{"id":998279,"date":"2026-08-26T13:50:52","date_gmt":"2026-08-26T17:50:52","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-declares-september-9-national-grilled-chicken-day\/"},"modified":"2026-08-26T13:50:52","modified_gmt":"2026-08-26T17:50:52","slug":"el-pollo-loco-declares-september-9-national-grilled-chicken-day","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-declares-september-9-national-grilled-chicken-day\/","title":{"rendered":"El Pollo Loco\u00ae Declares September 9 National Grilled Chicken Day"},"content":{"rendered":"<h2>\nThe fire-grilled chicken authority champions new holiday with month-long celebration of the much-loved protein<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>COSTA MESA, Calif., Aug.  26, 2026  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=CFKtl10Ib3M5kRfmjSaxl_qtonFCfWkcKhOmdHmwVreOx8D7lCiBZv-YQNB-sCFjeKV92wv3niiK907GQjzxMgVKadpVTfenyCRGW09Lmjw=\" rel=\"nofollow\" target=\"_blank\">El Pollo Loco<\/a>, the nation\u2019s leading fire-grilled chicken chain, is seeking long overdue justice for grilled chicken. After decades of watching the country celebrate chicken of all kinds on their respective days \u2013 from wings to fried sandwiches, cordon bleu to cacciatore and everything in between \u2013 El Pollo loco took action to get grilled chicken the recognition it deserves.<\/p>\n<p>After a year-long campaign that included a billboard in Times Square, petitions to holiday naming organizations, incredible deals for their Loco Rewards Members and an AI-fueled social contest, El Pollo Loco is proud to announce that National Day Calendar has officially named September 9, National Grilled Chicken Day.<\/p>\n<p>\u201cWe couldn\u2019t believe that this delicious way to cook and enjoy chicken was being left off the long list of food holidays,\u201d said Liz Williams, CEO of El Pollo Loco. \u201cEl Pollo Loco has been celebrating fire-grilled chicken daily for the last 50-plus years, now everyone can get Loco and enjoy grilled chicken on September 9.\u201d<\/p>\n<p>The new national food holiday celebrates the cooking method that has been central to El Pollo Loco for decades. The brand\u2019s signature grilled chicken is marinated in a proprietary recipe of citrus, garlic and spices before being cooked over an open flame, creating the distinctive flavor that has helped define El Pollo Loco since its beginning.<\/p>\n<p>\n        <strong>But securing the holiday was only the first step \u2013 now the brand is celebrating by giving away free chicken! <\/strong>\n      <\/p>\n<p>Loco Rewards Members can receive a free 2-piece leg and thigh meal with the purchase of any drink at participating El Pollo Loco restaurants on the inaugural National Grilled Chicken Day, September 9*<\/p>\n<p>Guests can download the El Pollo Loco app and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=dall6gyWjevrRl8n5_5NyOV9U0ceynS0MCP3ITqKJ1oRGSqGTVajaPd5Fwsx6oUNK2gNHfq7mtw5FoceGj0jkfiNPyzbrYT0IdhzMmhHJC0=\" rel=\"nofollow\" target=\"_blank\">sign up<\/a> for Loco Rewards ahead of September 9 to unlock the offer and stay connected to exclusive rewards and surprises throughout National Chicken Month (and beyond).<\/p>\n<p>\n        <strong>But what\u2019s better than free chicken for a day? Free chicken for life!<\/strong>\n      <\/p>\n<p>On September 10, El Pollo Loco is launching the Loco Hall of Flame Music Challenge**, inviting fans to show off their creativity and loco love for that fire-grilled chicken for the chance to win the ultimate prize: Free Chicken for Life.<\/p>\n<p>The brand is partnering with producer and multi-instrumentalist <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=dS98m453Z72qv6iDKYOqgIkQNw6quNGOmFj6_kwGuGZEX3Qrlfty1QtVfgDhYU7PI7uW4OLpmsnJsV0Fjz6gOmqwpM7ay8NGkhnJ0jPbQVqfclGHgWM4v6kzNlC1vpEf\" rel=\"nofollow\" target=\"_blank\">Kaelin Ellis<\/a> to create an original eight-bar track inspired by the sounds of El Pollo Loco\u2019s famous grills. Once the beat drops, El Pollo Loco is handing the mic to the internet.<\/p>\n<p>Fans can take the track in any direction they choose on TikTok and Instagram. Write a hook, spit a verse, duet, remix, dance, animate a music video or create something completely unexpected. The only rule? Get Loco over the beat.<\/p>\n<p>The Loco Hall of Flame Music Challenge runs September 10 through September 23, with the most creative submission taking home Free Chicken for Life.<\/p>\n<p>For complete challenge details, eligibility requirements and Official Rules, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=BW4Y9xewFrrukMKRK89XRyfMecZMpsx4lQgFCHSnnOv57CC7Vf1Uni0_OAaLRViqrpIBPnPw8xENalNDc4VY5xz1Jtwr4Yl97gNHGTZ2C998Qbe72pom71imTQUoDMSh\" rel=\"nofollow\" target=\"_blank\">elpolloloco.com\/hallofflame<\/a>. Chicken for life is defined as one El Pollo Loco 2-Piece leg and thigh chicken meal per week, per year, for 50 years.