{"id":998221,"date":"2026-08-26T09:05:18","date_gmt":"2026-08-26T13:05:18","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/cargurus-teams-with-nfl-quarterback-drake-maye-and-ann-michael-maye-to-spotlight-the-big-deal-moments-behind-every-mile\/"},"modified":"2026-08-26T09:05:18","modified_gmt":"2026-08-26T13:05:18","slug":"cargurus-teams-with-nfl-quarterback-drake-maye-and-ann-michael-maye-to-spotlight-the-big-deal-moments-behind-every-mile","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/cargurus-teams-with-nfl-quarterback-drake-maye-and-ann-michael-maye-to-spotlight-the-big-deal-moments-behind-every-mile\/","title":{"rendered":"CarGurus Teams with NFL Quarterback Drake Maye and Ann Michael Maye to Spotlight the Big Deal Moments Behind Every Mile"},"content":{"rendered":"
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\n \u201cA Drive in the Life\u201d builds on CarGurus\u2019 \u201cBig Deal\u201d platform with an insider\u2019s look at the meaningful milestones, memories, and traditions that happen behind the wheel<\/em>\n <\/p>\n

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BOSTON, Aug. 26, 2026 (GLOBE NEWSWIRE) — CarGurus<\/u><\/a> (Nasdaq: CARG), the No. 1 most visited automotive shopping site in the U.S.1<\/sup>, today launched \u201cA Drive in the Life,\u201d a documentary-style campaign starring NFL quarterback Drake Maye and lifestyle content creator Ann Michael Maye. Building on CarGurus\u2019 \u201cBig Deal\u201d brand platform, the campaign brings an unscripted view into the powerful role cars play in our lives long after they’re driven off the lot. For many, including the Mayes, the car is where major milestones, lasting memories, and traditions come to life.<\/p>\n

\u201cFor most of us, our car is a big deal. It\u2019s one of the biggest purchase decisions we\u2019ll make, and it can become a character in our story for years to come. For two decades, CarGurus has helped people make car buying and selling decisions with confidence. We put that experience into the tools and features that help shoppers find the right car for their lives,\u201d said Dafna Sarnoff, Chief Marketing Officer at CarGurus. \u201cDrake and Ann Michael’s story is a reminder of how much a car can shape your journey, and how every mile is meaningful.\u201d<\/p>\n

CarGurus found a natural fit with Drake and Ann Michael, whose relationship has played out on the road \u2014 from high school dates and driving lessons to postgame rides together. Shot in Charlotte, NC, the campaign captures Drake close to home, looking back on the places, people, and drives that have shaped him and the couple\u2019s life together.<\/p>\n

\u201cMy car is a huge part of my life because it\u2019s been with me for so many milestones. It\u2019s where I reset, connect with the people I care about, and get to be myself,\u201d said Drake. \u201cI still drive my first truck, which comes with so many memories.\u201d<\/p>\n

\u201cThe car has been part of nearly every chapter of our relationship, and the campaign captures the importance of those moments,\u201d added Ann Michael. \u201cI still think about our first date after Drake got his license, and even now, some of my favorite moments are the rides home after his games.\u201d<\/p>\n

The campaign also follows Drake and Ann Michael as they consider what they each want in their next car, highlighting how personal finding the right fit can be. CarGurus helps make that decision easier with tools like Guru<\/u><\/a>, which turns simple conversational prompts into personalized vehicle recommendations, along with deal ratings and price transparency features that give shoppers more confidence in finding the right car at the right price.<\/p>\n

\u201cA Drive in the Life\u201d will run through the end of 2026 across digital video, social media, and CarGurus\u2019 owned channels. Watch the video and learn more about the campaign at cargurus.com\/ADriveInTheLife<\/u><\/a>.<\/p>\n

\n Creative Credits<\/strong>
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CarGurus<\/p>\n