{"id":997075,"date":"2026-08-20T16:44:22","date_gmt":"2026-08-20T20:44:22","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/watersound-town-center-continues-retail-momentum-with-anthropologie-lease-and-johnnie-o-opening\/"},"modified":"2026-08-20T16:44:22","modified_gmt":"2026-08-20T20:44:22","slug":"watersound-town-center-continues-retail-momentum-with-anthropologie-lease-and-johnnie-o-opening","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/watersound-town-center-continues-retail-momentum-with-anthropologie-lease-and-johnnie-o-opening\/","title":{"rendered":"Watersound\u00ae Town Center Continues Retail Momentum With Anthropologie Lease and Johnnie-O Opening"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Watersound<sup>\u00ae<\/sup> Town Center Continues Retail Momentum With Anthropologie Lease and Johnnie-O Opening<\/b><\/p>\n<p>PANAMA CITY BEACH, Fla.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nThe St. Joe Company (NYSE: JOE) (&#8220;St. Joe&#8221; or the &#8220;Company&#8221;) announces that national premium lifestyle retailer Anthropologie has executed a lease at Watersound Town Center for an approximately 9,000 square foot store. Additionally, the Company announces the much-anticipated opening of Johnnie-O, the California-inspired premium men and boys apparel brand. Together, these activities underscore the continued momentum of Watersound Town Center as it attracts an expanding collection of nationally recognized brands.<\/p>\n<p>\n&#8220;We&#8217;re excited to announce another nationally recognized retailer joining Watersound Town Center while also celebrating the opening of Johnnie-O,&#8221; said William Brock, St. Joe Vice President of Commercial Real Estate. &#8220;The continued interest we&#8217;re seeing from leading retail brands like Anthropologie and Johnnie-O reflects the strength of this market and the quality of the shopping experience we&#8217;re creating for the community. Each new retailer builds upon the momentum of those before it, creating a destination that continues to attract both consumers and additional premium brands.&#8221;<\/p>\n<p>\nAnthropologie\u2019s Watersound Town Center store will also include an Anthropologie Weddings bridal shop, a dedicated in-store bridal experience offered only at select locations nationwide. Enhancing Anthropologie&#8217;s signature assortment of women&#8217;s apparel, accessories, beauty and home merchandise, Anthropologie Weddings offers the opportunity for brides to schedule appointments with wedding stylists and shop a selection of wedding gowns, complemented by a broader assortment of bridesmaid dresses, bridal-event attire, shoes and accessories.<\/p>\n<p>\n\u201cWe are very excited to welcome Anthropologie to the retail collection at Watersound Town Center,\u201d said Rebecca Waters, St. Joe Director of Commercial Sales and Leasing. \u201cGiven the strength of the destination wedding business throughout the 30A trade area, we believe the addition of Anthropologie Weddings to the brand\u2019s signature retail offerings will be especially well received and a terrific complement to the market.\u201d<\/p>\n<p>\nThese announcements represent the latest milestone in the continued evolution of Watersound Town Center, which has experienced significant retail momentum over the past year. The center\u2019s expanding collection of retailers includes FP Movement, Hemline, J.McLaughlin, Monkee\u2019s and Sunset Shoes &amp; Lifestyles. Together with Johnnie-O and Anthropologie, these and other businesses at Watersound Town Center continue to create premier shopping and dining experiences for residents and visitors across Northwest Florida.<\/p>\n<p>\n&#8220;Thoughtfully expanding our tenant mix has always been central to our vision for Watersound Town Center,&#8221; said Waters. &#8220;The addition of nationally recognized brands alongside successful regional and local businesses strengthens the overall shopping experience and reinforces Watersound Town Center as a destination for the broader 30A community and its visitors.\u201d<\/p>\n<p>\nConstruction has begun on the new retail building that Anthropologie and other to-be-announced tenants will occupy. Additional information about Anthropologie\u2019s store opening will be announced at a later date. As the center continues its planned expansion, another retail building is anticipated to break ground later this year. Currently featuring approximately 170,000 square feet of retail, restaurant, service and office space, the town center is approximately 98% leased. Plans call for the center to grow to approximately 400,000 square feet to support continued demand. For more information about Watersound Town Center, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwatersoundtowncenter.com&amp;esheet=54592789&amp;newsitemid=20260820246176&amp;lan=en-US&amp;anchor=watersoundtowncenter.com&amp;index=1&amp;md5=02da46ad3d6411470e2a47ba1887fc65\">watersoundtowncenter.com<\/a>.