Value Realization

Early adopters of the all-new Experience Manager Sites are realizing the benefits of using Adobe’s new innovations. Volvo Trucks boosted their mobile performance score from 35 to 100, and their keyword ranking from 2.5 percent to 43 percent. Merative improved their web performance score by nearly 200%, from 34 to 100, and reduced their page load speed by 85 percent, from 10.9 to 1.6 seconds. Maidenform, a Hanes brand, has created their fastest eCommerce website in use today, with page loading speeds 400 percent faster than before.

“Like most businesses, we had competing priorities and stopped optimizing Maidenform’s website, which dropped our Lighthouse score,” said Leo Griffin, vice president, global head of Consumer Technology at Hanes. “Given how critical our online presence is to building trust with our customers, we needed to enhance the customer experience immediately. With Adobe Experience Manager Sites, we’re now consistently seeing the new website running at 95-100, which is an incredible speed jump. We believe these improvements will not only give our customers the best experience possible, but also positively impact our business goals.”

“With flexibility of expanded authoring with such widely known tools, authors can author SEO-perfect content lightning-fast in a scalable and secure environment with no prior web experience necessary,” said Kelly Hungerford, director of Digital Transformation Strategy & Services at Sunstar. “We launched a pilot to ‘lift and shift’ from a complex editorial installation and delivered, as promised, a UAT-validated website in five languages within 12 weeks. We can’t plan our next launches fast enough.”

Availability

The all-new Adobe Experience Manager Sites is available today.

About Adobe MAX

Adobe MAX – the world’s largest creativity event – offers something for creators at all skill levels, from all walks of life, working across all forms of media. Running from October 10-12, the three-day conference in Los Angeles is packed with creative luminaries, musical performances and global, collaborative art projects and round-the-clock networking. Speakers such as actor Adam Devine, record producer, songwriter and entrepreneur Oak Felder, creative director Karen X Cheng, founder Aaron Draplin, and co-founder and creative director Walker Noble will inspire and entertain audiences with their stories and insights into their creative processes. Adobe MAX will also showcase how Adobe is using Firefly with Creative Cloud, Express and Experience Cloud to power a world-class event experience.

Virtual event attendees can livestream keynotes at max.adobe.com starting Tuesday, October 10 at 9 a.m. PT and Wednesday, October 11 at 10 a.m. PT. To catch Adobe’s latest prototype innovations in Adobe Sneaks, tune in live at max.adobe.com on Wednesday, October 11. For more information and to register for MAX, visit max.adobe.com.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231010057729/en/

Jane Vaden

Adobe

[email protected]

KEYWORDS: United States North America California

INDUSTRY KEYWORDS: Data Management Technology Professional Services Business Apps/Applications Software Artificial Intelligence Networks Internet Mobile/Wireless Finance

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