{"id":998272,"date":"2026-08-26T12:41:10","date_gmt":"2026-08-26T16:41:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/reyna-launches-as-the-first-ever-creator-led-multi-media-platform-for-latinas-flagship-station-reyna-103-1-fm-debuts-in-los-angeles\/"},"modified":"2026-08-26T12:41:10","modified_gmt":"2026-08-26T16:41:10","slug":"reyna-launches-as-the-first-ever-creator-led-multi-media-platform-for-latinas-flagship-station-reyna-103-1-fm-debuts-in-los-angeles","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/reyna-launches-as-the-first-ever-creator-led-multi-media-platform-for-latinas-flagship-station-reyna-103-1-fm-debuts-in-los-angeles\/","title":{"rendered":"Reyna Launches as the First-Ever Creator-Led Multi-Media Platform for Latinas, Flagship Station Reyna 103.1 FM Debuts in Los Angeles"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Reyna Launches as the First-Ever Creator-Led Multi-Media Platform for Latinas, Flagship Station Reyna 103.1 FM Debuts in Los Angeles<\/b><\/p>\n<p class=\"bwalignc\"><i>Launch Party Set for Today, August 26, 2026, at the GRAMMY Museum to Celebrate a Cultural Movement Built for the Most Influential Consumer in America<\/i><\/p>\n<p>BURBANK, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday marks the launch of Reyna, the first-ever creator-led multi-media platform curated by Latinas, for Latinas. Designed for a digital-first generation, Reyna integrates a dynamic mobile app experience, digital streaming at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fsomosreyna.com%2F&amp;esheet=54595161&amp;newsitemid=20260826588990&amp;lan=en-US&amp;anchor=somosreyna.com&amp;index=1&amp;md5=f84f483804b7528054e424c6e8d58ce5\">somosreyna.com<\/a>, and an on-air flagship radio presence on Reyna 103.1 FM (KDLD) in Los Angeles\u2014the nation&#8217;s premier Hispanic market home to 4.9 million Latinas.<\/p>\n<p>\nTo celebrate this milestone, Reyna will host its official Launch Party today, Wednesday, August 26, 2026, from 6:00 PM to 9:00 PM at the GRAMMY Museum in Los Angeles.<\/p>\n<p>\nReyna addresses a long-overlooked market: 34 million Latinas in the U.S. representing $1.3 trillion in buying power who have never had a multi-media or broadcast platform built specifically around their lives, language, and culture. Blending (80%) Spanish and (20%) English, Reyna offers an organic mix of music, digital capsules, podcasts, and social extensions. It\u2019s built for the modern bicultural Latina. Her voice. Her lifestyle. Her reality.<\/p>\n<p>\n&#8220;As the father of two daughters, I wanted to build something for Latinas, created by Latinas. To be transparent, this is one of the most ambitious initiatives I&#8217;ve ever been a part of, and I&#8217;m incredibly proud of what our team is building,\u201d said Eduardo Maytorena, President of Audio, whose vision spearheaded the platform. &#8220;We&#8217;re challenging ourselves to rethink what a radio brand can be by creating content the way our audience consumes it today: across mobile, social, video, and on-air. Reyna is our first real expression of that vision.\u201d<\/p>\n<p>\nAt the core of the platform are five key founding voices curated to reflect the empowerment, lifestyle, and culture of modern Latinas:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nAdriana Gallardo: Mexican entrepreneur, founder of Emprendiendo Latinos, and CEO of Adriana\u2019s Insurance; sharing real-talk on leadership, mindset, and financial independence.<\/p>\n<\/li>\n<li>\nVicky Loza: L.A.-based digital creator, certified trainer, and founder of Raize Fit; bringing tough love, humor, and honest conversations on fitness, relationships, and self-love.<\/p>\n<\/li>\n<li>\nTani Estefy: MBA, co-founder of <i>Latina Approved<\/i>, and host of <i>All Things Latina<\/i>; driving unfiltered discussions on bicultural identity, confidence, and living between two worlds.<\/p>\n<\/li>\n<li>\nRaq-C: Entrepreneur, author, and founder of <i>Brazen Wellness<\/i>; guiding women through motherhood, self-reinvention, and building their next chapter with authenticity.<\/p>\n<\/li>\n<li>\nEmily Tapia: South Central L.A. native and food\/culture creator; uncovering the city&#8217;s best local spots, pop-ups, and hidden gems through an authentic Latina lens.<\/p>\n<\/li>\n<\/ul>\n<p>\nIn addition, Reyna includes two special creators of transformation that align with Latinas\u2019 beliefs that fashion and style are more about how you feel, than how you look.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nSal Salcedo: Hair stylist, educator, and founder of Nova Arts; empowering women to build self-love and confidence through personal transformations.