{"id":998228,"date":"2026-08-26T09:05:59","date_gmt":"2026-08-26T13:05:59","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/behr-paint-company-announces-2027-colour-of-the-year-grounded-an-earthy-olive-green-inspired-by-nature-and-rooted-in-renewal\/"},"modified":"2026-08-26T09:05:59","modified_gmt":"2026-08-26T13:05:59","slug":"behr-paint-company-announces-2027-colour-of-the-year-grounded-an-earthy-olive-green-inspired-by-nature-and-rooted-in-renewal","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/behr-paint-company-announces-2027-colour-of-the-year-grounded-an-earthy-olive-green-inspired-by-nature-and-rooted-in-renewal\/","title":{"rendered":"Behr Paint Company Announces 2027 Colour of the Year: Grounded, an Earthy Olive Green Inspired by Nature and Rooted in Renewal"},"content":{"rendered":"<h2>\nBEHR marks the 10th anniversary of its Colour of the Year with a new hue that defines the next era of elevated comfort<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>TORONTO, Aug.  26, 2026  (GLOBE NEWSWIRE) &#8212; Today, Behr Paint Company unveiled a new colour, Grounded (T27-01) as its 2027 Colour of the Year. An earthy olive green that captures restorative essence and quiet energy, this natural shade moves effortlessly between olive and moss, anchored by subtle brown undertones that bring the outdoors in.<\/p>\n<p>\u201cGrounded is a reminder that the most meaningful spaces are the ones that help us reconnect with the rhythms of everyday life,\u201d said Kayla Kratz, Head of Colour at Behr Paint Company. \u201cIts organic warmth creates a sense of calm and renewal, making every room feel inviting and effortlessly livable.\u201d<\/p>\n<p>As consumers seek greater comfort and stability in an unpredictable world, Grounded offers a meaningful connection to nature. In fact, <strong>79%<\/strong> of Canadians say they turn to nature when life feels chaotic. Grounded is a nuanced blend of moss and olive tones that bring natural vitality to a space, creating an atmosphere that feels intentional, inviting, and connected.<\/p>\n<p>New research conducted by Behr Paint also shows^:<\/p>\n<ul type=\"disc\">\n<li style=\"margin-top:5pt\">Over four in five Canadians <strong>(84%)<\/strong> say home DIY and design projects help them feel grounded by allowing them to build a safe, comforting haven where they can fully retreat and recharge and <strong>78% <\/strong>say it gives them a tangible sense of control and agency when the outside world feels chaotic.\u00a0<\/li>\n<li>This desire for a home that feels like a true sanctuary extends to colour, with <strong>83%<\/strong> of Canadians agreeing that the right paint colour is a critical factor in making a space feel like home.<\/li>\n<\/ul>\n<p>To help consumers confidently navigate choosing colour, Grounded anchors the BEHR\u00ae 2027 Colour Trends Palette, a curated collection of complementary hues inspired by the beauty and balance of the natural world. Spanning warm neutrals, earthy tones, muted pinks, clay hues, and airy blues, the palette offers endless versatility for creating layered, harmonious spaces. The palette also reintroduces seven legacy colours \u2013 Coastal Beige, Wheat Grass, Environmental, Denim Light, Smokey Claret, Sarsaparilla and Mozart \u2013 to honour a decade of colour innovation while complementing Grounded.<\/p>\n<p>The unveiling of Grounded also marks the 10th anniversary of BEHR&#8217;s Colour of the Year program, celebrating a decade of colour leadership and design influence. Over the past 10 years, the program has evolved from forecasting colour trends to shaping the conversation around how colour transforms the way people live, work and feel in their spaces.<\/p>\n<p>\u201cFor the past decade, our Colour of the Year has done more than identify a defining colour. It has helped people translate shifts in culture and design into inspiration they can confidently make their own,\u201d said Andy Lopez, Chief Marketing Officer at Behr Paint Company. \u201cTen years has given us a unique perspective on how the role of colour continues to evolve in people&#8217;s lives. As we look ahead, we&#8217;re committed to delivering the colours, inspiration and expertise that help DIYers and professionals create spaces that reflect how people live today\u2014and into the future.