{"id":998418,"date":"2026-08-27T06:53:13","date_gmt":"2026-08-27T10:53:13","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/kontoor-brands-appoints-c-j-king-as-general-manager-helly-hansen-north-america-sport\/"},"modified":"2026-08-27T06:53:13","modified_gmt":"2026-08-27T10:53:13","slug":"kontoor-brands-appoints-c-j-king-as-general-manager-helly-hansen-north-america-sport","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/kontoor-brands-appoints-c-j-king-as-general-manager-helly-hansen-north-america-sport\/","title":{"rendered":"Kontoor Brands Appoints C.J. King as General Manager, Helly Hansen, North America, Sport"},"content":{"rendered":"

<\/p>\n

Kontoor Brands Appoints\u00a0C.J. King as General Manager, Helly Hansen, North America, Sport<\/b><\/p>\n

GREENSBORO, N.C.–(BUSINESS WIRE<\/a>)–
\nKontoor Brands, Inc. (NYSE: KTB), today announced that C.J. King will join Kontoor Brands as General Manager, Helly Hansen\u00ae<\/sup><\/i>, North America, Sport effective August 31.<\/p>\n

\nIn this role, King will be responsible for leading all aspects of Helly Hansen\u2019s North America Sport business, including commercial strategy and marketplace execution. As a member of the Helly Hansen leadership team, he will report to B\u00f8rre Hegbom, Senior Vice President, Global Head of Helly Hansen.<\/p>\n

\n\u201cWe are thrilled to welcome C.J. King to Helly Hansen,\u201d said B\u00f8rre Hegbom, Senior Vice President, Global Head of Helly Hansen. \u201cC.J. brings a proven ability to lead high-performing commercial organizations, build deep connections with technical outdoor consumers and translate premium brand strength into sustainable growth. His experience will be instrumental as we strengthen Helly Hansen\u2019s position in the U.S., the world\u2019s largest outdoor market. We are excited to partner with him as we unlock the next chapter of growth for Helly Hansen.\u201d<\/p>\n

\nKing joins Helly Hansen from Arc\u2019teryx, a global design company recognized for technical high-performance apparel and equipment. In the past ten years at Arc\u2019teryx, King has served as VP North American Wholesale, VP\/GM North America and VP Global Commercial. In those roles, he led the brand\u2019s wholesale and retail channels in North America and helped advance the brand\u2019s global commercial and omnichannel strategy, supporting its continued evolution into a balanced, consumer-led marketplace model. Throughout his career, King has built a strong track record of translating product, merchandising and marketplace strategy into business results through progressively senior roles at outdoor and sport performance brands, including Smartwool, PEARL iZUMi and The North Face.<\/p>\n

About Kontoor Brands<\/b><\/p>\n

\nKontoor Brands, Inc. (NYSE: KTB) is a portfolio of three of the world\u2019s most iconic lifestyle, outdoor and workwear brands: Wrangler\u00ae<\/sup><\/i>, Lee\u00ae<\/sup><\/i>and Helly Hansen\u00ae<\/sup><\/i>. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long-term value for its stakeholders. For more information about Kontoor Brands, please visit www.KontoorBrands.com<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260827441764\/en\/<\/a><\/span><\/p>\n

Investors:
\n<\/b>
Erinn Murphy, (336) 332-3022
\n
Vice President, Global Head of Finance & Operations for Helly Hansen; Corporate Investor Relations
\n
Erinn.Murphy@kontoorbrands.com<\/a><\/p>\n

\nor<\/p>\n

Media:
\n<\/b>
Julia Burge, (336) 332-5122
\n
Senior Director, Corporate Communications
\n
Julia.Burge@kontoorbrands.com<\/a><\/p>\n

KEYWORDS:<\/b> North Carolina United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Footwear Sports Other Retail Specialty Outdoors Fashion Retail Department Stores<\/p>\n

MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

Kontoor Brands Appoints\u00a0C.J. King as General Manager, Helly Hansen, North America, Sport GREENSBORO, N.C.–(BUSINESS WIRE)– Kontoor Brands, Inc. (NYSE: KTB), today announced that C.J. King will join Kontoor Brands as General Manager, Helly Hansen\u00ae, North America, Sport effective August 31. In this role, King will be responsible for leading all aspects of Helly Hansen\u2019s North America Sport business, including commercial strategy and marketplace execution. As a member of the Helly Hansen leadership team, he will report to B\u00f8rre Hegbom, Senior Vice President, Global Head of Helly Hansen. \u201cWe are thrilled to welcome C.J. King to Helly Hansen,\u201d said B\u00f8rre Hegbom, Senior Vice President, Global Head of Helly Hansen. \u201cC.J. brings a proven ability to lead high-performing commercial organizations, build deep … <\/p>\n

Continue reading “Kontoor Brands Appoints C.J. King as General Manager, Helly Hansen, North America, Sport”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-998418","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nKontoor Brands Appoints C.J. King as General Manager, Helly Hansen, North America, Sport - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kontoor-brands-appoints-c-j-king-as-general-manager-helly-hansen-north-america-sport\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kontoor Brands Appoints C.J. King as General Manager, Helly Hansen, North America, Sport - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Kontoor Brands Appoints\u00a0C.J. King as General Manager, Helly Hansen, North America, Sport GREENSBORO, N.C.–(BUSINESS WIRE)– Kontoor Brands, Inc. (NYSE: KTB), today announced that C.J. King will join Kontoor Brands as General Manager, Helly Hansen\u00ae, North America, Sport effective August 31. In this role, King will be responsible for leading all aspects of Helly Hansen\u2019s North America Sport business, including commercial strategy and marketplace execution. As a member of the Helly Hansen leadership team, he will report to B\u00f8rre Hegbom, Senior Vice President, Global Head of Helly Hansen. \u201cWe are thrilled to welcome C.J. King to Helly Hansen,\u201d said B\u00f8rre Hegbom, Senior Vice President, Global Head of Helly Hansen. \u201cC.J. brings a proven ability to lead high-performing commercial organizations, build deep … Continue reading "Kontoor Brands Appoints C.J. 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