<\/p>\n<\/li>\n<li>\nIv\u00e1n Poshenko: Celebrity fashion stylist and pop culture expert; delivering unfiltered advice on style, confidence, and staying true to oneself.<\/p>\n<\/li>\n<\/ul>\n<p>\n&#8220;I&#8217;ve always wanted to create something that speaks to me as a woman and as a Latina,&#8221; shared Jacquelynn Carrera, Sr. Director of Audio Content, who spearheaded creator curation. \u201cOur founding principle is to be unapologetically Latina and to elevate the voices that speak to every Latina. I\u2019ve poured my heart into launching Reyna because we finally have a real platform that understands me, looks like me and speaks like me.\u201d<\/p>\n<p>\nBy combining the trust and engagement of top creators with an FM radio backbone, Reyna provides brands with a 360-degree ecosystem to connect authentically with Latina consumers locally and nationally. Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fsomosreyna.com&amp;esheet=54595161&amp;newsitemid=20260826588990&amp;lan=en-US&amp;anchor=somosreyna.com&amp;index=2&amp;md5=f38aa31cddcde4742bf7e51063e56f02\">somosreyna.com<\/a> or tune-in to Reyna 103.1 FM in Los Angeles to watch &amp; hear content and conversations that represent every version of what it means to be Latina today.<\/p>\n<p>\nFor more information or to attend the launch event tonight, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fsomosreynalaunch.com&amp;esheet=54595161&amp;newsitemid=20260826588990&amp;lan=en-US&amp;anchor=somosreynalaunch.com&amp;index=3&amp;md5=8e096d57eb3234f6a52a46e1932932e6\">somosreynalaunch.com<\/a>. For early Media access with creators, email <a rel=\"nofollow\" href=\"mailto:kcerda@entravision.com\">kcerda@entravision.com<\/a><\/p>\n<p>\nAbout Entravision<\/p>\n<p>\nEntravision (NYSE: EVC) is a media and advertising technology company. In the U.S., we provide video, audio and digital marketing services to local and national advertisers through a portfolio of television and radio stations and digital advertising services that target Latino audiences. Our advertising technology business provides programmatic advertising technology and services to advertisers and app developers on a global basis. Entravision is the largest affiliate group of the Univision and UniM\u00e1s television networks. Shares of Entravision Class A Common Stock trade on the NYSE under the ticker: EVC. Learn more about us at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fentravision.com&amp;esheet=54595161&amp;newsitemid=20260826588990&amp;lan=en-US&amp;anchor=entravision.com&amp;index=4&amp;md5=fa212a0bdd2c8a91fdd5c0ff979ec953\">entravision.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260826588990r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260826588990\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260826588990\/en\/<\/a><\/span><\/p>\n<p>\nMEDIA CONTACT:<br \/>\n<br \/>Karina Cerda, EVP of Marketing Entravision<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:kcerda@entravision.com\">kcerda@entravision.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> TV and Radio Technology Digital Marketing Social Media Consumer Entertainment Content Marketing Other Communications Influencer Apps\/Applications Marketing Advertising Communications Software Audio\/Video Mobile\/Wireless Women<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260826588990\/en\/2883234\/3\/Reyna-Logo-Black_%284%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Reyna Launches as the First-Ever Creator-Led Multi-Media Platform for Latinas, Flagship Station Reyna 103.1 FM Debuts in Los Angeles Launch Party Set for Today, August 26, 2026, at the GRAMMY Museum to Celebrate a Cultural Movement Built for the Most Influential Consumer in America BURBANK, Calif.&#8211;(BUSINESS WIRE)&#8211; Today marks the launch of Reyna, the first-ever creator-led multi-media platform curated by Latinas, for Latinas. Designed for a digital-first generation, Reyna integrates a dynamic mobile app experience, digital streaming at somosreyna.com, and an on-air flagship radio presence on Reyna 103.1 FM (KDLD) in Los Angeles\u2014the nation&#8217;s premier Hispanic market home to 4.9 million Latinas. To celebrate this milestone, Reyna will host its official Launch Party today, Wednesday, August 26, 2026, from 6:00 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/reyna-launches-as-the-first-ever-creator-led-multi-media-platform-for-latinas-flagship-station-reyna-103-1-fm-debuts-in-los-angeles\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Reyna Launches as the First-Ever Creator-Led Multi-Media Platform for Latinas, Flagship Station Reyna 103.1 FM Debuts in Los