{"id":999279,"date":"2026-09-01T03:03:03","date_gmt":"2026-09-01T07:03:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/global-tech-sales-forecast-to-reach-1-4-trillion-in-2026-even-as-56-of-consumers-delay-purchases-niq-finds\/"},"modified":"2026-09-01T03:03:03","modified_gmt":"2026-09-01T07:03:03","slug":"global-tech-sales-forecast-to-reach-1-4-trillion-in-2026-even-as-56-of-consumers-delay-purchases-niq-finds","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/global-tech-sales-forecast-to-reach-1-4-trillion-in-2026-even-as-56-of-consumers-delay-purchases-niq-finds\/","title":{"rendered":"Global Tech Sales Forecast to Reach $1.4 Trillion in 2026, Even as 56% of Consumers Delay Purchases, NIQ Finds"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Global Tech Sales Forecast to Reach $1.4 Trillion in 2026, Even as 56% of Consumers Delay Purchases, NIQ Finds<\/b><\/p>\n<p class=\"bwalignc\"><i>Global study finds price-sensitive shoppers will still pay more when products deliver clear, lasting benefits<\/i><\/p>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nGlobal sales of consumer technology and durable goods are forecast to reach $1.4 trillion in 2026, up 5.1% year over year, even as 56% of consumers say they have delayed a technology purchase because of price or while waiting for a discount, according to new research from NIQ (NYSE: NIQ), the Official Global Insights Partner of IFA.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260901758503\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260901758503\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 302px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260901758503\/en\/2885778\/4\/Media_Infographic_-_Consumer_Tech_Trends_2027.jpg\" alt=\"The era of automatic tech &amp; durables upgrades is over.\" \/><\/p>\n<p style=\"font-size:85%\">The era of automatic tech &amp; durables upgrades is over.<\/p>\n<\/div>\n<p>\nReleased ahead of IFA 2026, which kicks off in Berlin on Sept. 4, 2026, NIQ today released its annual \u201cState of Tech &amp; Durables\u201d report. <i>Consumer Tech Trends 2027: How to Win When Every Purchase Must Be Justified<\/i> examines how years of economic volatility have transformed technology purchasing behavior and what manufacturers and retailers must do to remain competitive.<\/p>\n<p>\nKey findings include:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nGlobal T&amp;D sales are forecast to reach $1.4 trillion in 2026, up 5.1% year over year<\/p>\n<\/li>\n<li>\n63% of T&amp;D consumers exhibit high price sensitivity<\/p>\n<\/li>\n<li>\n60% prioritize brands that offer &#8220;good value for money&#8221;<\/p>\n<\/li>\n<li>\n56% have delayed a tech purchase because a product was too expensive or they were waiting for discounts<\/p>\n<\/li>\n<li>\nConsumers rank durability, quality, convenience, and trust ahead of affordability when defining value<\/p>\n<\/li>\n<\/ul>\n<p>\nDrawing on a survey of 17,000 adult consumers across 17 markets and NIQ&#8217;s global sales intelligence, the report finds that consumers are no longer evaluating purchases with a simple question of affordability in mind. Instead, they are increasingly asking whether a product will continue to feel worthwhile long after the purchase has been made. This behavioral shift is influencing premiumization trends, replacement cycles, innovation priorities, and pricing strategies across technology categories.<\/p>\n<p>\n&#8220;Consumers still want innovation, but they increasingly require a compelling reason to buy,\u201d said Perry James, Global Head of Tech &amp; Durables at NIQ. \u201cToday\u2019s buyers are asking, \u2018Will this purchase still feel worth it six months from now?\u2019 The brands that grow in 2027 will be those that make value obvious, reduce uncertainty, and help consumers confidently justify their purchase decisions.\u201d<\/p>\n<p><i>Consumer Tech Trends 2027<\/i> reveals that while consumers remain highly price-sensitive, they\u2019re still willing to pay premium prices when products deliver meaningful benefits. Categories such as AI-enabled PCs, premium smartphones, advanced vacuum cleaners, and larger-screen televisions continue to outperform broader category averages when consumers clearly understand the advantage being offered.