{"id":998298,"date":"2026-08-26T16:04:24","date_gmt":"2026-08-26T20:04:24","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/asure-software-strengthens-luna-ai-with-agentic-capabilities-across-the-payroll-and-hr-suite\/"},"modified":"2026-08-26T16:04:24","modified_gmt":"2026-08-26T20:04:24","slug":"asure-software-strengthens-luna-ai-with-agentic-capabilities-across-the-payroll-and-hr-suite","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/asure-software-strengthens-luna-ai-with-agentic-capabilities-across-the-payroll-and-hr-suite\/","title":{"rendered":"Asure Software Strengthens Luna AI With Agentic Capabilities Across the Payroll and HR Suite"},"content":{"rendered":"

\nFrom co-pilot to co-worker: Agentic AI doing real payroll, tax, compliance and workforce execution
\n<\/h2>\n
\n

AUSTIN, Texas, Aug. 26, 2026 (GLOBE NEWSWIRE) — Asure Software, Inc. (Nasdaq: ASUR)<\/strong>, a provider of payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure, highlighted 50 money- and time-saving functions its Luna AI does now \u2014 real work for employees and employers, in the US and Canada.<\/p>\n

Examples include:<\/p>\n

\n
\n Employees ask:<\/em>
\n <\/strong>\n <\/p>\n

\n
\n \u201cHow much PTO do I have left?\u201d<\/em>
\n <\/strong>\n <\/p>\n

\n
\n \u201cBook me off next Thursday and Friday.\u201d<\/em>
\n <\/strong>\n <\/p>\n

\n
\n \u201cShow me my last paystub.\u201d<\/em>
\n <\/strong>\n <\/p>\n

\n
\n Luna answers:<\/em>
\n <\/strong>\n <\/p>\n

\n See what you can request<\/strong> \u2014 Luna shows every kind of time off you are eligible for \u2014 PTO, sick, personal and any custom bank your employer offers.<\/p>\n

\n Check your balances<\/strong> \u2014 Current, scheduled and available hours for every accrual bucket, in one answer.<\/p>\n

\n Book time off<\/strong> \u2014 Ask in plain language. Luna works out the hours behind \u201cnext Thursday and Friday\u201d or \u201cthe first week of July\u201d and files the request for you.<\/p>\n

\n
\n Employers ask:<\/em>
\n <\/strong>\n <\/p>\n

\n
\n \u201cWho hasn\u2019t signed the new employee handbook yet?\u201d<\/em>
\n <\/strong>\n <\/p>\n

\n
\n \u201cAnything stalled for more than five days?\u201d<\/em>
\n <\/strong>\n <\/p>\n

\n
\n \u201cSend reminders to everyone still incomplete on the handbook.\u201d<\/em>
\n <\/strong>\n <\/p>\n

\n Luna answers:<\/em>\n <\/p>\n

\n Who has not signed<\/strong> \u2014 Name a document and Luna returns every recipient, grouped by where they are, in one answer.<\/p>\n

\n What has gone quiet<\/strong> \u2014 Surface the people who have stalled \u2014 with a follow-up window you describe in your own words, not a fixed setting.<\/p>\n

\n Trace one document end to end<\/strong> \u2014 The full history of a single document \u2014 sent, viewed, reminded, signed, downloaded \u2014 with timestamps and who did what.<\/p>\n

Find the full list of over 50 functions that the Luna AI agent can do for you now on the Employer Economy blog on Substack<\/a>.<\/p>\n

Luna is embedded across AsureCentral and is designed to help employers, managers and employees get answers, identify issues, act and keep payroll and HR operations moving. Asure today serves more than 100,000 growing businesses and provides payroll, HR and tax infrastructure supporting more than two million US employees and hundreds of thousands more in Canada.<\/p>\n

\u201cLuna AI is not a payroll chatbot. It\u2019s a layer that takes work off the owner\u2019s desk entirely,\u201d said Pat Goepel, Chairman and Chief Executive Officer of Asure Software<\/strong>. \u201cIt does judgment work more efficiently, which is central to saving clients money. The important question for AI is no longer simply, \u2018Can it answer the question?\u2019 The question is, \u2018Can it recognize the problem, take the next action and help get the work completed?\u2019 That is where Luna is creating value today.\u201d<\/p>\n

Asure has concentrated Luna\u2019s agentic capabilities in areas where employers face recurring administrative burden and financial risk: employee service, payroll preparation, payroll execution, tax and compliance, and money movement and employer administration.<\/p>\n

\n From \u201cCopilot\u201d to \u201cCoworker\u201d<\/strong>\n <\/p>\n

A conventional AI assistant tells an employer:<\/p>\n

\n \u201cThree employees appear to have missing time.\u201d<\/strong>\n <\/p>\n

An agentic system does the work:<\/p>\n

\n \u201cThree employees have missing time. The issue has been identified, the appropriate managers have been contacted, completed corrections have been incorporated into the workflow, and the unresolved exception has been routed for human review before payroll closes.\u201d<\/strong>\n <\/p>\n

That progression \u2014 from observe \u2192 reason \u2192 decide \u2192 act \u2192 verify \u2192 escalate when necessary<\/strong> \u2014 represents the model Asure believes can materially reduce employer administrative burden.<\/p>\n

Asure\u2019s AsureCentral connects payroll, tax, HR, time and recruiting, while Asure\u2019s payroll tax and treasury infrastructure extends into funding, reconciliation, payments, tax filings and interactions with government agencies.<\/p>\n

For Asure, the economic opportunity is large. Because payroll, payroll taxes, HR administration and employee service involve vast numbers of repetitive but consequential transactions. Errors result in lost productivity and incorrect employee pay, tax penalties, funding problems, compliance exposure and additional administrative labor.<\/p>\n