<\/p>\n<p>\n        <strong>You can\u2019t have a Hall of F(l)ame without a few icons\u2026<\/strong>\n      <\/p>\n<p>That\u2019s why El Pollo Loco\u2019s signature Loco Friday Drops for the month of September will feature some of its most iconic menu items and deals \u2013 Tostadas, Pollo Bowls, BOGOs, $1 deals, and more.<\/p>\n<p>Loco Rewards Members will see these deals in their app each Friday.<\/p>\n<p>Still not a Loco Rewards member? What are you waiting for? <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=mWlWHe0VNWP-HOZ_Lo4xMikcVgOuFPUZUSLEOuhbNGG1VGRWYMoNrKdG8xjwX98GwPgaTeaVabxlNIWr2R1Bvx-o56Mi9crExpt7y9Z4W8E=\" rel=\"nofollow\" target=\"_blank\">Sign up today<\/a>!<\/p>\n<p>\n        <strong>*Valid 9\/9\/26 only.<\/strong>\u00a0Valid for a free 2pc Leg &amp; Thigh Meal with purchase of an a la carte drink. Not valid on combo purchases. Offer available to valid Loco Rewards members, redeemable through the Loco Rewards account online or in the App by applying the reward at checkout, or in store by scanning the QR code in the Loco Rewards App.\u00a0 Tax and modifications extra. Offer valid for one-time use. Limit one offer per person, per day. Not valid on third-party delivery platforms. Valid at participating locations only via participating channels only. Subject to availability and while supplies last. May not be combined with any other coupons, promotions or special offers.\u00a0No cash value. Additional restrictions may apply; void where prohibited.<\/p>\n<p>**No purchase necessary. Void where prohibited. Ends 9\/23\/26. Open to\u00a0legal\u00a0U.S. residents\u00a0of the 50 U.S.\/D.C.,\u00a018+. For rules, eligibility,\u00a0methods of entry,\u00a0judging criteria, and prize\u00a0details: ElPolloLoco.com\/HallofFlame Sponsor: El Pollo Loco, Inc.\u200b<\/p>\n<p>\n        <strong>About El Pollo Loco<\/strong>\n      <\/p>\n<p>El Pollo Loco (Nasdaq: LOCO) is the nation&#8217;s leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Our menu features innovative meals with Mexican flavors all made in our restaurants daily using quality ingredients. At El Pollo Loco, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since 1980, El Pollo Loco has successfully expanded its presence, operating more than 500 company-owned and franchise-operated restaurants across ten U.S. states: Arizona, California, Colorado, Idaho, Louisiana, Nevada, New Mexico, Texas, Utah and Washington. The Company has also extended its footprint internationally, with eight licensed restaurant locations in the Philippines. For more information or to place an order, visit the Loco Rewards APP or ElPolloLoco.com. Follow us on Instagram, TikTok, Facebook, or X.<\/p>\n<p>\n        <strong>CONTACT: <\/strong><br \/>\n        <br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=IwIQKD34aeD6Ws6VzCfHbUwbxj4CNDQA3IMSqXE0vzvkDCExKvuaKgPJE63_szZ9TOjlFCKliJmx1Y8M4rjtg-uyp-CITZxvyezia3EIIjw=\" rel=\"nofollow\" target=\"_blank\">media@elpolloloco.com<\/a>\n      <\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=mgkilSjRTr4ZiZCHLshgPqEqlSWG9QyYpf-0n48SyRQ2KxYRNqhKY2qL_7dvU-7VxC-YvEg8K7sIjAY3iGEbYVNBSh5V8q3PROWWF_2AmaVlhotjChIEUEc3pifuvOigT472J8dsXiXGQx9igoHemBH74p4SwbFw-ENPcs8-rTvpxgLGYf-VZ3iSVUjfYT_cR3NXlHbki0RWxe3M9Mc6B1dZ0474jX9neigbY2w258QfslihQODVpjDg7MKSMV9Kss8u7rrW5f4qK7N5BiJDOw==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/81b40f69-b76d-476e-a24e-5833dc9e0ae7<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgxNjYzNCM3ODA0NzM1IzIwMDU4MTg=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ZDQwMTRhZDMtNGFkZS00MzJkLWI0NTQtY2I2ZTNkNGM0YmI3LTEwMTczOTEtMjAyNi0wOC0yNi1lbg==\/tiny\/El-Pollo-Loco-Holdings-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The fire-grilled chicken authority champions new holiday with month-long celebration of the much-loved protein COSTA MESA, Calif., Aug. 26, 2026 (GLOBE NEWSWIRE) &#8212; El Pollo Loco, the nation\u2019s leading fire-grilled chicken chain, is seeking long overdue justice for grilled chicken. After decades of watching the country celebrate chicken of all kinds on their respective days \u2013 from wings to fried sandwiches, cordon bleu to cacciatore and everything in between \u2013 El Pollo loco took action to get grilled chicken the recognition it deserves. After a year-long campaign that included a billboard in Times Square, petitions to holiday naming organizations, incredible deals for their Loco Rewards Members and an AI-fueled social contest, El Pollo Loco is proud to announce that National &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-declares-september-9-national-grilled-chicken-day\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;El