\u201d<\/p>\n<p>\n        <strong>A Comforting Place to Call Home<\/strong><br \/>\n        <br \/>To mark the 10th anniversary of its Colour of the Year, Behr is donating $250,000 to Habitat for Humanity to support their affordable homeownership programs with construction materials and other needs to help families create homes that foster comfort, stability and a sense of belonging. And starting August 27<sup>th<\/sup>, you can nominate a deserving friend or family member to receive $5,000 toward transforming their own space into a comforting sanctuary. To enter, visit @behrcanada on Instagram or TikTok and follow the instructions in the pinned sweepstakes entry post.<\/p>\n<p>\u201cWe\u2019re grateful to be a part of the BEHR\u00ae Colour of the Year initiative and look forward to working together to bring more families home,\u201d said Charlita Stephens Walker, Vice President Strategic Partnerships at Habitat for Humanity International. \u201cAt Habitat, we remain grounded in our vision of a world where everyone has a decent place to live, and this partnership illustrates Behr\u2019s shared commitment to that goal. This support will directly help more families achieve homeownership in more communities across North America.\u201d<\/p>\n<p>As Canada\u2019s Most Trusted Paint Brand*, BEHR\u00ae products, including the BEHR 2027 Colour of the Year, Grounded, and the full BEHR\u00ae 2027 Colour Trends Palette, are available in one-coat hide guaranteed BEHR DYNASTY\u00ae and BEHR MARQUEE\u00ae, as well as BEHR ULTRA\u00ae and BEHR PREMIUM PLUS\u00ae, sold exclusively online and nationwide at The Home Depot Canada.<\/p>\n<p>To learn more about Grounded and explore the BEHR\u00ae 2027 Colour Trends Palette, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=VuKKbM3JXbHC1npjd77bpbtOZgAc1tLki7WEbsjnr2sACQ75zH-IdXyckFqhXErk074ZejmWWelYVTVnpIYDv2tWKRaMmvqTtkjE31yv63M=\" rel=\"nofollow\" target=\"_blank\">behr.ca\/2027coty<\/a>.<\/p>\n<p>\n        <em>*Valid only when tinted to colours from the BEHR DYNASTY\u00ae &amp; BEHR MARQUEE\u00ae Interior One-Coat Hide Colour Collection.<\/em>\n      <\/p>\n<p>Based on the 2026 BrandSpark Canadian Trust Study: Visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=fVBA4qqambKSp5D8AQFxwAHRX7pc52zl5LDEOGtf9b7o7AvBkucUkXkI1j_A1poRb9tZM-Go2KqqQQQqsOKaceyWhsG7RYZBiL0Uuzo_9Ki29pUGkjd1H_MuaJMAnvPKIpQmy_8eZ70BIvkpuKq_QAFx-SjIwGwje-8NhyprumaXHeY79Q4jbjGYgA14jPOJU9eMy2N1Y6uDxVZQTbT5Bp9-iitF857QeOB3NQ4JS0QlL06MGwKqWkd9Xiug2YWKiF3BVc3IuEBgXpd5nmqMN87YEunmdEt25C5eYOVnBOTi7ZV5abdl5SAYSSVyUIHzWQuEzkgXflfu3rHneWIG-UQyCDLCSjcPivqm6ROhp-O31lJLBkswd_r2EtRAXNt6A9sd2LQa6Ha1WdRTh9Cvogpl_5DloovMEM6izPXgzQ57DHYqBhGl9JOyy0TJLHiKr2K_nSaZP82q0BcrLK4s8g==\" rel=\"nofollow\" target=\"_blank\"><u>www.BrandSparkMostTrusted.com<\/u><\/a>.<\/p>\n<p>\n        <strong><br \/>\n          <u>About Behr Paint Company <\/u><br \/>\n        <\/strong><\/p>\n<p>Founded in 1947, Behr Paint Company is one of the largest manufacturers of architectural paints and stains in the United States, Canada, and Mexico. The company offers a full line of products for the professional and do-it-yourself user, including BEHR\u00ae Premium Plus\u00ae, BEHR DYNASTY\u00ae, BEHR MARQUEE\u00ae, BEHR ULTRA\u00ae, BEHR\u00ae DeckOver\u00ae and KILZ\u00ae Primers. Behr Paint Company is a subsidiary of Masco Corporation (NYSE: MAS). For more information, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=VuKKbM3JXbHC1npjd77bpSH5rDoU3B6_FPUgbJupxOS29pPuAWfiiEdh5VOowe2icIZr6ORiORt1kvbIeIn9LQ==\" rel=\"nofollow\" target=\"_blank\">behr.ca<\/a>. Professional contractors can learn more at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=UjVbRitN_SjZNbnzBe43DQxT4gzyFJUcuLF1YIIDqpRLPvUWFq2r46jV3U7c0BfRLRJIyRe-19QwGwc96-3gWA==\" rel=\"nofollow\" target=\"_blank\">behrpro.ca<\/a>.<\/p>\n<p>\n        <em>BEHR<\/em> and the <em>BEHR <\/em>logo are registered trademarks of BEHR Process LLC.<\/p>\n<p>\n        <strong>CONTACT: <\/strong>Harbinger Communications, BehrCanada@harbingerideas.com<br \/>SOURCE: Behr Paint Company<\/p>\n<p>^Behr Paint commissioned an online survey among n=1,000 general population Canadians. The sample was balanced based on age, gender, race\/ethnicity, and region. The survey was fielded between June 27th to July 7th, 2026. The margin of error (MOE) for the total sample at a 95% confidence interval is +\/- 3 percentage points (p.pts).