Asure\u2019s Luna therefore creates value in two ways: reducing the time employers spend performing administrative work and cutting the financial cost of mistakes, delays and missed exceptions.<\/strong><\/p>\n

\u201cThe most valuable agent isn\u2019t necessarily the one that writes the best paragraph,\u201d Goepel said. \u201cFor an employer, it\u2019s the agent that notices an employee is missing hours before payroll closes, identifies an unusual deduction, tracks down a failed ACH, sees a tax deadline approaching or gets a routine employee question resolved without the owner ever having to touch it.\u201d<\/p>\n

\n The Economic Impact: Giving Employers Back Scarce Administrative Capacity<\/strong>\n <\/p>\n

The opportunity is to reduce the accumulated administrative burden imposed by dozens of small employer responsibilities \u2014 reviewing payroll, identifying exceptions, answering employee questions, monitoring deadlines, following up on payments and escalating unusual circumstances.<\/p>\n

For investors, Asure believes that transition can have implications on both sides of the economic equation.<\/p>\n

For Asure customers<\/strong>, agentic automation can potentially lower administrative labor requirements, shorten resolution times, reduce payroll and compliance mistakes and allow owners and managers to redirect time toward revenue-producing activities.<\/p>\n

For Asure<\/strong>, Luna can potentially allow the company to provide increasingly sophisticated payroll, tax, HR and managed-service capabilities while using automation to increase the productivity of Asure\u2019s own specialists.<\/p>\n

That model \u2014 AI performing repeatable work, humans supplying expertise and judgment where required, and software coordinating both<\/strong> \u2014 has the potential to increase customer value while improving operating leverage.<\/p>\n

\n AI That Removes Work Instead of Creating Another Tool to Operate<\/strong>\n <\/p>\n

Asure believes this distinction is particularly important for small and midsized businesses.<\/p>\n

For decades, payroll and HR software has given employers increasingly powerful tools. But those tools frequently left the employer responsible for recognizing the problem, figuring out which screen to use, deciding what action to take and confirming that the issue was resolved.<\/p>\n

Luna is designed around a different objective: reduce the amount of work that reaches the employer in the first place.<\/strong><\/p>\n

\u201cSoftware historically made employers better at doing administrative work,\u201d Goepel said. \u201cAgentic AI gives us the opportunity to remove some of that work altogether. That\u2019s a fundamentally different value proposition. Our goal with Luna is simple: fewer hours spent administering payroll and HR, fewer costly exceptions, and more time running the business.\u201d<\/p>\n

\n About Asure Software<\/strong>\n <\/p>\n

Asure (Nasdaq: ASUR) provides payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure for large organizations. For employers, Asure\u2019s platform covers payroll, HR, recruiting, time and attendance, benefits, and compliance \u2014 delivered through AsureCentral, its connected platform, or through AsureWorks, its managed services offering for employers who prefer to outsource the work entirely. For large enterprises, Asure\u2019s payroll tax and treasury infrastructure handles multi-jurisdiction tax filing, funding, and money movement, integrating with platforms including Workday, Oracle, and SAP. For more information, visit www.asuresoftware.com.<\/p>\n

\n Investor Relations Contact<\/strong>\n <\/p>\n

Patrick McKillop
Vice President, Investor Relations
Asure Software
617-335-5058
patrick.mckillop@asuresoftware.com<\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

From co-pilot to co-worker: Agentic AI doing real payroll, tax, compliance and workforce execution AUSTIN, Texas, Aug. 26, 2026 (GLOBE NEWSWIRE) — Asure Software, Inc. (Nasdaq: ASUR), a provider of payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure, highlighted 50 money- and time-saving functions its Luna AI does now \u2014 real work for employees and employers, in the US and Canada. Examples include: Employees ask: \u201cHow much PTO do I have left?\u201d \u201cBook me off next Thursday and Friday.\u201d \u201cShow me my last paystub.\u201d Luna answers: See what you can request \u2014 Luna shows every kind of time off you are eligible for \u2014 PTO, sick, personal and any custom bank your employer offers. Check … <\/p>\n

Continue reading “Asure Software Strengthens Luna AI With Agentic Capabilities Across the Payroll and HR Suite”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-998298","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nAsure Software Strengthens Luna AI With Agentic Capabilities Across the Payroll and HR Suite - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/asure-software-strengthens-luna-ai-with-agentic-capabilities-across-the-payroll-and-hr-suite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asure Software Strengthens Luna AI With Agentic Capabilities Across the Payroll and HR Suite - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"From co-pilot to co-worker: Agentic AI doing real payroll, tax, compliance and workforce execution AUSTIN, Texas, Aug. 26, 2026 (GLOBE NEWSWIRE) — Asure Software, Inc. (Nasdaq: ASUR), a provider of payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure, highlighted 50 money- and time-saving functions its Luna AI does now \u2014 real work for employees and employers, in the US and Canada. Examples include: Employees ask: \u201cHow much PTO do I have left?\u201d \u201cBook me off next Thursday and Friday.\u201d \u201cShow me my last paystub.\u201d Luna answers: See what you can request \u2014 Luna shows every kind of time off you are eligible for \u2014 PTO, sick, personal and any custom bank your employer offers. 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(Nasdaq: ASUR), a provider of payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure, highlighted 50 money- and time-saving functions its Luna AI does now \u2014 real work for employees and employers, in the US and Canada. Examples include: Employees ask: \u201cHow much PTO do I have left?\u201d \u201cBook me off next Thursday and Friday.\u201d \u201cShow me my last paystub.\u201d Luna answers: See what you can request \u2014 Luna shows every kind of time off you are eligible for \u2014 PTO, sick, personal and any custom bank your employer offers. 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