{"id":999334,"date":"2026-09-01T09:07:08","date_gmt":"2026-09-01T13:07:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-research-finds-78-of-families-havent-discussed-life-insurance\/"},"modified":"2026-09-01T09:07:08","modified_gmt":"2026-09-01T13:07:08","slug":"lincoln-financial-research-finds-78-of-families-havent-discussed-life-insurance","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-research-finds-78-of-families-havent-discussed-life-insurance\/","title":{"rendered":"Lincoln Financial Research Finds 78% of Families Haven\u2019t Discussed Life Insurance"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Lincoln Financial Research Finds 78% of Families Haven\u2019t Discussed Life Insurance<\/b><\/p>\n<p><i>New research reveals adult children and aging parents sidestepping conversations about life insurance, making assumptions that could create costly gaps in future preparedness<\/i><\/p>\n<p>RADNOR, Pa.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nFor September\u2019s Life Insurance Awareness Month, Lincoln Financial has released <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fvisit.lfg.com%2F4gAxgub&amp;esheet=54596833&amp;newsitemid=20260901694491&amp;lan=en-US&amp;anchor=new+research&amp;index=1&amp;md5=0fff9f1fb0f0f3ba8f4e1b4836f0b219\">new research<\/a> that outlines key conversations adult children and aging parents may not be having related to coverage and family financial conversations.<\/p>\n<p>\nAccording to Lincoln Financial\u2019s Consumer Sentiment Tracker, 78% of families surveyed have not had an in-depth conversation about life insurance. Additionally, 60% of adult children believe their parents have life insurance coverage in place, while only 44% of parents say they actually do, underscoring a critical gap between expectation and reality among family conversations and future preparedness.<\/p>\n<p>\nLincoln\u2019s research finds similar communication gaps around retirement funding, healthcare costs and legacy planning, suggesting this disconnect isn\u2019t limited to life insurance.<\/p>\n<p>\n\u201cFamilies often assume these decisions have already been made, but our research points to a broader issue that when generations aren\u2019t talking about long-term intentions or financial priorities, those assumptions leave families feeling unprepared when important decisions arise,\u201d said Darrel Tedrow, Executive Vice President, President of Life Insurance and Retail Shared Services, Lincoln Financial. \u201cClosing the conversation gap starts with having honest conversations. When families understand their options and priorities, they can make more informed decisions about the role life insurance plays in their long-term financial security.\u201d<\/p>\n<p><b>The call to action: Start before it\u2019s urgent<\/b><\/p>\n<p>\nLincoln encourages adult children and aging parents to begin key retirement and long-term financial conversations as early as possible, as that clarity and alignment will create greater financial confidence and preparedness for the future. For families to align, Lincoln suggests:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Host a family meeting<\/b> where key members discuss financial protection, coverage needs and long-term goals; don\u2019t assume everyone is already on the same page. Meet once a year or when any major life event may occur.\n<\/li>\n<li><b>Work with a financial professional <\/b>to understand how life insurance fits alongside saving, investing and retirement preparedness.\n<\/li>\n<li><b>Have these conversations early.<\/b> When families avoid discussing long-term financial goals, important decisions are often left until a major life event occurs, forcing loved ones to navigate complex and emotionally charged choices under pressure.\n<\/li>\n<li><b>Document key decisions. <\/b>Once family conversations happen, make sure family members understand expectations, know where important information is kept, and are fully aligned on what decisions have been made.\n<\/li>\n<\/ul>\n<p>\n\u201cLife insurance should be part of a family&#8217;s overall financial strategy. It should be considered alongside saving, investing and preparing for retirement as part of a broader approach to long-term financial security,\u201d said Tedrow. \u201cWith that in mind, the most important part of any strategy is making sure the people it impacts understand it. A simple conversation today can create greater clarity and confidence for a family in the future.\u201d<\/p>\n<p>\nFor more information on Lincoln, Life Insurance Awareness Month or their life insurance solutions, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.lincolnfinancial.com%2Fpublic%2Findividuals%2Fproducts%2Flifeinsurance&amp;esheet=54596833&amp;newsitemid=20260901694491&amp;lan=en-US&amp;anchor=visit+here.&amp;index=2&amp;md5=821a4f44f98f11b297a53a39bada1602\">visit here.<\/a><\/p>\n<p><b>FAQs<\/b><\/p>\n<p><b>What is Life Insurance Awareness Month?<\/b> Life Insurance Awareness Month is observed each September to help raise consumer understanding of life insurance and encourage families to evaluate their coverage needs.<\/p>\n<p><b>What does Lincoln Financial mean by \u201cclosing the conversation gap\u201d? <\/b>It\u2019s the disconnect between what families assume has been decided and what has actually been discussed and put in place. Lincoln Financial\u2019s Consumer Sentiment Tracker found 78% of families surveyed haven\u2019t had an in-depth conversation about life insurance, and adult children consistently overestimate the coverage their parents have.<\/p>\n<p><b>Why do families avoid these conversations? <\/b>Families often assume the topic has already been addressed, or avoid raising it out of discomfort, and the responsibility for starting the conversation can end up sitting with no one in particular.<\/p>\n<p><b>Why does Lincoln Financial say life insurance is part of a comprehensive financial strategy, rather than a standalone product?<\/b> Because it works best alongside saving, investing and preparing for retirement, not as a decision made in isolation. Treating it separately is part of why it gets left out of the conversation.<\/p>\n<p><b>How can families start this conversation?<\/b> Start with goals and long-term priorities rather than policy details, don\u2019t wait for a milestone event to force it, and consider working with a financial professional to help align expectations across generations.<\/p>\n<p><b>About Lincoln Financial<br \/>\n<br \/><\/b>Lincoln Financial helps people confidently plan for their vision of a successful financial future. As of December 31, 2025, approximately 17 million customers trust our guidance and solutions across four core businesses \u2013 annuities, life insurance, group protection, and retirement plan services. As of June 30, 2026, the company had $366 billion in end-of-period account balances, net of reinsurance. Headquartered in Radnor, PA., Lincoln Financial is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. Learn more at LincolnFinancial.com. Products are issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, and in New York, Lincoln Life &amp; Annuity Company of New York, Syracuse, NY. <b>The Lincoln National Life Insurance Company does not solicit business in the state of New York, nor is it authorized to do so.