\nNielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced a collaboration with The OpenAI Deployment Company (\u201cDeployCo\u201d) to further extend its AI suite of products<\/a> in the NIQ Optiq Suite, including NIQ Optiq Chat, Optiq Mobile, and Optiq Bridge. The collaboration builds on the AI-native growth and product momentum NIQ reported in its Q2 results and will help NIQ extend and deliver its proprietary intelligence directly into the enterprise systems and workflows clients use every day.<\/p>\n
\nAI is rearchitecting decision-making across commerce, reshaping how companies analyze markets, make decisions and execute work. But model capabilities alone are not enough. Business outcomes depend on the quality of the data, harmonization, semantic context and domain intelligence behind those systems. Through its work with DeployCo, NIQ is advancing how AI-ready intelligence can be accessed, applied and embedded across enterprise workflows.<\/p>\n
\u201cWe expect this work to help us build faster and more efficiently, but that isn\u2019t the main prize,\u201d said Troy Treangen, Chief Product & AI Officer, NIQ.<\/b> \u201cThe bigger opportunity is helping clients get more value from NIQ intelligence and creating new ways for them to use it. When NIQ intelligence can move into more applications, systems and workflows, we expand both the value we deliver to clients and the near-term revenue opportunities for NIQ.\u201d<\/i><\/p>\n
NIQ Optiq Chat<\/b> is the company\u2019s next-generation AI insights agent and workflow experience, helping users ask business questions, uncover relevant insights and act on recommendations grounded in NIQ\u2019s data, analytical capabilities and deep understanding of consumer behavior. An expanded version is scheduled for release in early September.<\/p>\n
\nAlso scheduled to launch in early September, NIQ Optiq Bridge<\/b> provides a governed and flexible way for organizations to bring NIQ data, models and generative AI capabilities into their own platforms, applications and AI environments. Together, the products advance two connected elements of NIQ\u2019s AI strategy: Optiq delivers AI Applications for Smarter Outcomes directly to users, while Bridge makes NIQ\u2019s intelligence available within clients\u2019 existing technology environments.<\/p>\n
\nThis work also builds on NIQ\u2019s recently announced ConnectAI Charter Program<\/b><\/a>. Optiq Bridge provides a governed product layer for clients to access NIQ intelligence within their own AI environments; ConnectAI combines that technology access with dedicated NIQ forward-deployed engineering and data science support to build and scale AI-enabled decision workflows inside clients\u2019 businesses.<\/p>\n \u201cFragmented AI creates fragmented decisions,\u201d<\/b> said Irina Stoian, Chief AI Commercial Officer, NIQ<\/b>. \u201cWe\u2019re building the opposite: one trusted intelligence foundation that can work across applications, agents and enterprise environments. AI-ready data is the foundation. NIQ Optiq is how it thinks. ConnectAI is how we build with clients to turn that intelligence into action.\u201d<\/i><\/p>\n \u201cWe\u2019re excited to work with NIQ as it expands its portfolio of AI products grounded in deep consumer and commerce expertise,\u201d said Adena Hefets, interim CEO, The <\/b>OpenAI Deployment Company. \u201cBy bringing together DeployCo\u2019s capabilities and NIQ\u2019s domain intelligence, we can help create practical enterprise experiences that make it easier for teams to apply AI in real business workflows.\u201d<\/i><\/p>\n \nThe collaboration supports NIQ\u2019s broader purpose of fueling the future of trusted AI by combining proprietary data, semantic intelligence, analytical models and flexible delivery capabilities. NIQ\u2019s AI-ready data foundation includes a 160-petabyte data engine spanning approximately 260 million product items and 10.5 billion product attributes. The work builds on NIQ\u2019s investments in AI-ready infrastructure and its work to help brands and retailers turn increasingly complex data into faster, more confident business decisions.<\/p>\n \nTo learn more about NIQ Optiq Suite, including the recent release of Optiq Mobile now available in the US on the Apple App Store, visit Agentic Commerce at NIQ<\/a>.<\/p>\n FAQs<\/b><\/p>\n What did NIQ and DeployCo announce? What is NIQ Optiq? What is NIQ Optiq Bridge? How will NIQ clients benefit? Does the cooperation make NIQ data publicly available through ChatGPT? How does the collaboration fit within NIQ\u2019s broader AI strategy? \nTogether, the products support NIQ\u2019s goal of delivering intelligence at the point of decision and meeting clients wherever their AI workflows live.<\/p>\n When will the new NIQ Optiq and NIQ Optiq Bridge capabilities be available? About NIQ \nWith operations in more than 90 countries, NIQ covers approximately 82% of the world\u2019s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View\u2122\u2014helping brands and retailers understand what consumers buy, why they buy it, and what to do next.<\/p>\n \nFor more information, please visit www.niq.com<\/a>.<\/p>\n \n\u00a9 2026 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n Forward-Looking Statements \nAll product and company names are trademarks\u2122 or registered\u00ae trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.<\/p>\n \n#NIQ-General<\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260825110459\/en\/<\/a><\/span><\/p>\n