<\/p>\n<p><b><span class=\"bwuline\">Important Notice Regarding Forward-Looking Statements<\/span><\/b><\/p>\n<p>\nThis press release contains \u201cforward-looking statements,\u201d within the meaning of Section 21E of the Exchange Act, including statements regarding future development in Watersound Town Center. These forward-looking statements are qualified in their entirety by cautionary statements and risk factors set forth in St. Joe\u2019s filings with the SEC, including its Annual Report on Form 10-K for the year ended December 31, 2025 and subsequent current report filings as well as (1) the ability of Watersound Town Center to complete the proposed construction as currently contemplated and (2) the interest of prospective tenants and customers of Watersound Town Center.<\/p>\n<p><b><span class=\"bwuline\">About The St. Joe Company<\/span><\/b><\/p>\n<p>\nThe St. Joe Company is a diversified Florida real estate development, asset management and operating company with real estate assets and operations in Northwest Florida. The Company intends to use existing assets for residential, hospitality and commercial ventures. St. Joe has significant residential and commercial land-use entitlements. The Company actively seeks higher and better uses for its real estate assets through a range of development activities. More information about the Company can be found on its website at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.joe.com&amp;esheet=54592789&amp;newsitemid=20260820246176&amp;lan=en-US&amp;anchor=www.joe.com&amp;index=2&amp;md5=8e3c5d5f5fbc301afcbd2f61d530b3dc\">www.joe.com<\/a>.<\/p>\n<p>\n\u00a92026 The St Joe Company. All rights reserved. \u201cSt. Joe<sup>\u00ae<\/sup>,\u201d \u201cJOE<sup>\u00ae<\/sup>,\u201d the \u201cTaking Flight\u201d Design<sup>\u00ae<\/sup>,\u201d and \u201cSt. Joe (and Taking Flight Design)<sup>\u00ae<\/sup>,\u201d and \u201cWatersound<sup>\u00ae<\/sup>\u201d are registered service marks of The St. Joe Company.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260820246176r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260820246176\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260820246176\/en\/<\/a><\/span><\/p>\n<p><b><span class=\"bwuline\">Media Contacts<\/span><\/b><\/p>\n<p>\nThe St. Joe Company, Investor Relations<br \/>\n<br \/>Marek Bakun<br \/>\n<br \/>866-417-7132<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Marek.Bakun@joe.com\">Marek.Bakun@joe.com<\/a><\/p>\n<p>\nThe St. Joe Company, Media Relations<br \/>\n<br \/>Mary Beth Lovingood<br \/>\n<br \/>850-231-6583<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:marybeth.lovingood@joe.com\">marybeth.lovingood@joe.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Florida United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Commercial Building &amp; Real Estate Construction &amp; Property Department Stores Other Retail Specialty Bridal Fashion Other Construction &amp; Property Retail Residential Building &amp; Real Estate<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260820246176\/en\/253442\/3\/StJoe_Logo_500x165.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Watersound\u00ae Town Center Continues Retail Momentum With Anthropologie Lease and Johnnie-O Opening PANAMA CITY BEACH, Fla.&#8211;(BUSINESS WIRE)&#8211; The St. Joe Company (NYSE: JOE) (&#8220;St. Joe&#8221; or the &#8220;Company&#8221;) announces that national premium lifestyle retailer Anthropologie has executed a lease at Watersound Town Center for an approximately 9,000 square foot store. Additionally, the Company announces the much-anticipated opening of Johnnie-O, the California-inspired premium men and boys apparel brand. Together, these activities underscore the continued momentum of Watersound Town Center as it attracts an expanding collection of nationally recognized brands. &#8220;We&#8217;re excited to announce another nationally recognized retailer joining Watersound Town Center while also celebrating the opening of Johnnie-O,&#8221; said William Brock, St. Joe Vice President of Commercial Real Estate. &#8220;The continued &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/watersound-town-center-continues-retail-momentum-with-anthropologie-lease-and-johnnie-o-opening\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Watersound\u00ae Town Center Continues Retail Momentum With Anthropologie Lease and Johnnie-O Opening&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-997075","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Watersound\u00ae Town Center Continues Retail Momentum With Anthropologie Lease and Johnnie-O Opening - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/watersound-town-center-continues-retail-momentum-with-anthropologie-lease-and-johnnie-o-opening\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watersound\u00ae Town Center Continues Retail Momentum With Anthropologie Lease and Johnnie-O Opening - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Watersound\u00ae Town Center Continues Retail Momentum With Anthropologie Lease and Johnnie-O Opening PANAMA CITY BEACH, Fla.