Pollo Loco\u00ae Declares September 9 National Grilled Chicken Day&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-998279","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Pollo Loco\u00ae Declares September 9 National Grilled Chicken Day - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-declares-september-9-national-grilled-chicken-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Pollo Loco\u00ae Declares September 9 National Grilled Chicken Day - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The fire-grilled chicken authority champions new holiday with month-long celebration of the much-loved protein COSTA MESA, Calif., Aug. 26, 2026 (GLOBE NEWSWIRE) &#8212; El Pollo Loco, the nation\u2019s leading fire-grilled chicken chain, is seeking long overdue justice for grilled chicken. After decades of watching the country celebrate chicken of all kinds on their respective days \u2013 from wings to fried sandwiches, cordon bleu to cacciatore and everything in between \u2013 El Pollo loco took action to get grilled chicken the recognition it deserves. After a year-long campaign that included a billboard in Times Square, petitions to holiday naming organizations, incredible deals for their Loco Rewards Members and an AI-fueled social contest, El Pollo Loco is proud to announce that National &hellip; Continue reading &quot;El Pollo Loco\u00ae Declares September 9 National Grilled Chicken Day&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-declares-september-9-national-grilled-chicken-day\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-26T17:50:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgxNjYzNCM3ODA0NzM1IzIwMDU4MTg=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-pollo-loco-declares-september-9-national-grilled-chicken-day\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-pollo-loco-declares-september-9-national-grilled-chicken-day\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"El Pollo Loco\u00ae Declares September 9 National Grilled Chicken Day\",\"datePublished\":\"2026-08-26T17:50:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-pollo-loco-declares-september-9-national-grilled-chicken-day\\\/\"},\"wordCount\":933,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-pollo-loco-declares-september-9-national-grilled-chicken-day\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTgxNjYzNCM3ODA0NzM1IzIwMDU4MTg=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-pollo-loco-declares-september-9-national-grilled-chicken-day\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-pollo-loco-declares-september-9-national-grilled-chicken-day\\\/\",\"name\":\"El Pollo Loco\u00ae Declares September 9 National Grilled Chicken Day - 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After decades of watching the country celebrate chicken of all kinds on their respective days \u2013 from wings to fried sandwiches, cordon bleu to cacciatore and everything in between \u2013 El Pollo loco took action to get grilled chicken the recognition it deserves. After a year-long campaign that included a billboard in Times Square, petitions to holiday naming organizations, incredible deals for their Loco Rewards Members and an AI-fueled social contest, El Pollo Loco is proud to announce that National &hellip; Continue reading \"El Pollo Loco\u00ae Declares September 9 National Grilled Chicken Day\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-declares-september-9-national-grilled-chicken-day\/","og_site_name":"Market Newsdesk","article_published_time":"2026-08-26T17:50:52+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgxNjYzNCM3ODA0NzM1IzIwMDU4MTg=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-declares-september-9-national-grilled-chicken-day\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-declares-september-9-national-grilled-chicken-day\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"El Pollo Loco\u00ae Declares September 9 National Grilled Chicken Day","datePublished":"2026-08-26T17:50:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-declares-september-9-national-grilled-chicken-day\/"},"wordCount":933,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-declares-september-9-national-grilled-chicken-day\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgxNjYzNCM3ODA0NzM1IzIwMDU4MTg=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-declares-september-9-national-grilled-chicken-day\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-declares-september-9-national-grilled-chicken-day\/","name":"El Pollo Loco\u00ae Declares September 9 National Grilled Chicken Day - 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