{"id":997690,"date":"2026-08-25T01:33:09","date_gmt":"2026-08-25T05:33:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/iff-report-finds-glp-1-is-reshaping-food-choices-and-eating-behaviors-among-indian-consumers\/"},"modified":"2026-08-25T01:33:09","modified_gmt":"2026-08-25T05:33:09","slug":"iff-report-finds-glp-1-is-reshaping-food-choices-and-eating-behaviors-among-indian-consumers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/iff-report-finds-glp-1-is-reshaping-food-choices-and-eating-behaviors-among-indian-consumers\/","title":{"rendered":"IFF Report Finds GLP-1 Is Reshaping Food Choices and Eating Behaviors Among Indian Consumers"},"content":{"rendered":"

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IFF Report Finds GLP-1 Is Reshaping Food Choices and Eating Behaviors Among Indian Consumers<\/b><\/p>\n

Research highlights emerging opportunities for food and beverage innovation<\/i><\/p>\n

NEW DELHI–(BUSINESS WIRE<\/a>)–IFF<\/a> (NYSE: IFF) \u2014 a global leader in flavors, fragrances and health and biosciences \u2014 released new research examining how GLP-1<\/a> use is influencing food behaviors among Indian consumers and what those shifts may mean for the future of food and beverage<\/a> innovation. The study is the latest in IFF\u2019s GLP-1 global consumer insights following the company\u2019s 2025 GLP-1 Consumer Opportunity Outlook<\/a>.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260824816059\/en\/<\/a><\/p>\n

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\n\u201cWe are seeing that a change in appetite can lead to a broader change in the relationship people have with food, from how much consumers eat to how they choose, experience and participate in eating occasions,\u201d said Harsch Koshti, regional marketing director, IFF Taste for Greater Asia. \u201cFor the food industry, this is a critical opportunity to listen closely to these emerging behaviors and think about how innovation<\/a> can address these needs.\u201d<\/p>\n

\nThe report, “Inside the India GLP-1 Consumer Journey,<\/b>” was unveiled at IFF\u2019s Eat Smart Asia: The GLP-1 Shift symposium in New Delhi. Based on research conducted among GLP-1 users in Delhi, Mumbai and Bengaluru, the study explores how changing appetites are influencing food choices, sensory experiences, shopping habits and social eating occasions. The findings suggest a new consumer mindset is emerging. While participants reported eating smaller portions, they are also becoming more deliberate about what they consume, placing greater emphasis on nutrition, taste, ingredient quality and overall eating satisfaction. Key findings from the report include:<\/p>\n