{"id":998631,"date":"2026-08-27T15:33:02","date_gmt":"2026-08-27T19:33:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/scripps-taps-nbcu-sales-veteran-to-lead-small-and-medium-business-growth-and-direct-response-advertising\/"},"modified":"2026-08-27T15:33:02","modified_gmt":"2026-08-27T19:33:02","slug":"scripps-taps-nbcu-sales-veteran-to-lead-small-and-medium-business-growth-and-direct-response-advertising","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/scripps-taps-nbcu-sales-veteran-to-lead-small-and-medium-business-growth-and-direct-response-advertising\/","title":{"rendered":"Scripps taps NBCU sales veteran to lead small and medium business growth and direct response advertising"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">NEW YORK, Aug.  27, 2026  (GLOBE NEWSWIRE) &#8212; The E.W. Scripps Company (NASDAQ: SSP) has appointed Jen Carfley, a seasoned media sales leader, as head of small and medium business growth (SMB) and direct response advertising, effective immediately.<\/p>\n<p align=\"left\">In this newly created role, Carfley will lead the company\u2019s enterprise-wide strategy to connect\u00a0growth-focused advertisers\u00a0with Scripps\u2019 premium video inventory \u2013 including sports, news and entertainment \u2013 and performance-driven television advertising solutions across its local, national, linear and connected TV platforms. As part of that work, beginning next year, Carfley will lead direct response advertising for Scripps\u2019 ION and Bounce networks, while Scripps\u2019 longtime partner Marathon Ventures will continue overseeing those efforts for Grit, ION Mystery, ION Plus and Laff.<\/p>\n<p align=\"left\">Carfley brings more than 15 years of media and advertising sales experience across linear, digital and streaming platforms. She most recently served as vice president of the SMB growth team within NBCUniversal\u2019s advertising and partnerships division. Before joining NBCUniversal, Carfley held sales and direct response leadership roles at Sling TV and Dish Media Sales, Defy Media \u2013 a content creation company \u2013 and BBC America and BBC World News. At BBC America and BBC World News, she founded and led the performance media division within the ad sales team.<\/p>\n<p align=\"left\">Based in New York, Carfley reports to Brian Norris, Scripps\u2019 chief revenue officer.<\/p>\n<p align=\"left\">\u201cJen brings the strategic vision, growth mindset and proven execution we need to accelerate growth across SMB and performance advertising,\u201d said\u00a0Norris. \u201cHer experience across linear and connected TV will help us make Scripps\u2019 premium video inventory easier to access and easier to buy, including creating simpler pathways for performance brands to participate in premium live sports. She will help us create stronger connections between advertisers and engaged audiences while giving small and medium-sized businesses, mid-market advertisers and performance marketers more flexible, measurable ways to grow their businesses.\u201d<\/p>\n<p align=\"left\">Carfley earned her Bachelor of Science in sports management and marketing from Juniata College in Huntingdon, Pennsylvania.<\/p>\n<p align=\"left\">\n        <strong>Media contact: <\/strong>Becca McCarter, The E.W. Scripps Company, (513) 410-2425, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=XgjXKgnZ9DZsQWcZVmJHXoywmJbtMutt1jtmXrK1Zc6sIynjpgMTtlY9UZ-aTKY5YJMh3lS1F8riF7nW-G76jVbC5qp4dHYAGsaM031Ud5gKPt8ZcJpw7W2HznFKllTv\" rel=\"nofollow\" target=\"_blank\">rebecca.mccarter@scripps.com<\/a><\/p>\n<p align=\"left\">\n        <strong>About Scripps<\/strong><br \/>\n        <br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=eQ81Bw_qClVHwOuMh6ubPcC_sVmpmndIPlUL9qS3iUZuqzh7PbJrnWP_T1gNeVgWL8uVReIFVETtCC7o1wNqK6wHydgnO7-1Zu2qnUHh9IU=\" rel=\"nofollow\" target=\"_blank\">The E.W. Scripps Company<\/a>\u00a0(NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation\u2019s largest local TV broadcasters, Scripps serves communities with quality, objective local\u00a0journalism and operates\u00a0a portfolio of about 60 stations in 40 markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, Bounce, Grit, ION Mystery, ION Plus and Laff. Scripps is the nation\u2019s largest holder of broadcast spectrum. Scripps Sports\u00a0serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households.\u00a0Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee, and its longtime motto is: \u201cGive light and the people will find their own way.\u201d\u00a0<\/p>\n<p align=\"center\">\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=tvqTDa08i_3U-ueNATMlmM_Ai9vkuRtIvJ8JunCsSzJsm2KGpXVHGgo2JEnyPcg3M6FY-r89KRSt0oDimdYj0J_DzrN-sq7v2T_w9TJ1_E8=\" rel=\"nofollow\" target=\"_blank\">Scripps in the news<\/a> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=tvqTDa08i_3U-ueNATMlmLa8Xur84gN54S69DjbqOL80qR0HVHaIkmQnxc2FMDDiWW-7FNbs0o1FScLkPDPOIWYXUzb9BM3L6JYsa7Y8VaM2WEHplktUpWbKMnqYWW4Z\" rel=\"nofollow\" target=\"_blank\">Scripps press releases<\/a><\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5vIjprkLov35hsLLhHih_eSzB_hjIThbaw_chf5kEdy-UuRFqyH0Af6J8BcRUNQlsBtM6-m6PMZlObK8s_ysWnHSzf82ozDJ8swLY7TwZKoOK14Ul3h59GZv2Pjld9uwilZLm2WlajpXgEESainCNzgTtRxbncBtVk4G_zKc4YWLDZ9udoqzs_U9rCqlXMQNWuhx_0uafxAXDw1qITZJd2PMMTEmR91LgLwbQmQBeYDvOO2SUaF12fohCkMLrTLyJ1UJQYP2GSDkJ96OCE-LIw==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/e880467b-04d9-405f-96bb-7cc4731a9d86<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgxNzM0MyM3ODA2NzgwIzIwMDcwMzE=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/YzRkZWY5NzQtZTZlMC00NWQ3LWIzZDctYWIzOGU2OWI5YjMyLTEwMTg2MDQtMjAyNi0wOC0yNy1lbg==\/tiny\/E-W-Scripps-Company-The-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK, Aug. 