<\/p>\n<p>Photos accompanying this announcement are available at: <br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=l8thkhtTnGB12zOR0ph0aACjwuf6WWUbnZc2MnQbnWNEGBJP1VFRotZdANanfwWgBUOvbwCsXcUhRlsA2k511plFHz79CF7fGbAIt1X3c_263zhWkJKwgYFRrcVANwB3_6QMsQ7gULG4aTK6mWNKROwPfdMSRdMdB2n3WQoBWZ1KuyQB1ZXI9ubbEoQOwwCena_a9IotKayom6tO4TQj7aEwIDZsVz2dpAu2TPk6zP1b1IsFY9ykEPVoN4PGCxz7grmwFjIgeotJEQpsRc8fFQ==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/0939732e-52b9-423b-bd20-3b038245c096<\/a><\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=l8thkhtTnGB12zOR0ph0aACjwuf6WWUbnZc2MnQbnWNEGBJP1VFRotZdANanfwWgARMJjo_UoqEpxr9k_igH5Cflfr5ydXGHlF-GHnHSeNhz_mAzpqZVbB08sCqEg8FNdz2gkvc1BdJyopsXa1imYb4GrJoCQgHTHprBqXtapCy9Wa47_rGjuppV89ycfAtpmEF0-A1_l4HGjWCNMBLvR1z9RR8Vx4jhrjqcRypVkQ9dLlfpVvrlWhoJoPr9XaHwMfLHo1ih7cuAnokRn9iqvw==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/b7c25c96-0510-4948-be77-05608e0ba2dc<\/a>\n      <\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgxNTYxNyM3ODAwOTY0IzIyNDk1ODk=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NWJjNjk1ZWItMzA4Yi00NmY2LTk3ZjktODhmNzYzZTNhZTk3LTEyNjExNDItMjAyNi0wOC0yNi1lbg==\/tiny\/Behr-Paint-Company.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>BEHR marks the 10th anniversary of its Colour of the Year with a new hue that defines the next era of elevated comfort TORONTO, Aug. 26, 2026 (GLOBE NEWSWIRE) &#8212; Today, Behr Paint Company unveiled a new colour, Grounded (T27-01) as its 2027 Colour of the Year. An earthy olive green that captures restorative essence and quiet energy, this natural shade moves effortlessly between olive and moss, anchored by subtle brown undertones that bring the outdoors in. \u201cGrounded is a reminder that the most meaningful spaces are the ones that help us reconnect with the rhythms of everyday life,\u201d said Kayla Kratz, Head of Colour at Behr Paint Company. \u201cIts organic warmth creates a sense of calm and renewal, making &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/behr-paint-company-announces-2027-colour-of-the-year-grounded-an-earthy-olive-green-inspired-by-nature-and-rooted-in-renewal\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Behr Paint Company Announces 2027 Colour of the Year: Grounded, an Earthy Olive Green Inspired by Nature and Rooted in Renewal&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-998228","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behr Paint Company Announces 2027 Colour of the Year: Grounded, an Earthy Olive Green Inspired by Nature and Rooted in Renewal - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/behr-paint-company-announces-2027-colour-of-the-year-grounded-an-earthy-olive-green-inspired-by-nature-and-rooted-in-renewal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behr Paint Company Announces 2027 Colour of the Year: Grounded, an Earthy Olive Green Inspired by Nature and Rooted in Renewal - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"BEHR marks the 10th anniversary of its Colour of the Year with a new hue that defines the next era of elevated comfort TORONTO, Aug. 26, 2026 (GLOBE NEWSWIRE) &#8212; Today, Behr Paint Company unveiled a new colour, Grounded (T27-01) as its 2027 Colour of the Year. An earthy olive green that captures restorative essence and quiet energy, this natural shade moves effortlessly between olive and moss, anchored by subtle brown undertones that bring the outdoors in. \u201cGrounded is a reminder that the most meaningful spaces are the ones that help us reconnect with the rhythms of everyday life,\u201d said Kayla Kratz, Head of Colour at Behr Paint Company. \u201cIts organic warmth creates a sense of calm and renewal, making &hellip; Continue reading &quot;Behr Paint Company Announces 2027 Colour of the Year: Grounded, an Earthy Olive Green Inspired by Nature and Rooted in