{"id":999914,"date":"2026-09-02T10:15:05","date_gmt":"2026-09-02T14:15:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sweetgreen-makes-brussels-the-object-of-desire-in-new-falls-best-dressed-campaign\/"},"modified":"2026-09-02T10:15:05","modified_gmt":"2026-09-02T14:15:05","slug":"sweetgreen-makes-brussels-the-object-of-desire-in-new-falls-best-dressed-campaign","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sweetgreen-makes-brussels-the-object-of-desire-in-new-falls-best-dressed-campaign\/","title":{"rendered":"Sweetgreen Makes Brussels the Object of Desire in New \u201cFall\u2019s Best Dressed\u201d Campaign"},"content":{"rendered":"

<\/p>\n

Sweetgreen Makes Brussels the Object of Desire in New \u201cFall\u2019s Best Dressed\u201d Campaign<\/b><\/p>\n

The fan-favorite Fall Harvest menu returns nationwide with two new offerings, starring maple-glazed brussels sprouts alongside Jack Falahee and Maia Reficco.<\/i><\/p>\n

LOS ANGELES–(BUSINESS WIRE<\/a>)–sweetgreen<\/a> has announced the nationwide return of its Fall Harvest menu, the brand\u2019s largest limited-time menu, featuring the fan-favorite Autumn Harvest Bowl alongside two new seasonal offerings: the Maple Glazed Salmon plate and Roasted Bacon Brussels side. The launch is supported by \u201cFall\u2019s Best Dressed,\u201d a new campaign that spotlights sweetgreen\u2019s beloved maple-glazed brussels sprouts as the season\u2019s most craveable side.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260902862676\/en\/<\/a><\/p>\n

\"sweetgreen<\/p>\n

sweetgreen has announced the nationwide return of its Fall Harvest menu, the brand\u2019s largest limited-time menu, featuring the fan-favorite Autumn Harvest Bowl alongside two new seasonal offerings: the Maple Glazed Salmon plate and Roasted Bacon Brussels side.<\/p>\n<\/div>\n

\nTo celebrate the return, sweetgreen is giving its maple-glazed brussels sprouts the full fashion treatment. \u201cFall\u2019s Best Dressed,\u201d a new campaign starring actors Jack Falahee and Maia Reficco, draws inspiration from fashion editorials and annual best-dressed lists to put the unlikely fall style icon in the spotlight. Styled by Ryan Young, the campaign will run nationwide across select paid, social and out-of-home channels.<\/p>\n

\n\u201cEvery fall has an \u2018it\u2019 item. Ours happens to be brussels sprouts,\u201d said Zipporah Allen, Chief Commercial Officer at sweetgreen. \u201cOnly sweetgreen can take something like a brussels sprout and turn it into an object of desire by dressing them with our crave-worthy maple glaze. Jack and Maia brought exactly the right mix of style and playfulness to co-star alongside a seasonal favorite in a completely new way.\u201d<\/p>\n

\n\u201cBrussels sprouts are genuinely my favorite vegetable, so I didn\u2019t need much convincing,\u201d said Falahee. \u201cGiving them a best-dressed campaign felt appropriately over the top. They\u2019re crispy, maple-glazed and, frankly, ready for their close-up.\u201d<\/p>\n

\n\u201cFashion is one of the ways I play with character and mood; whether that’s through acting, music, or theatre, so I loved bringing that same energy somewhere completely unexpected,\u201d said Reficco. \u201cAfter learning how important brussel sprouts were to sweetgreen and what their creative vision was to highlight them, I was instantly on board.\u201d<\/p>\n

\nFall Harvest has become a defining part of the season at sweetgreen. It is the highest-volume limited-time offering in company history, with more than 1.4 million Autumn Harvest Bowls sold across its 2024 and 2025 seasons.<\/p>\n

The 2026 Fall Harvest menu includes:<\/b><\/p>\n