{"id":998537,"date":"2026-08-27T09:04:06","date_gmt":"2026-08-27T13:04:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-trade-desk-introduces-kokai-zuma-the-latest-release-of-kokai\/"},"modified":"2026-08-27T09:04:06","modified_gmt":"2026-08-27T13:04:06","slug":"the-trade-desk-introduces-kokai-zuma-the-latest-release-of-kokai","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-trade-desk-introduces-kokai-zuma-the-latest-release-of-kokai\/","title":{"rendered":"The Trade Desk Introduces Kokai Zuma, the Latest Release of Kokai"},"content":{"rendered":"

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The Trade Desk Introduces Kokai Zuma, the Latest Release of Kokai<\/b><\/p>\n

New release brings agentic AI, simplified measurement and a more intuitive user experience to The Trade Desk’s Kokai platform<\/i><\/p>\n

Users will be able to prioritize campaign outcomes and move faster by automating campaign changes<\/i><\/p>\n

VENTURA, Calif.–(BUSINESS WIRE<\/a>)–
\nThe Trade Desk, a leading global advertising technology company, today introduced Kokai Zuma, the new release of its Kokai platform. Introduced in 2023, Kokai is The Trade Desk\u2019s platform for planning, buying and measuring advertising across the open internet. The Zuma release makes Kokai easier to navigate, learn and use, bringing together new agentic AI capabilities and a simpler measurement framework.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260827823634\/en\/<\/a><\/p>\n

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\nAs advertising becomes increasingly fragmented across channels, formats and devices, media buyers face more complexity in managing campaigns and understanding what drives performance. Zuma is designed to remove that friction, helping traders find what they need faster, make changes with greater confidence, and spend less time managing workflows so they can focus on optimizing campaigns and driving better results. Additionally, the update builds on the AI forecasting engine that has been at the heart of Kokai.<\/p>\n

\nWhile the redesigned interface is the most visible change, the larger resource investment has gone into upgrading the platform’s forecasting engine and the AI infrastructure underneath the platform \u2013 predicting available inventory, modeling campaign outcomes and powering Koa’s agentic capabilities in real time. Initial results of Zuma\u2019s improved modeling and forecasting capabilities have seen an average 32% improvement in CPA performance. These backend investments are what make the workflow \u2013 and campaign \u2013 improvements possible, and they mark a strategic shift in how The Trade Desk is investing in the platform going forward, making it foundational to everything clients see within their experience.<\/p>\n

\n\u201cKokai changed the way digital media is bought and sold programmatically, and Zuma builds on that foundation, making our platform faster, simpler and smarter,\u201d said Jeff Green, founder and CEO, The Trade Desk. \u201cAI is helping our customers move faster than ever, while making measurement more intuitive and actionable. We\u2019ve listened closely to our users about what they need to navigate an increasingly fragmented digital media ecosystem, and Zuma brings those learnings into Kokai. We\u2019re continuing to build the platform that advertisers deserve \u2013 one that removes friction from the work, puts agentic AI to practical use and gives them a clearer view of the outcomes their media dollars are driving.\u201d<\/p>\n

Agentic AI Powered by Koa<\/b><\/p>\n

\nKoa is the artificial intelligence that powers The Trade Desk, helping advertisers make smarter decisions and improve campaign performance through real-time analysis of more than 20 million ad impressions every second. Introduced in 2018, Koa has continuously evolved as The Trade Desk has expanded the use of AI across its platform. Today, Koa powers a growing set of agentic capabilities within Kokai, including a new conversational experience and specialized Koa Agents that help users automate tasks, uncover opportunities, and take action faster.<\/p>\n