{"id":999852,"date":"2026-09-02T09:41:58","date_gmt":"2026-09-02T13:41:58","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/paradium-ai-and-elcano-partner-to-expand-brand-ip-across-programmatic-channels-through-victoria-and-encore-integration\/"},"modified":"2026-09-02T09:41:58","modified_gmt":"2026-09-02T13:41:58","slug":"paradium-ai-and-elcano-partner-to-expand-brand-ip-across-programmatic-channels-through-victoria-and-encore-integration","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/paradium-ai-and-elcano-partner-to-expand-brand-ip-across-programmatic-channels-through-victoria-and-encore-integration\/","title":{"rendered":"Paradium.AI and Elcano Partner to Expand Brand IP Across Programmatic Channels Through Victoria and Encore Integration"},"content":{"rendered":"

<\/p>\n

Paradium.AI and Elcano Partner to Expand Brand IP Across Programmatic Channels Through Victoria and Encore Integration<\/b><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nParadium.AI, Inc. (NYSE American: PAAI), an AI-driven technology platform operating at the intersection of IP, data and commerce engineered to empower creators, media entrepreneurs, publishers and brands, today announced a strategic partnership with Elcano, a curation enablement company that empowers publishers, data providers and agencies to build, operate and scale supply-side curation capabilities.<\/p>\n

\nThe partnership connects Victoria, Elcano’s AI agent for deal management and optimization, with Encore, Paradium.AI’s first-party data curation platform. The integration will support activation across display, online video, native, and Connected TV (CTV), extending the reach of Paradium.AI’s brands and audiences across owned-and-operated properties as well as premium off-platform supply.<\/p>\n

\nParadium.AI and Elcano are bringing to market a differentiated cross-channel offering that gives advertisers streamlined access to curated audiences and brand-aligned inventory. Elcano’s infrastructure will support automated deal creation and management, real-time intelligence, reporting and continuous supply-side optimization, helping improve media quality, efficiency and performance against advertiser KPIs. By leveraging these AI-driven technologies, Paradium.AI and Elcano continue to innovate in audience curation and drive future-focused solutions.<\/p>\n

\n\u201cWe\u2019re thrilled to share the news of this partnership,\u201d said Stephanie Mazzamaro, Head of Programmatic, Addressability, and Ops at Paradium.AI. \u201cThe combination of our first-party publisher data and Elcano\u2019s agent, Victoria, strengthens our curation capabilities, enabling us to continually provide better experiences for our audiences and expand our reach across new channels.\u201d<\/p>\n

\nAccording to internal Adomik reporting, Paradium.AI-operated curated inventory delivered a $3.18 CPM in Q2 2026\u20147% higher than the open market CPM of $2.97\u2014and achieved a 0.27% CTR compared with 0.22% in the open market. These results underscore the growing value of curated inventory and the opportunity for Paradium.AI to accelerate its curation desk initiatives with Elcano’s technology and expertise, creating both better yield for publishers and stronger performance for buyers.<\/p>\n

\n\u201cParadium.AI brings together the first-party data, trusted brands and engaged audiences that buyers are seeking,\u201d said Kyle Vidasolo, CEO at Elcano. \u201cConnecting Encore with Victoria gives advertisers a more direct way to activate those assets, supported by the intelligence and operational controls needed to achieve the performance they are looking for.\u201d<\/p>\n

About Paradium.AI<\/b><\/p>\n

\nParadium.AI, Inc. (NYSE American: PAAI) is an AI-driven technology platform operating at the intersection of IP, data and commerce engineered to empower creators, media entrepreneurs, publishers and brands to perform at the speed and scale of AI. Powered by our flagship technologies Encore, InfoSentience and Cutter Studios, our unified ecosystem combines cutting-edge AI technology, multi-channel distribution, and scalable monetization. Anchored by our owned portfolio of iconic brands, including Parade, The Street, Men\u2019s Journal, and Athlon Sports, we provide the tools, data and reach that enable businesses to serve and grow audiences and unlock long-term value. Visit us at Paradium.AI<\/a> to learn more.<\/p>\n

About Elcano<\/b><\/p>\n

\nElcano is a curation enablement and applied AI company that helps publishers, data providers and agencies build, operate and scale differentiated programmatic offerings. Its technology and expert teams manage deal strategy, activation, reporting and supply-side optimization across display, online video, native and CTV. Victoria is Elcano’s flagship AI agent for curated media. It transforms campaign and inventory data into actionable optimizations designed to improve full-funnel performance and operational efficiency. Learn more at www.elcanotek.com<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260902756624\/en\/<\/a><\/span><\/p>\n

Media Contact
\n<\/b>
Morgan Fitzgerald
\n
morgan.fitzgerald@paradium.ai<\/a><\/p>\n

KEYWORDS:<\/b> New York United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Publishing Communications Media Software Internet Social Media Data Management Artificial Intelligence<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
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Paradium.AI and Elcano Partner to Expand Brand IP Across Programmatic Channels Through Victoria and Encore Integration NEW YORK–(BUSINESS WIRE)– Paradium.AI, Inc. (NYSE American: PAAI), an AI-driven technology platform operating at the intersection of IP, data and commerce engineered to empower creators, media entrepreneurs, publishers and brands, today announced a strategic partnership with Elcano, a curation enablement company that empowers publishers, data providers and agencies to build, operate and scale supply-side curation capabilities. The partnership connects Victoria, Elcano’s AI agent for deal management and optimization, with Encore, Paradium.AI’s first-party data curation platform. The integration will support activation across display, online video, native, and Connected TV (CTV), extending the reach of Paradium.AI’s brands and audiences across owned-and-operated properties as well as premium … <\/p>\n

Continue reading “Paradium.AI and Elcano Partner to Expand Brand IP Across Programmatic Channels Through Victoria and Encore Integration”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-999852","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nParadium.AI and Elcano Partner to Expand Brand IP Across Programmatic Channels Through Victoria and Encore Integration - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/paradium-ai-and-elcano-partner-to-expand-brand-ip-across-programmatic-channels-through-victoria-and-encore-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paradium.AI and Elcano Partner to Expand Brand IP Across Programmatic Channels Through Victoria and Encore Integration - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Paradium.AI and Elcano Partner to Expand Brand IP Across Programmatic Channels Through Victoria and Encore Integration NEW YORK–(BUSINESS WIRE)– Paradium.AI, Inc. 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