{"id":997203,"date":"2026-08-21T08:07:46","date_gmt":"2026-08-21T12:07:46","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/asure-expands-enterprise-payroll-tax-and-treasury-solutions-via-the-330000-customer-aws-marketplace\/"},"modified":"2026-08-21T08:07:46","modified_gmt":"2026-08-21T12:07:46","slug":"asure-expands-enterprise-payroll-tax-and-treasury-solutions-via-the-330000-customer-aws-marketplace","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/asure-expands-enterprise-payroll-tax-and-treasury-solutions-via-the-330000-customer-aws-marketplace\/","title":{"rendered":"Asure Expands Enterprise Payroll Tax and Treasury Solutions Via the 330,000-Customer AWS Marketplace"},"content":{"rendered":"

\nAsure\u2019s AWS Marketplace co-selling arrangement opens a significant new distribution channel for Asure\u2019s Enterprise Payroll Tax and Treasury solutions, which already represent nearly 20% of Asure\u2019s fast-growing revenues
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AUSTIN, Texas, Aug. 21, 2026 (GLOBE NEWSWIRE) — Asure Software, Inc. (Nasdaq: ASUR)<\/strong>, a provider of payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure, will begin actively co-selling its Enterprise Payroll Tax and Treasury solutions into the 330,000-customer Amazon Web Services (AWS) Marketplace starting in September.<\/p>\n

The move represents a significant expansion of the addressable market for one of Asure\u2019s fastest-growing businesses. Asure\u2019s Enterprise Payroll Tax and Treasury solutions, which already account for nearly 20% of the Company\u2019s revenues, will gain access to an extensive ecosystem of AWS enterprise customers and partners through AWS Marketplace.<\/p>\n

For Asure, AWS Marketplace represents more than an additional procurement option. It creates a new distribution channel through which Asure can reach enterprises, payroll providers, payroll and HR platforms, and other organizations that need to manage the complexity, compliance requirements and financial flows associated with payroll tax and treasury operations.<\/p>\n

\u201cActively co-selling our Enterprise Payroll Tax and Treasury solutions into 330,000 AWS Marketplace enterprise customers dramatically expands who we can efficiently reach and serve,\u201d said Pat Goepel, Chairman and CEO of Asure. \u201cTax already represents nearly 20% of Asure\u2019s revenue. By combining Asure\u2019s deep enterprise tax and treasury expertise serving some of the world\u2019s greatest brands with the reach and procurement advantages of AWS Marketplace, we create an important new avenue for immediate and long-term growth. The compelling part of this opportunity is combining our fast-growing tax business with a fundamentally larger distribution channel \u2014 taking capabilities we\u2019ve spent years developing and giving a much broader set of enterprise customers a faster, more economical way to access our Tax and Treasury solutions. We believe that can meaningfully accelerate the growth of this business.\u201d<\/p>\n

AWS has proven its Marketplace is an important distribution channel for software providers. \u201cAt AWS, we are committed to helping software providers successfully create a new sales channel to sell their solutions to customers through the AWS Marketplace,\u201d said Julia Chen, Vice President of Partner Core at AWS. AWS Marketplace programs are designed to help software providers launch and scale SaaS solutions while building go-to-market and co-sell motions with AWS.<\/p>\n

AWS Marketplace provides organizations with a streamlined way to discover and procure third-party software and services using their existing AWS relationships and purchasing processes. For Asure, participation can reduce barriers between its Enterprise Payroll Tax and Treasury solutions and prospective enterprise customers while creating opportunities to engage with AWS\u2019s global customer and partner ecosystem.<\/p>\n

Asure is working with Labra.io, an AWS Premier Tier Services Partner and Cloud GTM platform provider, to accelerate its AWS Marketplace strategy. Labra\u2019s technology helps software providers manage Marketplace listings, transactions, private offers and co-sell processes while reducing the engineering and operational resources required to build and maintain those capabilities internally.<\/p>\n

\u201cCloud GTM shouldn\u2019t feel complicated,\u201d said Sridhar Adusumilli, Founder and CEO of Labra. \u201cWe built SmartGTM to give cloud sellers such as Asure an advantage they have never had before \u2014 real intelligence, real prioritization and real next steps that create the fastest path to predictable and scalable revenue.\u201d<\/p>\n

\n A Significant Expansion in Addressable Market<\/strong>\n <\/p>\n

Asure\u2019s Enterprise Payroll Tax and Treasury solutions address complex, mission-critical requirements faced by large employers, payroll service providers, payroll and HR platforms and other organizations responsible for processing payroll taxes and moving payroll-related funds at scale.<\/p>\n

Making these solutions available through AWS Marketplace has the potential to materially expand Asure\u2019s commercially addressable market in several ways:<\/p>\n