<\/p>\n<p>\nNIQ, the Official Global Insights Partner of IFA, will present findings from this report and other Tech &amp; Durables trends at the IFA 2026 conference on Sept. 4, 2026. To learn more about the report, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Finsights%2Freport%2F2026%2Fconsumer-tech-trends-2027&amp;esheet=54596767&amp;newsitemid=20260901758503&amp;lan=en-US&amp;anchor=niq.com%2Fconsumer-tech-trends-2027&amp;index=1&amp;md5=f4b3bb01984b33411866660a5cc45d10\">niq.com\/consumer-tech-trends-2027<\/a>.<\/p>\n<p><b>FAQs<\/b><\/p>\n<p><b>What is Consumer Tech Trends 2027?<\/b><\/p>\n<p><i>Consumer Tech Trends 2027: How to Win When Every Purchase Must Be Justified<\/i> is NIQ&#8217;s annual State of Tech &amp; Durables report. Based on a survey of 17,000 consumers across 17 markets and NIQ&#8217;s global sales intelligence, the report examines how changing consumer attitudes toward value, affordability, and technology purchases are reshaping the consumer technology market.<\/p>\n<p><b>What is the report&#8217;s main finding?<\/b><\/p>\n<p>\nThe report finds that consumers are increasingly evaluating technology purchases based on long-term value rather than affordability alone. Shoppers are asking whether a product will continue to feel worthwhile after purchase, influencing how they evaluate features, pricing, and brands.<\/p>\n<p><b>Why are consumers delaying technology purchases?<\/b><\/p>\n<p>\nAccording to the report, 56% of consumers have delayed a technology purchase because the product was too expensive or because they were waiting for a discount. Price sensitivity remains high, even as consumers continue to seek innovation and performance.<\/p>\n<p><b>How price-sensitive are today&#8217;s technology consumers?<\/b><\/p>\n<p>\nThe report finds that 63% of consumers exhibit high price sensitivity, while 60% prioritize brands that offer good value for money. This suggests consumers are carefully weighing purchase decisions and looking for clear evidence that products justify their cost.<\/p>\n<p><b>If consumers are price-sensitive, why are premium products still growing?<\/b><\/p>\n<p>\nConsumers remain willing to pay premium prices when products deliver meaningful and clearly understood benefits. Categories such as AI-enabled PCs, premium smartphones, advanced vacuum cleaners, and larger-screen televisions continue to outperform broader category averages when consumers perceive strong value.<\/p>\n<p><b>What do consumers consider when defining value?<\/b><\/p>\n<p>\nThe report finds that consumers rank durability, quality, convenience, and trust ahead of affordability when assessing value. Increasingly, consumers are looking beyond price alone and evaluating the total benefit a product provides over time.<\/p>\n<p><b>What do these findings mean for manufacturers and retailers?<\/b><\/p>\n<p>\nTechnology brands must do more than introduce new features. Success increasingly depends on helping consumers understand the value of innovation, reducing uncertainty, and clearly communicating the long-term benefits of ownership.<\/p>\n<p><b>What is the outlook for the global technology market?<\/b><\/p>\n<p>\nNIQ forecasts global Tech &amp; Durables sales will reach $1.4 trillion in 2026, representing 5.1% year-over-year growth. The report suggests future growth will be driven by products that clearly demonstrate value and help consumers confidently justify purchases.<\/p>\n<p><b>About NIQ<\/b><\/p>\n<p>\nNielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.<\/p>\n<p>\nWith operations in more than 90 countries, NIQ covers approximately 82% of the world\u2019s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View\u2122\u2014helping brands and retailers understand what consumers buy, why they buy it, and what to do next.<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.niq.com%2F&amp;esheet=54596767&amp;newsitemid=20260901758503&amp;lan=en-US&amp;anchor=www.niq.com&amp;index=2&amp;md5=3ed0788e02491865dbc31c8d1a26a519\">www.niq.com<\/a>.<\/p>\n<p>\n\u00a9 2026 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n<p>\nAll product and company names are trademarks\u2122 or registered<sup>\u00ae<\/sup> trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.<\/p>\n<p><b>Forward Looking Statement<\/b><\/p>\n<p>\nThis press release about NIQ\u2019s Consumer Tech Trends 2027 report on global consumer technology and durables sales may contain forward-looking statements regarding anticipated consumer technology purchasing behavior, global T&amp;D sales forecasts, category growth trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as \u2018forecast,\u2019 \u2018will,\u2019 \u2018suggests\u2019 and similar expressions are intended to identify forward-looking statements.