&#8211;(BUSINESS WIRE)&#8211; The St. Joe Company (NYSE: JOE) (&#8220;St. Joe&#8221; or the &#8220;Company&#8221;) announces that national premium lifestyle retailer Anthropologie has executed a lease at Watersound Town Center for an approximately 9,000 square foot store. Additionally, the Company announces the much-anticipated opening of Johnnie-O, the California-inspired premium men and boys apparel brand. Together, these activities underscore the continued momentum of Watersound Town Center as it attracts an expanding collection of nationally recognized brands. &#8220;We&#8217;re excited to announce another nationally recognized retailer joining Watersound Town Center while also celebrating the opening of Johnnie-O,&#8221; said William Brock, St. Joe Vice President of Commercial Real Estate. &#8220;The continued &hellip; Continue reading &quot;Watersound\u00ae Town Center Continues Retail Momentum With Anthropologie Lease and Johnnie-O Opening&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/watersound-town-center-continues-retail-momentum-with-anthropologie-lease-and-johnnie-o-opening\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-20T20:44:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260820246176r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/watersound-town-center-continues-retail-momentum-with-anthropologie-lease-and-johnnie-o-opening\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/watersound-town-center-continues-retail-momentum-with-anthropologie-lease-and-johnnie-o-opening\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Watersound\u00ae Town Center Continues Retail Momentum With Anthropologie Lease and Johnnie-O Opening\",\"datePublished\":\"2026-08-20T20:44:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/watersound-town-center-continues-retail-momentum-with-anthropologie-lease-and-johnnie-o-opening\\\/\"},\"wordCount\":833,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/watersound-town-center-continues-retail-momentum-with-anthropologie-lease-and-johnnie-o-opening\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260820246176r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/watersound-town-center-continues-retail-momentum-with-anthropologie-lease-and-johnnie-o-opening\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/watersound-town-center-continues-retail-momentum-with-anthropologie-lease-and-johnnie-o-opening\\\/\",\"name\":\"Watersound\u00ae Town Center Continues Retail Momentum With Anthropologie Lease and Johnnie-O Opening - 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Additionally, the Company announces the much-anticipated opening of Johnnie-O, the California-inspired premium men and boys apparel brand. Together, these activities underscore the continued momentum of Watersound Town Center as it attracts an expanding collection of nationally recognized brands. &#8220;We&#8217;re excited to announce another nationally recognized retailer joining Watersound Town Center while also celebrating the opening of Johnnie-O,&#8221; said William Brock, St. Joe Vice President of Commercial Real Estate. &#8220;The continued &hellip; Continue reading \"Watersound\u00ae Town Center Continues Retail Momentum With Anthropologie Lease and Johnnie-O Opening\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/watersound-town-center-continues-retail-momentum-with-anthropologie-lease-and-johnnie-o-opening\/","og_site_name":"Market Newsdesk","article_published_time":"2026-08-20T20:44:22+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260820246176r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/watersound-town-center-continues-retail-momentum-with-anthropologie-lease-and-johnnie-o-opening\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/watersound-town-center-continues-retail-momentum-with-anthropologie-lease-and-johnnie-o-opening\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Watersound\u00ae Town Center Continues Retail Momentum With Anthropologie Lease and Johnnie-O Opening","datePublished":"2026-08-20T20:44:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/watersound-town-center-continues-retail-momentum-with-anthropologie-lease-and-johnnie-o-opening\/"},"wordCount":833,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/watersound-town-center-continues-retail-momentum-with-anthropologie-lease-and-johnnie-o-opening\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260820246176r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/watersound-town-center-continues-retail-momentum-with-anthropologie-lease-and-johnnie-o-opening\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/watersound-town-center-continues-retail-momentum-with-anthropologie-lease-and-johnnie-o-opening\/","name":"Watersound\u00ae Town Center Continues Retail Momentum With Anthropologie Lease and Johnnie-O Opening - 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