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<\/b>NIQ and DeployCo announced a collaboration to extend and deepen NIQ\u2019s AI product capabilities. The collaboration is focused on helping NIQ deliver its consumer intelligence through AI-powered applications and within the enterprise technology environments its clients already use.<\/p>\n
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<\/b>NIQ Optiq is NIQ\u2019s next generation AI insights agent and workflow experience. Available through the Discover Platform and, in the U.S., on mobile through the Apple App Store, it is designed to help users move more quickly from a business question to relevant insights, recommendations and action using NIQ data and analytical capabilities.<\/p>\n
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<\/b>NIQ Optiq Bridge is a governed delivery capability that enables organizations to use NIQ data and generative AI capabilities within their own platforms, applications and AI workflows. It is designed to make NIQ intelligence accessible without requiring clients to move their work into a separate environment.<\/p>\n
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<\/b>The collaboration is intended to help clients access NIQ intelligence more quickly, interact with complex information more naturally and use NIQ capabilities within the tools and workflows where they already make business decisions.<\/p>\n
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<\/b>No. NIQ\u2019s proprietary data remains governed and available only through authorized NIQ products, client agreements, permissions and applicable security controls. This collaboration does not make NIQ data available to the public through ChatGPT or change NIQ\u2019s existing access requirements.<\/p>\n
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<\/b>The collaboration advances two connected elements of NIQ\u2019s AI strategy. NIQ Optiq supports AI Applications for Smarter Outcomes by delivering purpose-built intelligence directly to users. NIQ Optiq Bridge supports IP that Fuels AI by enabling clients to use NIQ data, models and analytical capabilities within their own environments. ConnectAI complements those capabilities by pairing technology access with dedicated forward-deployed engineering and data science support to help clients build and scale AI-enabled workflows.<\/p>\n
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<\/b>Expanded versions of NIQ Optiq Chat and NIQ Optiq Bridge are scheduled for release in early September. NIQ will announce specific capabilities, availability and market rollout details as development progresses.<\/p>\n
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<\/b>NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.<\/p>\n
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<\/b>This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, including statements regarding the anticipated capabilities and benefits of ConnectAI Charter Program Clients, the expected benefits of AI-enabled enterprise workflows, and the future adoption of AI-native operating models. Forward-looking statements can be identified by words such as “anticipate,” “expect,” “intend,” “plan,” “believe,” “designed to,” “explore,” “future,” “accelerate,” “will,” “should,” “may,” and similar references to future events or performance. These statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that are difficult to predict and many of which are outside our control, including changes in consumer preferences, economic conditions, technological developments, competitive dynamics, and our ability to develop, deliver and monetize new products and solutions. Actual results may differ materially from those expressed or implied. Additional information on these and other risks is contained in the “Risk Factors” section of our most recent Annual Report on Form 10-K and our subsequent filings with the U.S. Securities and Exchange Commission, available at www.sec.gov<\/a>. Forward-looking statements speak only as of the date of this release, and we undertake no obligation to update them except as required by law.<\/p>\n<\/p>\n
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