Renewal&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/behr-paint-company-announces-2027-colour-of-the-year-grounded-an-earthy-olive-green-inspired-by-nature-and-rooted-in-renewal\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-26T13:05:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgxNTYxNyM3ODAwOTY0IzIyNDk1ODk=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/behr-paint-company-announces-2027-colour-of-the-year-grounded-an-earthy-olive-green-inspired-by-nature-and-rooted-in-renewal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/behr-paint-company-announces-2027-colour-of-the-year-grounded-an-earthy-olive-green-inspired-by-nature-and-rooted-in-renewal\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Behr Paint Company Announces 2027 Colour of the Year: Grounded, an Earthy Olive Green Inspired by Nature and Rooted in Renewal\",\"datePublished\":\"2026-08-26T13:05:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/behr-paint-company-announces-2027-colour-of-the-year-grounded-an-earthy-olive-green-inspired-by-nature-and-rooted-in-renewal\\\/\"},\"wordCount\":989,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/behr-paint-company-announces-2027-colour-of-the-year-grounded-an-earthy-olive-green-inspired-by-nature-and-rooted-in-renewal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTgxNTYxNyM3ODAwOTY0IzIyNDk1ODk=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/behr-paint-company-announces-2027-colour-of-the-year-grounded-an-earthy-olive-green-inspired-by-nature-and-rooted-in-renewal\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/behr-paint-company-announces-2027-colour-of-the-year-grounded-an-earthy-olive-green-inspired-by-nature-and-rooted-in-renewal\\\/\",\"name\":\"Behr Paint Company Announces 2027 Colour of the Year: Grounded, an Earthy Olive Green Inspired by Nature and Rooted in Renewal - 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An earthy olive green that captures restorative essence and quiet energy, this natural shade moves effortlessly between olive and moss, anchored by subtle brown undertones that bring the outdoors in. \u201cGrounded is a reminder that the most meaningful spaces are the ones that help us reconnect with the rhythms of everyday life,\u201d said Kayla Kratz, Head of Colour at Behr Paint Company. \u201cIts organic warmth creates a sense of calm and renewal, making &hellip; Continue reading \"Behr Paint Company Announces 2027 Colour of the Year: Grounded, an Earthy Olive Green Inspired by Nature and Rooted in Renewal\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/behr-paint-company-announces-2027-colour-of-the-year-grounded-an-earthy-olive-green-inspired-by-nature-and-rooted-in-renewal\/","og_site_name":"Market Newsdesk","article_published_time":"2026-08-26T13:05:59+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgxNTYxNyM3ODAwOTY0IzIyNDk1ODk=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/behr-paint-company-announces-2027-colour-of-the-year-grounded-an-earthy-olive-green-inspired-by-nature-and-rooted-in-renewal\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/behr-paint-company-announces-2027-colour-of-the-year-grounded-an-earthy-olive-green-inspired-by-nature-and-rooted-in-renewal\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Behr Paint Company Announces 2027 Colour of the Year: Grounded, an Earthy Olive Green Inspired by Nature and Rooted in Renewal","datePublished":"2026-08-26T13:05:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/behr-paint-company-announces-2027-colour-of-the-year-grounded-an-earthy-olive-green-inspired-by-nature-and-rooted-in-renewal\/"},"wordCount":989,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/behr-paint-company-announces-2027-colour-of-the-year-grounded-an-earthy-olive-green-inspired-by-nature-and-rooted-in-renewal\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgxNTYxNyM3ODAwOTY0IzIyNDk1ODk=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/behr-paint-company-announces-2027-colour-of-the-year-grounded-an-earthy-olive-green-inspired-by-nature-and-rooted-in-renewal\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/behr-paint-company-announces-2027-colour-of-the-year-grounded-an-earthy-olive-green-inspired-by-nature-and-rooted-in-renewal\/","name":"Behr Paint Company Announces 2027 Colour of the Year: Grounded, an Earthy Olive Green Inspired by Nature and Rooted in Renewal - 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