{"id":998207,"date":"2026-08-26T09:03:25","date_gmt":"2026-08-26T13:03:25","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-completes-removal-of-certified-colors-from-u-s-cereal-portfolio\/"},"modified":"2026-08-26T09:03:25","modified_gmt":"2026-08-26T13:03:25","slug":"general-mills-completes-removal-of-certified-colors-from-u-s-cereal-portfolio","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-completes-removal-of-certified-colors-from-u-s-cereal-portfolio\/","title":{"rendered":"General Mills Completes Removal of Certified Colors From U.S. Cereal Portfolio"},"content":{"rendered":"

<\/p>\n

General Mills Completes Removal of Certified Colors From U.S. Cereal Portfolio<\/b><\/p>\n

Milestone to make cereal free from certified colors reinforces General Mills\u2019 food innovation leadership<\/i><\/b><\/p>\n

MINNEAPOLIS–(BUSINESS WIRE<\/a>)–
\nGeneral Mills (NYSE: GIS) today announced that all General Mills cereals in the U.S. are now made without certified colors, completing this milestone in line with the company\u2019s summer 2026 commitment. This moment builds on the company\u2019s March 2026 achievement of removing certified colors from all K-12 school foods<\/a>.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260826398436\/en\/<\/a><\/p>\n

\"\"<\/div>\n

\n\u201cAs the leader in cereal, General Mills is focused on giving people what they are looking for from the brands they know and love,\u201d said Bethany Quam, president of Big G Cereal at General Mills. \u201cThis achievement reflects how we are evolving with consumer needs while continuing to offer food that tastes great, delivers quality and provides value.\u201d<\/p>\n

Evolving food for today\u2019s consumer<\/b><\/p>\n

\nThis milestone reflects how General Mills continues to evolve with consumers by delivering great-tasting, affordable choices while expanding its range of options available for different needs and preferences. This fiscal year, the company will launch more than twice as many new products that align with evolving consumer nutrition preferences as it did just two years ago \u2013 including more protein and fiber options, along with even more new foods featuring familiar ingredients that consumers recognize and trust.<\/p>\n

General Mills\u2019 next certified colors removal milestone<\/b><\/p>\n

\nWith all U.S. cereals \u2013 including Lucky Charms and Trix \u2013 now free from certified colors, 90% of General Mills\u2019 U.S. retail portfolio has completed the transition. The company remains on track to remove certified colors from its full U.S. retail portfolio by the end of 2027, including fruit snacks and baking products.<\/p>\n

\nGeneral Mills\u2019 plan to remove certified colors across its U.S. portfolio includes three key milestones:<\/p>\n\n\n\n\n\n
\n

Portfolio<\/b><\/p>\n<\/td>\n

\n

Date<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

\nAll K-12 school foods<\/p>\n<\/td>\n

\n

\nComplete<\/p>\n<\/td>\n<\/tr>\n

\n

\nAll U.S. cereals<\/p>\n<\/td>\n

\n

\nComplete<\/p>\n<\/td>\n<\/tr>\n

\n

\nAll U.S. retail<\/p>\n<\/td>\n

\n

\nEnd of 2027<\/p>\n<\/td>\n<\/tr>\n<\/table>\n

\nFor more information, visit General Mills\u2019 Certified Colors<\/a> page.<\/p>\n

About General Mills<\/b><\/p>\n

\nGeneral Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, H\u00e4agen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino\u2019s, Annie\u2019s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company\u2019s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260826398436\/en\/<\/a><\/span><\/p>\n

\nCommunications
\n
Media.Line@GenMills.com
\n<\/a>
763-764-6364<\/p>\n

KEYWORDS:<\/b> Minnesota United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Teens Children Other Retail Fitness & Nutrition Supermarket Convenience Store Food\/Beverage Consumer Health Retail<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n
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General Mills Completes Removal of Certified Colors From U.S. Cereal Portfolio Milestone to make cereal free from certified colors reinforces General Mills\u2019 food innovation leadership MINNEAPOLIS–(BUSINESS WIRE)– General Mills (NYSE: GIS) today announced that all General Mills cereals in the U.S. are now made without certified colors, completing this milestone in line with the company\u2019s summer 2026 commitment. This moment builds on the company\u2019s March 2026 achievement of removing certified colors from all K-12 school foods. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260826398436\/en\/ \u201cAs the leader in cereal, General Mills is focused on giving people what they are looking for from the brands they know and love,\u201d said Bethany Quam, president of Big G Cereal at … <\/p>\n

Continue reading “General Mills Completes Removal of Certified Colors From U.S. Cereal Portfolio”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-998207","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nGeneral Mills Completes Removal of Certified Colors From U.S. Cereal Portfolio - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-completes-removal-of-certified-colors-from-u-s-cereal-portfolio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"General Mills Completes Removal of Certified Colors From U.S. Cereal Portfolio - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"General Mills Completes Removal of Certified Colors From U.S. Cereal Portfolio Milestone to make cereal free from certified colors reinforces General Mills\u2019 food innovation leadership MINNEAPOLIS–(BUSINESS WIRE)– General Mills (NYSE: GIS) today announced that all General Mills cereals in the U.S. are now made without certified colors, completing this milestone in line with the company\u2019s summer 2026 commitment. This moment builds on the company\u2019s March 2026 achievement of removing certified colors from all K-12 school foods. This press release features multimedia. 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