27, 2026 (GLOBE NEWSWIRE) &#8212; The E.W. Scripps Company (NASDAQ: SSP) has appointed Jen Carfley, a seasoned media sales leader, as head of small and medium business growth (SMB) and direct response advertising, effective immediately. In this newly created role, Carfley will lead the company\u2019s enterprise-wide strategy to connect\u00a0growth-focused advertisers\u00a0with Scripps\u2019 premium video inventory \u2013 including sports, news and entertainment \u2013 and performance-driven television advertising solutions across its local, national, linear and connected TV platforms. As part of that work, beginning next year, Carfley will lead direct response advertising for Scripps\u2019 ION and Bounce networks, while Scripps\u2019 longtime partner Marathon Ventures will continue overseeing those efforts for Grit, ION Mystery, ION Plus and Laff. Carfley brings more &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/scripps-taps-nbcu-sales-veteran-to-lead-small-and-medium-business-growth-and-direct-response-advertising\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Scripps taps NBCU sales veteran to lead small and medium business growth and direct response advertising&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-998631","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scripps taps NBCU sales veteran to lead small and medium business growth and direct response advertising - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/scripps-taps-nbcu-sales-veteran-to-lead-small-and-medium-business-growth-and-direct-response-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scripps taps NBCU sales veteran to lead small and medium business growth and direct response advertising - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NEW YORK, Aug. 27, 2026 (GLOBE NEWSWIRE) &#8212; The E.W. Scripps Company (NASDAQ: SSP) has appointed Jen Carfley, a seasoned media sales leader, as head of small and medium business growth (SMB) and direct response advertising, effective immediately. In this newly created role, Carfley will lead the company\u2019s enterprise-wide strategy to connect\u00a0growth-focused advertisers\u00a0with Scripps\u2019 premium video inventory \u2013 including sports, news and entertainment \u2013 and performance-driven television advertising solutions across its local, national, linear and connected TV platforms. As part of that work, beginning next year, Carfley will lead direct response advertising for Scripps\u2019 ION and Bounce networks, while Scripps\u2019 longtime partner Marathon Ventures will continue overseeing those efforts for Grit, ION Mystery, ION Plus and Laff. 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Scripps Company (NASDAQ: SSP) has appointed Jen Carfley, a seasoned media sales leader, as head of small and medium business growth (SMB) and direct response advertising, effective immediately. In this newly created role, Carfley will lead the company\u2019s enterprise-wide strategy to connect\u00a0growth-focused advertisers\u00a0with Scripps\u2019 premium video inventory \u2013 including sports, news and entertainment \u2013 and performance-driven television advertising solutions across its local, national, linear and connected TV platforms. As part of that work, beginning next year, Carfley will lead direct response advertising for Scripps\u2019 ION and Bounce networks, while Scripps\u2019 longtime partner Marathon Ventures will continue overseeing those efforts for Grit, ION Mystery, ION Plus and Laff. Carfley brings more &hellip; Continue reading \"Scripps taps NBCU sales veteran to lead small and medium business growth and direct response advertising\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/scripps-taps-nbcu-sales-veteran-to-lead-small-and-medium-business-growth-and-direct-response-advertising\/","og_site_name":"Market Newsdesk","article_published_time":"2026-08-27T19:33:02+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgxNzM0MyM3ODA2NzgwIzIwMDcwMzE=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/scripps-taps-nbcu-sales-veteran-to-lead-small-and-medium-business-growth-and-direct-response-advertising\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/scripps-taps-nbcu-sales-veteran-to-lead-small-and-medium-business-growth-and-direct-response-advertising\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Scripps taps NBCU sales veteran to lead small and medium business growth and direct response advertising","datePublished":"2026-08-27T19:33:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/scripps-taps-nbcu-sales-veteran-to-lead-small-and-medium-business-growth-and-direct-response-advertising\/"},"wordCount":515,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/scripps-taps-nbcu-sales-veteran-to-lead-small-and-medium-business-growth-and-direct-response-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgxNzM0MyM3ODA2NzgwIzIwMDcwMzE=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/scripps-taps-nbcu-sales-veteran-to-lead-small-and-medium-business-growth-and-direct-response-advertising\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/scripps-taps-nbcu-sales-veteran-to-lead-small-and-medium-business-growth-and-direct-response-advertising\/","name":"Scripps taps NBCU sales veteran to lead small and medium business growth and direct response advertising - 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