{"id":997496,"date":"2026-08-24T09:04:30","date_gmt":"2026-08-24T13:04:30","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-campbells-company-renews-nfl-partnership-to-become-second-longest-running-sponsor-in-leagues-history\/"},"modified":"2026-08-24T09:04:30","modified_gmt":"2026-08-24T13:04:30","slug":"the-campbells-company-renews-nfl-partnership-to-become-second-longest-running-sponsor-in-leagues-history","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-campbells-company-renews-nfl-partnership-to-become-second-longest-running-sponsor-in-leagues-history\/","title":{"rendered":"The Campbell\u2019s Company Renews NFL Partnership to Become Second-Longest-Running Sponsor in League’s History"},"content":{"rendered":"

<\/p>\n

The Campbell\u2019s Company Renews NFL Partnership to Become Second-Longest-Running Sponsor in League’s History<\/b><\/p>\n

New Agreement Expands Rights into Single-Serve Frozen Meal Category<\/i><\/p>\n

CAMDEN, N.J.–(BUSINESS WIRE<\/a>)–
\nThe Campbell\u2019s Company today announced a renewed and expanded partnership with the National Football League (NFL), extending a relationship that began in 1997 when Campbell\u2019s\u00ae<\/sup><\/b> became the League\u2019s Official Soup Sponsor. Now entering its 29th<\/sup> year, the partnership is expanding for the first time into frozen meals \u2013 the next chapter in one of the NFL\u2019s longest-running sponsorships.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260824743066\/en\/<\/a><\/p>\n

\"The<\/p>\n

The Campbell’s Company becomes the second-longest-running sponsor in NFL history.<\/p>\n<\/div>\n

\nAt the center of the renewal is Campbell\u2019s Chunky\u00ae<\/sup><\/b>, the brand synonymous with game day. Chunky recently expanded beyond the soup aisle for the first time with the launch of Chunky Frozen Bowls: single-serve, microwaveable meals delivering 20-28g of protein per bowl with hearty varieties like Chili Mac, Buffalo-Style Chicken Mac & Cheese, and Philly Cheesesteak Mac & Cheese. With the new NFL agreement now extending to frozen, that lineup gets a bigger stage this season \u2013 whether fans are tailgating, hosting or grabbing a quick meal between plays.<\/p>\n

\n\u201cOur nearly 30-year partnership with the NFL is rooted in a simple truth: great food has always been part of the game day experience,\u201d said Jill Pratt, senior vice president and chief marketing officer at The Campbell\u2019s Company. \u201cWith Chunky Frozen Bowls, we’re giving fans another delicious and satisfying way to enjoy that tradition throughout the season.\u201d<\/p>\n

\n\u201cCampbell\u2019s has been a trusted partner for nearly three decades, with food that is a centerpiece of NFL gameday traditions,\u201d said Tracie Rodburg, senior vice president of global sponsorship at the NFL. \u201cWe\u2019re excited to continue working with Campbell\u2019s on an expanded lineup of fan favorites.\u201d<\/p>\n

\nThroughout the season, Chunky will activate across marquee NFL moments, continuing a legacy of memorable campaigns and storytelling that celebrates players, fans and the spirit of the sport.<\/p>\n

\nTo learn more about Campbell\u2019s Chunky soup, chili and frozen meals, visit www.Chunky.com<\/a> and follow @CampbellsChunky on Instagram<\/a> and TikTok<\/a>.<\/p>\n

About The Campbell\u2019s Company
\n
<\/b>For more than 155 years, The Campbell\u2019s Company (NASDAQ:CPB) (Campbell\u2019s) has been connecting people through food they love. Headquartered in Camden, N.J. since 1869, generations of consumers have trusted us to provide delicious and affordable food and beverages. Today, the company is a North American focused brand powerhouse, generating fiscal 2025 net sales of $10.3 billion across two divisions: Meals & Beverages and Snacks. Our portfolio of 16 leadership brands includes Campbell\u2019s<\/i>, Cape Cod<\/i>, Chunky<\/i>, Goldfish<\/i>, Kettle Brand<\/i>, Lance<\/i>, Late July<\/i>, Pace<\/i>, Pacific Foods<\/i>, Pepperidge Farm<\/i>, Prego<\/i>, Rao\u2019s<\/i>, Snack Factory<\/i>, Snyder\u2019s of Hanover<\/i>, Swanson <\/i>and V8<\/i>. For more information, visit thecampbellscompany.com<\/a><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260824743066\/en\/<\/a><\/span><\/p>\n

\nJenn Glassey, Jennifer_glassey@campbells.com<\/a><\/p>\n

KEYWORDS:<\/b> New Jersey United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Food\/Beverage Football Sports Retail Supermarket<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
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The Campbell’s Company becomes the second-longest-running sponsor in NFL history.<\/font><\/td>\n<\/tr>\n
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The Campbell\u2019s Company Renews NFL Partnership to Become Second-Longest-Running Sponsor in League’s History New Agreement Expands Rights into Single-Serve Frozen Meal Category CAMDEN, N.J.–(BUSINESS WIRE)– The Campbell\u2019s Company today announced a renewed and expanded partnership with the National Football League (NFL), extending a relationship that began in 1997 when Campbell\u2019s\u00ae became the League\u2019s Official Soup Sponsor. Now entering its 29th year, the partnership is expanding for the first time into frozen meals \u2013 the next chapter in one of the NFL\u2019s longest-running sponsorships. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260824743066\/en\/ The Campbell’s Company becomes the second-longest-running sponsor in NFL history. At the center of the renewal is Campbell\u2019s Chunky\u00ae, the brand synonymous with game day. Chunky … <\/p>\n

Continue reading “The Campbell\u2019s Company Renews NFL Partnership to Become Second-Longest-Running Sponsor in League’s History”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-997496","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nThe Campbell\u2019s Company Renews NFL Partnership to Become Second-Longest-Running Sponsor in League's History - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-campbells-company-renews-nfl-partnership-to-become-second-longest-running-sponsor-in-leagues-history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Campbell\u2019s Company Renews NFL Partnership to Become Second-Longest-Running Sponsor in League's History - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Campbell\u2019s Company Renews NFL Partnership to Become Second-Longest-Running Sponsor in League’s History New Agreement Expands Rights into Single-Serve Frozen Meal Category CAMDEN, N.J.–(BUSINESS WIRE)– The Campbell\u2019s Company today announced a renewed and expanded partnership with the National Football League (NFL), extending a relationship that began in 1997 when Campbell\u2019s\u00ae became the League\u2019s Official Soup Sponsor. Now entering its 29th year, the partnership is expanding for the first time into frozen meals \u2013 the next chapter in one of the NFL\u2019s longest-running sponsorships. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260824743066\/en\/ The Campbell’s Company becomes the second-longest-running sponsor in NFL history. At the center of the renewal is Campbell\u2019s Chunky\u00ae, the brand synonymous with game day. 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