<\/b><\/p>\n<p><b>LCN-9085236-081926<\/b><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260901694491r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260901694491\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260901694491\/en\/<\/a><\/span><\/p>\n<p><a rel=\"nofollow\" href=\"mailto:Media@lfg.com\">Media@lfg.com<br \/>\n<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Pennsylvania United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Insurance Finance<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260901694491\/en\/2634335\/3\/Logo_Lincoln_Financial_RGB_Color_1.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Lincoln Financial Research Finds 78% of Families Haven\u2019t Discussed Life Insurance New research reveals adult children and aging parents sidestepping conversations about life insurance, making assumptions that could create costly gaps in future preparedness RADNOR, Pa.&#8211;(BUSINESS WIRE)&#8211; For September\u2019s Life Insurance Awareness Month, Lincoln Financial has released new research that outlines key conversations adult children and aging parents may not be having related to coverage and family financial conversations. According to Lincoln Financial\u2019s Consumer Sentiment Tracker, 78% of families surveyed have not had an in-depth conversation about life insurance. Additionally, 60% of adult children believe their parents have life insurance coverage in place, while only 44% of parents say they actually do, underscoring a critical gap between expectation and reality &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-research-finds-78-of-families-havent-discussed-life-insurance\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Lincoln Financial Research Finds 78% of Families Haven\u2019t Discussed Life Insurance&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-999334","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lincoln Financial Research Finds 78% of Families Haven\u2019t Discussed Life Insurance - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-research-finds-78-of-families-havent-discussed-life-insurance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lincoln Financial Research Finds 78% of Families Haven\u2019t Discussed Life Insurance - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Lincoln Financial Research Finds 78% of Families Haven\u2019t Discussed Life Insurance New research reveals adult children and aging parents sidestepping conversations about life insurance, making assumptions that could create costly gaps in future preparedness RADNOR, Pa.&#8211;(BUSINESS WIRE)&#8211; For September\u2019s Life Insurance Awareness Month, Lincoln Financial has released new research that outlines key conversations adult children and aging parents may not be having related to coverage and family financial conversations. According to Lincoln Financial\u2019s Consumer Sentiment Tracker, 78% of families surveyed have not had an in-depth conversation about life insurance. Additionally, 60% of adult children believe their parents have life insurance coverage in place, while only 44% of parents say they actually do, underscoring a critical gap between expectation and reality &hellip; Continue reading &quot;Lincoln Financial Research Finds 78% of Families Haven\u2019t Discussed Life Insurance&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-research-finds-78-of-families-havent-discussed-life-insurance\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-01T13:07:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260901694491r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lincoln-financial-research-finds-78-of-families-havent-discussed-life-insurance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lincoln-financial-research-finds-78-of-families-havent-discussed-life-insurance\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Lincoln Financial Research Finds 78% of Families Haven\u2019t Discussed Life Insurance\",\"datePublished\":\"2026-09-01T13:07:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lincoln-financial-research-finds-78-of-families-havent-discussed-life-insurance\\\/\"},\"wordCount\":884,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lincoln-financial-research-finds-78-of-families-havent-discussed-life-insurance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260901694491r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lincoln-financial-research-finds-78-of-families-havent-discussed-life-insurance\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lincoln-financial-research-finds-78-of-families-havent-discussed-life-insurance\\\/\",\"name\":\"Lincoln Financial Research Finds 78% of Families Haven\u2019t Discussed Life Insurance - 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According to Lincoln Financial\u2019s Consumer Sentiment Tracker, 78% of families surveyed have not had an in-depth conversation about life insurance. Additionally, 60% of adult children believe their parents have life insurance coverage in place, while only 44% of parents say they actually do, underscoring a critical gap between expectation and reality &hellip; Continue reading \"Lincoln Financial Research Finds 78% of Families Haven\u2019t Discussed Life Insurance\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-research-finds-78-of-families-havent-discussed-life-insurance\/","og_site_name":"Market Newsdesk","article_published_time":"2026-09-01T13:07:08+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260901694491r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-research-finds-78-of-families-havent-discussed-life-insurance\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-research-finds-78-of-families-havent-discussed-life-insurance\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Lincoln Financial Research Finds 78% of Families Haven\u2019t Discussed Life Insurance","datePublished":"2026-09-01T13:07:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-research-finds-78-of-families-havent-discussed-life-insurance\/"},"wordCount":884,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-research-finds-78-of-families-havent-discussed-life-insurance\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260901694491r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-research-finds-78-of-families-havent-discussed-life-insurance\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-research-finds-78-of-families-havent-discussed-life-insurance\/","name":"Lincoln Financial Research Finds 78% of Families Haven\u2019t Discussed Life Insurance - 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