<\/p>\n<p>\nThese statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.<\/p>\n<p>\n#NIQ-General<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260901758503r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260901758503\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260901758503\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact: <a rel=\"nofollow\" href=\"mailto:media.relations@nielseniq.com\">media.relations@nielseniq.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Retail Social Media Online Retail Electronic Commerce Professional Services Artificial Intelligence Digital Cash Management\/Digital Assets Marketing Advertising Data Analytics Communications Internet Content Marketing<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260901758503\/en\/2885778\/3\/Media_Infographic_-_Consumer_Tech_Trends_2027.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">The era of automatic tech &amp; durables upgrades is over.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260901758503\/en\/2885757\/3\/NIQ-logo-bright-blue-web-1195x508-83d578f.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Global Tech Sales Forecast to Reach $1.4 Trillion in 2026, Even as 56% of Consumers Delay Purchases, NIQ Finds Global study finds price-sensitive shoppers will still pay more when products deliver clear, lasting benefits CHICAGO&#8211;(BUSINESS WIRE)&#8211; Global sales of consumer technology and durable goods are forecast to reach $1.4 trillion in 2026, up 5.1% year over year, even as 56% of consumers say they have delayed a technology purchase because of price or while waiting for a discount, according to new research from NIQ (NYSE: NIQ), the Official Global Insights Partner of IFA. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260901758503\/en\/ The era of automatic tech &amp; durables upgrades is over. Released ahead of IFA 2026, which &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/global-tech-sales-forecast-to-reach-1-4-trillion-in-2026-even-as-56-of-consumers-delay-purchases-niq-finds\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Global Tech Sales Forecast to Reach $1.4 Trillion in 2026, Even as 56% of Consumers Delay Purchases, NIQ Finds&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-999279","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global Tech Sales Forecast to Reach $1.4 Trillion in 2026, Even as 56% of Consumers Delay Purchases, NIQ Finds - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/global-tech-sales-forecast-to-reach-1-4-trillion-in-2026-even-as-56-of-consumers-delay-purchases-niq-finds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Tech Sales Forecast to Reach $1.4 Trillion in 2026, Even as 56% of Consumers Delay Purchases, NIQ Finds - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Global Tech Sales Forecast to Reach $1.4 Trillion in 2026, Even as 56% of Consumers Delay Purchases, NIQ Finds Global study finds price-sensitive shoppers will still pay more when products deliver clear, lasting benefits CHICAGO&#8211;(BUSINESS WIRE)&#8211; Global sales of consumer technology and durable goods are forecast to reach $1.4 trillion in 2026, up 5.1% year over year, even as 56% of consumers say they have delayed a technology purchase because of price or while waiting for a discount, according to new research from NIQ (NYSE: NIQ), the Official Global Insights Partner of IFA. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/global-tech-sales-forecast-to-reach-1-4-trillion-in-2026-even-as-56-of-consumers-delay-purchases-niq-finds\/","og_locale":"en_US","og_type":"article","og_title":"Global Tech Sales Forecast to Reach $1.4 Trillion in 2026, Even as 56% of Consumers Delay Purchases, NIQ Finds - Market Newsdesk","og_description":"Global Tech Sales Forecast to Reach $1.4 Trillion in 2026, Even as 56% of Consumers Delay Purchases, NIQ Finds Global study finds price-sensitive shoppers will still pay more when products deliver clear, lasting benefits CHICAGO&#8211;(BUSINESS WIRE)&#8211; Global sales of consumer technology and durable goods are forecast to reach $1.4 trillion in 2026, up 5.1% year over year, even as 56% of consumers say they have delayed a technology purchase because of price or while waiting for a discount, according to new research from NIQ (NYSE: NIQ), the Official Global Insights Partner of IFA. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260901758503\/en\/ The era of automatic tech &amp; durables upgrades is over. 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