Angeles&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-998272","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reyna Launches as the First-Ever Creator-Led Multi-Media Platform for Latinas, Flagship Station Reyna 103.1 FM Debuts in Los Angeles - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/reyna-launches-as-the-first-ever-creator-led-multi-media-platform-for-latinas-flagship-station-reyna-103-1-fm-debuts-in-los-angeles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reyna Launches as the First-Ever Creator-Led Multi-Media Platform for Latinas, Flagship Station Reyna 103.1 FM Debuts in Los Angeles - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Reyna Launches as the First-Ever Creator-Led Multi-Media Platform for Latinas, Flagship Station Reyna 103.1 FM Debuts in Los Angeles Launch Party Set for Today, August 26, 2026, at the GRAMMY Museum to Celebrate a Cultural Movement Built for the Most Influential Consumer in America BURBANK, Calif.&#8211;(BUSINESS WIRE)&#8211; Today marks the launch of Reyna, the first-ever creator-led multi-media platform curated by Latinas, for Latinas. Designed for a digital-first generation, Reyna integrates a dynamic mobile app experience, digital streaming at somosreyna.com, and an on-air flagship radio presence on Reyna 103.1 FM (KDLD) in Los Angeles\u2014the nation&#8217;s premier Hispanic market home to 4.9 million Latinas. To celebrate this milestone, Reyna will host its official Launch Party today, Wednesday, August 26, 2026, from 6:00 &hellip; Continue reading &quot;Reyna Launches as the First-Ever Creator-Led Multi-Media Platform for Latinas, Flagship Station Reyna 103.1 FM Debuts in Los Angeles&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/reyna-launches-as-the-first-ever-creator-led-multi-media-platform-for-latinas-flagship-station-reyna-103-1-fm-debuts-in-los-angeles\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-26T16:41:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260826588990r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reyna-launches-as-the-first-ever-creator-led-multi-media-platform-for-latinas-flagship-station-reyna-103-1-fm-debuts-in-los-angeles\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reyna-launches-as-the-first-ever-creator-led-multi-media-platform-for-latinas-flagship-station-reyna-103-1-fm-debuts-in-los-angeles\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Reyna Launches as the First-Ever Creator-Led Multi-Media Platform for Latinas, Flagship Station Reyna 103.1 FM Debuts in Los Angeles\",\"datePublished\":\"2026-08-26T16:41:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reyna-launches-as-the-first-ever-creator-led-multi-media-platform-for-latinas-flagship-station-reyna-103-1-fm-debuts-in-los-angeles\\\/\"},\"wordCount\":824,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reyna-launches-as-the-first-ever-creator-led-multi-media-platform-for-latinas-flagship-station-reyna-103-1-fm-debuts-in-los-angeles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260826588990r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reyna-launches-as-the-first-ever-creator-led-multi-media-platform-for-latinas-flagship-station-reyna-103-1-fm-debuts-in-los-angeles\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reyna-launches-as-the-first-ever-creator-led-multi-media-platform-for-latinas-flagship-station-reyna-103-1-fm-debuts-in-los-angeles\\\/\",\"name\":\"Reyna Launches as the First-Ever Creator-Led Multi-Media Platform for Latinas, Flagship Station Reyna 103.1 FM Debuts in Los Angeles - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/reyna-launches-as-the-first-ever-creator-led-multi-media-platform-for-latinas-flagship-station-reyna-103-1-fm-debuts-in-los-angeles\/","og_locale":"en_US","og_type":"article","og_title":"Reyna Launches as the First-Ever Creator-Led Multi-Media Platform for Latinas, Flagship Station Reyna 103.1 FM Debuts in Los Angeles - Market Newsdesk","og_description":"Reyna Launches as the First-Ever Creator-Led Multi-Media Platform for Latinas, Flagship Station Reyna 103.1 FM Debuts in Los Angeles Launch Party Set for Today, August 26, 2026, at the GRAMMY Museum to Celebrate a Cultural Movement Built for the Most Influential Consumer in America BURBANK, Calif.&#8211;(BUSINESS WIRE)&#8211; Today marks the launch of Reyna, the first-ever creator-led multi-media platform curated by Latinas, for Latinas. Designed for a digital-first generation, Reyna integrates a dynamic mobile app experience, digital streaming at somosreyna.com, and an on-air flagship radio presence on Reyna 103.1 FM (KDLD) in Los Angeles\u2014the nation&#8217;s premier Hispanic market home to 4.9 million Latinas. 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